×
Request Free Sample ×
ReportInfographic

Kindly complete the form below to receive a free sample of this Report

* Please use a valid business email

Leading companies partner with us for data-driven Insights

clients tt-cursor
Hero Background

Augmented Virtual Reality Hardware Market

ID: MRFR/ICT/9481-CR
110 Pages
Aarti Dhapte
April 2023

AR/VR Hardware Market Research Report Information By Hardware Type (Sensors, Processors, Controllers, Cameras, Headphones, Display Monitors, and Others), By Application (Head Mounted Display, Head Up Display, and Handheld Devices), By Industry Vertical (Aerospace & Defense, Gaming & Entertainment, Education & Training, Healthcare, Automotive, and Others), and By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) - Forecast till 2035

Share:
Download PDF ×

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Augmented Virtual Reality Hardware Market Infographic
Purchase Options
Compare License
Summary Table of Contents Segmentation Download PDF

Augmented Virtual Reality Hardware Market Summary

As per MRFR analysis, the Augmented Virtual Reality Hardware Market Size was estimated at 57519.41 USD Million in 2024. The Augmented Virtual Reality Hardware industry is projected to grow from 79089.19 in 2025 to 1910487.15 by 2035, exhibiting a compound annual growth rate (CAGR) of 37.5 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Augmented Virtual Reality Hardware Market is poised for substantial growth driven by technological advancements and sector expansion.

  • North America remains the largest market for augmented virtual reality hardware, showcasing robust consumer demand.
  • The Asia-Pacific region is emerging as the fastest-growing market, fueled by increasing investments in technology and innovation.
  • The gaming segment continues to dominate the market, while healthcare applications are rapidly gaining traction as a key growth area.
  • Technological advancements and increased adoption in education are significant drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 57519.41 (USD Million)
2035 Market Size 1910487.15 (USD Million)
CAGR (2025 - 2035) 37.5%

Major Players

Meta (US), Microsoft (US), Apple (US), Google (US), Sony (JP), HTC (TW), NVIDIA (US), Samsung (KR), Magic Leap (US)

Our Impact
Enabled $4.3B Revenue Impact for Fortune 500 and Leading Multinationals
Partnering with 2000+ Global Organizations Each Year
30K+ Citations by Top-Tier Firms in the Industry

Augmented Virtual Reality Hardware Market Trends

The Augmented Virtual Reality Hardware Market is currently experiencing a transformative phase, characterized by rapid advancements in technology and increasing consumer interest. This market encompasses a diverse range of devices, including headsets, sensors, and other peripherals that enhance user experiences in both augmented and virtual environments. As industries such as gaming, education, and healthcare continue to explore the potential of immersive technologies, the demand for sophisticated hardware solutions appears to be on the rise. Furthermore, the integration of artificial intelligence and machine learning into these devices may enhance their functionality, making them more appealing to a broader audience. In addition to technological advancements, the Augmented Virtual Reality Hardware Market is influenced by evolving consumer preferences and expectations. Users are increasingly seeking more immersive and interactive experiences, which drives manufacturers to innovate and improve their offerings. The growing popularity of social and collaborative applications within virtual environments suggests that the market may expand beyond traditional sectors. As companies strive to meet these changing demands, the focus on user-friendly designs and enhanced performance is likely to shape the future landscape of this dynamic market.

Technological Integration

The integration of advanced technologies such as artificial intelligence and machine learning into augmented virtual reality hardware is becoming increasingly prevalent. This trend suggests that devices will not only provide immersive experiences but also adapt to user behaviors and preferences, enhancing overall functionality.

Consumer-Centric Design

There is a noticeable shift towards designing augmented virtual reality hardware with the end-user in mind. Manufacturers are focusing on ergonomics, usability, and aesthetic appeal, which indicates a growing recognition of the importance of user experience in driving market growth.

Expansion into New Sectors

The Augmented Virtual Reality Hardware Market is likely to see expansion into various sectors beyond gaming and entertainment. Industries such as healthcare, education, and real estate are exploring the potential of immersive technologies, suggesting that the market may diversify significantly in the coming years.

