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Broadcast Equipment Companies

Transmit with precision using Broadcast Equipment Companies. Explore trends and key players in broadcast equipment technology. Market Research Future unveils insights into the broadcasted world of media communication.

Broadcast Equipment Companies


Competitive Landscape of Broadcast Equipment Market:


The broadcast equipment market, once a stable domain of established players, is undergoing a dynamic transformation. Fueled by evolving consumer preferences, technological advancements, and new entrants, the landscape is becoming increasingly competitive, demanding a nuanced understanding for market share analysis and strategic positioning.


Key Players:



  • Datum Systems

  • Cisco Systems Inc.

  • Telefonaktiebolaget LM Ericsson

  • Evs Broadcast Equipment SA

  • Grass Valley

  • Harmonic Inc

  • ETL Systems Ltd

  • GBS online

  • Invacom Group


Factors for Market Share Analysis:



  • Product Portfolio:┬áThe breadth and depth of product offerings, catering to different segments and applications.

  • Brand Recognition and Reputation:┬áThe established image and trust associated with a brand, particularly relevant for high-end projects.

  • Technological Innovation:┬áThe ability to develop and integrate cutting-edge technologies into products, offering competitive advantage.

  • Customer Service and Support:┬áThe quality and responsiveness of after-sales support, crucial for building long-term relationships.

  • Geographic Reach and Distribution Channels:┬áThe effectiveness of distribution networks and presence in key markets.


New and Emerging Trends:



  • Rise of IP-Based Workflows:┬áThe shift from SDI (Serial Digital Interface) to IP (Internet Protocol) is enabling greater flexibility, scalability, and cost-effectiveness in production workflows.

  • Cloud-Based Solutions:┬áCloud-based editing, storage, and distribution are gaining traction, offering greater accessibility and remote collaboration capabilities.

  • Virtualization and Software-Defined Solutions:┬áSoftware-defined solutions for cameras, switchers, and other equipment are reducing reliance on expensive hardware, increasing flexibility and lowering entry barriers.

  • Content Personalization and Interactivity:┬áInteractive technologies and personalized content delivery are becoming increasingly important, requiring broadcast equipment to adapt and support new formats and workflows.


Latest Company Updates:


Datum Systems:



  • December 19, 2023:┬áDatum Systems announced the launch of their new VidiNet Pro series of IP video encoders and decoders.┬áThis series features advanced compression technology,┬álow latency,┬áand support for HDR and 4K video.┬á

  • November 15, 2023:┬áDatum Systems partnered with NETGEAR to offer a combined solution for delivering low-latency video over hybrid WANs.┬áThis solution combines Datum Systems' encoders and decoders with NETGEAR's VigorFlex routers.┬á


Cisco Systems Inc.:



  • January 3, 2024:┬áCisco announced the acquisition of BroadCloud,┬áa provider of cloud-based media and entertainment solutions.┬áThis acquisition will help Cisco expand its offerings in the broadcast and media market.┬á

  • December 12, 2023:┬áCisco unveiled its new AnyCast streaming platform,┬ádesigned to deliver live and on-demand video to viewers across a variety of devices.┬áAnyCast leverages Cisco's global network infrastructure to provide a high-quality viewing experience.┬á

Global Broadcast Equipment Market Overview:


Broadcast Equipment Market Size was valued at USD 4.51 billion in 2021. The broadcast equipment market industry is projected to grow from USD 4.83 Billion in 2022 to USD 7.78 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.1% during the forecast period (2022 - 2030). Rapid growth in OTT subscription investments by various sports associations in telecasting events propelling the demand for radar sensors.


Broadcast Equipment Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Broadcast Equipment Market Trends




  • Investment By the Various Sports Associations in The Telecasting Events




Sports organizations are making a variety of investments in order to broadcast various sporting events. For instance, the International Federation of Sport Climbing entered into an agreement with four broadcast partnersÔÇöSport5, SRG-SSR, RAI Sport, and Zhibo. tvÔÇöto broadcast the IFSC Cup and World championships in 2021, either live or after a postponement. In order to reach a larger audience, infrastructural investments are increased.


However, broadcasters are currently arguing and preparing whether to present the content first on D2C and then on free-to-air later, or to show certain content first on free-to-air and then the whole content on D2C. Additionally, Zee Entertainment obtained ten-year broadcast rights for the UAE T20 event in December 2021. The broadcaster would then pay the league a yearly rights fee of $15 million. As a result, over the course of ten years, the agreement will be worth USD 150 million overall. Such occurrences aid in the growth of the broadcast equipment sector.


