Beauty Devices Market

Increasing demand for personalized beauty treatments to boost the market growth

Customization practices have opened new market opportunities for producers of beauty devices. Personalization trends impact consumers of beauty products by enabling them to receive skin-specific treatment in dermatological clinics, beauty salons, and beauty clinics. These beauty treatment centers use high-tech applications, such as the WaySkin app, which is integrated with AI (artificial intelligence), to recognize skin types and issues, track post-treatment progress, and analyze skin health and appearance before and after treatment procedures. Additionally, the user can use these applications to monitor their pH, texture, moisture levels, pigmentation, and oiliness.

These apps recommend the products and treatments customers need to keep their skin healthy. For example, L'Oreal S.A. launched Perso, an intelligent device that personalizes beauty, in January 2020. A four-step process allows the innovative skincare system to provide personalized skincare solutions. ly, there are differences in the makeup of the skin, hair, mouth, and face, which causes the treatment of the problems to vary.

The demand for technologically advanced beauty care products has increased due to the disruption in beauty technology. High-tech features integrated into beauty products are a significant factor in the growth of beauty devices market revenue. The industry players develop new skincare, haircare, and oral care products using focused radiofrequency technology, microcurrents, sonic pulses, and many other technologies. The suppliers are creating intelligent beauty devices for acne treatment, collagen loss, wrinkles, and other aesthetic issues. Such factors are anticipated to fuel the market CAGR of beauty devices over the projected period.

Market factors include the rise in the incidence of skin problems and hormone imbalance, as well as the aging population and rising interest in beauty devices, are fueling the industry's rapid growth.

The cosmetics industry has benefited from the shift toward customizability. Individualized care for the skin is only one way that the personalization movement affects the beauty industry and its customers.

Because of this disruption, more people are looking for high-tech beauty care solutions. Integrating cutting-edge technology into beauty products has helped drive sales growth in the beauty devices industry. Companies in this sector use a wide variety of technologies, such as targeted radiofrequency, microcurrents, sonic pulses, and others, to create cutting-edge cosmetics for the face, hair, and mouth. The manufacturers are working on smart beauty products to address concerns like acne, collagen depletion, wrinkles, and more. Over the forecast period, these drivers are expected to boost the beauty device market's CAGR.

January 2023: The L'Oréal Brow Magic is the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds, and the L'Oréal HAPTA is the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility in January 2023. Those with mobility difficulties can now eat without assistance because of the HAPTA gadget, which uses Verily technology originally designed to stabilize cutlery. With this technology, even those with limited use of their hands and arms can play around with different looks in the beauty industry.

Sustainability trends are becoming increasingly relevant within the Global Beauty Devices Market Industry. Consumers are showing a preference for eco-friendly and sustainable beauty devices, prompting manufacturers to innovate in this direction. Brands are now focusing on creating devices that utilize sustainable materials and energy-efficient technologies. This shift not only aligns with consumer values but also enhances brand loyalty. As sustainability becomes a key consideration for consumers, the market is expected to adapt, with more companies prioritizing environmentally conscious practices in their product offerings.

The Global Beauty Devices Market Industry is experiencing a surge in consumer awareness regarding skincare and beauty routines. As individuals increasingly prioritize personal grooming and self-care, the demand for innovative beauty devices rises. This trend is particularly evident among millennials and Gen Z consumers, who are more inclined to invest in advanced beauty technologies. The proliferation of social media platforms has further amplified this awareness, with influencers showcasing various beauty devices. Consequently, the market is projected to reach 40.5 USD Billion in 2024, reflecting a growing inclination towards high-quality beauty solutions.

Technological advancements play a pivotal role in shaping the Global Beauty Devices Market Industry. Innovations such as LED therapy, microcurrent technology, and ultrasonic devices are revolutionizing skincare routines. These technologies not only enhance the efficacy of beauty treatments but also cater to a diverse range of skin concerns. For instance, devices equipped with AI capabilities can personalize skincare regimens based on individual skin types. As a result, consumers are increasingly drawn to these sophisticated devices, contributing to a projected market growth to 134.4 USD Billion by 2035, with a CAGR of 11.52% from 2025 to 2035.

