MRFR Year End Sale
Laundry Detergent Pods Market Research Report – Global Forecast till 2030

Laundry Detergent Pods Market Size, Share, Industry Analysis Research Report: by Application (Residential, Commercial), by Distribution Channel (Store Based, Non-store Based), and Region - Global Forecast till 2030

ID: MRFR/CR/5863-CR | January 2019 | Region: Global | 99 Pages         

Laundry Detergent Pods Market

Laundry Detergent Pods Market is registered to hold the largest value of USD 17.28 Billion by the end of the year 2030. The same market is estimated to show a strong 6.00% CAGR during the review timeframe of 2022 to 2030.


By Application Residential Commercial
By Distribution Channel Store Based Non-store Based

Key Players

  • Henkel AG & Co. KGaA (Germany)
  • Procter & Gamble Co. (U.S.)
  • Church & Dwight Co. Inc. (U.S.)
  • Dapple (U.S.)
  • MaddieBrit Products LLC (U.S.).


  • Product Development And Technological Advancements
  • Growing Demand For New Fragrances In Laundry Detergent Products
  • Changig Consumer Preferences And Growing Urbanization
Speak to Analyst Request a Free Sample

Laundry Detergent Pods Market Outlook:

The Laundry Detergent Pods Market is registered to hold the largest value of USD 17.28 Billion by the end of the year 2030. The same market is estimated to show a strong 6% CAGR during the review timeframe of 2022 to 2030.  Further, the demand for Laundry Detergent Pods Market is projected to exhibit 6% CAGR during the assessment period and is predicted to touch 17.28 Billion units by the end of the year 2030. In general, the laundry detergent pods are known to be dissolvable water pouches that can give unit dosage based on the quantity.

The demand for Laundry Detergent Pods Market is boosting up because of the growing demands of customers for household care products in urban areas and the new development of new household care products. Even the detergent manufacturers are adopting new strategies to attract customers to buy the product. These manufacturers are giving more focus on developing a long-lasting scent on fabrics by releasing different smells, which is increasing the demand for the market.

According to Laundry Detergent Pods Market Analysis, many factors influence market growth, including growing urbanization, increasing population, increasing penetration of automatic washing machines, innovative product launches, and increasing consumer awareness regarding hygiene. Further, the market players are increasing their marketing activities, which resulted in growing awareness among the consumers regarding the laundry detergent products such as liquid, pods, and gels. These kinds of inanities by market players are fueling the growth of the Laundry Detergent Pods Market Size during the forecast period.

COVID-19 Impact Analysis

In 2022, many marketing sectors were impacted due to the Covid-19 pandemic. Among these, Laundry Detergent Pods Market was one. This market has faced many issues due to the strict regulations imposed by the government to control the spread of the virus. At this time, the lack of raw materials, transportation, and workforce has hampered the growth of the global market, which resulted in disrupting the marker's supply chain.

However, the key players have adopted various measures, and new product launches to enhance the performance of the market along with growing the market size in the upcoming years.

Market Dynamics

  • Key Market Drivers

The market is expected to drive its growth due to the growing new product launches and continuous innovation in household care products. Moreover, the sweet-smelling fragrances inclusion in its formulations is another growth driving factor for the worldwide market.

The United States Census Bureau report explains that the product shipments value of household detergents was 3,532,162.00 US$ 1000 in 2010, which has increased to 10,137,793.00 US$ 1000 at the end of 2022. It shows that the demand for market value is expected to grow in the upcoming years.

  • Market Opportunities

The pod manufacturers have more opportunities in the market due to the detergent pod’s convenience and superior functionality over its powder and liquid counterparts. Moreover, the growing innovations of new products and increasing research and developmental activities are projected to bring lucrative opportunities for the global market in the coming years.

For instance, the growing technological advancements and increasing modernization in the production technique will bring significant opportunities for the global Laundry Detergent Pods Market Growth in the review period.

  • Market Restraints

Although the global market has more opportunities and scope, some restraints can negatively affect the market. Here, the increasing environmental concerns associated with the detergent pods might hamper the growth of the global market in the forecast period.

In addition, the high cost of detergent pods can be projected to restrain market growth during the review period.

  • Market Challenges

According to the Laundry Detergent Pods Market Forecast report, the global; market might experience challenges due to the high price of laundry detergent pods across various regions.

In addition, rising cases of children consuming the pods as it resembles candies have been the major concerns, which can bring a major challenge to the market. 

Cumulative Growth Analysis

In the past few years, the Laundry Detergent Pods Market Trends has showcased significant market growth, and it is predicted to continue the leading role in the further coming years.