Broadcast Equipment Market Covid Impact


The COVID-19 epidemic had a detrimental influence on the broadcast equipment market in 2020 and 2021, resulting in revenue declines for market participants. As a result, the market's growth trajectory slowed down in 2020 and the first half of 2021. With the organizing of numerous sporting events, increasing OTT subscriptions, and broadcasters' high adoption of digital broadcasting in the second half of 2021, the need for broadcast equipment is anticipated to surge.


Broadcast Equipment Market Russia-Ukraine War Impact


Russia's invasion of Ukraine and the ongoing effects of the pandemic had a negative and unclear impact on the world economy. Many of the downside risks mentioned in the April World Economic Outlook have started to manifest. The world's financial conditions have become more rigid due to higher-than-expected inflation, particularly in the United States and major European nations. With COVID-19 outbreaks and lockdowns, China's recession has been greater than expected, and the conflict in Ukraine has had further detrimental effects.


Broadcast Equipment Market Segment Insights:


Broadcast Equipment Technology Insights


The broadcast equipment market segmentation, based on Technology, includes Analog Broadcasting and Digital Broadcasting. Digital broadcasting is expected to increase its revenue share in the market. By improving spectrum efficiency, its norms greatly increase transmission internet bandwidth. In an analogous frequency band used for one analog TV service, DTT typically permits the acceptance of 4 to 18 services. Widespread adoption has been attained, especially in digital television applications like terrestrial and satellite TV.


March 2022 - Telstra Broadcast Services chose Grass Valley to broadcast premium live and on-demand add-on sports streaming for Stan Sport. With this assistance, Stan Sport will be able to offer its subscribers UHD coverage of pricey live events like the UEFA Champions League.Broadcast Equipment Technology InsightsSource: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Broadcast Equipment Product Type Insights


The broadcast equipment market segmentation, based on product type, includes dish antennas, amplifiers, switches, encoders, video servers, transmitters/repeaters, modulators and others. The encoders segment accounts for the majority of the market. Encoders are frequently used in digital telecasting. One of the key drivers of the expansion has been recognized as the rising need for UHD information transmission and production. Furthermore, in the near future, it is anticipated that the expanding number of digital channels will present major growth prospects for both established and new players in the telecast equipment ecosystem.


July 2022 - Blackmagic Design has unveiled a new series of ATEM production switchers with a 3G-SDI connectivity. The new ATEM SDI series of switchers have been designed to be quick to set up and easy to operate. They feature standards converters on all inputs, an integrated Fairlight audio mixer with six bands of parametric EQ, compressors, and limiters on all inputs, internal DVEs, chroma keyers, and professional transitions. Broadcasters looking for highly portable and advanced professional capability may find the ATEM SDI live production switcher to be the perfect solution.


Broadcast Equipment, By Application Insights


The broadcast equipment market data has been bifurcated by Application into Radio and Television. The television application segment held the largest proportion of the broadcast equipment market in 2021 and is predicted to develop faster and dominate the market during the forecast period. The need for television broadcasting has increased as a result of the rising popularity of IPTV and digital terrestrial broadcasting services, existing terrestrial broadcasting, and expanding satellite broadcasting.


Figure 2: Broadcast Equipment Market, by Application, 2021 & 2030 (USD Billion)Broadcast Equipment Market, by Application, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


October 2022 - Sony equipped Alaraby Television with an IP HD/4K-ready Live Production studio in conjunction with Ideal Systems Group, which would be operational in time for the FIFA World Cup Qatar 2022. Sony's Live System Management (LSM) and IP Control Software are among the options for the IP live production system's signal routing, setup, and control. Additionally, Sony provided 11 4K HDC-3500 system cameras, two XV-S7000 multi-format video switchers, and operability for mid-range productions.


Broadcast Equipment Regional Insights


By region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific broadcast equipment market accounted for USD XX billion in 2021 and is expected to exhibit an XX% CAGR during the study period. These regions have transformed into a hub for significant investments and chances for business growth. The main factors driving growth in the local market are the expanding use of high-definition (HD) content, the switch from analog to digital broadcasting, and the accessibility of on-demand content via OTT platforms.


This expansion can be attributed primarily to investments made throughout the region by domestic and multinational entertainment and media organizations. Additionally, digital technology is being used steadily across all Indian radio and television applications. India is a promising market for digital technology as a result of the rise in demand for digital content across all broadcasting channels. As developers seek cost-effective solutions, the demand for digital equipment is projected to increase.


