The automotive display market stands as a fiercely contested arena, featuring established entities like Continental, Bosch, LG Display, and Samsung Display facing competition from new entrants in the tech and consumer electronics realms.
*Disclaimer: List of key companies in no particular order
The Automotive Display Market's Competitive Dynamics Navigating an Evolving Landscape
The automotive display sector is currently witnessing a dynamic metamorphosis propelled by a convergence of technological advancements, shifting consumer inclinations, and the impetus toward autonomous driving. In this fiercely competitive arena, prominent contenders are fervently vying for market dominance, deploying a diverse array of strategies to maintain their competitive edge. To comprehend this ever-evolving terrain, a comprehensive exploration of the competitive landscape is imperative, encompassing analyses of key player strategies, market share determinants, emerging trends, and the overall panorama.
Strategic Approaches of Key Players: Within this vibrant ecosystem, several key entities such as LG Display Co. Ltd, Panasonic Corporation, Delphi Technologies, Robert Bosch GmbH, Visteon Corporation, Continental AG, 3M Company, Nippon Seiki Co. Ltd, Magneti Marelli S.p.A, Qualcomm Technologies Inc., and others are engaged in strategic maneuvers to fortify their positions.
Factors Influencing Market Share Analysis:
A multitude of factors contribute to determining market share within this competitive landscape.
Emerging Trends in the Industry:
The landscape is witnessing the emergence of several novel trends that are reshaping the industry's trajectory.
The automotive display market is fiercely competitive, witnessing the robust presence of established players like Continental, Bosch, LG Display, and Samsung Display. Concurrently, new entrants from the realms of technology and consumer electronics, such as BOE Technology from China, are carving significant niches. Innovation stands as the linchpin for success, compelling companies to incessantly push technological and functional boundaries. Partnerships and acquisitions are actively shaping the landscape, while the confluence of regulatory requisites and consumer predilections adds layers of complexity.
Industry Developments and Recent Updates: Recent industry developments further elucidate the dynamism within this sphere.
In essence, the competitive landscape of the automotive display market embodies a relentless pursuit of innovation and strategic collaborations amidst a backdrop of evolving consumer needs and regulatory imperatives. This constant evolution underscores the imperative for players to remain agile, adaptive, and at the vanguard of technological advancements to thrive in this dynamic milieu.
Automotive Display Market Size was valued at USD 8.21 Billion in 2021. The Automotive Display market industry is projected to grow from USD 9.09 Billion in 2022 to USD 16.2 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.48% during the forecast period (2024 - 2030). The market is growing tremendously and hence shows various factors that drive the growth. These factors include demand for connected vehicles, an increase in dependency on navigation systems, and also there is an increase in demand for infotainment in automobiles are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The increase in demand for infotainment systems in automobiles is a key driver for the growth of the Automotive Display market. Consumers are demanding more advanced and sophisticated infotainment systems in their vehicles, leading to a rise in demand for larger, high-resolution displays and advanced features. This, in turn, is driving innovation and growth in the Automotive Display market.
There are various opportunities for further increase in revenue including growing in vehicle safety and comfort, purchasing modules and cars and electric cars, and inbuilt navigation in cars. In addition to this automotive display provides a touchscreen display device that has distraction-free access to navigation. Also, there is a driver safety feature and multimedia function for vehicles which includes engine heat indicators and pressure among others. Therefore, such factors related to Automotive Display have enhanced the Automotive Display market CAGR across the globe in recent years.
Among all the application areas, the Infotainment segment secured the leading position across the global market for automotive displays in 2021. The vital aspects causing a surge in the performance of the market segment are the escalating demand for connected vehicles and advanced infotainment systems.
The Automotive Display market segmentation, based on application, includes Telematics, Navigation, Infotainment. The Infotainment segment held the majority share in 2021 of the Automotive Display market revenue. The Infotainment segment includes displays used for entertainment, climate control, and other in-car functions. With the increasing demand for advanced infotainment systems and connected vehicles, the Infotainment segment is expected to continue to grow and dominate the Automotive Display market. The Telematics segment includes displays used for in-car communication and safety systems, such as telematics systems and advanced driver assistance systems (ADAS).
