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The Android Set-Top Box (STB) and TV market are influenced by several key factors that shape its growth and evolution in the ever-changing landscape of home entertainment and digital media consumption. One significant factor driving the market is the increasing demand for smart TV solutions that offer enhanced connectivity, content access, and user experience. As consumers seek more integrated and interactive entertainment experiences, Android-based STBs and TVs provide a versatile platform for accessing streaming services, apps, games, and multimedia content directly on the television screen, eliminating the need for additional devices and simplifying the entertainment setup.
Moreover, the proliferation of Over-the-Top (OTT) streaming services and Video-on-Demand (VOD) platforms contributes to the growth of the Android STB and TV market. With the rise of subscription-based streaming services like Netflix, Amazon Prime Video, Disney+, and Hulu, consumers are shifting away from traditional cable and satellite TV subscriptions in favor of on-demand content delivered over the internet. Android-based STBs and smart TVs enable seamless integration with these streaming services, allowing users to access a vast library of movies, TV shows, and original content at their convenience, thereby driving adoption of Android-powered entertainment devices.
Furthermore, the increasing availability of high-speed internet connectivity and the growing penetration of broadband services worldwide fuel the demand for Android STBs and smart TVs. With reliable internet access becoming more widespread, consumers are embracing connected devices that enable them to stream content, browse the web, and engage with online services directly from their living room. Android-based STBs and TVs leverage internet connectivity to offer features such as video streaming, social media integration, online gaming, and cloud storage, enhancing the entertainment and multimedia capabilities of traditional television sets.
Additionally, the affordability and accessibility of Android-based STBs and smart TVs make them attractive options for consumers across diverse demographics and income levels. Unlike proprietary smart TV platforms that may come with premium price tags, Android-based devices offer a range of options at various price points, catering to different budget constraints and preferences. This accessibility democratizes access to smart TV features and internet-connected entertainment, enabling a broader audience to enjoy the benefits of a connected home entertainment ecosystem.
Moreover, the customization and flexibility of the Android platform drive innovation and differentiation in the STB and TV market. Android's open-source nature allows manufacturers and developers to customize and tailor the user interface, features, and content offerings of their devices to suit specific market segments and consumer preferences. This flexibility enables device makers to differentiate their products through unique user experiences, value-added services, and partnerships with content providers, app developers, and ecosystem partners, driving competition and innovation in the Android STB and TV market.
Furthermore, the integration of voice control, artificial intelligence, and smart home functionality enhances the appeal and functionality of Android-based STBs and smart TVs. Voice-enabled remote controls, virtual assistants like Google Assistant, and smart home integration capabilities allow users to control their entertainment experience, access information, and interact with connected devices using voice commands and natural language processing. These features enhance convenience, accessibility, and user engagement, making Android-powered entertainment devices more intuitive and user-friendly for consumers.
Additionally, the expansion of the Android ecosystem beyond traditional entertainment content to include gaming, education, lifestyle, and productivity applications broadens the appeal and use cases of Android-based STBs and smart TVs. With access to the Google Play Store and a vast library of apps and games, Android-powered entertainment devices offer a diverse range of entertainment, educational, and lifestyle experiences that cater to different interests and demographics. This diversity of content and applications enriches the value proposition of Android STBs and TVs, making them versatile hubs for entertainment, information, and digital interaction in the home.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 64.2 Billion |
| Market Size Value In 2023 | USD 73.16 Billion |
| Growth Rate | 13.97% (2023-2032) |
Android STB TV Market Highlights:
Global Android STB and TV Market Overview:
Android STB and TV Market Size was valued at USD 73.16 Billion in 2023. The Android STB and TV industry is projected to grow from USD 83.38 Billion in 2024 to USD 208.28 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.12% during the forecast period (2024 - 2032). Increasing STB compatibility with android televisions, expanding cooperation among content distributors, and the rising popularity of over-the-top (OTT) services are key market drivers contributing to market growth and expansion.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Android STB and TV Market Trends
- The growing popularity of over-the-top (OTT) services is driving the market growth.
Market CAGR for android STB and TV is driven by the rising popularity of over-the-top (OTT) services. Customers are increasingly interested in having an android-powered STB and TV due to its benefits, such as a rich and comprehensive user interface, access to a wider range of uses, and the broader market growth it will bring. Customers may connect to these devices via USB ports, Bluetooth connectivity, WI-FI, HDMI outcomes, and Ethernet connections, amongst other options. A growing number of legislative activities worldwide aimed at encouraging the use of Android STBs, such as the transition from analog-digital to analog-watching television, which is expected to accelerate expansion in the Android STB and TV market for the foreseeable future.
Additionally, increased viewership of high-definition channels and a growth in the number of phones and other comparable gadgets will result in an eventual rise in the worth of both the Android set-top box (STB) and TV (television) markets. Despite providing profitable development prospects in the short term, they increased regulatory initiatives to expand the marketplace for Android TV gadgets, providing considerable growth potential in the long run. Furthermore, increased audience demand for hybrid content will drive growth in the Android STB and TV consumer markets, benefiting both firms. TRAI recently revealed intentions to phase out analog broadcasting by the end of 2027 to boost the adoption of multimedia formats in less sophisticated parts of the world. It is part of an initiative to improve the uptake of electronic formats in less developed parts of the world.
