ID: MRFR/F-B & N/9961-CR | 128 Pages | Author: Garvit Vyas | March 2023
Global Boutique Salt Market Overview
Boutique salt Market Size was valued at USD 2.79 million in 2021. The boutique salt market industry is projected to grow from USD 2.80 million in 2022 to USD 2.89 million by 2030, exhibiting a compound annual growth rate (CAGR) of 3.20% during the forecast period (2022 - 2030). The wide usage of dessert salt in daily cooking activities to impart flavor coupled with the increased preference of consumers to purchase it through online sales channel is expected to fuel its market growth during the forecast period.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The growing government investment to expand the residential sector in Saudi Arabia is likely to increase the demand for boutique salt to serve the various end users across the region which in turn would boost its market growth. For instance, in February 2021, The US-Saudi Business Council anticipates continued government investment in the residential real estate industry to keep pace with the construction of projects for affordable housing. The council stated that it will be difficult to develop an extra 1.2 million homes at an anticipated cost of SAR 657 billion over the following ten years because supply continues to outpace demand. To reach the Kingdom's goal of increasing the share of Saudi household ownership to 70% by 2030, would require a significant amount of investments and present a huge potential for local and foreign real estate developers as well as finance companies. Furthermore, in December 2022, the Kingdom of Saudi Arabia, is expected to witness sustainable property market growth owing to Vision 2030 and the Iskan Programme with an investment of USD 1 trillion, slated for real state and infrastructure projects. Under this investment, by the end of 2030, more than 1.3 million new dwellings are anticipated to be built in at least eight new cities, most of which will be located along the Red Sea's coast. Additionally, many projects are planned for current major cities. By 2030, Riyadh's population is expected to increase to almost 15 million from roughly 8 million, with the ambitious goal of being one of the ten largest cities in the world. Hence, the growing residential sector across the country is likely to increase the demand for boutique salt owing to its wide usage in daily cooking activities as well as in salts, fruit juices and many more which in turn would contribute to its overall market growth.
Besides this, the recent strategies adopted by major players to strengthen its foothold in the market are expected to boost its market growth during the upcoming years. For instance, in September 2021, one of the few South African brands to soon be found on Whole Foods Market shelves in the United States is the local seasoning brand Oryx Desert Salt. After many years of building the brand domestically, throughout Africa, and internationally in countries including Qatar, Saudi Arabia, Germany, the United Kingdom, and Taiwan.
The Boutique salt Market segmentation, based on category, includes organic and conventional. The conventional segment dominated the market in 2021 and is projected to be the fastest-growing segment during the forecast period, 2022-2030. The production of conventional or in other words synthetic chemicals kinds of stuff becoming a big business, but on the other hand, it is polluting the environment also. However, the organic segment is also expected to hold a significant share in the boutique salt market, owing to the presence of key players providing organic boutique salt. For example, Oryx Desert Salt which is usually a gourmet salt is natural organic, crystal-white, sun-dried, mineral-rich, unprocessed not polluted, and free of additives or chemicals. This salt has the necessary, natural minerals and trace elements that the body needs to absorb and use for optimum health, energy, and functioning. These minerals and trace elements come from old subsurface rock layers. It is responsibly obtained from a sparsely populated region of South Africa's huge Kalahari Desert. Here, salt water from an underground lake that is replenishable and replenished by underground streams is allowed to sit on the salt pan before being sun-dried and extracted.
April 2022: Naario the first woman-led food firm in India, has added two additional products to its lineup, giving customers more options. Naario offers natural and organic goods, all of which were invented by women. Organic jaggery powder and Himalayan pink salt were introduced by Naario to their list .
January 2021: Cargill Salt announced the launch of its new purified sea salt flour. The ingredient is a special variety of sodium chloride that is ultra-finely chopped and resembles powder. It is suited for applications that call for extremely fine sizes for mixing, such as topping snack foods and soups, cereal, flour, and spice mixes. The new sea salt flour has better texture and bendability, and the ultra-fine cut crystals produce a smooth consistency for an undetectable presence in dishes. When used in food applications, the powder-like texture may be very useful for removing grittiness.