The Automotive Display market segmentation, based on type, includes TFT LCD, PMOLED, and AMOLED. The TFT segment held the majority share in 2021. TFT (Thin Film Transistor) LCDs are widely used in automotive infotainment systems due to their cost-effectiveness and high durability. PMOLED (Polymer Organic Light Emitting Diode) and AMOLED (Active Matrix Organic Light Emitting Diode) displays are also gaining popularity in the automotive industry due to their high resolution, contrast ratio, and flexible form factor.
Based on Display Size, the Automotive Display market segmentation includes 3”-5”, 6”-10”, &greater than 10. The 6”-10” segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2024-2030. This segment includes displays used for in-dash infotainment systems and center consoles. The rise of connected vehicles and advanced safety features such as rearview cameras and 360-degree view systems have increased the demand for larger displays in automobiles. Consumers are also demanding more screen real estate for infotainment and navigation purposes, further driving the growth of the 6”-10” segment in the Automotive Display market. These all factors for Automotive Display positively impact the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The reason for Asia-pacific is estimated to show some faster growth during the forecasted period. Countries like Japan, China, and South Korea are also expected to show some domination in the automotive display solutions market. This domination is expected in the market due to the presence of telecommunication industries such as Huawei, China Telecom, and Bharti Airtel. These renowned industries drive the market in regions of Asia Pacific.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s Automotive Display market dominates the market share. Europe has the largest market growth during the forecasted period due to a large number of car manufacturers such as Audi, BMW, Porsche, and Lamborghini. All these branded cars are mostly expected to drive the market value higher and higher. Countries like Germany, France, and the UK are expected countries to show some domination in the automotive display solutions market in the regions of Europe. Further, the Germany Automotive Display market held the largest market share, and the UK Automotive Display market was the fastest-growing market in the European region.
North America, Automotive Display market, is expected to grow at the fastest CAGR from 2024 to 2030. The region is home to several leading automotive manufacturers and suppliers, as well as a strong aftermarket for automotive electronics. The rise of connected and autonomous vehicles, as well as the increasing demand for advanced infotainment and safety systems, is driving the growth of the Automotive Display market in North America. Moreover, the U.S. Automotive Display market held the largest market share, and the Canada Automotive Display market was the fastest-growing market in the North American region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Display market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Display industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Display. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Display industry must offer affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Automotive Display industry to benefit customers and expand the market sector. The Automotive Display market has recently given medicine some of the most important advantages. Major Automotive Display market players, including LG Display Co. Ltd, Panasonic Corporation, Delphi Technologies, Robert Bosch GmbH, Visteon Corporation, Continental AG, 3M Company, Nippon Seiki Co. Ltd, Magneti Marelli S.p.A, and Qualcomm Technologies Inc, and others, are attempting to increase market demand by funding R&D initiatives.
LG Display Co., Ltd. is a leading South Korean company that specializes in the manufacture of displays for various industries, including automotive, consumer electronics, and commercial. The company is known for its expertise in LCD and OLED technologies, and it is one of the largest suppliers of displays for the automotive industry. LG Display's product portfolio includes TFT-LCD, PMOLED, and AMOLED displays for automotive applications, such as in-dash infotainment systems, instrument clusters, and head-up displays. The company has a strong presence in the market and has manufacturing facilities in South Korea, China, and Europe.
Panasonic Corporation is a Japanese multinational electronics company. It has a wide range of products and services, including consumer electronics, automotive systems, and industrial solutions. In the automotive industry, Panasonic offers a range of products, including displays, infotainment systems, batteries, and safety systems. The company has a strong presence in the automotive display market, offering TFT-LCD displays for in-dash infotainment systems, instrument clusters, and head-up displays. Panasonic is committed to innovation and sustainability, and it invests heavily in research and development to create cutting-edge products for the automotive industry. With a strong presence and a long history of success, Panasonic is a leading player in the automotive display market.
General Motors and Netflix ready to give electric vehicles (EVs) the stage, reflecting society’s increasing excitement about an all-electric future, starting with a launch spot, “EVs On Screen.”
June 2020: Robert Bosch GmbH announced the launch of the SMI230, a highly precise MEMS sensor that constantly registers changes in the vehicle’s direction and speed, evaluates the information, and transmits it to the navigation system.
May 2020: Continental and the Pioneer Corporation have signed a strategic cooperation agreement. In these, the pioneer provides the entire infotainment for cockpit solutions and continental integrates infotainment system in a one-stop shop.
Automotive Display Market Highlights:
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