For instance, the growth of the market relies upon the many regional contributions. These regions have important key players and vendors who are applying new tactics to expand market growth and generate their customers all across the world.

Market Segmentation

As per the market forecast report, the current market is segmented based on product type, application, and distribution channel.

  • By Product Type:

The global Laundry Detergent Pods Market has been classified into gels, liquids, and powder based on the product type segment.

Among these, the powder segment is projected to contribute a significant market share in the assessment period.  On the other hand, the gel segment is expected to generate significant market growth in the research period because it offers convenience, effective cleaning, and ease of storage.

  • By Application:

The worldwide Laundry Detergent Pods Market has been segregated into residential and commercial based on the application segment.

Among these, the commercial segment is projected to hold approximately 17.9% of the Laundry Detergent Pods Market Share for the year 2022. On the other hand, the residential segment is projected to account for nearly 82.1% of the market share during the period of 2022. Further, it has been predicted that these two applications can experience massive growth in the upcoming years due to their increasing use in the hospitality sector and households.

  • By Distribution Channel:

On the basis of distribution channel segment, the global Laundry Detergent Pods Market has been segmented into non-store-based and store-based.

Out of all, the non-store-based channel segment is estimated to hold approximately 27.9% of the Laundry Detergent Pods Market Share in 2022. On the other hand, the store-based segment is projected to register nearly 72.1% of the market share for the year 2022. Therefore, the present market is expected to achieve ample revenue from these distribution channels.

Regional Analysis

Geographically, the Laundry Detergent Pods Market is classified into different major regional areas such as Latin America, North America, Asia Pacific, the Middle East, Africa, Europe, and the rest of the world.

According to the Laundry Detergent Pods Market Outlook report, the European regional market is expected to hold the highest growth rate during the research period. As compared to other regions, this European region is expanding because of the penetration of next-generation laundry products in the European region. Moreover, the demand for European market is likely to boost due to the growing agreements to rapidly reach maximum consumers and chart out new distribution channels among the detergent manufacturers and the eCommerce companies. Apart from this, the Laundry Detergent Pods Market of North America is estimated to be one of the global market’s lucrative regions during the forecast period of 2030 because of the growing needs of customers for innovative products in household care in the region. Additionally, the North American regional market has availability of detergent pods that contains stain remover, a triad of detergent, and brightener appealing. This led to attracting the customers of this region and fueling the demand for the global market in the research period.

Competitive Landscape Analysis

The Laundry Detergent Pods Market Outlook report explains that the market players are taking advanced steps for the development of the laundry detergent pods and growing competition significantly with others to show their presence in the market. These market players include:

  • Henkel AG & Co. KGaA (Germany),

  • Procter & Gamble Co. (U.S.),

  • Church & Dwight Co., Inc. (U.S.),

  • Dapple (U.S.),

  • MaddieBrit Products LLC (U.S.).

The abovementioned key players are spending more hours and money on research and developmental work to thrive in the current market situation. For instance, these market players are adopting new product launches as the key to achieving success in the Laundry Detergent Pods Market.

Recent Developments

  • In September 2019, the "ARM & HAMMER™ Plus OxiClean™ Super Concentrated Liquid Laundry Detergent" product was launched by Church & Dwight Co., Inc. This new product is the affordable and innovative solution of its sub-brand ARM & HAMMER™.

Report Overview

As per the Laundry Detergent Pods Market Analysis, the present report has mentioned the present marketing challenges, restraints, growth drivers, and opportunities. Moreover, it has also covered the regional performance, completion, and recast developments in the market.

For instance, the present report has also highlighted the segmentation, overview, and covid-19 report to get an insight into the Laundry Detergent Pods Market.

Segmental table:

By Product Type

  • Gels

  • Liquids

  • Powder

By Application

  • Residential

  • Commercial

By Distribution Channels

  • Non-store based

  • Store-based


Report Scope:

Report Attribute/Metric Details
  Market Size    USD 17.28 Billion
  CAGR    6% (2022-2030)
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units    Value (USD Billion)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Application, By Distribution Channel, and By Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Henkel AG & Co. KGaA (Germany), Procter & Gamble Co. (U.S.), Church & Dwight Co. Inc. (U.S.), Dapple (U.S.), MaddieBrit Products LLC (U.S.)
  Key Market Opportunities   Product Development And Technological Advancements
  Key Market Drivers   Growing Demand For New Fragrances In Laundry Detergent Products

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

laundry detergent pods market is expected to expand at 6% CAGR from 2022 to 2030.

laundry detergent pods market size can reach USD 17.28 Billion by 2030.

laundry detergent pods market demand can touch 12,000.1 million units by 2030.

