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Beauty Devices Market Research Report Information By Product (Hair Care, Skin Care, and Oral Care), By Application (Domestic Purpose, Commercial Purpose, and Others), By End Users (Professional and Personalized), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032

ID: MRFR/MED/0119-CR | 110 Pages | Author: Rahul Gotadki| November 2022

Global Beauty Devices Market Overview

Global Beauty Devices Market Size was valued at USD 32.5 billion in 2022. The beauty devices market industry is projected to grow from USD 36.33 Billion in 2023 to USD 73.2 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.5% during the forecast period (2024 - 2032). The rapid expansion in the beauty devices industry can be attributed by market drivers such as an increased prevalence of skin disorders, an increase in the number of cases of hormonal imbalance, a rise in the aging population, and heightened awareness for beauty devices.

Beauty Devices Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Market factors include the rise in the incidence of skin problems and hormone imbalance, as well as the aging population and rising interest in beauty devices, are fueling the industry's rapid growth.

The cosmetics industry has benefited from the shift toward customizability. Individualized care for the skin is only one way that the personalization movement affects the beauty industry and its customers.

Because of this disruption, more people are looking for high-tech beauty care solutions. Integrating cutting-edge technology into beauty products has helped drive sales growth in the beauty devices industry. Companies in this sector use a wide variety of technologies, such as targeted radiofrequency, microcurrents, sonic pulses, and others, to create cutting-edge cosmetics for the face, hair, and mouth. The manufacturers are working on smart beauty products to address concerns like acne, collagen depletion, wrinkles, and more. Over the forecast period, these drivers are expected to boost the beauty device market's CAGR.

January 2023: The L'Oréal Brow Magic is the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds, and the L'Oréal HAPTA is the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility in January 2023. Those with mobility difficulties can now eat without assistance because of the HAPTA gadget, which uses Verily technology originally designed to stabilize cutlery. With this technology, even those with limited use of their hands and arms can play around with different looks in the beauty industry.

Beauty Devices Market Trends

  • Increasing demand for personalized beauty treatments to boost the market growth

Customization practices have opened new market opportunities for producers of beauty devices. Personalization trends impact consumers of beauty products by enabling them to receive skin-specific treatment in dermatological clinics, beauty salons, and beauty clinics. These beauty treatment centers use high-tech applications, such as the WaySkin app, which is integrated with AI (artificial intelligence), to recognize skin types and issues, track post-treatment progress, and analyze skin health and appearance before and after treatment procedures. Additionally, the user can use these applications to monitor their pH, texture, moisture levels, pigmentation, and oiliness. These apps recommend the products and treatments customers need to keep their skin healthy. For example, L'Oreal S.A. launched Perso, an intelligent device that personalizes beauty, in January 2020. A four-step process allows the innovative skincare system to provide personalized skincare solutions. ly, there are differences in the makeup of the skin, hair, mouth, and face, which causes the treatment of the problems to vary.

The demand for technologically advanced beauty care products has increased due to the disruption in beauty technology. High-tech features integrated into beauty products are a significant factor in the growth of beauty devices market revenue. The industry players develop new skincare, haircare, and oral care products using focused radiofrequency technology, microcurrents, sonic pulses, and many other technologies. The suppliers are creating intelligent beauty devices for acne treatment, collagen loss, wrinkles, and other aesthetic issues. Such factors are anticipated to fuel the market CAGR of beauty devices over the projected period.

Beauty Devices Market Segment Insights

Beauty Devices Product Insights

The market segmentation of beauty devices, based on product, includes hair, skincare, and oral care. The skin care segment held the majority share in 2022, contributing to around ~52-55% of the beauty devices market revenue. Derma rollers, acne tools, and cleansing equipment are examples of skincare tools. The skincare tool known as a derma roller treats fine lines, acne scars, surgical scars, stretch marks, hair loss and regrowth, large pores, and uneven skin tone. The aging population, rising consumer beauty consciousness, and growing knowledge of derma rollers' benefits for hair and skin are factors propelling segment expansion. Moreover, derma rollers have recently gained popularity due to their widespread availability and low cost on e-commerce/online platforms. People can also use it at home by combining a few pertinent skin serums.