The rise of e-commerce platforms significantly influences the Global Beauty Devices Market Industry. Online shopping provides consumers with easy access to a wide range of beauty devices, often accompanied by detailed product information and customer reviews. This accessibility encourages informed purchasing decisions and expands the consumer base. Moreover, e-commerce platforms frequently offer promotions and discounts, further enticing consumers to explore new beauty technologies. As a result, the market is likely to benefit from this trend, with online sales channels becoming increasingly vital for driving growth in the beauty devices sector.

The Global Beauty Devices Market Industry is witnessing a notable shift towards at-home beauty treatments. Consumers are increasingly seeking convenience and cost-effectiveness, driving the demand for devices that facilitate professional-grade results at home. This trend is particularly pronounced in the wake of changing consumer behaviors, where individuals prefer to manage their beauty routines independently. Devices such as facial cleansing brushes, LED masks, and hair removal systems are gaining popularity. This shift is expected to significantly contribute to the market's growth trajectory, as more consumers invest in at-home beauty solutions.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Beauty Devices Market is expected to exhibit a significant CAGR growth during the study period. The increasing prevalence of several hair and skin issues, developed healthcare infrastructure, a rising senior population, the availability of many industry players, and growing physical consciousness among people are boosting the market growth of the North American beauty devices. In addition, the rise in the number of product launches, mergers, acquisitions, and product approvals is further propelling regional revenue share growth.

For instance, Sulwhasoo, an Amorepacific Corporation brand, accelerated its North American market expansion in March 2020 by launching Sephora stores in major U.S. cities and sephora.com.

Moreover, the market report includes significant countries such as the United States, Germany, Canada, the United Kingdom, Italy, France, Spain, China, Australia, Japan, South Korea, India, and Brazil.

Figure 3:  BEAUTY DEVICES MARKET SHARE BY REGION 2022 (%)

The European beauty devices market is the second largest in the world. High personal grooming spending, increased skin, and hair issues, increased penetration of electronic devices, and growing hygiene concerns among men and women are key factors driving the European market share. Besides, introducing advanced technologies and expanding initiatives to raise skin and hair health awareness boosted regional growth. Further, the German market of beauty devices held the largest market share, and the UK market of beauty devices was the fastest-growing market in the European region.

The Asia-Pacific Beauty Devices Market is expected to grow at the fastest CAGR from 2022 to 2030. The rising prevalence of various oral, skin, and hair-related diseases, the growing regional geriatric population, the increasing consumer consciousness imposed by social beauty standards, and the accessibility of numerous treatment options all contribute to the market growth of beauty devices. Other factors driving Asia Pacific market growth include rising living standards, the emergence of metrosexual culture, a rising number of working women seeking quick haircare solutions, the availability of technologically advanced products, and growing consumer spending power.

Moreover, China’s market of beauty devices held the largest market share, and the Indian market of beauty devices was the fastest-growing market in the Asia-Pacific region.

The competitive landscape analysis of the beauty devices market is based on various market players operating in the beauty devices industry with rising demand for beauty device production. Moreover, market participants provided a diverse range of products for multiple applications in various locations. A fundamental market competitive analysis is based on recent product announcements and other developments. Major market players are investing in R&D to increase their product offerings, which will help the beauty devices industry grow even more ly.

beauty devices industry players are further increasing their market revenue share through collaborations, focusing on developing products with highly advanced features. They are also concerned with maintaining competitive pricing. The Proctor & Gamble Company, Lumenis Ltd, Koninklijke Philips N.V., Syneron Medical, TRIA Beauty Inc., L'Oreal SA, Panasonic Corporation, Photomedax Inc., L'Oreal SA, Carol Cole Company, and TRIA Beauty Inc are among the major players in the market of beauty devices.

L'Oreal S.A. is the world's largest cosmetics company, with operations focusing on hair color, skincare, make-up, sun protection, perfume, and hair care. L'Oreal completed the acquisition of Takami Co., a Japanese company that manufactures and markets skincare products, in February 2021. The investment is intended to expand the product portfolio and share human resources.

Lumenis is the world's leading provider of energy-based treatment modalities for Aesthetic and Vision implementations. Lumenis Ltd launched the Lightseer Quattro platform in 2020, which provides clinically proven laser hair removal treatments. The platform is renowned for offering this treatment for all skin types. This has contributed to a growth in the demand for hair removal beauty devices.