Laundry Detergent Pods Market Research Report – Global Forecast till 2027

Laundry Detergent Pods Market Size, Share, Industry Analysis Research Report: by Application (Residential, Commercial), by Distribution Channel (Store Based, Non-store Based), and Region - Global Forecast till 2027

ID: MRFR/CR/5863-CR | January 2019 | Region: Global | 99 pages

Please note that the assessment period of report has been updated from (2018-2023) to 2020-2027. Cordially fill the sample form for updated data.

Market Overview


Laundry detergent pods are water dissolvable pouches which can provide unit dosage according to quantity. Continuous innovation in household care products coupled with new product launches are expected to drive the laundry detergent pods market.


The Global Laundry Detergent Pods Market is estimated to touch a value of USD 3,567.7 million by 2023 by displaying a strong 5.04% CAGR over the forecast period (2018-2023), states Market Research Future (MRFR). The market demand can touch 12,000.1 million units by 2023, exhibiting 3.59% CAGR over the forecast period.


Development of new household care products for customers in urban areas is likely to bolster the market demand. The superior functionality and convenience offered by detergent pods over its liquid and powder counterparts can augur well for pod manufacturers. In addition, the inclusion of sweet-smelling fragrances in formulations is likely to drive market growth. Options of releasing different smells which ensures a long-lasting scent on fabrics have been devised by detergent manufacturers to entice customers in buying the product.


But high prices of detergent pods and environmental concerns associated with them are factors which can restrain market growth.


Segmentation Overview


By application, the laundry detergent pods market is segmented into commerical and residential. The commerical segment held a paltry 17.9% share, while the residential segment accounted for 82.1% market share in 2017. Both of the above-mentioned applications can experience massive growth owing to their use in households and the hospitality sector. By distribution channel, the market is segmented into store-based and non-store based. The store-based segment accounted for 72.1% share of the laundry detergent pods market, while the non-store based channel held 27.9% market share in 2017. The distribution channels can offer ample revenue to the market.


Regional Analysis


Region-wise, the laundry detergent pods market is segmented into North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW). Europe is projected to exhibit the highest growth rate among the regions owing to penetration of next-generation laundry products in the region. Agreements by detergent manufacturers with ecommerce companies to chart out new distribution channels and reach maximum consumers at a rapid pace is likely to boost the regional laundry detergent pods market. North America is predicted to be one of the lucrative regions for the market till 2023 owing to the need for innovative products in household care. In addition, detergent pods available in the region contain a triad of detergent, stain remover, and brightener appealing to consumers.


Competitive Analysis


Key manufacturers in the laundry detergent pods market include Church & Dwight Co., Inc. (U.S.), Henkel AG & Co. KGaA (Germany), Procter & Gamble Co. (U.S.), MaddieBrit Products LLC (U.S.), and Dapple (U.S.). Investments in research and development, novel product launches, and agreements are strategies followed by players to gain a competitive edge in the market.


Research Methodology


Data analysts of MRFR employ a selective body of methods which assist in a scientific and systematic approach to research of the given field of study. Primary methods such as interviews with decision makers of leading competitors in the market have been used along with secondary methods to provide a comprehensive view of the market scenario. Credible sources such as white papers, annual reports, and SEC filings have been used as a part of objective secondary research methods. Top-down and bottom-up approaches have been applied to the field of study to provide accurate estimation and validation of the market. Inquisitive and proficient data analysts exhaust every line of research based on pertinent parameters to offer intelligent inputs and a dependable understanding of the market in its entirety.


Analysis Period



  • Base Year - 2017

  • Projection Period - 2018 to 2024

  • Market Valuation - USD Million

  • Market Volume - Million Units


For the scope of the report, the laundry detergent pods market is segmented in the following manner


Application



  • Residential

  • Commercial


Distribution Channel



  • Store Based

  • Non-store Based


Region



  • North America

    • The U.S.

    • Canada

    • Mexico



  •  Europe

    • The U.K.

    • France

    • Germany

    • Italy

    • Spain

    • Rest of Europe



  •  Asia Pacific (APAC)

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Rest of Asia Pacific



  •  Rest-of-the-World (RoW)

    • South America

    • The Middle East

    • Africa





Frequently Asked Questions (FAQ) :


laundry detergent pods market is expected to expand at 5.04% CAGR from 2018 to 2023.

laundry detergent pods market size can reach USD 3,567.7 million by 2023.

laundry detergent pods market demand can touch 12,000.1 million units by 2023.

