Android STB and TV Market Research Report - Global Forecast till 2025

Global Android STB and TV Market Research Report: Information By Type (Android STB and Android TV), Distribution Channel (Online and Offline), Application (Residential and Commercial/Enterprises) - Forecast till 2025

ID: MRFR/SEM/8854-CR | September 2020 | Region: Global | 190 pages

Market Overview

Market Research Future (MRFR) expects the Global Android STB and TV Market to register a CAGR of 14.11% from 2019–2025 (forecast period). The Android STB is a device that makes it possible for a TV set to become a user interface that is connected through the Internet or a satellite/cable network. Android STB also allows a TV set to receive and decode digital TV (DTV) broadcasts. The STB has an inbuilt Android operating system that allows the freedom to transform standard TV to smart TV. The rising affordability of Android and Smart TVs, the proliferation of HD channels, and the increasing demand for over the top (OTT) services are some main factors that can be due to the increased adoption of Android STBs. Increasing integration of STBs with Android TVs and growing partnerships between content providers, network providers, and TV manufacturers to minimize the total operating costs of individual services also drive demand. The key demand for Android STBs and TVs is from the residential sector due to developments in digital media and internet-based television services.

COVID-19 Impact on the Global Android STB and TV Market

Media consumption is projected to witness a significant rise as a direct result of lockdowns in many countries across the globe to prevent the spread of the deadly coronavirus. Since consumers are forced to remain at home, they are turning to popular OTT service providers like Netflix, Amazon Prime, etc. or renewing/enhancing their current Pay TV packages, buying IPTV subscriptions, etc., to meet their entertainment needs. This has helped online content streaming providers, and the opportunity has been seized by the Android STB manufacturers.

Market Dynamics


Increasing demand for Android powered STB and TVs

The Android powered STB and TVs are evolving and are increasingly becoming a desirable option among consumers due to their offerings, like rich and powerful user experience, as well as access to a wider range of apps that will help market growth. These devices have multiple connectivity options for users, such as USB ports, Bluetooth, WI-FI, HDMI outputs, and Ethernet ports.

Increasing number of regulatory initiatives to encourage the adoption of Android STBs

A growing number of regulatory initiatives around the world that encourage the adoption of Android STBs, such as migration from analog TV to digital TV, are also expected to drive Android STB's market growth. The Telecom Regulatory Authority of India (TRAI) has announced its plans to shut down analog transmission entirely by the end of 2023 in an effort to improve the penetration of digital media formats in less developed areas across the country.

Market Segmentation

Global Android STB and TV Market has been segmented into Type, Application, and Distribution Channels. 

By type, the global android STB and TV market has been segmented into Android TV and Android STB.

By application, the global android STB and TV market has been segmented into residential and commercial/enterprises.

Based on distribution channel, the global android STB and TV market has been segmented into offline and online.

Regional Analysis

North America to lead the global market

The North American market for android STB and TV is projected to see considerable growth over the projected period. Some of the key factors driving the development of the regional market include the adoption of Ultra-High-Definition (UHD) devices, the expansion of UHD content, as well as increasing consumer preference for viewing content through subscription-based OTT platforms, such as Netflix and HBO Now. The U.S. is set to dominate the North American region due to the increasing interest, especially among younger demographics, in OTT and IPTV platforms. Media consumption in the U.S. has also seen a substantial increase, along with a shift from traditional formats to new-age digital media.

Competitive Landscape

The global android STB and TV market is very competitive with the involvement of many vendors offering their customers rich and innovative devices. Market players are adopting a range of organic and inorganic growth strategies, such as product enhancement, product launch, alliance, agreement, and collaboration to boost their role and excel in the global android STB and TV market.

Key Players

MRFR has identified the following as Key Players in the Android STB & TV market.

Android STB Market: Arris International, Coship, Evolution Digital, Shenzhen SDMC Technology Co., Ltd, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Skyworth Digital Holdings, and Technicolor SA.

Android TV Market: Sony Corporation, Xiaomi Inc., Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd.

Recent Developments

In June 2020, Evolution Digital released its Evolution Device Manager (eDM), a cloud-based SaaS platform for operators to deploy their eSTREAM 4K devices. The eDM platform offers operators a hosted platform that facilitates the management, administration, and control of their eSTREAM 4K devices in the field.

In May 2020, Sony released two new 4K Android TVs in India. The next-generation Sony Bravia X8000H and Bravia X7500H feature 4K UHD LED panels designed to provide consumers with a personalized and true-to-life viewing experience.

In May 2020, SDMC released a new set-top box for global operators running the latest Android 10 operating system. The newest version features optimizations like improved system performance, lowered memory utilization, and updated privacy, making set-top box streaming smoother and more reliable.

In March 2020, SDMC released a range of 2K products based on the Amlogic S805Y processor, including an Android TV box and dongle. The S805Y supports Cortex-A53 CPU 1.5GHz with a frequency of 750 MHz+ and is made accessible to operators, ISP, and wholesalers only.

Report Overview

The study forecasts revenue growth at global, regional, and country levels and discusses the sector's new advancements in each of the sub-sectors from 2019 to 2025. For the purposes of this analysis, MRFR segmented the global android STB and TV market report by type, application, distribution channel and region.

Segmentation Table

By Type

  • Android TV

  • Android STB

By Application

  • Residential

  • Commercial/Enterprises

By Distribution Channel

  • Offline

  • Online

Frequently Asked Questions (FAQ) :

Global Android STB and TV market is projected to grow at approximately 14.11% CAGR during the assessment period (2019 -2025).

Global Android STB and TV market had created a valuation of around USD 64,834.6 MN in 2018.

North America holds the largest share in the global Android STB and TV market, followed by the Asia Pacific region and Europe, respectively.

Coship, Arris International, Evolution Digital, Kaon Media Co Ltd, Humax, Nvidia Corporation, Skyworth Digital Holdings, Sagemcom, Technicolor SA, and Shenzhen SDMC Technology Co., Ltd, Panasonic Corporation, Sony Corporation, Hisense, Sharp Corporation, TCL Corporation, Xiaomi Inc., Haier Inc., Toshiba Corporation, Hitachi Ltd., and Vu Televisions, are some of the top players operating in the global Android STB and TV market.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global Android STB and TV market adopt to gain a larger competitive advantage.