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    Automatic Mower Market

    ID: MRFR/CO/28815-HCR
    111 Pages
    Snehal Singh
    October 2025

    Automatic Mower Market Research Report: By Power Source (Electric, Battery), By Application (Residential, Commercial, Industrial), By Cutting Width (Less than 18 Inches, 18-24 Inches, 24 Inches or More), By Control Mechanism (Manual, Automatic, Remote Controlled) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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    Automatic Mower Market Infographic

    Automatic Mower Market Summary

    As per MRFR analysis, the Automatic Mower Market Size was estimated at 6.512 USD Billion in 2024. The Automatic Mower industry is projected to grow from 7.286 USD Billion in 2025 to 22.39 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 11.88 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Automatic Mower Market is experiencing robust growth driven by technological advancements and increasing consumer demand.

    • Technological advancements are enhancing the efficiency and functionality of automatic mowers, particularly in North America.
    • The sustainability focus among consumers is driving the adoption of electric mowers, which dominate the market.
    • Smart home integration is becoming a key feature, appealing to tech-savvy homeowners in both residential and commercial segments.
    • Rising labor costs and environmental regulations are significant drivers, particularly influencing the growth of battery-operated mowers in the Asia-Pacific region.

    Market Size & Forecast

    2024 Market Size 6.512 (USD Billion)
    2035 Market Size 22.39 (USD Billion)
    CAGR (2025 - 2035) 11.88%

    Major Players

    Husqvarna (SE), Robomow (IL), Bosch (DE), Stiga (SE), Worx (CN), Honda (JP), John Deere (US), Gardena (DE), Echo (JP)

    Automatic Mower Market Trends

    The Automatic Mower Market is currently experiencing a notable transformation, driven by advancements in technology and changing consumer preferences. As automation becomes increasingly integrated into everyday life, the demand for automatic mowers is on the rise. These devices offer convenience, efficiency, and a reduction in labor costs, appealing to both residential and commercial users. Furthermore, the growing awareness of sustainable practices is prompting consumers to seek eco-friendly solutions, which automatic mowers often provide through electric power and reduced emissions. This shift towards greener alternatives is reshaping the competitive landscape, as manufacturers innovate to meet evolving expectations. In addition to technological advancements, the Automatic Mower Market is influenced by the increasing trend of smart home integration. Consumers are increasingly looking for devices that can seamlessly connect with their existing smart home systems, allowing for enhanced control and monitoring. This trend suggests that future developments in the market may focus on improving connectivity features and user interfaces. Moreover, as urbanization continues to expand, the need for efficient lawn care solutions in smaller spaces is likely to drive further growth in this sector. Overall, the Automatic Mower Market appears poised for continued expansion, with various factors contributing to its evolution.

    Technological Advancements

    The Automatic Mower Market is witnessing rapid technological innovations, including improved navigation systems and enhanced battery life. These advancements enable mowers to operate more efficiently and effectively, catering to diverse lawn sizes and terrains.

    Sustainability Focus

    There is a growing emphasis on eco-friendly practices within the Automatic Mower Market. Consumers are increasingly inclined towards electric models that minimize environmental impact, aligning with broader trends in sustainability and energy conservation.

    Smart Home Integration

    The integration of automatic mowers with smart home technology is becoming more prevalent. This trend allows users to control their mowers remotely, enhancing convenience and efficiency while appealing to tech-savvy consumers.

    The increasing adoption of robotic technology in lawn care suggests a transformative shift in consumer preferences towards automated solutions that enhance efficiency and sustainability in landscaping practices.

    U.S. Department of Agriculture

    Automatic Mower Market Drivers

    Rising Labor Costs

    The Automatic Mower Market is experiencing a notable shift due to rising labor costs across various sectors. As wages increase, particularly in landscaping and maintenance services, homeowners and businesses are seeking cost-effective alternatives. Automatic mowers present a viable solution, reducing the need for manual labor while maintaining lawn aesthetics. According to recent data, labor costs in landscaping have risen by approximately 15% over the past five years, prompting a surge in demand for automated solutions. This trend indicates that consumers are increasingly willing to invest in technology that offers long-term savings and efficiency. Consequently, the Automatic Mower Market is likely to see sustained growth as more individuals and organizations opt for these innovative devices to manage their green spaces.

