Global Bath Soaps Market Research Report: Information by Category (Organic and Conventional), Form (Solid and Liquid), Type (Medicated and Non-Medicated), Distribution Channel (Store-Based [Supermarkets and Hypermarkets, Specialty Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

Market Scenario

The growth of the personal care industry and the rising consumer demand for different varieties of bath soaps are fueling the growth of the global bath soaps market. In addition, consumer preferences for soaps with properties such as the use of organic ingredients, anti-bacterial, and paraben free solvents are expected to be a major factor toward the growth of the global bath soaps market. The presence of several established market players in countries such as the UK, the US, Germany, India, and Japan are further fueling the global market growth through extensive distribution. The Global Bath Soaps Market is projected to register a significant growth rate of 5.1% from 2019 to 2024 to reach a market value of USD 24.8 billion by the end of 2024. The improved living standards among consumers and the rising demand for various varieties of bath products are driving the growth of the global bath soaps market. However, the increase in the presence of unorganized players and easy availability of substitute products are expected to hinder the growth of the global bath soaps market during the forecast period.

Segmentation

The global bath soaps market has been segmented on the basis of category, form, type, distribution channel, and region.

The global bath soaps market has been classified, based on category, as organic and conventional.

The global bath soaps market has been segmented, based on form, into solid and liquid.

By type, the global bath soaps market has been bifurcated into medicated and non-medicated.

The global bath soaps market has been classified, on the basis of distribution channel, as store-based and non-store-based. The store-based segment has been further divided into supermarkets and hypermarkets, specialty stores, and others.

The global bath soaps market has been analyzed for four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American bath soaps market has further been segmented into the US, Canada, and Mexico.

The European bath soaps market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe.

The bath soaps market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific.

The bath soaps market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

• Procter and Gamble (US)


• Unilever (UK)


• Colgate-Palmolive Company (US)


• Forest Essentials (India)


• Khadi Natural (India)


• Henkel AG & Co KGaA (Germany)


• L'Occitane International SA (Switzerland)


• L’Oreal S.A. (France)


• Neal’s Yard (Natural Remedies) Limited (UK)


• Laverana GmbH & Co. KG (Germany)


• Truly’s Natural Products (US)


• Chagrin Valley Soap & Salve Co. (US)


• The Honest Company Inc. (US)


• Botanie Natural Soap Inc. (US)


• A Wild Bar Soap LLC (US)

Regional Market Summary

Global Bath Soaps Market Share (%), by Region, 2018  

Source: Secondary Sources and MRFR Analysis

The market in Asia-Pacific is expected to dominate the global bath soaps market during the forecast period. This can be attributed to the rapidly expanding population and rising per capita disposable incomes of consumers in the region. The rise in online retailing has further escalated the market growth of bath soaps. The market in Asia-Pacific currently represents the largest market for bath soaps accounting for around 37% of the total global market share. China and Japan are the dominating countries for bath soaps in the region.

The North American bath soaps market is expected to register the highest CAGR during the forecast period. The North American bath soaps market is competitive in nature with multinational players occupying the significant share of the market. The presence of prominent market players such as Procter and Gamble, Colgate-Palmolive Company, A Wild Bar Soap LLC, and Botanie Natural Soap Inc. is fueling the market growth of bath soaps in the region. A rise in the number of organized retail stores and specialty stores is further boosting the growth of the regional bath soaps market. The US market occupies a major share of the bath soaps market in the North American region.

Global Bath Soaps Market, by Category

• Organic


• Conventional

Global Bath Soaps Market, by Form

• Solid


• Liquid

Global Bath Soaps Market, by Type

• Medicated


• Non-Medicated

Global Bath Soaps Market, by Distribution Channel

• 
  

  Store-Based

  
  




• 
  

  Supermarkets and Hypermarkets

  
  


• 
  

  Specialty Stores

  
  


• 
  

  Others

  
  




• 
  

  Non-Store-Based

  
  

Global Bath Soaps Market, by Region

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • UK
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • Japan
  
  
  • China
  
  
  • India
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World (RoW)
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Intended Audience

• Bath soaps manufacturers


• Pharmaceutical companies


• Commercial research and development institutions


• Raw material suppliers and distributors


• Retailers, distributors, and wholesalers


• Traders, exporters, and importers