Development of household care products is the major driver of the global laundry detergent pods market.

Europe can dominate the global laundry detergent pods market till 2023.

Procter & Gamble Co., Dapple, MaddieBrit Products LLC, Church & Dwight Co., Inc., and Henkel AG & Co. KGaA are major players currently working in the global laundry detergent pods market.

Global Laundry Detergent Pods Market - Summary


Overview


The household care industry is intense with new product launches aimed at influencing customer buying decisions. Laundry detergent pods are an innovative solution for consumers in urban areas. They contain a trio of brightener, stain remover, and detergent to clean clothes and provide a fresh fragrance to the fabric. They are in high demand owing to possessing the right quantity in addition to the packet being dissolvable in water.


The global laundry detergent pods market is expected to reach a valuation of USD 3,567.7 million by 2027. It can register a 9% CAGR over the forecast period (2018-2023) to reach the benchmark. The market demand is touted to touch 12,000.1 million units by 2023. The expanding retail sector coupled with new distribution channels of ecommerce to reach maximum number of customers at the same time is likely to augur well for the market’s future till 2023. A mix of advertisements and campaigns on social media channels to create promotional awareness as well as enhance brand image has worked tremendously in increasing sales of detergent pod producers.


Technological breakthroughs in formulations and development of new products via continuous investment in R&D are factors which can drive the market growth till 2023. Functional benefits of pods compared to its liquid and powder counterparts can work in the market’s favor. Changing preferences of consumers and need for convenience products for consumers likely to travel extensively is likely to pave open growth opportunities for the laundry detergent pods market. Manufacturers have gone a step ahead to include various types of fragrances to appeal to consumer buying decisions.


Segmentation


Major market applications include commercial and residential. The residential segment accounted for a large share of the laundry detergent pods market in 2017. It can continue its reign owing to maximum consumption by consumers residing in urban areas. In addition, the increased income levels in developing nations and need for convenience cleaning solutions are factors expected to propel segment growth till 2023. The commercial segment can contribute to market revenue owing to the burgeoning tourism and hospitality sector. In addition, emergence of student hostels and laundry homes offer other opportunities for growth.


Distribution channels used in the market are store-based and non-store based. The store-based segment comprises hypermarkets, supermarkets, convenience stores, and specialty stores which offers the product to consumers at discounted prices. On the other hand, non-store based segment can emerge as a trustworthy channel owing to the popularity of online shopping. In addition, availability of mobile applications on consumer smartphones which make it easy to purchase household products can drive the segment growth.


Regional Analysis


Geographic segmentation of the laundry detergent pods market comprises North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).


Europe is expected to be the most dominant region in terms of rapid growth owing to early adoption of next-generation laundry products. Moreover, inclusion of fragrances and new ingredients which can make cleaning convenient for consumers are factors expected to drive sales of the laundry detergent pods market in the region.


The North America region can exhibit a modest growth rate over the forecast period owing to presence of major detergent manufacturers. In addition, development of innovative products coupled with consumers ready to purchased new products can boost the laundry detergent pods market’s expansion in the region. Hectic lifestyles of consumers in Mexico and Canada and their spending habits can bode well for the market till 2023.


Competitive Landscape


Key players in the laundry detergent pods market include Procter & Gamble Co. (U.S.), Dapple (U.S.), Church & Dwight Co., Inc. (U.S.), MaddieBrit Products LLC (U.S.), and Henkel AG & Co. KGaA (Germany).