    Urbanization Trends

    Urbanization trends are reshaping the landscape of the Automatic Mower Market. As more people move to urban areas, the demand for efficient lawn care solutions is rising. Urban dwellers often have limited time and space for traditional lawn maintenance, making automatic mowers an appealing option. The increasing prevalence of smaller residential properties and commercial spaces in urban settings creates a unique market opportunity for compact and efficient mowing solutions. Data suggests that urban populations are expected to grow by 20% in the next decade, further driving the need for automated lawn care. This demographic shift indicates that the Automatic Mower Market will likely expand as urban consumers seek convenient and effective ways to maintain their outdoor spaces.

    Environmental Regulations

    The Automatic Mower Market is influenced by stringent environmental regulations aimed at reducing carbon footprints and promoting sustainable practices. Governments are implementing policies that encourage the use of electric and battery-operated equipment, which aligns with the operational characteristics of automatic mowers. These regulations not only foster a shift towards eco-friendly alternatives but also incentivize consumers to adopt technologies that comply with environmental standards. As a result, the market for automatic mowers is projected to expand, with an increasing number of manufacturers focusing on developing models that meet these regulatory requirements. The emphasis on sustainability is likely to drive innovation within the Automatic Mower Market, leading to enhanced product offerings that appeal to environmentally conscious consumers.

    Technological Innovations

    Technological innovations are a primary driver of growth within the Automatic Mower Market. Advancements in robotics, artificial intelligence, and sensor technology have significantly enhanced the functionality and efficiency of automatic mowers. For instance, the integration of GPS navigation and smart mapping capabilities allows these devices to operate with precision, optimizing mowing patterns and reducing energy consumption. Market data indicates that the adoption of smart technology in lawn care is expected to increase by 25% over the next five years. This trend suggests that consumers are increasingly attracted to products that offer advanced features and improved performance. As manufacturers continue to innovate, the Automatic Mower Market is poised for substantial growth, catering to a tech-savvy consumer base.

    Consumer Awareness and Education

    Consumer awareness and education play a crucial role in the growth of the Automatic Mower Market. As more individuals become informed about the benefits of automatic mowers, including time savings, efficiency, and environmental advantages, demand is expected to rise. Educational initiatives by manufacturers and industry organizations are helping to demystify the technology, making it more accessible to a broader audience. Industry expert's indicates that consumer interest in automated lawn care solutions has increased by 30% over the past two years, reflecting a growing recognition of the value these products offer. This heightened awareness is likely to drive sales and encourage further investment in the Automatic Mower Market, as consumers seek to enhance their lawn care practices.

    Market Segment Insights

    By Power Source: Electric (Largest) vs. Battery (Fastest-Growing)

    The Automatic Mower Market is increasingly influenced by diverse power sources, with the electric segment commanding the largest share. Electric mowers are preferred for their efficiency and reliable performance, making them the go-to choice for residential and commercial users alike. The market also sees a notable presence of battery-powered mowers, which cater to eco-conscious consumers looking for alternatives that reduce carbon footprints. This growing segment is crucial in the marketplace as users seek mobility and flexibility without sacrificing performance.

    Electric (Dominant) vs. Battery (Emerging)

    Electric mowers have positioned themselves as the dominant segment in the Automatic Mower Market, thanks to their robust power and prolonged operational capabilities. Typically utilized in larger spaces, they offer consistent cutting performance and are favored by property owners looking to maintain expansive lawns with ease. Conversely, battery-powered mowers are emerging as a compelling choice for smaller areas and environmentally conscious consumers. These mowers provide portability and ease of use, while innovations in battery technology are propelling their growth, making them an increasingly viable alternative in the sector.

