UK Online Gambling Market Research Report By Type (Online Bingo, Betting, Lottery, Casino, Poker) and By Device (Desktop, Mobile)- Forecast to 2035

UK Online Gambling Market Overview

As per MRFR analysis, the UK Online Gambling Market Size was estimated at 5.19 (USD Billion) in 2023. The UK Online Gambling Market Industry is expected to grow from 5.7(USD Billion) in 2024 to 13.83 (USD Billion) by 2035. The UK Online Gambling Market CAGR (growth rate) is expected to be around 8.391% during the forecast period (2025 - 2035)

Key UK Online Gambling Market Trends Highlighted

Numerous major market variables have substantially influenced the UK online gambling market. The increasing accessibility of online platforms, which is facilitated by the ubiquitous use of smartphones and the internet, is a significant factor. The UK government has created a regulated environment that enables the proliferation of a variety of online gambling services, all while assuring the protection of consumers and the implementation of responsible gambling practices. This has fostered an increase in user engagement in a variety of wagering formats, including esports betting, casino games, and sports betting. 

Furthermore, the proliferation of in-play wagering options and live dealer games has increased user engagement, rendering online gambling more appealing. In recent years, there has been a significant transition towards mobile gaming, as users prefer the convenience of betting while on the go. The market is also beginning to be influenced by the emergence of innovative technologies, such as blockchain and artificial intelligence, which are enhancing the user experience by providing personalised offerings and improving security. The emphasis on responsible gambling is increasing, which has led operators to incorporate tools that encourage secure gambling practices. This aligns with the changing expectations of consumers. 

Opportunities for exploration include the growing popularity of esports and virtual sports wagering, which are particularly appealing to a younger demographic that is more involved in online communities and technology.Additionally, there is an increasing likelihood of partnerships between major sports leagues and wagering operators, which could generate novel opportunities for audience engagement. The UK Online Gambling Market is poised for innovation and evolution as regulations continue to evolve, particularly in response to consumer behavior changes resulting from recent societal trends.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

UK Online Gambling Market Drivers

Growth of Digital Payment Solutions

The rapid evolution and adoption of digital payment solutions in the UK Online Gambling Market Industry are significant drivers of market growth. In recent years, the use of mobile wallets and other digital payment methods has soared, accounting for approximately 60% of all online gambling transactions in the UK, as per the UK Gambling Commission's insights. Major players like PayPal and Skrill have advanced their services specifically to cater to online gamblers, resulting in a more seamless and efficient transaction process.This convenience is particularly appealing to the Millennials and Generation Z demographics, who are increasingly participating in online gambling. 

The UK government has also supported the fintech sector, providing a conducive environment for innovative payment solutions which enhances the overall user experience in the UK Online Gambling Market Industry. The British Bankers' Association reported that more than 75% of consumers have adopted contactless payments, which has indirectly benefited the online gaming sector, boosting user engagement and retaining users through easier deposits and withdrawals.

Increased Mobile Accessibility

The ongoing shift toward mobile gaming applications has extensively transformed the UK Online Gambling Market Industry. Reports indicate that mobile devices currently account for over 50% of online gambling revenue in the UK. This shift is largely driven by advancements in smartphone technology and increased internet accessibility. The UK government has invested heavily in internet infrastructure, achieving 99% coverage with superfast broadband, ensuring that remote areas can participate in online gambling activities.

Established organizations such as Bet365 and Ladbrokes have optimized their platforms for mobile use, reflecting a trend that appeals particularly to younger audiences who favor mobile gaming. The increasing reliance on mobile platforms is expected to support the overall growth of the online gambling sector in the UK.

Legal and Regulatory Framework

The legal and regulatory environment surrounding the UK Online Gambling Market Industry plays a crucial role in driving market growth. The UK Gambling Act of 2005 has provided a legal framework that protects players and promotes responsible gambling, establishing the UK as a leader in regulatory practices. The UK's Gambling Commission has been instrumental in enforcing these regulations, which not only bolster consumer confidence but also attract international operators looking to enter the UK market.

