Beauty Tools Market Research Report - Global Forecast till 2027

Beauty Tools Market: Information by Type (Hair Care {Hair Dryers, Curling Irons, Straighteners & Flat Irons and others}, Razors, Trimmers, Brushes & Combs, Manicure & Pedicure Tools {Nail Cutter, Cuticle Pusher & Nipper, Nail File and others}, Tweezers, Sponges & Puffs and Others), End-Use (Household and Commercial), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

ID: MRFR/CR/7312-CR | February 2021 | Region: Global | 100 pages

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Beauty tools market Overview


According to the beauty tools market research report, the forecast period's CAGR rate would be 17.40%, and the market value would reach about USD 97 882.1 Million by 2025. 


From ancient times the evolution of beauty tools and techniques has been tremendous. They are especially used to enhance an individual's appearance. Some of the most commonly available equipment boosting the size of beauty tools are hairstyling instruments, brushes, combs, razors and shavers, sponges, puffs, etc. In the present scenario, beauty tools are mostly trending among youngsters. As there is a rising demand for beauty and makeup products, beauty services are also increasing significantly. The availability of different makeup products and their application suitable for different skin types brings effective outcomes to boost businesses. While celebrity endorsements and social media marketing are expected to drive the growth of the global market, the beauty tools market analysis tells that the major drastically impacting factor of market growth would be increasing unorganized local market. Furthermore, implementing advanced technological intelligence in manufacturing beauty tools can positively impact the global market in the forecast period. 


COVID-19 Impact Analysis


The outbreak of COVID-19 has impacted almost all industries and services, making the global market stagnant for a while. The market is no different. Due to pandemic influences, the majority of the consumers stayed confined in their homes as fewer to no special events occurred, which is the grand reason for requiring beauty treatments and styling the looks. Therefore, the beauty tools market size has witnessed a decline in the economy due to less demand for beauty tools. However, the emergence of social media trends and e-commerce influenced the market in the post-Covid-19 lockdown. People are also started adapting to new strategies and developing their skills with using beauty tools which is why the market share is expected to achieve substantial growth in the upcoming review period. 


Market Dynamics



  • Major Market Drivers


The end-users of beauty tools are growing more and more in the market, which is one of the major driving factors of boosting businesses' revenue in the market. Additionally, some of the major influencing factors of market growth include the emergence of beauty and makeup tutorials and the growing trend of on-demand beauty services. Moreover, the high influence of social media and brand endorsements also contribute to the growth of the beauty tools market size. The adoption of online/ e-commerce platforms is growing where consumers can use more personalization techniques to purchase beauty products according to their preferences. 



  • Global Market Opportunities


The use of technological advancements has made beauty tools more suitable for achieving specific beauty solutions faster. With innovative techniques, the tools are manufactured, being more lightweight and easy to handle features. It has been a luxury for consumers to visit salons and parlors for grooming purposes. Due to the easy availability of beauty services with beauty tools, it is benefitting the market industry more immensely. These time-efficient and cost-effective features are expected to bring more opportunities in the beauty tools market demand in the forecast period. 



  • Market Restraints


The major market restraints would be the unorganized market which is expected to hinder the market growth. Many small market players manufacture low-quality beauty tools at cheap price ranges, which largely attracts most consumers. Due to their bad endurance and not providing satisfactory results, this negatively impacts the sales of reputed companies and the organized market segments, thereby limiting the growth of beauty tools market size 



  • Market Growth Challenges


Some tools and technologies can be hard to understand, which can hinder the users from utilizing them. Consumers hesitate to invest in any complicated tools and techniques due to the fear of harming themselves or lacking skills that can injure them using these tools. People who prefer more organic and natural homemade products as their beauty care would be less likely to use beauty tools, bringing a major challenge in the beauty tools market. 


Cumulative Growth Analysis


Technological improvement in the beauty tools and they're easy 


availability, specifically on online platforms, is the major attribute for the growing demand for beauty tools in the review period. Furthermore, the major beauty trends and special offers and discounts are attracting customers more and more. As many key players are launching innovative beauty products and solutions for common beauty issues, the beauty tools market share globally can further flourish. 


Market Segment Overview


The beauty tools market is segmented based on product type, end-user, distribution channel, and region. 