The Boutique salt Market data has been bifurcated by harvest into summer harvest and winter harvest. The summer harvest segment held the majority share in 2021 contribution to around ~60-65% in respect to the Boutique salt Market revenue. This is mainly owing to the increased production of boutique salt in summer harvest unlike winter harvest, which sometimes experiences rainfall. The salt that is harvested in the summer is quickly dried in a scorching heat, resulting in crystals that are sun-tanned. The salt from the winter crop takes a longer duration for drying, resulting in glistening white crystals. Desert Salt is perfect for everyday cooking because it not only adds flavor to food but also contains several minerals that are necessary for a healthy lifestyle.
April 2022: Tata Salt, one of India's most reputable companies and a leader in the salt iodization movement, has introduced tata salt immuno. This new item represents a category-first innovation in India's edible salt market. The product also contains zinc, which is known to maintain a healthy immune system, in addition to the required iodization.
December 2022: In the Ramanathapuram district, the Tamil Nadu Salt Company will expand output and start manufacturing on a 3,000-acre site. Nowadays, the Corporation uses 5,236 acres of land to produce salt.
Figure 2: Boutique salt Market, by Harvest, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The Boutique salt Market segmentation, based on, form includes powder and crystalline. The powder segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is primarily owing to the wide usage of powder salt in daily cooking activities in the residentials sector. In addition, compared to crystal salt, a powder has been ground more finely, creating a larger surface area to react with water. In addition, powdered salt possesses a large surface area compared to crystal salt which has a smaller surface. Hence, a large surface will further contribute to collision of each molecule, therefore its kinetic energy will be increased. Once the kinetic energy is increased it will lead to a faster dissolvence.
The Boutique salt Market data has been bifurcated by application into daily cooking, salads, fruits and juices and health drinks. The daily cooking segment held the majority share in 2021 in respect to the Boutique salt Market revenue. This is mainly owing to the wide usage of boutique salt in daily cooking activities such as breakfast, lunch as well as dinner coupled with the increased benefits associated with its consumption such as boutique salt which contains sodium is necessary for health since it helps with muscle contraction, preserving the body's form, cell structure, and fluid balance, sending nerve impulses between muscles and nerves as well as between them, works with the kidneys, adrenal glands, and certain receptors on the tongue, throat, and brain to prevent low blood pressure.
The Boutique salt Market segmentation, based on end user, includes residential and commercial. The residential segment dominated the market in the year 2021 and is expected to be the fastest-growing segment during the forecast period 2022-2030. This is primarily owing to the increased population across various regions which in turn has increased the residential construction activities across the globe. For instance, according to United Nation, in mid-November 2022, there were 8.0 billion people on the planet, up from 2.5 billion in 1950, and 1 billion since 2010 and 2 billion since 1998. From the present 8 billion to 9.7 billion in 2050, the world’s population is projected to grow by about 2 billion people during the next 30 years, with a potential peak of nearly 10.4 billion people in the middle of the 2080s.
The Boutique salt Market data has been bifurcated by distribution channel into online and offline. The offline segment held the majority share in 2021 in respect to the Boutique salt Market revenue. This is mainly owing to the increased consumer preference to purchase from supermarkets and hypermarkets owing to the increasing benefits offered by them such as operation on a self-service basis. Furthermore, its market expansion is expected to be fueled by the availability of discounts on a variety of goods, consumer freedom of choice, and high levels of profit.
By Region, the study segments the market into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific boutique salt market accounted for USD 1.17 million in 2021 and is expected to exhibit a 2.9% CAGR during the study period. This is mainly owing to the presence of major deserts across the region producing salt such as Thar Desert. Along the Indo-Pakistan border, the Thar Desert extends from the Arabian Sea to the Punjab region. This area was submerged for a billion years, filling the salt-filled caverns beneath the Thar Desert, and keeping it moist for millions of years with water from the Pubjabi Mountains. When temperatures hit 50 degrees, the salty brine is driven up through the ground to form brine lakes, which swiftly dry out and leave behind salt crystals. Because of the climate and nomadic character of the locals, it is safe to assume that the salt utilized by Sinbad on his journeys was harvested from these salt lakes.
