Leading market players are investing heavily in research and development to expand their product lines, which will help the Automotive lubricants market, grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the automotive lubricants industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the automotive lubricants industry to benefit clients and increase the market sector. In recent years, the automotive lubricants industry has offered some of the most significant medical advantages. Major players in the automotive lubricants market, including Chevron Corporation (US), Royal Dutch Shell PLC (Netherlands), BP PLC (UK), American Synthol, Inc. (US), and others, are attempting to increase market demand by investing in research and development operations.
Valvoline Inc manufactures, markets, and sells vehicle maintenance products, primarily lubricants, to retailers, installers, and customers. Engine oil, heavy-duty engine oil, motorcycle oil, grease and brake fluid, and other goods are available from the company. Geographically, the United States of America generates the majority of its revenue. In April 2021, Valvoline Inc. introduced ValvolineTM High Mileage 150k with MaxLifeTM Plus Technology Synthetic Blend, the first engine oil specifically engineered to satisfy the needs of engines with more than 150,000 miles.
The product's revolutionary composition minimizes oil consumption in older, high-mileage engines, while its Moly Additive ProtectionTM delivers superior wear protection, boosting engine efficiency and power.
ExxonMobil is a integrated oil and gas business that discovers, produces, and refines oil. With a total refining capacity of 4.6 million barrels of oil per day, the firm is the world's largest refiner and one of the top producers of common and specialized chemicals worldwide. In March 2022, ExxonMobil Lubricants Pvt. Ltd. formed a cooperation with Nissan Motor India to supply lubricants to the passenger vehicle (PV) aftermarket. The agreement will begin in April 2021, with ExxonMobil supplying significant engine oils to Nissan India that meet India's BS-VI specifications.
It will also be compatible with Nissan, BS-III or BS-IV passenger vehicles.
The American Petroleum Institute divides base oil into five groups: 1–3 are sourced from crude oil, 4 are synthetic oils, and 5 are the most trustworthy esters.
According to Gautam N Mehra, Chairman of Savita Technologies, the use of Ester 5 lubricants in India is restricted to high-end automobiles because to their expensive cost, and the industry relies on imports for supplies. Savsol Ester 5 will be a big import substitution, and the business is looking into blending Ester 5 lubricants with synthetic oils to make them more cheap for the public, he added.
In an effort to reach a larger audience, the business has appointed Bollywood young sensation Sidharth Malhotra as Brand Ambassador for Savsol Lubricants.
Mehra said that Group 5 Esters are the most dependable and high-performing lubricating fluids, and they should only be utilized in situations where failure is not an option.
Savita Technologies sees significant prospects for Ester-5 lubricants in the aviation (jet engines), trains, data centers, construction equipment, and renewables (floating solar and wind gear boxes) sectors