A recent report from the Gambling Commission highlighted that there was a 7% increase in licensed operators in 2022 alone, demonstrating the growing interest in complying with UK regulations. This regulatory clarity ensures a safe gambling environment for consumers, further enhancing the market prospects within the UK Online Gambling Market Industry.

Emergence of Esports Betting

The rise of esports and online gaming has undoubtedly become a prominent driver for the UK Online Gambling Market Industry in recent years. The UK Esports market is expected to exceed 700 million by 2024, showcasing the growing interest in competitive gaming. Global giants such as FIFA and League of Legends have created new opportunities for betting within this space, appealing particularly to younger demographics. Major online gaming platforms, such as Betway and Unikrn, have begun offering specialized gambling opportunities on esports events, reflecting this trend.

As the UK government embraces innovation in the entertainment sector, it provides favorable conditions for companies looking to invest in this niche. This convergence of traditional gambling and esports is poised to contribute significantly to the overall expansion of the UK Online Gambling Market Industry.

UK Online Gambling Market Segment Insights

Online Gambling Market Type Insightsthe

The UK Online Gambling Market has shown a remarkable evolution, particularly within the various types of gambling activities that cater to a diverse demographic. Online Bingo has emerged as a popular choice, drawing players who appreciate the social aspects and eye-catching designs of digital bingo halls, which contribute to its significant market presence. Betting remains dominant, fueled by the increasing popularity of sports, particularly football, and the demand for live betting options which create a thrilling real-time experience for users.Lottery games also hold a prominent position, attracting players with their potential for huge payouts, along with frequent draws that maintain engagement. The Casino segment offers a wide array of games, including slots and table games, appealing to individuals seeking both casual play and immersive gaming experiences. 

Lastly, Poker has cultivated a dedicated following, supported by online platforms that facilitate tournaments and cash games, allowing enthusiasts to connect and compete against each other. These various types underline the richness of the UK Online Gambling Market industry, where each segment contributes to a dynamic landscape characterized by continual growth and innovation.The segmentation is critical as it reflects consumer preferences, allowing operators to tailor their offerings more effectively, thus driving the overall market growth in the UK. Factors such as technology advancements, increased smartphone penetration, and a growing acceptance of online gambling practices within society have propelled these segments forward, creating vast opportunities for both new and established providers in the market. 

Additionally, the focus on responsible gambling measures by regulatory bodies plays an essential role in shaping consumer trust and sustaining long-term growth in these segments.Overall, the insights into the UK Online Gambling Market segmentation reveal a fascinating blend of tradition and innovation that continues to thrive in a rapidly evolving environment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Online Gambling Market Device Insights

The UK Online Gambling Market, particularly within the Device segment, is characterized by a notable shift towards mobile gaming, reflecting broader trends in technology and consumer behavior. With the increase in smartphone usage and improved data connectivity, mobile devices have become the preferred medium for online gambling, capturing a significant share of the market. This transition is further fueled by advancements in mobile application development and user-friendly interfaces, enhancing the overall gaming experience. Conversely, Desktop remains an important avenue, often preferred for its larger screens and sophisticated functionalities, appealing to a demographic that enjoys more immersive gaming environments.

The competition between these devices is robust, influencing market strategies and prompting operators to optimize their offerings across platforms. In the UK, regulatory frameworks also play a critical role, ensuring safe gambling practices while fostering innovation. The demand for diversified gambling options and seamless user experiences continues to drive growth in this sector, highlighting the importance of both mobile and desktop devices in the landscape of online gambling.

UK Online Gambling Market Key Players and Competitive Insights:

The UK Online Gambling Market is characterized by a dynamic and competitive landscape, where various operators vie for market share amid stringent regulations and a growing consumer base. Over the past few years, the market has witnessed a surge in digital engagement, largely fueled by technological innovations and changing consumer behaviors. Players in this space are constantly evolving their offerings, enhancing user experience, and complying with regulatory requirements that govern online gambling. As the market matures, understanding the competitive dynamics among key players becomes essential for stakeholders looking to capitalize on emerging opportunities.