    By Application: Residential (Largest) vs. Commercial (Fastest-Growing)

    The Automatic Mower Market is segmented into three primary applications: Residential, Commercial, and Industrial. The Residential segment holds the largest market share, attributed to the increasing adoption of automated lawn care solutions among homeowners seeking convenience and efficiency. In contrast, the Commercial segment is gaining traction, driven by business owners looking to maintain expansive outdoor spaces with minimal labor costs. The Industrial segment, while present, remains a smaller portion of the market analyzed based on specific use cases within large properties.

    Residential (Dominant) vs. Commercial (Emerging)

    The Residential segment of the Automatic Mower Market is characterized by its significant consumer base, consisting of home users who prioritize ease of maintenance and smart technology integration. These products typically feature advanced navigation systems, automated scheduling, and connectivity options, appealing to tech-savvy households. In contrast, the Commercial segment is emerging rapidly, catering to businesses such as landscaping firms and large facilities that require reliable and efficient grounds maintenance solutions. Growth drivers for commercial applications include the need for cost-effective landscaping management and labor optimization, with innovative designs addressing the challenges of larger and more complex lawns.

    By Cutting Width: 24 Inches or More (Largest) vs. 18-24 Inches (Fastest-Growing)

    The Automatic Mower Market is segmented by cutting width into ranges that reflect consumer preferences and mower capabilities. The '24 Inches or More' category holds the largest market share, predominantly favored by commercial users for its efficiency and ability to tackle larger lawns. Meanwhile, the '18-24 Inches' segment is rapidly gaining traction, appealing to both residential users and landscapers who seek versatility and portability in their equipment.

    Cutting Width: 24 Inches or More (Dominant) vs. 18-24 Inches (Emerging)

    The '24 Inches or More' cutting width segment is recognized for its efficiency in large area coverage and is predominantly adopted by commercial landscapers and facilities management. This segment showcases robust features such as powerful engines and higher durability to manage demanding tasks. On the other hand, the '18-24 Inches' segment is becoming increasingly popular among homeowners and small business operators due to its balance between size and maneuverability. These mowers provide flexibility, are easier to store, and are tailored for residential lawns, making them a viable option for emerging market demands.

    By Control Mechanism: Automatic (Largest) vs. Remote Controlled (Fastest-Growing)

    In the Automatic Mower Market, the control mechanism segment showcases varied approaches, with Automatic being the largest segment. This category encompasses mowers that autonomously navigate lawns, reflecting a trend towards convenience and efficiency. Manual mowers, while still present, are gradually losing ground as consumers seek more advanced options that require less physical effort. Remote Controlled mowers, on the other hand, are carving out a rapidly growing niche, appealing particularly to tech-savvy consumers who enjoy having command over their landscaping remotely.

    Automatic (Dominant) vs. Remote Controlled (Emerging)

    The Automatic control mechanism has established itself as the dominant choice among consumers in the lawn maintenance segment due to its seamless integration of technology, allowing for hassle-free operation and efficient lawn care. These mowers navigate using onboard sensors and GPS, which enables them to avoid obstacles and optimize cutting patterns without user intervention. Conversely, Remote Controlled mowers are an emerging trend, offering users high flexibility and precision when managing their mowing tasks. They typically come equipped with advanced features such as smartphone connectivity and programmable settings, providing a modern solution for homeowners who desire control over their mowing without sacrificing convenience. Both segments indicate a shift towards increased technological integration in consumer lawn care.

    Get more detailed insights about Automatic Mower Market

    Regional Insights

    North America : Technological Adoption Leader

    The North American automatic mower market is driven by increasing consumer demand for smart gardening solutions and advancements in robotic technology. The region holds the largest market share at approximately 40%, with the U.S. being the primary contributor. Regulatory support for eco-friendly technologies further fuels growth, as municipalities encourage sustainable practices in landscaping and lawn care. Leading countries in this region include the United States and Canada, where major players like John Deere and Husqvarna dominate the market. The competitive landscape is characterized by innovation, with companies investing heavily in R&D to enhance product features. The presence of established brands and a growing interest in smart home technologies are key factors driving market expansion.

