Asia Pacific Beverage Multipacks Market

Rising consumption of beer in various countries to accelerate market growth

The recent past has seen an exponential increase in the use of beer. With over 20 million individuals reaching legal drinking age each year, India continues to be one of the biggest beer markets. Additionally, the newest Kingfisher Instant Beer has been revealed by United Breweries, the most well-known beer manufacturer in India and the maker of the well-known Kingfisher brand. The product comes in a box with two sachets inside. Furthermore, the glass bottle with a crown closure is the traditional beer packaging material in the area.

Since glass is widely used in the region to package alcohol, demand is anticipated to rise over the course of the projection period. The volatility in crude oil prices affects the alcohol industries' margin profile, which is heavily influenced by glass pricing. ‏In addition, customers in this area are gravitating more and more toward gluten-free beers. Moreover, beer consumption is increasing at a rate of over 6% annually in China, India, and Vietnam. As a result, the increased creativity in flavors and preparations is probably going to fuel consumer demand for beer and accelerate the expansion of beer cans.

As a result, it is projected that during the forecast period, this will increase the beverage multipacks market's CAGR.

Moreover, the beverage industry in the area is seeing a rise in demand for fruit pulp, juices, and other concentrates, as well as sauces and ketchup bottles. Furthermore, the market has grown due in large part to the growing demand for drinks in the region, which has been fueled by a variety of health beverages, milk products, beer, and liquors. Additionally, the top beverage producers in India export a range of goods, including coffee and tea, to international markets every year.

In FY 2019, India's beverage manufacturing industry brought in USD 10.94 billion, according to a survey conducted by the Ministry of Statistics and Program Implementation (MOSPI). By 2023, it's predicted to hit USD 11.69 billion. As an example, the beverage industry's packaging solution, Asepto Eye, was introduced by UFlex Limited, the largest international provider of flexible packaging materials and solutions in India. Asepto's latest product, which continues the inventive path that the business has always followed, brings aseptic packing a fresh lease on life due to its excellent packaging. Thus, driving the beverage multipacks market revenue.

The Global Asia Pacific Beverage Multipacks Market Industry is witnessing a significant transformation due to the rapid growth of e-commerce platforms. As online shopping becomes more prevalent, consumers are increasingly purchasing beverage multipacks through digital channels. This shift is driven by the convenience of home delivery and the ability to access a wider range of products. Retailers are investing in their online presence to cater to this demand, leading to an expansion of their multipack offerings on e-commerce sites. This trend is expected to contribute to the market's growth, with projections indicating a compound annual growth rate of 5.1% from 2025 to 2035, as more consumers embrace online shopping for their beverage needs.

The Global Asia Pacific Beverage Multipacks Market Industry is poised for substantial growth, with projections indicating a market value of 78.9 USD Billion by 2035. This anticipated growth reflects the increasing consumer preference for multipack beverages across various segments, including soft drinks, juices, and alcoholic beverages. The market's expansion is supported by factors such as rising disposable incomes, urbanization, and changing consumer lifestyles. As brands continue to innovate and adapt to market trends, the beverage multipack segment is expected to thrive, presenting opportunities for both established players and new entrants. This growth trajectory underscores the potential for significant investment and development within the industry.

The Global Asia Pacific Beverage Multipacks Market Industry is significantly influenced by the rising health and wellness trends among consumers. There is a growing awareness regarding the importance of healthy beverage choices, leading to increased demand for multipacks that feature low-calorie, organic, and functional drinks. This trend is particularly pronounced among younger demographics who prioritize health-conscious options. As a result, beverage manufacturers are diversifying their product lines to include healthier multipack selections. This shift not only aligns with consumer preferences but also positions brands to capitalize on the expanding health-focused market segment, which is expected to grow substantially in the coming years.

Sustainability initiatives play a crucial role in shaping the Global Asia Pacific Beverage Multipacks Market Industry. With increasing environmental awareness, consumers are gravitating towards brands that prioritize eco-friendly packaging and sustainable sourcing practices. Companies are responding by adopting recyclable materials and reducing plastic usage in their multipack offerings. This commitment to sustainability not only enhances brand loyalty but also attracts environmentally conscious consumers. As the market evolves, brands that effectively communicate their sustainability efforts are likely to gain a competitive edge. This trend indicates a potential for growth as consumers increasingly favor products that align with their values regarding environmental responsibility.

Innovative marketing strategies are reshaping the Global Asia Pacific Beverage Multipacks Market Industry. Brands are increasingly leveraging digital marketing, social media, and influencer partnerships to engage consumers and promote their multipack products. These strategies not only enhance brand visibility but also foster a deeper connection with target audiences. By utilizing creative campaigns and interactive content, companies can effectively communicate the benefits of their multipack offerings. This approach is particularly effective in reaching younger consumers who are more likely to respond to engaging and relatable marketing. As brands continue to innovate in their marketing efforts, they are likely to capture a larger share of the growing beverage multipack market.

The Global Asia Pacific Beverage Multipacks Market Industry experiences a notable surge in consumer demand for convenience-oriented products. As lifestyles become increasingly fast-paced, consumers seek multipack options that offer portability and ease of consumption. This trend is particularly evident in urban areas where busy professionals and families prefer beverages that can be easily transported. The market is projected to reach 45.67 USD Billion in 2024, reflecting this growing preference for convenience. Retailers are responding by expanding their multipack offerings, thus enhancing accessibility and variety for consumers. This shift indicates a significant opportunity for brands to innovate and cater to evolving consumer needs.

During the projection period, it is expected that Asia Pacific would have a significant market share for beverage multipacks. A number of reasons are driving market development in the region, including rapid industrialization, urbanization, an increase in the younger population, and higher disposable income of consumers. The region's beverage consumption is rising quickly. This increases Asia Pacific's need for beverage packaging solutions. Additionally, the food and beverage sectors are the main drivers of the growth of the beverage multipacks market in India.

Retail accounts for 70% of the food and grocery market in India, which is the sixth largest in the world, according to IBEF. Moreover, the middle-class consumer base's increased purchasing power, organized retail's explosive growth, and exports all contribute to the market's expansion. Standardized packaging is now required in order to maintain manufacturing speed, extend shelf life, and guarantee quality all at once.

Figure 2: ASIA PACIFIC BEVERAGE MULTIPACKS MARKET SHARE BY REGION 2022 (USD Billion)Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the beverage multipacks market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, beverage multipacks industry must offer cost-effective items.