Bath Salt Market Research Report - Forecast till 2027

Bath Salt Market Research Report: Information by Type (Atlantic Salt, Crystal Salt, Dead Sea Salt, Epsom Salt, and Others), Form (Granular, Powder, Coarse, and Others), Distribution Channel [Store-Based (Supermarkets & Hypermarkets, Specialty Stores, and Others) and Non-Store-Based], and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast till 2027

ID: MRFR/CR/1257-HCR | February 2021 | Region: Global | 110 pages

Bath Salts Market Speak to Analyst Request a Free Sample

Bath Salt Market Overview

Bath Salt Market is expected to reach USD 1.8 Billion along with a CAGR of 6.3% During Forecast to 2024. Bath Salts are water-soluble crystalline substances. It is dissolved when added to bathwater and this solution cures skin diseases and infections. Bath salts contain various nutrients like magnesium, sulfates, calcium, and potassium, which help in enhancing the circulation of blood and eliminating the dead cells from the human body. Moreover, these salts help in improving the skin quality, stress reduction, detoxify the body and relax the muscles. Apart, it is cheaper compared to a spa treatment and also free from side effects.

It is used in various industries for manufacturing beauty care products as bath salts that help in skin treatments like removing dry skin cells, prevention of pores and calluses, and regeneration of skin cells. Bath Salt Market is used in the prevention of several diseases like sore feet, arthritis, insomnia, nausea, lack of appetite, itchy skin, and stiff joints. However, these salts are used in fertilizers for gardening as they are neutral and gentle.

COVID-19 Analysis

The spread of the coronavirus disease all over the world. To control the cases, the government imposed lockdowns and strict social distancing measures everywhere which shows adverse effects on the supply of raw materials and the production cycle. Due to these lockdowns, various industries are also facing a few problems like lack of labor, lack of raw materials to manufacture, and supply chain disruptions. These factors reduce the demand for the bath salt market.

The COVID-19 shows a positive impact on the bath salt market. In this pandemic situation, people are feeling high stress regarding the spread of the virus, regarding their businesses, studies, and their health. As bath salt reduces the stress level, the demand for the bath salt industry is increasing. Moreover, the World Health Organization (WHO) announced that currently maintaining hygienic is a major role to avoid the virus. Bath salt is used in the treatment of skin diseases like toe fungus, helps in eliminating food odor, and maintains hygiene in our body. Hence, these factors increase the demand for the bath salt industry.

Market Dynamics


Growing skin concerns among the population lead to spending on skincare products which drives the bath salt market trends. The importance of bath salt in beauty care products is increasing which is one of the main factors that drive the growth of the market. Bath salts usage in the prevention of numerous diseases boosts the growth of the bath salts market. Growing people with more health-conscious and are preferring organic products for their skin health. As the bath salts containing organic minerals and blended with pure organic oils, the demand for the bath salt industry rises.

Bath salts help in preventing stress & relaxed tensed muscles because it contains magnesium sulfate, sodium sesquicarbonate, sodium citrate, and sodium bicarbonate which fuels the growth of the market. One type of bath salt like Epsom salt contains magnesium sulfate plays an essential role in the growth of plants such as roses, tomatoes, and pepper, and helps the plants to intake the nutrients for healthy growth. Growing the organized retail sector in developing countries due to the easy availability of products fuels the market growth.


Availability of bath salt substitutes in the market and bath salts are very expensive compared to substitute products which are the major restraints of the bath salt market.


The major key players adopted a new and attractive packaging like blue bath salt by soul flowers and coming up with additional pleasant fragrances & new colors in bath salt products to attract the customers and increasing awareness among the people regarding the benefits of bath salts plays a major role in the growth of the bath salts market.


The high cost of bath salts is the challenge of the market.

Study Objectives

  • To provide detailed information about the bath salt market structure along with various forecast segments and sub-segments for the next 10 years.

  • To provide the factors that are affecting the growth of the market for bath salt value.

  • To analyze the market for bath salt based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the market for bath salt revenue for the five main geographies.

  • To provide the country-level analysis of the current bath salt industry size and future prospective.