    Europe : Sustainability Focused Market

    Europe is witnessing significant growth in the automatic mower market, driven by stringent environmental regulations and a strong consumer preference for sustainable gardening solutions. The region accounts for approximately 35% of the global market share, with Germany and the UK being the largest markets. Government initiatives promoting green technologies and urban landscaping are key catalysts for this growth. Germany leads the market, supported by key players like Bosch and Gardena, while the UK follows closely with increasing adoption of robotic mowers. The competitive landscape is marked by innovation and collaboration among manufacturers to meet regulatory standards. The presence of established brands and a growing trend towards smart gardening solutions further enhance market dynamics.

    Asia-Pacific : Emerging Market Potential

    The Asia-Pacific region is emerging as a significant player in the automatic mower market, driven by rapid urbanization and increasing disposable incomes. The market share is approximately 20%, with China and Japan leading the way. The growing trend of smart home technologies and the demand for efficient lawn care solutions are key growth drivers in this region. China is witnessing a surge in demand for automatic mowers, with local manufacturers like Worx gaining traction. Japan also shows potential, with established brands like Honda focusing on innovation. The competitive landscape is evolving, with new entrants and collaborations enhancing product offerings. As consumers become more tech-savvy, the market is expected to expand further, driven by advancements in automation and robotics.

    Middle East and Africa : Untapped Market Opportunities

    The Middle East and Africa region presents untapped opportunities in the automatic mower market, driven by rapid urbanization and increasing interest in landscaping. The market share is currently around 5%, with South Africa and the UAE leading in adoption. The growing trend of smart city initiatives and investments in green spaces are key factors driving market growth in this region. South Africa is emerging as a key player, with local companies exploring innovative solutions for lawn care. The UAE is also witnessing increased interest in automated gardening solutions, supported by government initiatives promoting sustainability. The competitive landscape is characterized by a mix of local and international players, with a focus on adapting products to meet regional needs. As urban areas expand, the demand for efficient lawn care solutions is expected to rise significantly.

    Key Players and Competitive Insights

    The Automatic Mower Market is currently characterized by a dynamic competitive landscape, driven by technological advancements and increasing consumer demand for efficient lawn care solutions. Key players such as Husqvarna (Sweden), Bosch (Germany), and John Deere (United States) are at the forefront, each adopting distinct strategies to enhance their market presence. Husqvarna (Sweden) focuses on innovation, particularly in developing AI-driven mowers that optimize cutting patterns and energy consumption. Bosch (Germany) emphasizes partnerships with tech firms to integrate smart home capabilities into their products, while John Deere (United States) leverages its extensive distribution network to penetrate new markets, particularly in North America and Europe. Collectively, these strategies contribute to a competitive environment that is increasingly centered around technological differentiation and customer-centric solutions.

    In terms of business tactics, companies are localizing manufacturing to reduce costs and enhance supply chain efficiency. This approach is particularly evident in the Automatic Mower Market, which appears moderately fragmented, with several players vying for market share. The collective influence of these key players shapes a landscape where innovation and operational efficiency are paramount, allowing them to respond swiftly to changing consumer preferences and market demands.

    In August 2025, Husqvarna (Sweden) announced the launch of its latest line of robotic mowers equipped with advanced AI technology, which allows for real-time adjustments based on weather conditions and lawn growth patterns. This strategic move not only reinforces Husqvarna's commitment to innovation but also positions the company as a leader in the smart gardening segment, potentially attracting tech-savvy consumers looking for high-performance solutions.

    In September 2025, Bosch (Germany) unveiled a new partnership with a leading smart home technology provider, aiming to integrate their robotic mowers with home automation systems. This collaboration is significant as it enhances the user experience by allowing consumers to control their mowers through smart devices, thereby tapping into the growing trend of connected home ecosystems. Such strategic alliances may provide Bosch with a competitive edge in a market increasingly driven by digital integration.

