Android STB and TV Market Research Report - Global Forecast till 2027

Android STB and TV Market Research Report: Information By Type (Android STB and Android TV), Distribution Channel (Online and Offline), Application (Residential and Commercial/Enterprises) - Forecast till 2027

ID: MRFR/SEM/8854-CR | September 2020 | Region: Global | 190 pages

Android STB and TV Market Overview


Market Research Future (MRFR) predicts that the Android STB and TV Market size will grow at a compound annual growth rate (CAGR) of 14.11 percent from 2019 to 2025. (forecast period). Essentially, an Android STB is a device that allows a television set to function as a user interface for content that is delivered via the Internet, satellites, or television channel. A TV set that is equipped with an Android STB is also capable of receiving and decoding digital television (DTV) broadcasts. The STB comes with an Android version pre-installed, which gives you the flexibility to convert your regular TV into a smart TV. In addition to the increasing accessibility of Android and Smart TVs, the prevalence of HD channels, and the growing demands for over-the-top (OTT) services, there are a number of other factors that may contribute to the increased adoption of Android STBs.


Demand is being driven by the increasing integration of STBs with Android TVs, as well as the expansion of collaborations between cable companies, wireless carriers, and TV makers in order to reduce the overall running costs of individual services. Due to the obvious advances in modern media and the availability of internet-based tv networks, the home sector is the primary source of revenue for Android STBs and TVs. The worldwide Android STB and TV market is expanding at a fast pace, owing mostly to the rapid growth for over-the-top (OTT) services as well as locally produced and delivered content. Furthermore, a large number of Android STBs and TVs providers working to give their customers a complete experience of over-the-top (OTT) apps like as Netflix, Amazon, and YouTube, as well as locally produced and redistributed content, contributes to the market's growth. In light of the increasing number of people using Android STB and TV to access the newest video entertainment material or gaming apps, the industry is expected to gain considerable momentum in the coming years.


This report contains all the information on the Android STB and TV Market demand and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the Android STB and TV Market analysis and forecast for 2025 is also included in the report.


Covid 19 Analysis


As a direct consequence of lockdowns imposed in many nations across the world to limit the occurrence of the deadly coronavirus, media demand is projected to see a substantial increase. Because consumers are being forced to stay at home, they are turning to popular over-the-top (OTT) service providers such as Netflix, Amazon Prime, and others, as well as renewing or upgrading their current pay-TV packages, purchasing IPTV subscriptions, and other means of meeting their desired needs. Online video streaming providers have benefited as a result of this, and Android set-top box makers have taken advantage of the situation.


Market Dynamic



  • Drivers


It is becoming more popular among customers to have an Android-powered STB or TV because of the features it provides, such as a rich and robust user experience, access to a larger variety of applications, and the overall market expansion it will bring with it. These gadgets provide customers with a variety of connection choices, including USB ports, Bluetooth, WI-FI, HDMI outputs, and Ethernet connectors, among others.


There are an increasing number of legislative efforts across the globe that are designed to promote the use of Android STBs, including the migration from analogue to digital television, which is anticipated to fuel development in the Android STB and TV market growth. To increase the absorption of digital content formats in less advanced places across the globe, the Telecom Regulatory Authority of India (TRAI) has announced plans to completely phase out analogue transmission by the end of 2023. This is part of an effort to enhance the absorption of digital content formats in less advanced places across the globe.



  • Opportunities


Increased viewer number of high definition channels, along with an increase in the number of smartphones and other similar devices, will result in an increase in the value of the android set-top box (STB) and television (TV) markets in the future. In addition to creating profitable growth opportunities for the market in the short term, rising regulatory efforts to boost the market for android TV devices and television (TV) will also generate significant growth opportunities in the long term. In addition, rising viewer desire for hybrid content will spur expansion in the android set-top box (STB) and television (TV) market demand, which will benefit both companies.



  • Restraints


The major market constraint for the android set-top box (STB) and television (TV) markets would be the high cost of labor in the industry.                  



  • Challenges


Customers' confusion, anxiety, and skepticism about the product, on the other hand, will represent a significant challenge to the development of the android set-top box (STB) and television (TV) markets in the future.


Cumulative Growth Analysis


In terms of production, Asia Pacific led the market in 2018, due to the increasing use of the internet and smart TV. The growing demand for internet data in emerging nations, such as India, as a result of content digitalization, is expected to promote regional development. Over the projection period, North America is expected to grow at a volume-based compound annual growth rate (CAGR) of more than 22.0 percent. One explanation is the accessibility of Ultra High Definition (UHD) material as well as Ultra High Def devices. The Android STB and TV Market in this area will be driven by a shift in customer preference for over-the-top (OTT) video delivery services such as Netflix and HBO.