Operators are leveraging advanced analytics and data-driven strategies to refine their target segments and develop personalized marketing strategies aimed at retaining customers in an increasingly crowded environment.Entain has established a stronghold in the UK online gambling market through a diverse portfolio of brands and sports betting platforms. With a commitment to expanding its digital footprint, Entain has effectively utilized technological advancements to enhance customer experiences, making it a formidable player. The company boasts a robust online presence, offering comprehensive betting options including sports betting, casino gaming, and live dealer experiences. One of the significant strengths of Entain lies in its ability to innovate continuously and stay ahead of regulatory changes, providing a range of responsible gaming tools that cater to various customer needs. 

Its marketing strength is reflected in successful partnerships and sponsorships that resonate well with target audiences, enhancing brand visibility and customer engagement.Bet365, another prominent player in the UK online gambling market, offers a wide array of betting products and services that appeal to both casual and seasoned bettors. Known for its extensive sportsbook, Bet365 also provides casino games, poker, and live betting options, establishing a comprehensive one-stop platform for users. The company has built a sizeable online presence, driven by its commitment to user experience and a strong emphasis on customer service. Bet365 has also leveraged strategic mergers and acquisitions to enhance its market position, expanding its reach and capabilities within the sector. Furthermore, its innovation in technology, such as live streaming services and in-play betting, has greatly contributed to its reputation. The brand is synonymous with reliability and efficiency, factors that significantly bolster its competitive edge within the UK market. Through these efforts, Bet365 continues to solidify its standing as a leader in the online gambling arena.

Key Companies in the UK Online Gambling Market Include

• Entain
• Bet365
• Red Tiger Gaming
• Kindred Group
• LeoVegas
• William Hill
• Paddy Power
• Sky Betting and Gaming
• Betfair
• Gamesys
• 888 Holdings
• Flutter Entertainment

UK Online Gambling Market Industry Developments

The UK Online Gambling Market has seen significant developments recently, particularly in regulatory reforms and market dynamics. TGP Europe, a developer affiliated with Tata, voluntarily surrendered its UK gambling license on May 5, 2025, following a £3.3 million sanction for repeated social responsibility violations and anti-money laundering breaches. The British Horseracing Authority formally opposed the UK Treasury's proposed tax harmonisation on 17 July 2025, stating that the merging of betting and gambling duties at a higher rate threatens to decimate racing revenues.

The UK online gambling landscape has also been impacted by FURLA's introduction of stricter regulations in March 2023 aimed at ensuring transparency and fairness in marketing practices. This regulatory environment is shaping the operational strategies of key players like Paddy Power and Rush Street Interactive. Overall, these developments reflect a rapidly evolving market that is adapting to consumer behavior changes and regulatory expectations.

UK Online Gambling Market Segmentation Insights

Online Gambling Market Type Outlook

• Online Bingo
• Betting
• Lottery
• Casino
• Poker

Online Gambling Market Device Outlook

• Desktop
• Mobile

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	5.19(USD Billion)
MARKET SIZE 2024	5.7(USD Billion)
MARKET SIZE 2035	13.83(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.391% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Entain, Bet365, Red Tiger Gaming, Kindred Group, GVC Holdings, LeoVegas, William Hill, Paddy Power, Sky Betting and Gaming, Betfair, Rush Street Interactive, Rivalry, Gamesys, 888 Holdings, Flutter Entertainment
SEGMENTS COVERED	Type, Device
KEY MARKET OPPORTUNITIES	Mobile gaming expansion, Enhanced player engagement tools, Live dealer gaming growth, Cryptocurrency payments integration, Responsible gambling technologies.
KEY MARKET DYNAMICS	Regulatory environment changes, Mobile gaming growth, Emerging payment methods, Increased consumer engagement, Competition among operators
COUNTRIES COVERED	UK