  • To provide country-level analysis of the market for bath salt growth by region, form, and application.

  • To provide a strategic profile of the key players in the market, analyze their core competencies, and draw a global market growth landscape.

  • To track and analyze new product developments, strategic alliances, and global market for bath salt research.

Segment Overview

Globally, the market analysis has been segmented based on the type, form, distribution channel, and region.

Based on Type

The global bath salt market based on the type is segmented into Atlantic salt, crystal salt, dead-sea salt, Epsom salt, and others. Epsom salt holds the largest market share for its significant portion in the market and is expected to reach a market value of US $ 500 million during the end of the forecast period.

Based on Form

Based on form, the global bath salt market is bifurcated into granular, powder, coarse, and others.

Based on Distribution Channel

The global bath salt market based on distribution channel is divided into two types as store-based and non-store-based.

Based on Region

Regionally, the global bath salt market is segmented into North America, Europe, Asia-Pacific, and the rest of the world. During the review period, Europe is predicted to dominate the bath salt industry for the inclination of the working population towards stress release activities.

Regional Analysis

Globally, the bath salt market based on the regions is classified into Europe, North America, Asia-Pacific, and the rest of the world. Among them, Europe is expected to dominate the market due to the inclination of the working population towards stress release activities in this region propels the growth of the bath salt indutsry. Owing to the major contributor to the growth of the market, North America holds a prominent share in the bath salt industry analysis.

The changing lifestyles, rapid urbanization, increasing per capita disposable income that increases consumption of skincare products are the factors expected to increase the growth of the bath salt market in the Asia-Pacific region and are predicted to exhibit the highest CAGR during the forecast period. Furthermore, the new product launches by the key players in this region contribute to the growth of the market in this region.

Competitive Landscape

The prominent key players in the bath salt market trends are the following:

  • Bathclin Corp. (Japan)

  • Watson’s (Malaysia)

  • Shanghai Jahwa United Co., Ltd (China)

  • Kneipp (US)

  • L’Occitane en Provence (Switzerland)

  • Nesalla Bath Salt (US)

  • Pretty Valley (Canada)

  • Borghese Inc. (US)

  • Soothing Touch (US)

  • The Kalm Co. (South Africa)

  • PDC Brands (US)

  • Westlab Ltd (UK)

  • Cornish Sea Salt Co. (UK)

  • Moksha Beauty (UK)

  • Salts & Co. (UK)

Recent Developments

Bath salts market Industry report analyzed all the details to frame business judgments and propose strategic growth plans.

Report Overview

This global bath salt market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market dynamics include the bath salt industry drivers, restraints, challenges, and opportunities. The bath salt industry forecast segments are type, form, distribution channel, and region.

Segmentation Table

The global bath salt market outlook has been segmented based on the type, distribution channel, form, and region.

By Type

Atlantic salt, crystal salt, dead-sea salt, Epsom salt, and others are some of the types of bath salt.

By Form

Granular, powder, coarse, and others.

By Distribution Channel

Store-based and non-store-based.

By Region

Asia-Pacific, Europe, North America, and the Middle East & Africa are the main geographies included in this market.

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

bath salt market is projected to grow at approximately 6.3% CAGR during the assessment period (2019-2024).

bath salt market is estimated to reach a valuation of approx. USD 1.8 BN by the end of 2024.

Rising skin concerns among population and increasing spending on skincare products are major tailwinds pushing the growth of the global bath salt market.

Europe holds the largest share in the global bath salt market, followed by North America and the Asia Pacific, respectively.

Bathclin Corp. (Japan), Shanghai Jahwa United Co., Ltd (China), Watson's (Malaysia), Kneipp (US), Nesalla Bath Salt (US), L'Occitane en Provence (Switzerland), Pretty Valley (Canada), Soothing Touch (US), Borghese Inc. (US), The Kalm Co. (South Africa), Westlab Ltd (UK), PDC Brands (US), Cornish Sea Salt Co. (UK), Salts & Co. (UK), and Moksha Beauty (UK), are some of the top players in the global bath salt market.