1 Executive Summary

2 Market Introduction

2.1 Definition 17

2.2 Scope of the Study 17

2.3 Assumptions 18

2.4 Market Structure 18

2.5 Key Takeaways 19

2.6 Key Buying Criteria 19

3 Research Methodology

3.1 Research Process 21

3.2 Primary Research 22

3.3 Secondary Research 22

3.4 Market Size Estimation 23

3.5 Forecast Model 24

4 Market Dynamics

4.1 Introduction 26

4.2 Drivers 26

4.2.1 Product development and technological advancements 26

4.2.2 Growing demand for new fragrances in laundry detergent products 26

4.2.3 Changing consumer preferences and growing urbanization 26

4.3 Drivers Impact Analysis 27

4.4 Restraints 27

4.4.1 Environmental concerns and biohazard risks 27

4.4.2 Higher prices of laundry detergent pods 27

4.4.3 Restraint Impact Analysis 28

4.5 Opportunities 28

4.5.1 Strong performance of the retail sector 28

4.5.2 Influence of social media and right mix of marketing strategies 28

4.6 Challenge 29

4.6.1 Lack of consumer awareness 29

5 Market Factor Analysis

5.1 Value Chain Analysis 31

5.2 Supply Chain Analysis 32

5.3 Porter’s Five Forces Analysis 33

5.3.1 Threat of New Entrants 33

5.3.2 Threat of Substitutes 33

5.3.3 Bargaining Power of Buyers 34

5.3.4 Bargaining Power of Suppliers 34

5.3.5 Competitive Rivalry 34

6 Laundry Detergent Pods Market, by Application

6.1 Overview 36

6.1.1 Residential 36

6.1.2 Commercial 36

7 Laundry Detergent Pods Market, by Distribution Channel

7.1 Overview 40

7.1.1 Store Based 40

7.1.2 Non-store Based 40

8 Global Laundry Detergent Pods Market, by Region

8.1 Introduction 44

8.2 North America 44

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.2.1 U.S. 47

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.2.2 Canada 49

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.2.3 Mexico 50

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3 Europe 52

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.1 U.K 55

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.2 Germany 56

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.3 France 58

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.4 Italy 59

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.5 Spain 61

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.3.6 Rest of Europe 62

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4 Asia-Pacific 64

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4.1 China 67

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4.2 India 68

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4.3 Japan 70

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4.4 Australia & New Zealand 71

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.4.5 Rest of Asia Pacific 73

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.5 Rest of the World 75

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.5.1 South America 78

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.5.2 Middle East 79

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

8.5.3 Africa 81

Laundry Detergent Pods Market, by Application

Laundry Detergent Pods Market, by Distribution Channel

9 Competitive Landscape

10 Company Profiles

10.1 Church & Dwight Co., Inc. 87

10.1.1 Company Overview 87

10.1.2 Financial Overview 87

10.1.3 Products Offered 88

10.1.4 Key Development 88

10.1.5 SWOT Analysis 88

10.1.6 Key Strategy 88

10.2 Henkel AG & Co. KGaA 89

10.2.1 Company Overview 89

10.2.2 Financial Overview 89

10.2.3 Products Offered 90

10.2.4 Key Developments 90

10.2.5 SWOT Analysis 91

10.2.6 Key Strategy 91

10.3 Procter & Gamble Co. 92

10.3.1 Company Overview 92

10.3.2 Financials Overview 92

10.3.3 Products Offering 93

10.3.4 Key Development 93

10.3.5 SWOT Analysis 94

10.3.6 Key Strategy 94

10.4 MaddieBrit Products LLC 95

10.4.1 Company Overview 95

10.4.2 Financial Overview 95

10.4.3 Products Offerings 95

10.4.4 Key Developments 95

10.4.5 Key Strategy 95

10.5 Dapple 96

10.5.1 Company Overview 96

10.5.2 Financial Overview 96

10.5.3 Products Offerings 96

10.5.4 Key Development 96

10.5.5 Key Strategy 96

11 Conclusion

11.1 Key Findings 98

12 List of Tables

TABLE 1 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, USD MILLION, (2020-2027) 13

TABLE 2 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, MILLION UNITS, (2020-2027) 13

TABLE 3 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, USD MILLION, (2020-2027) 14

TABLE 4 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, MILLION UNITS, (2020-2027) 14

TABLE 5 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY REGION USD MILLION, (2020-2027) 14

TABLE 6 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY REGION MILLION UNITS, (2020-2027) 15