Market Segment Insights

By Application: Gaming (Largest) vs. Healthcare (Fastest-Growing)

In the Augmented Virtual Reality Hardware Market, the application segments showcase diverse engagement levels. Gaming stands out as the largest segment, driven by consumer demand for immersive experiences that enhance gameplay. Meanwhile, Healthcare is emerging rapidly, evolving as a crucial domain utilizing AR technology for training and patient care. The blending of entertainment and education found in gamified elements has also attracted further investments, ensuring gaming retains solid market representation for years to come. Growth in the AR hardware market finds significant traction from technological advancements and expanding use cases in various sectors. Gaming continues to cater to a younger audience, while the Healthcare segment accelerates growth due to increasing adoption of VR-assisted procedures and training programs. The rise in remote learning methods in education and retail's flourishing AR shopping experiences contribute to the overall dynamism of AR applications, showcasing a promising market landscape.

Gaming (Dominant) vs. Healthcare (Emerging)

The Gaming segment in the Augmented Virtual Reality Hardware Market remains a dominant force, leveraging advanced technologies to deliver thrilling experiences to players. With a focus on high-performance graphics, user interactivity, and multi-platform capabilities, gaming companies are investing heavily in AR hardware to attract a broad audience. On the other hand, Healthcare is positioned as an emerging sector within this market. It harnesses AR for not only surgical training and patient care but also rehabilitation processes, integrating technologies that allow healthcare professionals to perform remote consultations and simulations. This growing synergy between AR hardware and critical health services indicates a transformative shift, making healthcare an attractive area for innovation and investment.

By End Use: Consumer Electronics (Largest) vs. Healthcare (Fastest-Growing)

The Augmented Virtual Reality Hardware Market showcases a diverse portfolio of end-use segments, with Consumer Electronics leading in market share. This segment encompasses devices like AR glasses and smartphones integrated with AR capabilities, appealing primarily to consumers seeking immersive gaming and interactive experiences. Following Consumer Electronics, the Commercial segment also holds significant stakes, leveraging augmented reality for efficient customer engagement and marketing strategies. On the other hand, the Healthcare sector is emerging as the fastest-growing segment within this landscape. The increasing adoption of AR applications in surgical procedures, medical training, and patient education is driving rapid growth. As this technology enhances precision and efficiency, healthcare providers are investing heavily in AR equipment, further propelling its market expansion.

Consumer Electronics: Dominant vs. Healthcare: Emerging

The Consumer Electronics segment represents the dominant force in the Augmented Virtual Reality Hardware Market, characterized by its widespread use in recreational activities, gaming, and social interactions. With major players continuously innovating to enhance user experiences, this segment is focused on developing user-friendly devices that integrate seamlessly into daily life. Conversely, the Healthcare segment is emerging rapidly, driven by its transformative potential in medical training, visualization, and surgical assistance. Advanced AR technologies are revolutionizing how healthcare professionals engage with patients and complex data, allowing for enhanced treatment options. This dynamic interplay between established consumer gadgets and cutting-edge healthcare solutions is shaping the future of the augmented reality market.

By Technology: Virtual Reality (Largest) vs. Augmented Reality (Fastest-Growing)

The Augmented Virtual Reality Hardware Market showcases a diverse range of technologies, with Virtual Reality commanding the largest market share. This dominance reflects the significant investment and consumer interest in fully immersive experiences, appealing particularly to gaming and simulation applications. In contrast, Augmented Reality is rapidly gaining traction, carving out a significant niche for itself with applications in areas such as retail and training. As businesses increasingly seek innovative solutions, Augmented Reality's market presence is expected to expand at a remarkable pace. Growth trends indicate that while Virtual Reality remains the cornerstone of immersive experiences, Augmented Reality is on a distinct upward trajectory due to advancements in smartphone technology and wearable devices. Mixed Reality and Haptic Technology also show promise, driven by demand for more interactive experiences, especially in gaming and training. Display Technology enhances these experiences by providing improved visuals and user engagement, propelling the overall segment toward significant evolution in application and utility in the coming years.

Virtual Reality: Dominant vs. Mixed Reality: Emerging

Virtual Reality stands as the dominant force in the Augmented Virtual Reality Hardware Market, primarily due to its extensive use in gaming, entertainment, and professional training industries. It offers immersive experiences that fully engage users, catering to a broad audience. Its widespread adoption is supported by substantial investments in VR hardware and content, enhancing its market stability. On the other hand, Mixed Reality, though emerging, presents a unique integration of real and virtual environments, enabling users to interact with both simultaneously. This technology is gaining popularity in sectors such as education and architecture, where practical applications can significantly benefit from combined physical and digital elements. As both segments mature, the competition will likely drive innovation and enhance user experiences further.