Beauty Devices Application Insights

The beauty devices market segmentation, based on application, includes domestic purposes, commercial purposes, and others. Domestic purposes dominated the market in 2022 and are expected to be the fastest-growing segment over the forecast period, 2023-2030. Beauty equipment for homecare settings helps users maintain their oral, skin, and hair health while enhancing their outward appearance. Several body treatments options and facial therapies available in spas and salons can be performed at home using beauty devices. This, in turn, is propelling the segment's expansion.

Figure 2:  Beauty Devices Market, by Application, 2022 & 2030 (USD Billion)

Beauty Devices Market, by Application, 2022 & 2030

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Beauty Devices End Users Insights

End users have segmented the market data of beauty devices data into professional and personalized. The professional segment dominated the market in 2022 and is expected to be the fastest-growing segment during the forecast period, 2023-2030, due to increased awareness of beauty treatments, an increase in disposable income, and an increase in the number of salons and spas. The growing popularity of the Spa due to its benefits has increased demand for the professional segment.

March 2023: L'Oreal, a French manufacturer of cosmetics and personal care products, has filed for a patent on a novel technology. With the help of a mobile app, individuals can now create custom-blended cosmetics that are a perfect match for their individual skin tones. These gadgets are prime examples of how the cosmetics and personal beauty care sectors may successfully modernize and integrate AI technology to suit consumer demands for more individualized beauty product options.

July 2023: Officials at APR, which makes skin care products and casual sports apparel, said that the company is seeing strong growth in the domestic and international beauty tech industries due to the rising popularity of skin care services. Ever Since the Release of MediCube When it comes to the world of beauty technology, AGE-R, APR has been making waves. With the introduction of their flagship product, the DERMA SHOT in March 2021, APR's AGE-R brand of beauty devices experienced explosive growth. Success on a worldwide scale has also helped the beauty tech company grow. Last year, APR reported 143.7 billion won in sales from international markets; now, between 30 and 40 percent of its overall sales are coming from outside of South Korea.

Beauty Devices Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Beauty Devices market is expected to exhibit a significant CAGR growth during the study period. The increasing prevalence of several hair and skin issues, developed healthcare infrastructure, a rising senior population, the availability of many industry players, and growing physical consciousness among people are boosting the market growth of the North American beauty devices. In addition, the rise in the number of product launches, mergers, acquisitions, and product approvals is further propelling regional revenue share growth. For instance, Sulwhasoo, an Amorepacific Corporation brand, accelerated its North American market expansion in March 2020 by launching Sephora stores in major U.S. cities and sephora.com.

Moreover, the market report includes significant countries such as the United States, Germany, Canada, the United Kingdom, Italy, France, Spain, China, Australia, Japan, South Korea, India, and Brazil.



Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

The European beauty devices market is the second largest in the world. High personal grooming spending, increased skin, and hair issues, increased penetration of electronic devices, and growing hygiene concerns among men and women are key factors driving the European market share. Besides, introducing advanced technologies and expanding initiatives to raise skin and hair health awareness boosted regional growth. Further, the German market of beauty devices held the largest market share, and the UK market of beauty devices was the fastest-growing market in the European region.

The Asia-Pacific Beauty Devices Market is expected to grow at the fastest CAGR from 2022 to 2030. The rising prevalence of various oral, skin, and hair-related diseases, the growing regional geriatric population, the increasing consumer consciousness imposed by social beauty standards, and the accessibility of numerous treatment options all contribute to the market growth of beauty devices. Other factors driving Asia Pacific market growth include rising living standards, the emergence of metrosexual culture, a rising number of working women seeking quick haircare solutions, the availability of technologically advanced products, and growing consumer spending power. Moreover, China’s market of beauty devices held the largest market share, and the Indian market of beauty devices was the fastest-growing market in the Asia-Pacific region.

Beauty Devices Key Market Players & Competitive Insights

The competitive landscape analysis of the beauty devices market is based on various market players operating in the beauty devices industry with rising demand for beauty device production. Moreover, market participants provided a diverse range of products for multiple applications in various locations. A fundamental market competitive analysis is based on recent product announcements and other developments. Major market players are investing in R&D to increase their product offerings, which will help the beauty devices industry grow even more ly.

beauty devices industry players are further increasing their market revenue share through collaborations, focusing on developing products with highly advanced features. They are also concerned with maintaining competitive pricing. The Proctor & Gamble Company, Lumenis Ltd, Koninklijke Philips N.V., Syneron Medical, TRIA Beauty Inc., L'Oreal SA, Panasonic Corporation, Photomedax Inc., L'Oreal SA, Carol Cole Company, and TRIA Beauty Inc are among the major players in the market of beauty devices.

