Broadcast Equipment Market Summary
As per Market Research Future Analysis, the Global Broadcast Equipment Market was valued at USD 5.77 billion in 2024 and is projected to grow from USD 6.13 billion in 2025 to USD 10.46 billion by 2034, with a CAGR of 6.1% during the forecast period. The market is driven by increased investments in OTT subscriptions by sports associations and the growing demand for digital broadcasting technologies. The COVID-19 pandemic initially hindered growth, but recovery is anticipated with the resurgence of sporting events and digital broadcasting adoption. The Asia-Pacific region is expected to be a significant growth driver due to rising HD content consumption and digital technology adoption.
Key Market Trends & Highlights
Key trends influencing the broadcast equipment market include significant investments and technological advancements.
- Investment by sports associations in telecasting events is increasing, exemplified by Zee Entertainment's USD 150 million rights deal for the UAE T20 event.
- Digital broadcasting is expected to capture a larger market share due to improved spectrum efficiency and increased transmission bandwidth.
- The encoders segment dominates the market, driven by the rising demand for UHD information transmission.
- The television application segment is projected to grow faster, fueled by the popularity of IPTV and digital terrestrial broadcasting services.
Market Size & Forecast
2024 Market Size: USD 5.77 Billion
2025 Market Size: USD 6.13 Billion
2034 Market Size: USD 10.46 Billion
CAGR (2025-2034): 6.1%
Major Players
Major players include Datum Systems, Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, EVS Broadcast Equipment SA, Grass Valley, Harmonic Inc, and others.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Broadcast Equipment Market Trends
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Investment By the Various Sports Associations in The Telecasting Events
Sports organizations are making a variety of investments in order to broadcast various sporting events. For instance, the International Federation of Sport Climbing entered into an agreement with four broadcast partners—Sport5, SRG-SSR, RAI Sport, and Zhibo. tv—to broadcast the IFSC Cup and World championships in 2021, either live or after a postponement. In order to reach a larger audience, infrastructural investments are increased.
However, broadcasters are currently arguing and preparing whether to present the content first on D2C and then on free-to-air later, or to show certain content first on free-to-air and then the whole content on D2C. Additionally, Zee Entertainment obtained ten-year broadcast rights for the UAE T20 event in December 2021. The broadcaster would then pay the league a yearly rights fee of $15 million. As a result, over the course of ten years, the agreement will be worth USD 150 million overall. Such occurrences aid in the growth of the broadcast equipment sector.
Broadcast Equipment Market Covid Impact
The COVID-19 epidemic had a detrimental influence on the broadcast equipment market in 2020 and 2021, resulting in revenue declines for market participants. As a result, the market's growth trajectory slowed down in 2020 and the first half of 2021. With the organizing of numerous sporting events, increasing OTT subscriptions, and broadcasters' high adoption of digital broadcasting in the second half of 2021, the need for broadcast equipment is anticipated to surge.
Broadcast Equipment Market Russia-Ukraine War Impact
Russia's invasion of Ukraine and the ongoing effects of the pandemic had a negative and unclear impact on the world economy. Many of the downside risks mentioned in the April World Economic Outlook have started to manifest. The world's financial conditions have become more rigid due to higher-than-expected inflation, particularly in the United States and major European nations. With COVID-19 outbreaks and lockdowns, China's recession has been greater than expected, and the conflict in Ukraine has had further detrimental effects.
Broadcast Equipment Market Segment Insights:
Broadcast Equipment Technology Insights
The broadcast equipment market segmentation, based on Technology, includes Analog Broadcasting and Digital Broadcasting. Digital broadcasting is expected to increase its revenue share in the market. By improving spectrum efficiency, its norms greatly increase transmission internet bandwidth. In an analogous frequency band used for one analog TV service, DTT typically permits the acceptance of 4 to 18 services. Widespread adoption has been attained, especially in digital television applications like terrestrial and satellite TV.
March 2022 - Telstra Broadcast Services chose Grass Valley to broadcast premium live and on-demand add-on sports streaming for Stan Sport. With this assistance, Stan Sport will be able to offer its subscribers UHD coverage of pricey live events like the UEFA Champions League.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Broadcast Equipment Product Type Insights
The broadcast equipment market segmentation, based on product type, includes dish antennas, amplifiers, switches, encoders, video servers, transmitters/repeaters, modulators and others. The encoders segment accounts for the majority of the market. Encoders are frequently used in digital telecasting. One of the key drivers of the expansion has been recognized as the rising need for UHD information transmission and production. Furthermore, in the near future, it is anticipated that the expanding number of digital channels will present major growth prospects for both established and new players in the telecast equipment ecosystem.