By Component: Processors (Largest) vs. Displays (Fastest-Growing)

In the Augmented Virtual Reality Hardware Market, the component segment is increasingly vital, with displays, processors, sensors, input devices, and cameras playing pivotal roles. Among these, processors hold the largest share due to their essential function in ensuring smooth, high-performance graphics computation. Displays are emerging rapidly, driven by advancements in technology and growing consumer acceptance, making them the fastest-growing segment in this market.

Processors (Dominant) vs. Displays (Emerging)

Processors are the dominant component in the Augmented Virtual Reality Hardware Market, essential for delivering high-quality virtual experiences. These units are designed to handle complex calculations and render graphics efficiently, making them crucial for the user experience. Meanwhile, displays are considered the emerging segment, benefiting from innovations in LCD and OLED technology. As users demand sharper and more immersive visuals, the growth of HD and even 4K displays has surged, positioning them as a key differentiator in AR hardware offerings. The interplay between these components significantly influences overall performance and user satisfaction in augmented reality experiences.

By Form Factor: Head-Mounted Displays (Largest) vs. Smart Glasses (Fastest-Growing)

The Augmented Virtual Reality Hardware market is primarily dominated by Head-Mounted Displays (HMDs), which capture a significant share due to their immersive experience and advanced technology. Following HMDs, Handheld Devices and Mobile Devices maintain a notable presence, providing flexibility and accessibility to users. Smart Glasses, while currently a smaller segment, showcase a growing trend, appealing to consumers seeking lightweight and portable AR experiences. Projection Systems represent a niche category with utility in specialized applications, but overall, they take a backseat in the comparative distribution of market share among these segment values. The growth trends indicate a robust interest in Smart Glasses, reflecting the shift towards miniaturization and user convenience. This segment's fast expansion is driven by increasing consumer demand for hands-free applications, particularly in industries such as healthcare and training. Head-Mounted Displays continue to evolve with enhanced functionalities that cater to gaming and entertainment, maintaining their position as the heavyweight segment. Moreover, advancements in mobile technology are fostering the emergence of Handheld and Mobile Devices, although they face stiff competition from the larger, inherently immersive HMDs. Overall, innovation and tailored user experiences are critical growth drivers across these form factors.

Head-Mounted Displays (Dominant) vs. Smart Glasses (Emerging)

Head-Mounted Displays (HMDs) hold a dominant position in the Augmented Virtual Reality Hardware market, characterized by extensive immersive capabilities and critical applications in gaming and training environments. These devices are equipped with advanced sensors, high-definition visuals, and an extensive ecosystem of applications, making them preferred by consumers seeking deep AR experiences. On the other hand, Smart Glasses represent an emerging segment, gaining traction for their lightweight design and practicality in professional fields such as logistics and maintenance. Smart Glasses offer hands-free interaction, appealing to users for navigation and data display in real-time. Their growing adoption signifies a trend towards more integrated and conveniently wearable AR solutions, providing a compelling alternative to the more cumbersome HMDs.

Get more detailed insights about Augmented Virtual Reality Hardware Market
Request Free Sample

Regional Insights

North America : Innovation and Market Leadership

North America continues to lead the Augmented Virtual Reality Hardware Market, holding a significant share of 28759.71 million in 2024. The region's growth is driven by rapid technological advancements, increasing investments in AR applications, and a strong consumer base eager for immersive experiences. Regulatory support for tech innovation further fuels this growth, making it a prime market for AR hardware development. The competitive landscape is dominated by key players such as Meta, Microsoft, and Apple, all based in the US. These companies are at the forefront of AR technology, continuously innovating to enhance user experiences. The presence of major tech firms and a robust startup ecosystem contribute to a vibrant market, ensuring North America remains a hub for AR hardware advancements.

Europe : Emerging Market with Growth Potential

Europe's Augmented Virtual Reality Hardware Market is poised for significant growth, with a market size of 14400.0 million. The region benefits from increasing adoption of AR technologies across various sectors, including education, healthcare, and entertainment. Regulatory frameworks promoting digital innovation and sustainability are also key drivers, enhancing the market's appeal and fostering investment. Leading countries such as Germany, the UK, and France are at the forefront of this expansion, supported by a strong presence of tech companies and research institutions. The competitive landscape features both established players and innovative startups, creating a dynamic environment for AR hardware development. As Europe embraces digital transformation, the AR market is expected to flourish, attracting further investments.