L'Oreal S.A. is the world's largest cosmetics company, with operations focusing on hair color, skincare, make-up, sun protection, perfume, and hair care. L'Oreal completed the acquisition of Takami Co., a Japanese company that manufactures and markets skincare products, in February 2021. The investment is intended to expand the product portfolio and share human resources.

Lumenis is the world's leading provider of energy-based treatment modalities for Aesthetic and Vision implementations. Lumenis Ltd launched the Lightseer Quattro platform in 2020, which provides clinically proven laser hair removal treatments. The platform is renowned for offering this treatment for all skin types. This has contributed to a growth in the demand for hair removal beauty devices.

Key Companies in the beauty devices market include

  • Tria Beauty Inc. (US)

  • L'Oreal S.A. (France)

  • PhotoMedex Inc. (US)

  • Nu Skin Enterprises (US)

  • Procter & Gamble Co. (US)

  • Panasonic Corporation (Japan)

  • Syneron Medical Ltd (US)

  • Home Skinovations Ltd (Israel)

  • DS Laboratories (US)

  • Koninklijke Philips N.V. (Netherlands)

Beauty Devices Industry Developments

September 2023: L'Oréal (France) expanded operations in India in order to enter the dermocosmetic market. Moreover, the company also launched L'Oreal Dermatological Beauty (LDB) in India, which will bring products to dermatologists, patients, and the company. 

January 2021: Nu Skin Enterprises Inc. (US) launched the ageLOC Boost device system and Nutricentials Bioadaptive Skin Care System. These skin care systems were launched in Canada, the Pacific, and Latin America with greater China, South Korea, Japan, and Southeast Asia. ageLOC Boost is a breakthrough beauty device system that uses an exclusive microcurrent waveform with variable pulse technology to create visibly brighter, plumper, and bouncier skin in a matter of minutes.

January 2020: L'Oréal (France) has launched Perso, a three-in-one AI-powered at-home system for personalized beauty. This system's features are streamlined, including a four-step process for delivering on-the-spot skin care and cosmetic formulas that optimize for increased levels of personalization over time.

January 2019: The Procter & Gamble Company (US) launched the Opté Precision Skincare System which has proprietary algorithms, printing technology, and skincare in one device. This system detects and corrects hyperpigmentation with precision application for the natural beauty of the skin.

Beauty Devices Market Segmentation

Beauty Devices Product Outlook

Beauty Devices Application Outlook

  • Domestic Purpose

  • Commercial Purpose

  • Others

Beauty Devices End User Outlook

  • Professional

  • Personalized

Beauty Devices Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

Report Attribute/Metric Details
Market Size 2022 USD 32.5 billion
Market Size 2023 USD 36.33 billion
Market Size 2030 USD 73.2 billion
Compound Annual Growth Rate (CAGR) 11.5% (2023-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019 & 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product, Application, End Users, and Region
Geographies Covered Europe, North America, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Tria Beauty Inc, L'Oreal S.A., PhotoMedex Inc, Nu Skin Enterprises, Procter & Gamble Co., Panasonic Corporation, TRIA Beauty Inc, Syneron Medical Ltd, Home Skinovations Ltd
Key Market Opportunities Growing demand for anti-aging devices  
Key Market Dynamics Increase in the geriatric population An increase in the occurrence of hair and skin problems

Frequently Asked Questions (FAQ) :

The beauty devices market was valued at USD 32.5 Billion in 2022.

The market is projected to grow at a CAGR of 11.5% during the forecast period, 2023-2032.

North America had the largest share of the market for beauty devices.

The key players in the market for beauty devices are Tria Beauty Inc, L'Oreal S.A., PhotoMedex Inc, Nu Skin Enterprises, Procter & Gamble Co., Panasonic Corporation, TRIA Beauty Inc, Syneron Medical Ltd, and Home Skinovations Ltd.

The skin care category dominated the market in 2022.

Domestic purpose had the largest share in the market for beauty devices.

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