The countries considered in the scope of the broadcast equipment market are US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.


May 2022 - Sky Wire Broadcast has evolved into a one-stop shop for system integration consultancy and services. for Indian clients of broadcast and ed-tech. Renowned for its wide selection of products and services, Sky Wire Broadcast has provided its customers with the newest NDI and SRT technology with the introduction of the PTZ Camera Series, Video Switchers, Wireless Video Transmitters, and other products. Sky Wire Broadcast's offers to clients across all sectors and market segments, including TV stations, educational institutions, colleges, and universities, have increased as a result of the expanded range.


Figure 3: BROADCAST EQUIPMENT MARKET SHARE BY REGION 2021 (%)BROADCAST EQUIPMENT MARKET SHARE BY REGION 2021Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Broadcast Equipment Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the broadcast equipment market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the broadcast equipment industry must offer cost-effective services and technologies to expand and survive in an increasingly competitive and rising market environment.


Some of the major players operating in the market include Datum Systems, Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, EVS Broadcast Equipment SA, Grass Valley, Harmonic Inc, ETL Systems Ltd, GBS online, Invacom Group, Hangzhou Dibsys Technologies Co., Ltd., NEC Corporation, OMB Broadcast, Rohde & Schwarz India Pvt Ltd, Shanghai Teng Guang Broadcasting Equipment Co., Ltd., TVC Communications and Others.


Key Companies in the Broadcast Equipment market include.




  • Datum Systems




  • Cisco Systems Inc.




  • Telefonaktiebolaget LM Ericsson




  • Evs Broadcast Equipment SA




  • Grass Valley




  • Harmonic Inc




  • ETL Systems Ltd




  • GBS online




  • Invacom Group




  • Hangzhou Dibsys Technologies Co., Ltd.




  • NEC Corporation




  • OMB Broadcast




  • Rohde & Schwarz India Pvt Ltd




  • Shanghai Teng Guang Broadcasting Equipment Co., Ltd.




  • TVC Communications




  • Other Players




Broadcast Equipment Industry Developments


In Jun 2023, Ideal Systems announced the completion of the relocation of CNBC's Singapore broadcast operations to a brand-new facility in Mapletree Business City in Singapore. The multifaceted project involved the migration of a live broadcast facility from the existing site to the new site, along with the design and build of the new facility. 


In Jun 2023, Advanced Systems Group announced a strategic partnership with Zero Density. ASG will now carry Zero Density's real-time virtual studio, AR, and graphics technology designed for broadcast, esports, and live events. The partnership expands ASG's systems integration portfolio with options from Zero Density's extensive series of high-end, real-time virtual studio, AR/XR, and broadcast on-air graphics solutions.


In Jun 2023, Channel 4 News announced the opening a permanent broadcast facility in Leeds. This addition affirms Channel 4's commitment to geographic diversity in its coverage. It will deliver more opportunities to people in the region and help to provide the best news coverage. 


In Apr 2023, Fujifilm India launched a new broadcast zoom lens, FUJINON HZK25-1000mm, with 40x zoom 1000mm focal length. This lens will likely become the world's longest focal length, with 40x zoom and 1000mm. This new lens offers cinematic visual expressions with effects such as shallow depth-of-field for improved bokeh, making it an apt choice for live coverage of sporting events and music concerts.


In Feb 2023, Blackmagic Design, a cinema and hardware manufacturer, launched a new ATEM television studio HD8. The new high-end ATEM Television Studio HD8 is an all-in-one live production switcher with highly portable broadcast features, allowing broadcast-grade control panels with advanced capabilities like streaming and recording. 


In Aug 2022, Qatar Customs authorities approved the use of ATA Carnet for FIFA World Cup broadcast equipment. ATA Carnet is an international customs document permitting duty-and tax-free temporary import of goods for professional products such as broadcasting equipment.


Broadcast Equipment Market Segmentation:


Broadcast Equipment, By Technology Outlook




  • Analog Broadcasting




  • Digital Broadcasting




Broadcast Equipment, By Product Type Outlook




  • Dish Antennas




  • Amplifiers




  • Switches




  • Encoders




  • Video Servers




  • Transmitters/Repeaters




  • Modulators




  • Others




Broadcast Equipment, By Application Outlook




  • Radio




  • Television




    • Direct Broadcasting Satellite (DBS)




    • Terrestrial Television




    • Cable Television




    • IPTV






Broadcast Equipment Regional Outlook




  • North America







    • US




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




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