  • By Type


According to the market segmentation by product type, it is segmented into hair care tools, manicure and pedicure tools, trimmers, razors, sponges and puffs, brushed & combs, and others. Furthermore, the hair care type is sub-segmented into hair straighteners and flat irons, curling irons, hairdryers, and others. Similarly, manicure and pedicure tools are classified into more product types such as nail cutter, nail file, cuticle pusher and nipper, and others. According to FMCG statistics, hair care goods make about 22% of the global cosmetic market. 



  • By End-Use


Moreover, the market is classified into the household and commercial beauty tools based on the end-use segment.



  • By Distribution Channel


The market analysis shows that the distribution channel segment is again bifurcated into store-based and non-store-based beauty tools. 


Regional Analysis


The beauty tools market analysis report also throws light on the market's region-specific analysis, divided into North America, Europe, Asia-Pacific, and the rest of the world. According to this analysis report, North America will acquire the largest market share during the forecast period. The report also noted that North America has 34.60% share in the global market this review period. Also, the US is registered to be the major contributor to the regional market's growth, and it is projected that the local market would have a CAGR rate of 16.80% in the forecast period. Europe is accounted to acquire the second-largest share of the global market due to its consumer's increasing inclination towards utilizing beauty tools. Asia-Pacific is expected to be the fastest-growing beauty tools market in the review period due to rising expenditure on beauty products and customers' preferences for using branded products. 


Competitive Landscape Analysis


According to the Beauty tools market analysis report, there is strong competition because of many evolving beauty trends. Below are the mentions about some of the major key players who are influencing the global market with their innovative approaches:



  • Procter & Gamble Company (US)

  • Estee Lauder Companies Inc. (US)

  • E.l.f. Cosmetics, Inc. (US)

  • Paris Presents Incorporated (US)

  • Edgewell Personal Care (US)

  • Coty, Inc. (UK)

  • Avon Products, Inc. (UK)

  • Moet Hennessy – Louis Vuitton (LVMH) (UK)

  • L'Oreal SA (France)

  • Shiseido Co. Ltd. (Japan)


Recent Development



  • In February 2018, Coty Inc. (US) announced launching a new program for technology start-ups that would share their latest innovations at Coty's quarterly digital accelerator summit. 

  • In November 2021, Estee lauder made a press release on starting new PCR and Virgin plastic packaging targets for social impact and sustainability. 


Report Overview


This Beauty tools market analysis report explores the developments, potential innovative techniques, and industry fundamentals in the market at regional and global levels. According to this analysis, it is expected that the market size will register substantial growth in the upcoming year. This report acutely evaluates the driving factors, advantages, opportunities, challenges, restraints, innovative strategies of the suppliers, and the demand status in the market. The report establishes that the market is growing more in demand due to the high influence of social media and brand endorsements. The major restraint of Market demand would be because of the unorganized presence of beauty tools in the market. As per the regional beauty tools market analysis, North America is expected to acquire the highest share in the forecast period. Moreover, the report analyses the past and current pace of the market's development and other contemporary factors to offer a detailed and accurate statistical market analysis report for the forecast period. 


Segment Table:


By Type



  • Hair Care

  • Hair straighteners & flat irons

  • Curling Irons

  • Hair Dryers

  • Others

  • Razors

  • Trimmers

  • Brushes & Combs

  • Manicure & Pedicure Tools

  • Nail File

  • Nail Cutter

  • Cuticle Pusher & Nipper

  • Others 


By End-Use



  • HouseHold

  • Commercial


By Distribution Channel



  • Store-Based

  • Non-Store-Based (Online/ E-Commerce)


By Region


North America



  • US

  • Canada

  • Mexico


Europe 



  • Germany

  • UK

  • Italy

  • France

  • Spain

  • Italy

  • Rest of Europe


Asia-Pacific



  • China

  • Japan

  • India

  • Australia & New Zealand

  • Rest of Asia-Pacific


Rest of the World



  • Middle East

  • South America

  • Africa



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 97,882.1 Million (2025)
  CAGR   17.40%17.40% (2019-2025)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, End-Use, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   The Procter & Gamble Company (US), Estée Lauder Companies Inc. (US), L’Oréal SA (France), Shiseido Co. Ltd. (Japan), Coty, Inc. (UK), e.l.f. Cosmetics, Inc. (US), Avon Products, Inc. (UK), Paris Presents Incorporated (US), Moët Hennessy - Louis Vuitton (LVMH) (UK), and Edgewell Personal Care (US).
  Key Market Opportunities   Product Innovation in Beauty Tools is Expected to Create Immense
  Key Market Drivers   Increase The Target Audience of The Company,


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