Laundry Detergent Pods Market Research Report – Global Forecast till 2032

Laundry Detergent Pods Market Research Report Information By Type (Gels, Liquids, And Powder), by Application (Residential and Commercial), By Distribution Channel (Store-Based And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/CR/5863-CR | 99 Pages | Author: Snehal Singh | January 2019         

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Global Laundry Detergent Pods Market Overview


Laundry Detergent Pods Market Size was valued at USD 10.8 Billion in 2022. The Laundry Detergent Pods market industry is projected to grow from USD 11.44 Billion in 2023 to USD 18.24 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2023 - 2032). The increased demand for household care goods in metropolitan areas, as well as the creation of novel household care items are the key market drivers enhancing the market growth.


Laundry Detergent Pods Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Laundry Detergent Pods Market Trends




  • Growing usage of detergent is driving the market growth




Market CAGR for laundry detergent pods is being driven by the rising use of detergent. The most serious issue with conventional detergents is the difficulty in determining the optimum amount of detergent for a specific load of laundry. Excessive detergent usage damages the fabric and shortens its life, while insufficient detergent use fails to clean the garments properly. Laundry detergent capsules, on the other hand, come in pre-measured doses for average soil and load size, ensuring consistent results. These products eliminate the possibility of overusing detergent and shorten the life of the fabric. Unlike traditional detergents and bleach, Laundry detergent pods soften the clothes and leave a nice smell. Manufacturers have devised innovative ways to persuade consumers to try these items. Celebrity endorsements are projected to be a popular way for brands to make a strong impression on customers, increasing brand awareness and credibility. The product obtains instant recognition, trust, and traction in both business and residential applications. E-Commerce penetration has also aided the growth of the laundry detergent pods market. Powder laundry detergent is temperature sensitive. Some powder will not dissolve in cold water, most notably in high-efficiency (HE) washers. Using them in cold water may take more laundry time, causing stains on clothes with pieces of undissolved detergent.


The liquid detergent is effective in cold, hot, and dry water. It is also simple to use and generates less waste, which is anticipated to open new business prospects. The liquid detergent's composition works to eliminate difficult stains within the machine in a single wash, notably grease stains. With powder detergents, customers had to choose between eliminating stains and retaining colored light. The solution can also be used to pre-treat textiles before washing to guarantee that stains are removed quickly. Another benefit of the product is that it dissolves at lower temperatures. Increased awareness of liquid detergent's advantages over powder laundry will likely drive market growth. The growing population and increased tourism activities have been important drivers in driving up product demand.


In addition, the growing use of washing facilities in emerging countries is driving market growth. Growth in the hotel sector, expanded franchising prospects, more internet penetration, faster economic development, busy people's lives, and technological advancements in the laundry sector are likely to boost market improvement. Because of the convenience, there is an increasing demand for on-demand laundry services, which will drive market expansion. On-demand services are primarily supplied through mobile apps, allowing clients to order laundry or dry cleaning, share preferences, and request delivery. Thus, driving the Laundry Detergent Pods market revenue.


Laundry Detergent Pods Market Segment Insights


Laundry Detergent Pods Type Insights


Based on type, the Laundry Detergent Pods market segmentation includes gels, liquids, and powder. The powder segment dominated the market, accounting for 35% of market revenue. Because a sizable portion of the population lives in rural areas, they favor powder-based goods over all others. Using detergent instead of powder provides the buyer with convenience and luxury.


Laundry Detergent Pods Application Insights


Based on application, the Laundry Detergent Pods market segmentation includes residential and commercial. The residential segment dominated the market. Manufacturers of washing machines such as IFB, Whirlpool, and Panasonic, among others, recommend using laundry detergent pods to extend the life of machines. The concentrated liquid is free of slow-dissolving components that might become caught in various sections of the washing machine and form a layer, resulting in decreased machine performance. Celebrity endorsements and social media influencer promotions have also influenced product acceptance in the household segment.


Laundry Detergent Pods Distribution channel Insights


Based on distribution channels, the Laundry Detergent Pods market segmentation includes store-based and non-store-based. The store-based category generated the most income (70.4%). Laundry detergent pods are concentrated washing solution packs in packages or pills. These water-soluble pods containing detergents and other chemicals are designed to remove stubborn stains. Several softeners and detergents are precisely metered into the pods. These detergent capsules are promoted as extremely convenient and user-friendly.


Figure 1: Laundry Detergent Pods Market, by Distribution channel, 2022 & 2032 (USD Billion)


Laundry Detergent Pods Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Laundry Detergent Pods Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Laundry Detergent Pods market area will dominate this market, Adoption of a healthy lifestyle, combined with an increased concern for hygiene, has been one of the primary drivers for the North American laundry detergent industry in recent years. The well-established real estate sector, household expenditure, and housing unit expansion are some of the primary reasons driving household cleaner sales in the United States.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: LAUNDRY DETERGENT PODS MARKET SHARE BY REGION 2022 (USD Billion)


LAUNDRY DETERGENT PODS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Laundry Detergent Pods market accounts for the second-largest market share. The demand for organic and eco-friendly laundry care products is influencing the industry. This promotes diverse vendors to sell organic and environmentally friendly goods. This demand is predicted to increase market revenue. Further, the German Laundry Detergent Pods market held the largest market share, and the UK Laundry Detergent Pods market was the fastest growing market in the European region.