Asia-Pacific : Rapid Growth and Adoption

The Asia-Pacific region is witnessing a rapid surge in the Augmented Virtual Reality Hardware Market, with a market size of 10000.0 million. This growth is fueled by increasing consumer demand for immersive experiences, particularly in gaming and entertainment. Additionally, government initiatives promoting digital transformation and technological innovation are catalyzing market expansion across countries in the region. Countries like Japan, China, and South Korea are leading the charge, with significant investments from both local and international players. The competitive landscape is vibrant, featuring major companies such as Sony and HTC, alongside emerging startups. As the region continues to embrace AR technology, the market is expected to grow exponentially, driven by innovation and consumer engagement.

Middle East and Africa : Niche Market with Potential

The Middle East and Africa (MEA) region represents a niche market for Augmented Virtual Reality Hardware, with a market size of 359.7 million. Despite its smaller size, the region is experiencing growth driven by increasing interest in AR applications across sectors like tourism, education, and retail. Government initiatives aimed at diversifying economies and enhancing digital infrastructure are also contributing to market development. Countries such as the UAE and South Africa are leading the way in AR adoption, supported by investments from both local and international firms. The competitive landscape is evolving, with a mix of established companies and startups entering the market. As awareness and demand for AR technology grow, the MEA region presents unique opportunities for innovation and investment.

Augmented Virtual Reality Hardware Market Regional Image

Key Players and Competitive Insights

The Augmented Virtual Reality Hardware Market is currently characterized by a dynamic competitive landscape, driven by rapid technological advancements and increasing consumer demand for immersive experiences. Major players such as Meta (US), Microsoft (US), and Apple (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Meta (US) continues to focus on innovation through its extensive investment in the Metaverse, aiming to create a seamless integration of augmented and virtual reality experiences. Meanwhile, Microsoft (US) emphasizes partnerships, particularly with enterprise clients, to leverage its HoloLens technology for business applications, thereby expanding its reach in the corporate sector. Apple (US), on the other hand, appears to be concentrating on product differentiation, with its anticipated AR headset expected to integrate seamlessly with its existing ecosystem, potentially reshaping user engagement.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance efficiency and reduce costs. The market structure is moderately fragmented, with a mix of established giants and emerging players. This fragmentation allows for diverse offerings, yet the collective influence of key players like Sony (JP) and NVIDIA (US) is significant, as they drive innovation and set industry standards.

In November Sony (JP) announced the launch of its latest augmented reality headset, which integrates advanced eye-tracking technology. This strategic move is likely to enhance user interaction and engagement, positioning Sony as a leader in the consumer AR segment. The introduction of this technology not only showcases Sony's commitment to innovation but also reflects a broader trend towards more personalized and immersive user experiences in the market.

In October NVIDIA (US) unveiled a new software platform designed to optimize AR applications for developers. This initiative is crucial as it provides developers with the tools necessary to create more sophisticated and efficient AR experiences. By focusing on software development, NVIDIA is not only enhancing its hardware offerings but also fostering a robust ecosystem that could lead to increased adoption of AR technologies across various sectors.

In September Apple (US) revealed its plans to expand its ARKit framework, which supports developers in creating AR applications for its devices. This expansion is indicative of Apple's strategy to solidify its presence in the AR market, potentially leading to a surge in AR content creation. By enhancing its developer tools, Apple is likely to attract a broader range of applications, thereby increasing user engagement and market penetration.

As of December the competitive trends in the Augmented Virtual Reality Hardware Market are increasingly defined by digitalization, sustainability, and AI integration. Strategic alliances among key players are shaping the landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technological advancement and supply chain reliability is evident. Companies are likely to differentiate themselves through unique offerings and enhanced user experiences, suggesting a future where innovation is paramount in maintaining competitive advantage.

Key Companies in the Augmented Virtual Reality Hardware Market include

Industry Developments

October 2020 Samsung partnered with Stanford University for the development of an AR/VR display that is capable of packing more than 10,000 pixels per inch for use in VR/AR headsets and future contact lenses. The major aim of this partnership is to reduce the perception of the dreaded “screen door effect” in VR displays.