Further, the major countries included are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: BOUTIQUE SALT MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
North boutique salt market accounts for the second-largest market share owing to the favorable climate and soil for cultivating boutique salt. For example, most salt desert communities are found on lowland and upland areas between 1500 and 2300 metres above sea level (5000 to 7200 ft.). These communities can be found in a variety of locations, including valley bottoms, alluvial and alkaline flats, mesas and plateaus, playas, drainage terraces, washes and inter-dune basins, bluffs, and slightly to moderately steep sandy or rocky slopes. Normal slopes range from being mildly to moderately steep, yet they can occasionally be unstable and subject to surface movement. This system contains many regions that have been damaged by erosion and may resemble "badlands. “Further, the U.S. boutique salt market held the largest market share, and the Canada boutique salt market was the fastest-growing market in the North America region.
The Europe boutique salt Market is expected to grow at a CAGR of 2.25% from 2022 to 2030. This is mainly owing to the increasing trend of consumers towards buying goods through online sales channels. Moreover, Germany boutique salt market held the largest market share, and the U.K. boutique salt market was the fastest-growing market in the Europe region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the boutique salt market grow even more. Usually, major players launch new products, enter into various contracts, acquiring companies, increasing investments, and collaborating with other organizations to expand their global footprint. To grow and survive in a climate where competition is fierce and the market is growing, competitors in the Boutique salt sector must provide affordable products.
Boutique Salt Industry Developments
February 2022: Tata Consumer Products Ltd (TCPL) one of India's biggest and most reputable FMCG firms launched its newest product, Shuddh by Tata Salt, in a few regional markets across the country. Consumers can purchase branded salt of the highest calibre from Shuddh by Tata Salt at an affordable price. Telangana, Andhra Pradesh, and Karnataka now sell the commodity, according to the most recent National Family Health Survey (NFHS-5) performed by the International Institute of Population Sciences (IIPS) states like Karnataka, Telangana, and Andhra Pradesh are among those in the nation with some of the lowest iodized salt intake rates. A localised brand called Shuddh by Tata Salt aims to offer consumers in these marketplaces genuine and superior iodized packaged salt. The new product not only tackles any potential health issues that may result from using inferior salt, but it also informs customers of the advantages of utilizing iodized salt in their diet. Throughout the manufacturing process, the product is put through stringent quality inspections. By doing so, contaminants like dirt and soil are removed, the genuine flavor is imparted, and each packet of Shuddh by Tata Salt has freely flowing salt.
February 2023: The atta brand Annapurana and the salt brand Captain Cook are being sold by Hindustan Unilever Limited (HUL) for Rs 60.4 crore.
|Market Size 2021||USD 2.79 million|
|Market Size 2022||USD 2.80 million|
|Market Size 2030||USD 2.89 million|
|Compound Annual Growth Rate (CAGR)||3.20% (2022-2030)|
|Historical Data||2018 & 2020|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Category, Harvest, Form, Application, End User, Distribution Channel and Region|
|Geographies Covered||North America, Europe, Asia Pacific, and Rest of the World|
|Countries Covered||The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, Rest of Europe, China, Japan, India, Australia & New Zealand, Rest of Asia Pacific, South America, Middle East and Africa.|
|Key Companies Profiled||Elite Meats Butchery, Oxy Desert Salt, Salty Jack Salt Co, Lunn, Inti's Bounty Ltd, African Botanics, Company 7, Company 8, Company 9 and Company 10.|
|Key Market Opportunities||Growing Commercial Sector|
|Key Market Dynamics||Increasing Government Investment in the Construction Industry The Recent Expansion Policies Adopted by Key Players|
The boutique salt Market is valued at USD 2.79 Million in 2021.
The growth rate of the boutique salt Market is 3.20%.
Asia-Pacific held the largest market share in the boutique salt Market.
The key players in the boutique salt market are Elite Meats Butchery, Oxy Desert Salt, Salty Jack Salt Co, Lunn, Inti's Bounty Ltd and African Botanics.
The conventional segment held the largest market share in the boutique salt Market.
The summer harvest held the largest market share in the boutique salt market.
The powder segment held the largest market share in the boutique salt market.
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