TABLE 7 LIST OF ASSUMPTIONS 18

TABLE 8 GLOBAL LAUNDRY DETERGENT PODS (RESIDENTIAL) MARKET, BY REGION, 2020-2027 (USD MILLION) 36

TABLE 9 GLOBAL LAUNDRY DETERGENT PODS (RESIDENTIAL) MARKET, BY REGION, 2020-2027 (MILLION UNITS) 37

TABLE 10 GLOBAL LAUNDRY DETERGENT PODS (COMMERCIAL) MARKET, BY REGION, 2020-2027 (USD MILLION) 37

TABLE 11 GLOBAL LAUNDRY DETERGENT PODS (COMMERCIAL) MARKET, BY REGION, 2020-2027 (MILLION UNITS) 38

TABLE 12 GLOBAL LAUNDRY DETERGENT PODS (STORE BASED) MARKET, BY REGION, 2020-2027 (USD MILLION) 40

TABLE 13 GLOBAL LAUNDRY DETERGENT PODS (STORE BASED) MARKET, BY REGION, 2020-2027 (MILLION UNITS) 41

TABLE 14 GLOBAL LAUNDRY DETERGENT PODS (NON-STORE BASED) MARKET, BY REGION, 2020-2027 (USD MILLION) 41

TABLE 15 GLOBAL LAUNDRY DETERGENT PODS (NON-STORE BASED) MARKET, BY REGION, 2020-2027 (MILLION UNITS) 42

TABLE 16 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 45

TABLE 17 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (MILLION UNITS) 45

TABLE 18 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 46

TABLE 19 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 46

TABLE 20 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 46

TABLE 21 NORTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 47

TABLE 22 U.S.: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 47

TABLE 23 U.S.: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 47

TABLE 24 U.S.: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 48

TABLE 25 U.S.: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 48

TABLE 26 CANADA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 49

TABLE 27 CANADA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 49

TABLE 28 CANADA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 49

TABLE 29 CANADA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 50

TABLE 30 MEXICO: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 50

TABLE 31 MEXICO: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 51

TABLE 32 MEXICO: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 51

TABLE 33 MEXICO: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 51

TABLE 34 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 52

TABLE 35 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (MILLION UNITS) 53

TABLE 36 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 53

TABLE 37 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 54

TABLE 38 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 54

TABLE 39 EUROPE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 54

TABLE 40 U.K: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 55

TABLE 41 U.K: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 55

TABLE 42 U.K: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 55

TABLE 43 U.K: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 56

TABLE 44 GERMANY: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 56

TABLE 45 GERMANY: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 57

TABLE 46 GERMANY: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 57

TABLE 47 GERMANY: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 57

TABLE 48 FRANCE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 58

TABLE 49 FRANCE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 58

TABLE 50 FRANCE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 58

TABLE 51 FRANCE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 59

TABLE 52 ITALY: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 59

TABLE 53 ITALY: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 59

TABLE 54 ITALY: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 60

TABLE 55 ITALY: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 60

TABLE 56 SPAIN: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 61

TABLE 57 SPAIN: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 61

TABLE 58 SPAIN: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 61

TABLE 59 SPAIN: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 62

TABLE 60 REST OF EUROPE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 62

TABLE 61 REST OF EUROPE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 62

TABLE 62 REST OF EUROPE: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 63

TABLE 63 REST OF EUROPE: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 63

TABLE 64 ASIA-PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (USD MILLION) 64

TABLE 65 ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY COUNTRY, 2020-2027 (MILLION UNITS) 65

TABLE 66 ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 65

TABLE 67 ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 66

TABLE 68 ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 66

TABLE 69 ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 66

TABLE 70 CHINA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 67

TABLE 71 CHINA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 67

TABLE 72 CHINA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 67

TABLE 73 CHINA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 68

TABLE 74 INDIA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 68

TABLE 75 INDIA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 68

TABLE 76 INDIA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 69

TABLE 77 INDIA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 69

TABLE 78 JAPAN: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 70

TABLE 79 JAPAN: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 70

TABLE 80 JAPAN: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 70

TABLE 81 JAPAN: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 71

TABLE 82 AUSTRALIA & NEW ZEALAND: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 71

TABLE 83 AUSTRALIA & NEW ZEALAND: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 72

TABLE 84 AUSTRALIA & NEW ZEALAND: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 72

TABLE 85 AUSTRALIA & NEW ZEALAND: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 72

TABLE 86 REST OF ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 73

TABLE 87 REST OF ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 73

TABLE 88 REST OF ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 74

TABLE 89 REST OF ASIA PACIFIC: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 74

TABLE 90 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY REGION, 2020-2027 (USD MILLION) 75

TABLE 91 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY REGION, 2020-2027 (MILLION UNITS) 76