May 2021 HTC Corporation partnered with Agora a VR company, the partnership aims to develop future VR technologies and experiences, and the partnership will bring HTCs hardware expertise and Agora software expertise for future development in VR technologies.

Intended Audience

    • Sensor Industry

    • Semiconductor Industry

    • Factories And Manufacturing Facilities

    • Technology Investors

    • Regulatory Industries

    • Government Bodies

    • Augmented and Virtual Reality Industries

Future Outlook

Augmented Virtual Reality Hardware Market Future Outlook

The Augmented Virtual Reality Hardware Market is projected to grow at a 37.5% CAGR from 2025 to 2035, driven by advancements in technology, increased consumer demand, and expanding applications across industries.

New opportunities lie in:

  • Development of enterprise-grade AR hardware solutions for training and simulation.
  • Integration of AR with IoT devices for enhanced user experiences.
  • Creation of subscription-based models for continuous software updates and support.

By 2035, the market is expected to be robust, driven by innovation and diverse applications.

Market Segmentation

Augmented Virtual Reality Hardware Market End Use Outlook

  • Consumer Electronics
  • Commercial
  • Industrial
  • Healthcare
  • Military

Augmented Virtual Reality Hardware Market Component Outlook

  • Sensors
  • Displays
  • Processors
  • Input Devices
  • Cameras

Augmented Virtual Reality Hardware Market Technology Outlook

  • Virtual Reality
  • Augmented Reality
  • Mixed Reality
  • Haptic Technology
  • Display Technology

Augmented Virtual Reality Hardware Market Application Outlook

  • Gaming
  • Education
  • Healthcare
  • Military
  • Retail

Augmented Virtual Reality Hardware Market Form Factor Outlook

  • Head-Mounted Displays
  • Handheld Devices
  • Smart Glasses
  • Projection Systems
  • Mobile Devices

Report Scope

MARKET SIZE 202457519.41(USD Million)
MARKET SIZE 202579089.19(USD Million)
MARKET SIZE 20351910487.15(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)37.5% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledMeta (US), Microsoft (US), Apple (US), Google (US), Sony (JP), HTC (TW), NVIDIA (US), Samsung (KR), Magic Leap (US)
Segments CoveredApplication, End Use, Technology, Component, Form Factor
Key Market OpportunitiesIntegration of artificial intelligence enhances user experience in the Augmented Virtual Reality Hardware Market.
Key Market DynamicsTechnological advancements and consumer demand drive innovation and competition in the Augmented Virtual Reality Hardware Market.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Aarti Dhapte
Team Lead - Research

She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

Get In Touch
Leave a Comment

FAQs

How much is the AR/VR Hardware market?

USD 29,984.6 Million in 2022

What is the market size for 2030, for the AR/VR Hardware Market?

USD 389,066.4 Million in 2030

What is the growth rate of the AR/VR Hardware market?

37.5%

Which region held the largest market share in the AR/VR Hardware market?

Asia-Pacific

Who are the prominent players in the AR/VR Hardware market?

Oculus VR (Meta), Google LLC, HTC Corporation, Samsung Electronics, Sony Corporation, Worldviz, NXP Semiconductor N.V, Bosch Sensortec GMBH (Bosch Group), Inertial Labs, Valve Corporation, TCL Technologyc, DPVR, Vuzix, Qualcomm Technologies Inc., Sieko Epson Corporation, Penumbra, Inc., Arm Limited, Leke VR, and others.

Download Free Sample

Kindly complete the form below to receive a free sample of this Report

Customer Stories
Case Study
Aerospace & Defense
Future of Dismounted Soldier Systems Market Trends & Adoption Roadmap 2019–2035

Compare Licence

×
Features License Type
Single User Multiuser License Enterprise User
Price $4,950 $5,950 $7,250
Maximum User Access Limit 1 User Upto 10 Users Unrestricted Access Throughout the Organization
Free Customization ✓ ✓ ✓
Direct Access to Analyst ✓ ✓ ✓
Deliverable Format ✓ ✓ ✓
Platform Access ✗ ✗ ✓
Discount on Next Purchase 10% 15% 15%
Printable Versions ✗ ✗ ✓