July 2022 - Blackmagic Design has unveiled a new series of ATEM production switchers with a 3G-SDI connectivity. The new ATEM SDI series of switchers have been designed to be quick to set up and easy to operate. They feature standards converters on all inputs, an integrated Fairlight audio mixer with six bands of parametric EQ, compressors, and limiters on all inputs, internal DVEs, chroma keyers, and professional transitions. Broadcasters looking for highly portable and advanced professional capability may find the ATEM SDI live production switcher to be the perfect solution.
Broadcast Equipment, By Application Insights
The broadcast equipment market data has been bifurcated by Application into Radio and Television. The television application segment held the largest proportion of the broadcast equipment market in 2021 and is predicted to develop faster and dominate the market during the forecast period. The need for television broadcasting has increased as a result of the rising popularity of IPTV and digital terrestrial broadcasting services, existing terrestrial broadcasting, and expanding satellite broadcasting.
Figure 2: Broadcast Equipment Market, by Application, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
October 2022 - Sony equipped Alaraby Television with an IP HD/4K-ready Live Production studio in conjunction with Ideal Systems Group, which would be operational in time for the FIFA World Cup Qatar 2022. Sony's Live System Management (LSM) and IP Control Software are among the options for the IP live production system's signal routing, setup, and control. Additionally, Sony provided 11 4K HDC-3500 system cameras, two XV-S7000 multi-format video switchers, and operability for mid-range productions.
Broadcast Equipment Regional Insights
By region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific broadcast equipment market accounted for USD XX billion in 2021 and is expected to exhibit an XX% CAGR during the study period. These regions have transformed into a hub for significant investments and chances for business growth. The main factors driving growth in the local market are the expanding use of high-definition (HD) content, the switch from analog to digital broadcasting, and the accessibility of on-demand content via OTT platforms.
This expansion can be attributed primarily to investments made throughout the region by domestic and multinational entertainment and media organizations. Additionally, digital technology is being used steadily across all Indian radio and television applications. India is a promising market for digital technology as a result of the rise in demand for digital content across all broadcasting channels. As developers seek cost-effective solutions, the demand for digital equipment is projected to increase.
The countries considered in the scope of the broadcast equipment market are US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.
May 2022 - Sky Wire Broadcast has evolved into a one-stop shop for system integration consultancy and services. for Indian clients of broadcast and ed-tech. Renowned for its wide selection of products and services, Sky Wire Broadcast has provided its customers with the newest NDI and SRT technology with the introduction of the PTZ Camera Series, Video Switchers, Wireless Video Transmitters, and other products. Sky Wire Broadcast's offers to clients across all sectors and market segments, including TV stations, educational institutions, colleges, and universities, have increased as a result of the expanded range.
Figure 3: BROADCAST EQUIPMENT MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Broadcast Equipment Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the broadcast equipment market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the broadcast equipment industry must offer cost-effective services and technologies to expand and survive in an increasingly competitive and rising market environment.
Some of the major players operating in the market include Datum Systems, Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, EVS Broadcast Equipment SA, Grass Valley, Harmonic Inc, ETL Systems Ltd, GBS online, Invacom Group, Hangzhou Dibsys Technologies Co., Ltd., NEC Corporation, OMB Broadcast, Rohde & Schwarz India Pvt Ltd, Shanghai Teng Guang Broadcasting Equipment Co., Ltd., TVC Communications and Others.
Key Companies in the Broadcast Equipment market include.
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Datum Systems
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Cisco Systems Inc.
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Telefonaktiebolaget LM Ericsson
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Evs Broadcast Equipment SA
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Grass Valley
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Harmonic Inc
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ETL Systems Ltd
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GBS online
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Invacom Group
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Hangzhou Dibsys Technologies Co., Ltd.
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NEC Corporation
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OMB Broadcast
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Rohde & Schwarz India Pvt Ltd
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Shanghai Teng Guang Broadcasting Equipment Co., Ltd.
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TVC Communications
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Other Players
Broadcast Equipment Industry Developments
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Q2 2024: Evertz Launches New DreamCatcherâ„¢ BRAVO Studio for Microsoft Teams Evertz announced the launch of DreamCatcherâ„¢ BRAVO Studio, a cloud-based broadcast production platform integrated with Microsoft Teams, enabling remote and hybrid event production for broadcasters.
