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Bath Soaps Market Trends

ID: MRFR//6646-HCR | 111 Pages | Author: Pradeep Nandi| July 2024

Bath Soaps Market Overview

The Bath Soaps Market is projected to register a significant growth rate of 5.9% from 2022 to 2030 to reach a market value of USD 55.31 billion by the end of 2030. 

Currently, bath soaps are available in large varieties based on type, category, form, and purpose that offer a wide range of options to consumers. Bath soaps come into use thousands of years ago but failed as personal care products. The rise in the personal care industry and growing consumer demand for different varieties of bath soaps are propelling the growth of the bath soaps market. Moreover, consumers are preferring soaps with anti-bacterial, organic ingredients, and paraben-free solvents may escalate the growth of the global market.

COVID-19 Analysis

The COVID-19 pandemic spread all over the world and changes everyone’s lifestyle. This pandemic not only affects human health but also impacts various business sectors, educational sectors, transportation sectors, and many more. To curb the spread of the coronavirus, various government-imposed lockdowns coupled with strict regulations like maintaining social distance, limited time of retail shops open, limited visits to out, supply chain disruptions, and only day-to-day usable products are allowed to sell and others are restricted.

Even though various sectors are drastically impacted, the bath soaps market is not affected by the pandemic. Due to this pandemic situation, there is a growth in awareness among consumers regarding maintaining hygiene. The doctors also suggest that people wash their hands regularly and take a bath after returning to their homes every time they visit public places. Hence it increases the demand for soaps in the market and thus increases the bath soaps market growth.

According to the United Nations Children’s Fund (UNICEF) hygiene report in June 2019, 58% of the Central and Southern Asian countries are arranging basic availabilities like handwashing with soap & water in several public places like schools, restaurants, etc.

Market Dynamics


The increasing population is the major driver of the bath soaps market. The millennial population is one of the major driving factors of this market. With the increase in pollution levels worldwide, the industries are focusing on their growth as the key players are introducing innovations in soaps products to protect the skin from pollutants.

Bath soaps with attractive colors & fragrances and the soaps which are specially manufactured for skin whitening, moisturizing, and anti-aging effects are boosting the bath soaps market growth. The presence of several established market players in the countries like the UK, US, India, Japan, and Germany are increasing the global market growth. 


The growing availability of alternatives like shower gels, bath powders may hinder the bath soaps market.


Growing hygiene awareness among the consumers is boosting the market growth. Improvements in living standards and the introduction of new products may accelerate the growth of the market.


An increase in the unorganized players may challenge the bath soaps market.

Study Objectives

  • To provide detailed information about the market structure along with various forecast segments and sub-segments for the next 10 years.

  • To provide the factors that are affecting the growth of the bath soaps market value.

  • To analyze the bath soaps market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the bath soaps market revenue for the four main geographies.

  • To provide the country-level analysis of the current market size and future prospective.

  • To provide country-level analysis of the market industry growth by region, form, and application.

  • To provide a strategic profile of the prominent key players in the market, analyze their core competencies, statistics, and draw a global market growth landscape.

  • To track and analyze new product developments, strategic alliances, and global market research.

Segment Overview

Globally, the bath soaps market has been divided into five major segments based on category, form, type, distribution channel, and region.

Based on Type

Based on type, the global bath soaps market is classified into two types medicated and non-medicated.

Based on Category

By category, the global bath soaps market is bifurcated into two types organic and conventional. The organic category is leading the market for its naturally manufacturing and good results.

Based on Form

The global bath soaps market based on the form is categorized into two types solid, and liquid. Among them, the solid form is leading the global bath soaps market share for its better benefits over the liquid form. The solid bars are available in various forms like paper strips, bars, flakes, and powders. These are also available in various shapes like circles, ovals, squares, and others. These are more cost-effective as they do not need bottle packaging or dispensers.                                                                                                                

Based on Distribution Channel

The global bath soaps market by the distribution channel is classified into two types such as store-based and non-store-based. The store-based channel is again segmented into few types as supermarkets & hypermarkets, specialty stores, and others. The store-based supermarkets & hypermarkets are predicted to hold the largest market share. There are more advantages with the store-based channels such as wide availability of products, festival offers, and discounted prices are attracting the consumers. Moreover, customers can compare and choose their favorite fragrances and other ingredients. Apart, medicated and anti-bacterial bathing surfactants are mostly purchased from pharmacy stores.

Based on Region

Global-wise, the bath soaps market based on regions is classified into four main geographies as Asia-Pacific, North America, Europe, and the Rest of the world. Among these regions, Asia-Pacific is predicted to hold the largest market share due to its rapidly expanding population and increasing per capita incomes of disposable consumers.

Regional Analysis

Geographically, the bath soaps market region-wise is divided into four regions like Europe, North America, Asia-Pacific, and the Rest of the world. Out of these regions, Asia-Pacific is accounting for the largest market share for its rapidly growing population and increasing per capita incomes of disposable consumers. Online retailing is rising the growth of the market in this region. Apart, emerging countries like Japan and China are dominating the market for bath soaps in this region.

During the forecast period, North America is predicted to hold the significant CAGR for the presence of multinational market players like Procter & Gamble, A Wild Bar Soap (U.S), Colgate Palmolive Company, and Botany Natural soap Inc. is boosting the demand for the market in this region. Organized retail stores and specialty stores fuel the growth of the market in this region. The U.S is the holding the major share of the bath soaps market in this region. According to the International Association for Soaps, Detergents, and Maintenance Products research report in 2019, the customers spent about US$ 30.07 billion on household care products in 2021 and it reaches about US$ 34.85 billion in 2020 in Europe.      

Competitive Landscape

The prominent key players in the bath soaps global market outlook are the following:

  • Procter and Gamble (US)

  • Unilever (UK)

  • Colgate-Palmolive Company (US)

  • Forest Essentials (India)

  • Khadi Natural (India)

  • Henkel AG & Co KGaA (Germany)

  • L’Occitane Internatinoal SA (Switzerland)

  • L’Oreal S.A. (France)

  • Neal’s Yard (Natural Remedies) Limited (UK)

  • Laverana GmbH & Co. KG (Germany)

  • Truly’s Natural Products (US)

  • Chagrin Valley Soap & Salve Co. (US)

  • The Honest Company Inc. (US)

  • Botanie Natural Soap Inc. (US)

  • A Wild Bar Soap LLC (US)

Recent Developments

In April 2022, one of the leading enterprises, Procter & Gamble announced their innovation in soaps named water-free ‘swatches of soaps and detergents. When the water is added to them, the foam produces from it and used as soap or detergent, and it is predicted that it reduces the water usage during the production process significantly.

In October 2022, the most popular brand of Unilever, Dove decided to eliminate plastic usage in beauty bar products by the end of 2022. Hence announced that they are producing plastic-free beauty bar products.

Report Overview

This global bath soaps market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the bath soaps global market drivers, restraints, challenges, and opportunities. The bath soaps industry forecast segments are type, category, form, distribution channel, and region.    

Segmentation Table

The bath soap's global market trends have been segmented globally based on the type, category, form, distribution channel, and region. 

By Type

Medicated and non-medicated.

By Category

Organic and conventional.

By Form

Solid and liquid  

By Distribution Channel

Store-based and non-store-based.

By Region

Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in the bath soaps market.

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