    In October 2025, John Deere (United States) expanded its product line by introducing a new series of electric mowers designed for commercial use, targeting landscaping companies and municipalities. This move reflects a growing trend towards sustainability and eco-friendly solutions in the lawn care industry. By diversifying its offerings, John Deere not only addresses environmental concerns but also positions itself to capture a larger share of the commercial market, which is expected to grow in the coming years.

    As of October 2025, the Automatic Mower Market is witnessing trends that emphasize digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances among key players are increasingly shaping the competitive landscape, fostering innovation and enhancing product offerings. Looking ahead, it is likely that competitive differentiation will evolve, shifting from traditional price-based competition to a focus on technological advancements, reliability in supply chains, and sustainable practices. This transition may redefine how companies position themselves in the market, ultimately benefiting consumers through enhanced product capabilities and service offerings.

    Key Companies in the Automatic Mower Market market include

    Industry Developments

    Key factors driving market growth include rising demand for automated lawn care, increasing disposable income, and technological advancements. The residential segment held a dominant market share in 2023, owing to the growing popularity of robotic lawnmowers for residential applications. The commercial segment is anticipated to witness significant growth over the forecast period due to increasing adoption in public parks, sports fields, and commercial landscapes. North America accounted for the largest market share in 2023, followed by Europe and Asia-Pacific.

    Growing awareness of environmental sustainability and the rising adoption of smart home devices are expected to propel market growth in the coming years.

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    Future Outlook

    Automatic Mower Market Future Outlook

    The Automatic Mower Market is projected to grow at 11.88% CAGR from 2024 to 2035, driven by technological advancements, increasing consumer demand, and sustainability trends.

    New opportunities lie in:

    • Integration of AI for predictive maintenance solutions.
    • Development of subscription-based service models for residential users.
    • Expansion into commercial landscaping with tailored fleet solutions.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Automatic Mower Market Application Outlook

    • Residential
    • Commercial
    • Industrial

    Automatic Mower Market Power Source Outlook

    • Electric
    • Battery

    Automatic Mower Market Cutting Width Outlook

    • Less than 18 Inches
    • 18-24 Inches
    • 24 Inches or More

    Automatic Mower Market Control Mechanism Outlook

    • Manual
    • Automatic
    • Remote Controlled

    Report Scope

    MARKET SIZE 20246.512(USD Billion)
    MARKET SIZE 20257.286(USD Billion)
    MARKET SIZE 203522.39(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)11.88% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of artificial intelligence and smart technology enhances efficiency in the Automatic Mower Market.
    Key Market DynamicsRising consumer demand for automation drives innovation and competition in the automatic mower market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the current valuation of the Automatic Mower Market?

    The Automatic Mower Market was valued at 6.512 USD Billion in 2024.

    What is the projected market size for the Automatic Mower Market by 2035?

    The market is projected to reach 22.39 USD Billion by 2035.

    What is the expected CAGR for the Automatic Mower Market during the forecast period?

    The expected CAGR for the Automatic Mower Market from 2025 to 2035 is 11.88%.

    Which companies are the key players in the Automatic Mower Market?

    Key players include Husqvarna, Robomow, Bosch, Stiga, Worx, Honda, John Deere, Gardena, and Echo.

    What are the main segments of the Automatic Mower Market?

    The main segments include Power Source, Application, Cutting Width, and Control Mechanism.

    How does the Electric power source segment perform in terms of market valuation?

    The Electric power source segment was valued at 3.906 USD Billion in 2024 and is projected to grow to 13.25 USD Billion by 2035.

    What is the market valuation for the Residential application segment?

    The Residential application segment was valued at 2.5 USD Billion in 2024 and is expected to reach 8.5 USD Billion by 2035.

    What is the projected growth for the Automatic control mechanism segment?

    The Automatic control mechanism segment was valued at 3.256 USD Billion in 2024 and is anticipated to grow to 11.195 USD Billion by 2035.

    What cutting width categories are included in the market analysis?

    The cutting width categories include Less than 18 Inches, 18-24 Inches, and 24 Inches or More.

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