As a direct result of lockdowns implemented in several countries worldwide to stop the spread of coronavirus, television demand is expected to skyrocket. Consumers have turned to prevalent over-the-top (OTT) providers, including Amazon Prime and Netflix, reviving or improving their present pay-tv bundles, buying IPTV memberships, and various other ways of meeting their ideal needs, as they must remain at home. As a result of this, online video streaming companies have profited, and Android set-top box manufacturers have capitalized on the scenario.
The global Android STB and TV industry is rapidly growing, thanks primarily to the fast rise of OTT (over-the-top) services in addition to locally generated and distributed content. Also, many Android STBs and TV suppliers are trying to provide their clients with a comprehensive experience of OTT applications such as Amazon, Netflix, and YouTube, in addition to locally generated and redistributed content, which helps the market's growth. Thus, it is anticipated that demand for Android STB and TV will increase throughout the projected timeframe due to the rising popularity of over-the-top (OTT) services. Thus, driving the Android STB and TV market revenue.
Android STB and TV Market Segment Insights:
Android STB and TV Type Insights
The Android STB and TV Market segmentation, based on type, includes Android STB and Android TV. The android STB segment dominated the market, accounting for 80% of market revenue (USD 51.4 Billion) in 2022. Android STBs are evolving and quickly becoming a preferred alternative among customers due to their offers, which include diversified content, a rich and robust user experience, and access to a broader selection of apps. These gadgets are far more personalized than traditional STBs, attracting a larger audience.
Android STB and TV Distribution Channel Insights
The Android STB and TV Market segmentation, based on distribution channels, includes Online and Offline/Retail. The offline/retail category generated the highest market revenue of about 75% (USD 48.2 billion) in 2022. Physical inspection of the product by the customer before making a buying choice is one of the elements driving the development of this market. Furthermore, most buyers first study and gather product-related data through websites before purchasing it in physical locations, fueling the development of this market.
Figure 1: Android STB and TV Market by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Android STB and TV Application Insights
The Android STB and TV Market segmentation, based on Application, includes Residential and Commercial/Enterprises. The Residential segment dominated the market, accounting for 67% of market revenue (USD 43 Billion) in 2022. The residential category contributed a sizable revenue share because of expanding penetration rates and levels of disposable income across nations.
Android STB and TV Regional Insights
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Android STB and TV market area will dominate this market during the projected timeframe, aside from the growing popularity of Ultra-High Quality gadgets, the growth of UHD content, and the increase in customer demands regarding data searches via expensive over-the-top (OTT) platforms including Netflix and HBO Now which will boost the market growth in the North American region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Android STB and TV Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Android STB and TV market accounts for the second-highest market share as Television viewing has also risen dramatically, shifting away from traditional forms and towards cutting-edge digital media. Further, the German Android STB and TV market holds the largest market share, and the UK Android STB and TV market is anticipated to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Android STB and TV Marketare expected to grow quickly during the projected timeframe. This is due to Increased web, and smart television adoption leads to increased online data usage. Furthermore, it increased consumer awareness of content digitalization in emerging markets. Moreover, China’s Android STB and TV market dominates the market share, and the Indian Android STB and TV market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Android STB and TV Key Market Players & Competitive Insights
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Android STB and TV market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Android STB and TV industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Android STB and TV industry to benefit customers and capture untapped market share and revenue. The Android STB and TV industry has recently offered significant advantages to the Information technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Android STB and TV market, including Arris International, Evolution Digital, Humax, Kaon Media Co Ltd, Nvidia Corporation, Sagemcom, Xiaomi Inc., Hisense, Sharp Corporation, Toshiba Corporation, Haier Inc., Vu Televisions, and Hitachi Ltd, are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Evolution Digital is a global leader in providing various integrated video devices and whole-home Wi-Fi services. In June 2020, Evolution Digital announced Evolution Device Manager (eDM), an online software-as-a-service solution that enables operators to deploy their eSTREAM 4K devices. It offers operators a hosted platform for managing, administering, and controlling their eSTREAM 4K equipment outdoors, enabling them to concentrate on other duties.
Irdeto is the global leader in web-based cybersecurity, enabling companies to develop ideas for a more secure and connected future. Irdeto announced a collaboration with Amlogic and Skyworth Digital in November 2019 to launch an inexpensive Android-powered combination set-top box.
Key Companies in the Android STB and TV market include
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Arris International
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Coship
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Evolution Digital
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Shenzhen SDMC Technology Co.
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Humax
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Nvidia Corporation
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Xiaomi Inc.
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Panasonic Corporation
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Hisense
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TCL Corporation
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Sharp Corporation
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Toshiba Corporation
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Haier Inc.
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Vu Televisions
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Hitachi Ltd
Android STB and TV Industry Developments
June 2020: Evolution Digital announced Evolution Device Manager (eDM), an online software-as-a-service solution that enables operators to deploy their eSTREAM 4K devices. It offers operators a hosted platform for managing, administering, and controlling their eSTREAM 4K equipment outdoors, enabling them to concentrate on other duties.
November 2019: Irdeto partnered with Amlogic and Skyworth Digital in November 2019 to launch an inexpensive Android-powered combination set-top box.
Android STB and TV Market Segmentation:
Android STB and TV Type Outlook
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Android STB
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Android TV
Android STB and TV Distribution Channel Outlook
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Online
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Offline/Retail
Android STB and TV Application Outlook
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Residential
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Commercial
Android STB and TV Regional Outlook
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North America
- US
- Canada
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Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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