ID: MRFR/CR/9037-HCR | March 2021 | Region: Global | 90 pages
The global organic soaps market size is projected to reach approximately USD 432 million by 2027, at a CAGR of 8.2% from 2020 to 2027. The demand for organic soaps is increasing owing to consumer inclination towardorganic beauty and personal care products.Organic soap is used for face and body cleansing. Organic soaps are manufactured with organically certified ingredients and oils. These soaps normally include aloe vera, beeswax, honey, turmeric, glycerin, and other natural purifying ingredients. Moreover, the support from the government for the promotion of organic products is also expected to uplift the market growth. Media promotion andcelebrity endorsementsare creating an opportunistic market for the players in the organic soaps industry.
The outbreak of COVID-19 across the globe has resulted in a lockdown of cities, border restrictions, and breakdown of transportation networks. This is projected to have a significant impact on the commodities supply chains, international trade, and manufacturing operations across the world. The production of organic soap starts with the procurement of raw materials. With barriers to the cross-border transportation of the commodities due to the pandemic, the organic soap manufacturers have become dependent on the local raw material suppliers resulting in an increase in the bargaining power of suppliers. Therefore, the outbreak of COVID-19 is anticipated to impact the market, along with factors such as low production capacities and logistics issues. However, the outbreak of COVID-19 has certainly created awareness of health among consumers.
A significant change has been observed in consumer buying behavior due to the COVID-19 pandemic. As stay-at-home restrictions started, consumers gravitating towards personal hygiene that catered to new normal.
The global organic soaps market has witnessed moderate growth in recent years. The growing acceptance oforganic soaps in the personal care industry as consumers shift their focus from conventional soaps is anticipated to drive the demand for organic soaps globally.The wide availability of the product with different ingredients such as Canadian pine, lavender, cardamom, white sage, among others,has escalated the demand for organic soaps. Moreover, the rising demand fororganic personal careproductshas encouraged market players to launch innovative products to cater to the increasing consumer demand. Also, endorsement by celebritieshas considerably contributed towards the growth of the global market.
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