Procter & Gamble Co., Dapple, MaddieBrit Products LLC, Church & Dwight Co., Inc., and Henkel AG & Co. KGaA are major players currently working in the global laundry detergent pods market.

Europe can dominate the global laundry detergent pods market till 2030.

Development of household care products is the major driver of the global laundry detergent pods market.

Advancements in product development & technology and changing consumer preferences is expected to enhance the growth of laundry detergent pods at the global level

Major key players listed in the laundry detergent pods market include Church & Dwight Co., Inc, Henkel AG & Co. KGaA, Procter & Gamble Co, and MaddieBrit Products LLC, among others.

Laundry detergent pods are superior quality water-soluble pouches containing highly concentrated laundry detergent. These dissolvable pouches are made of poly-vinyl-alcohol (PVA) or a derivative of PVA. These pods are convenient to use and are comparatively more efficient that conventional liquid or powder detergents. Though there have been some concerns regarding the unsafe nature of the pods for children, because of the attractive packaging of these products, the demand for these is not likely to decline in the near future. Manufacturers have already taken protective measures by changing the product packaging to overcome such incidences.

The laundry detergent pods market is competitive with major market players operating at the global level. The key industry players in the laundry detergent pods market have adopted the strategies such as geographic expansion, agreement, product launch, company acquisition, and R&D to strengthen their business portfolio. Most of the companies operating in this market are focusing on expanding their operations across the geographies, augmenting their capabilities and investing in research and development to offer products of better quality.

Church & Dwight develops, manufactures, and markets household, personal care, and specialty products. The company operates through three segments: Consumer Domestic, Consumer International, and the Specialty Products Division. It offers baking soda, cat litter, carpet deodorization, and laundry detergent products under the ARM & HAMMER brand. The company sells its consumer products through supermarkets, mass merchandisers, wholesale clubs, drugstores, convenience stores, home stores, dollar and pet stores, and other specialty stores, as well as through Websites; and specialty products to industrial customers and livestock producers through distributors. The company is taking measures to increase laundry detergent brand visibility by involving into various promotional activities. In March 2014, the company entered into an agreement and announced a multi-year, multi-category sponsorship agreement with Major League Baseball Properties for making ARM & HAMMER and OxiClean, ‘The Official Laundry Detergent and Stain Remover of MLB.

Henkel, together with its subsidiaries, engages in adhesive technologies, beauty care, and laundry and home care businesses worldwide. The key strategy for Henkel is primarily into expansion across the globe with major market in Europe and North America. Product development, financing on research and product line extension are few of the future plans for the company. Acquisition of businesses from renowned establishments has led to the growth of the laundry segment of this company. The company plans to increase its product portfolio by building research centers in some regions. Major concern arises with the emerging local markets, but economies of scale has held the confidence of this company at all times. In 2018, the company invested EUR 24 million in the advanced laundry production line at Henkel’s Laundry & Home Care production site located in Racibórz, Poland. Also, in 2016, the company acquired all shares in The Sun Products Corporation, a laundry and home care company based in Connecticut, the US, from a fund of Vestar Capital Partners for $3.6 B. This acquisition is likely to enhance Henkel’s presence in the US and Canadian laundry care markets. Moreover, in 2015, Henkel also acquired Colgate-Palmolive’s entire range of laundry detergents and pre-wash brands in Australia and New Zealand. This acquisition makes the laundry care business one of the leading players in the detergents category in those countries.

The Procter & Gamble Company provides branded consumer packaged goods to consumers in North America, Europe, the Asia Pacific, Greater China, Latin America, India, the Middle East, and Africa. The company operates in five segments: Beauty; Grooming; health Care; fabric & Home Care; and Baby, Feminine & Family Care. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents; and air care, dish care, P&G professional, and surface care products under the Ariel, Downy, Gain, Tide, Cascade, Dawn, Febreze, Mr. Clean, and Swiffer brands. The company sells its products through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, specialty beauty stores, high-frequency stores, and pharmacies. P& G is majorly focusing on improving values among consumers and stakeholders. The company operates through well-known brands and is shifting towards portfolio transformation that includes more categories to offer. Innovation has always been a lookout for this company with increasing productivity to meet rising consumer demands across regions. Product launches are the key to success of this company and is expected to continue during the forecast period.   For Instance in 2022, the company launched Child-Guard child-resistant tub closure on two of its products, Tide PODS and Gain Flings. The company launched this innovative tub closure in accordance with its ongoing efforts to reduce accidents related to liquid laundry packs.

Some of the other major manufacturers include MaddieBrit Products LLC and Dapple. These companies are investing heavily on the R&D  with new product launches. Moreover, these companies are also on the lookout for  increasing their productivity along with with new product launches.