Value Chain Analysis


According to the reports, The Android STB and TV market have been divided based on the kind of device, the application, and the distribution channel used to distribute the device. The worldwide android STB and TV market have been divided into two types: Android TV and Android STB, respectively. The worldwide android STB and TV market have been divided based on application into two categories: residential and commercial/enterprise. The worldwide android STB and TV market have been divided into two categories based on the distribution method used: offline and online.


Segmentation Overview


The Android STB and TV Market is segmented on the basis of the kind of device, the application, and the distribution channel. The global Android STB and TV market is expected to witness decent growth during the forecast period.


By Application


Based on the application, the market is segmented into residential and commercial/enterprise.


By end-users


Based on the propulsion types, the market is segmented offline and online.


Regional Analysis


According to the reports, the global android STB and TV market are divided into North America, Asia Pacific, Europe, and the rest of the world. It is anticipated that the North American Android STBs and TVs market share would expand at a significant rate during the forecasted timeframe. In addition to the increasing popularity of Ultra-High Definition (UHD) devices, the expansion of UHD content, and boosting customer preferences for information searches through premium service OTT platforms, such as Netflix and HBO Now, are some of the major factors determining the growth of the regional market. The United States is expected to dominate the North American area as a result of the growing interest in over-the-top (OTT) and IPTV platforms, particularly among younger populations. Media consumption in the United States has also increased significantly, accompanied by a move away from conventional forms and toward new-age digital media.


Competitive landscape


The worldwide android STB and TV industry are very competitive, with a large number of suppliers competing to provide their consumers with feature-rich and innovative products. In order to strengthen their position and succeed in the Android STB and TV market, industry players are using a variety of organic and inorganic development methods, such as product improvement, public offering, alliance, partnership, and cooperation, among others.


Major Key Players



  • Arris International

  • Coship

  • Evolution Digital

  • Shenzhen SDMC Technology Co., Ltd

  • Humax

  • Sony Corporation

  • Xiaomi Inc.

  • Panasonic Corporation

  • Hisense

  • TCL Corporation

  • Sharp Corporation

  • Toshiba Corporation

  • Haier Inc.

  • Vu Televisions

  • Hitachi Ltd.


Report Overview


The following report comprises of –



  • Market overview 

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints 

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview 

  • By Application 

  • By End-Users

  • Regional Analysis

  • Competitive landscape


Reecent Developments



  • Evolution Digital launched its Evolution Device Manager (eDM) in June 2020, a cloud-based software as a service platform that allows operators to install their eSTREAM 4K devices. It provides operators with a hosted platform that simplifies the management, administration, and control of their eSTREAM 4K devices in the field, allowing them to focus on other tasks.


Segmentation Table


By Type



  • Android TV

  • Android STB


By Application



  • Residential

  • Commercial/Enterprises


By Distribution Channel



  • Offline

  • Online


By Regions/Countries: North America United States Canada Mexico East Asia China Japan South Korea Europe Germany United Kingdom France Italy South Asia India Southeast Asia Indonesia Thailand Singapore Middle East Turkey Saudi Arabia Iran Africa Nigeria South Africa Oceania Australia South America



Report Scope:
Report Attribute/Metric Details
  Market Size   Significant Value
  CAGR   14.11%
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type, Distribution Channel, Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Arris International, Coship, Evolution Digital, Shenzhen SDMC Technology Co., Ltd, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, and Technicolor SA Sony Corporation, Xiaomi Inc., Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd
  Key Market Opportunities   Increasing integration of STBs with Android TVs and growing partnerships between content providers, network providers, and TV manufacturers to minimize the total operating costs of individual services.
  Key Market Drivers

  • The rising affordability of Android and Smart TVs.
  • The proliferation of HD channels.
  • The increasing demand for over the top (OTT) services.


  • Frequently Asked Questions (FAQ) :


    Global Android STB and TV market is projected to grow at approximately 14.11% CAGR during the assessment period (2019 -2025).

    Global Android STB and TV market had created a valuation of around USD 64,834.6 MN in 2018.

    North America holds the largest share in the global Android STB and TV market, followed by the Asia Pacific region and Europe, respectively.

    Coship, Arris International, Evolution Digital, Kaon Media Co Ltd, Humax, Nvidia Corporation, Skyworth Digital Holdings, Sagemcom, Technicolor SA, and Shenzhen SDMC Technology Co., Ltd, Panasonic Corporation, Sony Corporation, Hisense, Sharp Corporation, TCL Corporation, Xiaomi Inc., Haier Inc., Toshiba Corporation, Hitachi Ltd., and Vu Televisions, are some of the top players operating in the global Android STB and TV market.

    Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global Android STB and TV market adopt to gain a larger competitive advantage.