The Asia-Pacific Laundry Detergent Pods Market is expected to grow at the fastest CAGR from 2023 to 2032 because of the expansion of the textile and service industries in developing nations such as China and India. Hotels strive to provide first-rate service and, as a result, use high-end cleaning and sanitation solutions. Furthermore, the region's quick development in e-commerce due to increased smartphone usage is likely to create new doors. Moreover, China's Laundry Detergent Pods market held the largest market share, and the Indian Laundry Detergent Pods market was the fastest-growing market in the Asia-Pacific region.


Laundry Detergent Pods Key Market Players & Competitive Insights


Leading market companies are extensively spending R&D on increasing their product lines, which will help the Laundry Detergent Pods market grow even more. Important market developments include new product releases, contractual agreements, acquisitions and mergers, greater investments, and collaboration with other organizations. The Laundry Detergent Pods industry must produce cost-effective merchandise to flourish and thrive in a more competitive and increasing market climate.


Manufacturing locally to reduce operating costs is an effective business strategy manufacturers use in the worldwide Laundry Detergent Pods industry to serve clients and expand the market sector. The Laundry Detergent Pods industry has provided some of the most important benefits recently. Major players in the Laundry Detergent Pods market, including Unilever and others, are attempting to increase market demand by investing in research and development operations.


Unilever is a multinational British consumer goods corporation headquartered in London, England. Food, bottled water, condiments, baby food, soft drinks, instant coffee, cleaning agents, energy drinks, toothpaste, pet food, medicines and consumer healthcare products, tea, breakfast cereals, cosmetic products, and personal care are all manufactured by Unilever. Unilever is the world's largest soap manufacturer, selling products in over 190 countries.Lifebuoy, Dove, Sunsilk, Knorr, Sunlight, Lux, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Heartbrand (Wall's) ice creams, Omo/Persil, Hellmann's, and Magnum are among Unilever's most well-known brands.Unilever is divided into three segments: Foods & Refreshments, Home Care, and Beauty & Personal Care. In May 2021, Comfort, a laundry brand owned by Unilever, launched a new pack design and formulation. According to Unilever, the new formulation, which employs Pro-Fibre Technology, protects garments from color fading, bobbling, and shape loss.


Henkel AG & Co. KGaA, or Henkel, is a German multinational chemical and consumer goods corporation headquartered in Düsseldorf, Germany. Beauty Care, Adhesive Technologies, and Laundry & Home Care are Henkel's three business units. Henkel's Beauty Care and Laundry & Home Care consumer divisions are market leaders in various industries and categories. In January 2022, Henkel announced plans to merge its laundry, home care, and beauty care businesses into Henkel Consumer Brands by the beginning of 2023. The goal of pooling resources is to create a multi-platform consumer platform. Because of the enhanced infrastructure, the organization can deliver better customer service due to the link.


Key Companies in the Laundry Detergent Pods market include



  • Unilever

  • Procter & Gamble

  • Ecozone

  • Waitrose & Partners

  • ASDA

  • Ainbury’s

  • Morrison’s Ltd.

  • Wilko

  • Tesco.com

  • Hema.


Laundry Detergent Pods Industry Developments


July 2022: Unilever's most well-known laundry brand (also known as Persil, Skip, and OMO) unveiled a newly created capsule to assist in decarbonizing the washing process and improve cleaning performance.


June 2022: Henkel announced plans to integrate its laundry, home care, and beauty care divisions under Henkel Consumer Brands by the beginning of 2023. A multi-platform consumer platform is intended to be built by integrating resources.


 Laundry Detergent Pods Market Segmentation


Laundry Detergent Pods Type Outlook



  • Gels

  • Liquids

  • Powder


Laundry Detergent Pods Application Outlook



  • Residential

  • Commercial


Laundry Detergent Pods Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Laundry Detergent Pods Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America





Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 10.8 Billion
Market Size 2023 USD 11.44 Billion
Market Size 2032 USD 18.24 Billion
Compound Annual Growth Rate (CAGR) 6.00% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Henkel AG & Co. KGaA (Germany), Procter & Gamble Co. (U.S.), Church & Dwight Co. Inc. (U.S.), Dapple (U.S.), MaddieBrit Products LLC (U.S)
Key Market Opportunities Product Development And Technological Advancements
Key Market Dynamics Growing Demand For New Fragrances In Laundry Detergent Products


Frequently Asked Questions (FAQ) :

The Laundry Detergent Pods market size was valued at USD 10.8 Billion in 2022.

The market is projected to grow at a CAGR of 6.00% during the forecast period, 2023-2032.

The key players in the market are General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., The Coca-Cola Company.

The beverage category dominated the market in 2022.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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