TABLE 92 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 76

TABLE 93 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 77

TABLE 94 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 77

TABLE 95 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 77

TABLE 96 REST OF THE WORLD: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 78

TABLE 97 SOUTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 78

TABLE 98 SOUTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 79

TABLE 99 SOUTH AMERICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 79

TABLE 100 MIDDLE EAST: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 79

TABLE 101 MIDDLE EAST: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 80

TABLE 102 MIDDLE EAST: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 80

TABLE 103 MIDDLE EAST: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 80

TABLE 104 AFRICA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (USD MILLION) 81

TABLE 105 AFRICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (USD MILLION) 81

TABLE 106 AFRICA: LAUNDRY DETERGENT PODS MARKET, BY APPLICATION, 2020-2027 (MILLION UNITS) 81

TABLE 107 AFRICA: LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL, 2020-2027 (MILLION UNITS) 82

TABLE 108 COMPETIVE LANDSCAPING: GLOBAL LAUNDRY DETERGENT PODS MARKET: BY STRATEGY (2020-2027) 85


13 List of Figures

FIGURE 1 GLOBAL LAUNDRY DETERGENT PODS MARKET SHARE (%), BY APPLICATION (2020-2027) 13

FIGURE 2 GLOBAL LAUNDRY DETERGENT PODS MARKET SHARE (%), BY DISTRIBUTION CHANNEL (2020-2027) 14

FIGURE 3 GLOBAL LAUNDRY DETERGENT PODS MARKET SHARE (%), BY REGION (2020-2027) 15

FIGURE 4 GLOBAL LAUNDRY DETERGENT PODS MARKET: MARKET STRUCTURE 18

FIGURE 5 KEY TAKEAWAYS OF THE LAUNDRY DETERGENT PODS MARKET 19

FIGURE 6 KEY BUYING CRITERIA OF LAUNDRY DETERGENT PODS 19

FIGURE 7 RESEARCH PROCESS OF MRFR 21

FIGURE 8 TOP DOWN & BOTTOM-UP APPROACH 23

FIGURE 9 MARKET DYNAMICS OF GLOBAL LAUNDRY DETERGENT PODS MARKET 26

FIGURE 10 DRIVERS IMPACT ANALYSIS: GLOBAL LAUNDRY DETERGENT PODS MARKET 27

FIGURE 11 RESTRAINT IMPACT ANALYSIS: GLOBAL LAUNDRY DETERGENT PODS MARKET 28

FIGURE 12 VALUE CHAIN ANALYSIS: LAUNDRY DETERGENT PODS MARKET 31

FIGURE 13 SUPPLY CHAIN ANALYSIS: LAUNDRY DETERGENT PODS MARKET 32

FIGURE 14 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL LAUNDRY DETERGENT PODS MARKET 33

FIGURE 15 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY APPLICATION 2020-2027 (USD MILLION) 36

FIGURE 16 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY DISTRIBUTION CHANNEL 2020-2027 (USD MILLION) 40

FIGURE 17 GLOBAL LAUNDRY DETERGENT PODS MARKET, BY REGION 2020-2027 (USD MILLION) 44

FIGURE 18 NORTH AMERICA LAUNDRY DETERGENT PODS MARKET, BY COUNTRY 2020-2027 (USD MILLION) 45

FIGURE 19 EUROPE LAUNDRY DETERGENT PODS MARKET, BY COUNTRY 2020-2027 (USD MILLION) 52

FIGURE 20 ASIA-PACIFIC LAUNDRY DETERGENT PODS MARKET, BY COUNTRY 2020-2027 (USD MILLION) 64

FIGURE 21 REST OF THE WORLD LAUNDRY DETERGENT PODS MARKET, BY REGION 2020-2027 (USD MILLION) 75

FIGURE 22 GLOBAL LAUNDRY DETERGENT PODS MARKET: MAJOR PLAYER MARKET DEVELOPMENT SHARE 2020-2027 84

FIGURE 23 GLOBAL LAUNDRY DETERGENT PODS MARKET: STRATEGY ANALYSIS 85

FIGURE 24 GLOBAL LAUNDRY DETERGENT PODS MARKET: MARKET DEVELOPMENT (2020-2027) 85

Advancements in product development & technology and changing consumer preferences is expected to enhance the growth of laundry detergent pods at the global level


Major key players listed in the laundry detergent pods market include Church & Dwight Co., Inc, Henkel AG & Co. KGaA, Procter & Gamble Co, and MaddieBrit Products LLC, among others.