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Q2 2024: EVS launches XtraMotion 2.0, bringing AI-powered super slow-motion to live sports production EVS introduced XtraMotion 2.0, an AI-powered solution that generates super slow-motion replays from standard broadcast cameras, enhancing live sports production capabilities.
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Q2 2024: Belden Launches New REVConnect® 10GXW System for Broadcast and AV Applications Belden unveiled the REVConnect® 10GXW System, a new cabling solution designed to support high-performance broadcast and AV installations, targeting studios and production facilities.
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Q2 2024: Grass Valley Unveils AMPP Local for On-Premise Broadcast Production Grass Valley announced AMPP Local, an on-premise version of its Agile Media Processing Platform, enabling broadcasters to deploy cloud-native workflows within their own facilities.
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Q2 2024: Ericsson launches new MediaKind Aquila Streaming solution for broadcasters Ericsson’s MediaKind division launched Aquila Streaming, a new broadcast-grade streaming solution designed to deliver high-quality video over IP networks for broadcasters and content owners.
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Q1 2024: EVS appoints Serge Van Herck as new CEO EVS announced the appointment of Serge Van Herck as its new Chief Executive Officer, effective March 2024, to lead the company’s broadcast technology strategy.
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Q1 2024: Evertz Acquires Ease Live to Expand Interactive Broadcast Capabilities Evertz completed the acquisition of Ease Live, a Norwegian interactive graphics company, to enhance its broadcast solutions with real-time viewer engagement features.
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Q1 2024: Belden Announces Opening of New Manufacturing Facility in Richmond, Indiana Belden opened a new manufacturing facility in Richmond, Indiana, to expand production capacity for broadcast and AV cabling products.
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Q1 2024: Grass Valley and Globo Partner to Advance Cloud-Based Broadcast Workflows Grass Valley entered a partnership with Brazilian broadcaster Globo to deploy cloud-based broadcast workflows, supporting Globo’s digital transformation strategy.
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Q1 2024: Ericsson MediaKind partners with Tata Communications for global broadcast delivery Ericsson’s MediaKind division announced a partnership with Tata Communications to deliver global broadcast and streaming services for major sporting events.
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Q2 2025: EVS secures multi-year contract with NEP Group for live sports production technology EVS signed a multi-year contract with NEP Group to supply live sports production technology, including replay and video server solutions, for NEP’s global broadcast operations.
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Q2 2025: Evertz launches new 4K/8K broadcast encoder platform Evertz introduced a new broadcast encoder platform supporting 4K and 8K video formats, targeting broadcasters upgrading to ultra-high-definition content delivery.
Broadcast Equipment Market Segmentation:
Broadcast Equipment, By Technology Outlook
Broadcast Equipment, By Product Type Outlook
Broadcast Equipment, By Application Outlook
Broadcast Equipment Regional Outlook
| Attribute/Metric |
Details |
| Market Size 2024 |
USD 5.77 billion |
| Market Size 2025 |
USD 6.13 billion |
| Market Size 2034 |
USD 10.46 billion |
| Compound Annual Growth Rate (CAGR) |
6.1% (2025-2034) |
| Base Year |
2024 |
| Forecast Period |
2025-2034 |
| Historical Data |
2020 & 2023 |
| Forecast Units |
Value (USD Billion) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered |
Technology, Product Type, Application, and Region |
| Geographies Covered |
North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered |
The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled |
Datum Systems, Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, EVS Broadcast Equipment SA, Grass Valley, Harmonic Inc, ETL Systems Ltd, GBS online, Invacom Group, Hangzhou Dibsys Technologies Co., Ltd., NEC Corporation, OMB Broadcast, Rohde & Schwarz India Pvt Ltd, Shanghai Teng Guang Broadcasting Equipment Co., Ltd., TVC Communications and Others. |
| Key Market Opportunities |
Implementation of AI-based technologies for broadcasting |
| Key Market Dynamics |
Rapid growth in over -the-top (OTT) subscriptions Transition from analog to digital broadcasting Heightened demand for encoders to support multiple platforms |
Frequently Asked Questions (FAQ):
A 6.1% CAGR is expected to transform the market.
The North America regional market is projected to be the major driver of the market.
Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, and EVS Broadcast Equipment SA are the key players in the market.
The segments in the market are Technology, Product Type, Applications, and region.
The availability of potential key players and the presence of strong network connectivity providers can boost the APAC broadcast equipment market surge.