Laundry detergent pods are superior quality water-soluble pouches containing highly concentrated laundry detergent. These dissolvable pouches are made of poly-vinyl-alcohol (PVA) or a derivative of PVA. These pods are convenient to use and are comparatively more efficient that conventional liquid or powder detergents. Though there have been some concerns regarding the unsafe nature of the pods for children, because of the attractive packaging of these products, the demand for these is not likely to decline in the near future. Manufacturers have already taken protective measures by changing the product packaging to overcome such incidences.


The laundry detergent pods market is competitive with major market players operating at the global level. The key industry players in the laundry detergent pods market have adopted the strategies such as geographic expansion, agreement, product launch, company acquisition, and R&D to strengthen their business portfolio. Most of the companies operating in this market are focusing on expanding their operations across the geographies, augmenting their capabilities and investing in research and development to offer products of better quality.


Church & Dwight develops, manufactures, and markets household, personal care, and specialty products. The company operates through three segments: Consumer Domestic, Consumer International, and the Specialty Products Division. It offers baking soda, cat litter, carpet deodorization, and laundry detergent products under the ARM & HAMMER brand. The company sells its consumer products through supermarkets, mass merchandisers, wholesale clubs, drugstores, convenience stores, home stores, dollar and pet stores, and other specialty stores, as well as through Websites; and specialty products to industrial customers and livestock producers through distributors. The company is taking measures to increase laundry detergent brand visibility by involving into various promotional activities. In March 2014, the company entered into an agreement and announced a multi-year, multi-category sponsorship agreement with Major League Baseball Properties for making ARM & HAMMER and OxiClean, ‘The Official Laundry Detergent and Stain Remover of MLB.


Henkel, together with its subsidiaries, engages in adhesive technologies, beauty care, and laundry and home care businesses worldwide. The key strategy for Henkel is primarily into expansion across the globe with major market in Europe and North America. Product development, financing on research and product line extension are few of the future plans for the company. Acquisition of businesses from renowned establishments has led to the growth of the laundry segment of this company. The company plans to increase its product portfolio by building research centers in some regions. Major concern arises with the emerging local markets, but economies of scale has held the confidence of this company at all times. In 2018, the company invested EUR 24 million in the advanced laundry production line at Henkel’s Laundry & Home Care production site located in Racibórz, Poland. Also, in 2016, the company acquired all shares in The Sun Products Corporation, a laundry and home care company based in Connecticut, the US, from a fund of Vestar Capital Partners for $3.6 B. This acquisition is likely to enhance Henkel’s presence in the US and Canadian laundry care markets. Moreover, in 2015, Henkel also acquired Colgate-Palmolive’s entire range of laundry detergents and pre-wash brands in Australia and New Zealand. This acquisition makes the laundry care business one of the leading players in the detergents category in those countries.


The Procter & Gamble Company provides branded consumer packaged goods to consumers in North America, Europe, the Asia Pacific, Greater China, Latin America, India, the Middle East, and Africa. The company operates in five segments: Beauty; Grooming; health Care; fabric & Home Care; and Baby, Feminine & Family Care. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents; and air care, dish care, P&G professional, and surface care products under the Ariel, Downy, Gain, Tide, Cascade, Dawn, Febreze, Mr. Clean, and Swiffer brands. The company sells its products through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, specialty beauty stores, high-frequency stores, and pharmacies. P& G is majorly focusing on improving values among consumers and stakeholders. The company operates through well-known brands and is shifting towards portfolio transformation that includes more categories to offer. Innovation has always been a lookout for this company with increasing productivity to meet rising consumer demands across regions. Product launches are the key to success of this company and is expected to continue during the forecast period.   For Instance in 2017, the company launched Child-Guard child-resistant tub closure on two of its products, Tide PODS and Gain Flings. The company launched this innovative tub closure in accordance with its ongoing efforts to reduce accidents related to liquid laundry packs.


Some of the other major manufacturers include MaddieBrit Products LLC and Dapple. These companies are investing heavily on the R&D  with new product launches. Moreover, these companies are also on the lookout for  increasing their productivity along with with new product launches.