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Analytics of Things Market Research Report Information By Type (Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics), Application (Sales & Customer Management, Predictive Maintenance & Asset Management, Energy Management, Inventory Management, Security & Emergency Management, Building Automation, IT, Remote Monitoring), Component (Software and Services), Vertical (Telecommunications & IT, Manufacturing, Transportation & Logistics, Healthcare & Life Sciences, Retail & E-commerce, Government & Defense) Forecast till 2030


ID: MRFR/ICT/2610-HCR | 100 Pages | Author: Ankit Gupta| June 2024

Analytics of Things Market Research (MRFR Insights)


The analytics of things market size is projected to reach approximately USD 120.4 billion by 2030, at a CAGR of 33.40% from 2022 to 2030. Analytics of things is used to analyze the data generated by the Internet of things devices. It further helps to provide the required data and insights for different devices and organizations. As per the market research, the growth of the analytics of things market can be attributed to the constant introduction of innovative smart watches, smart glasses, and smart cities worldwide. In addition, the growing emphasis on real-time data, time and cost management, and soaring demand for automation in various industries is further impacting the market's growth in the forecasted years.


COVID-19 Impact Analysis


The market analysis suggests that the COVID-19 pandemic has positively impacted the market because of giant players' rapid adoption of online solutions in numerous countries. Additionally, due to strict lockdown measures, a paradigm shift was observed from offline to online platforms, subsequently influencing the adoption of analytical solutions across the globe.


Analytics of Things Market Dynamics


The growing number of connected devices, technological advancements in the analytics of things system, and increasing need for data analytics services are boosting the market for analytics of things in the upcoming years. Moreover, rapidly expanding real-time viewing services and the cost-efficiency of the market for analytics of things is further escalating the market's growth in the forecasted years.


Market Drivers




  • The increasing reliance on big data management




The market for analytics of things is the growing adoption of big data management in the wake of continuously growing digitalization. Effective data management is becoming increasingly important for businesses in this technology-driven world. IoT Big Data analytics, a crucial sub-field of AI that works with many sets of intricate real-time data analytics, has emerged as a result of the development of AI. Several well-known Big Data technologies have been deployed in the current computer systems to enable this data to be transformed into business insights.


Market Restraints




  • Complex Software and a lack of trained professionals




The key restraint for the market is the software complexity and lack of trained professionals. The rapidly developing software, hardware, and system integration require trained and specialized resources to collate and handle complex data, predictive modeling, and system integration.


Market Opportunities




  • Rising number of connected devices




Analytics of things adoption is predicted to increase during the forecast period due to the increasing power of digital technologies, further stimulating the rapidly growing connected devices across different regions. The growing adoption of smart healthcare devices and other technology-enabled gadgets is creating several opportunities in the market for analytics of things. Moreover, autonomous driving, controlled and monitoring infrastructure, wireless sensing, and location tracking services are enabling market growth in the upcoming years.


Analytics of Things Market Segmentation


Type Inisghts


Based on type, the analytics of things market segmentation is descriptive analytics, predictive analytics, and prescriptive analytics. Predictive analytics accounted for a significant share in the analytics of things market growth in 2021 and is expected to remain the fastest-growing segment in the forecasted years. The continuous deployment of predictive analytics across various industries such as banking, healthcare, supply chain, marketing, and sales for informed decision-making and real-world situations.


Application Insights


Based on the application, the analytics of things market segmentation is sales & customer management, predictive maintenance & asset management, energy management, inventory management, security & emergency management, building automation, IT infrastructure management, remote monitoring, and others. Predictive maintenance and asset management held a significant share in 2021 amongst all other applications on account of improving productivity and operational excellence, leading to increased sales and profits in various digitalized industries. Additionally, it enables predictive maintenance and minimizes downtime and expenditure in numerous verticals.


Component Inisghts


Based on component, the market is divided into software and services. The software segment accounted for a dominating share in 2021 owing to the rapid technological advancements and digitalization across various industry verticals. The analytics of things majorly operates numerous software implementations compared to the services offered in IoT devices.


Vertical Insights


The market has been segmented based on vertical into telecommunications & IT, manufacturing, transportation & logistics, healthcare & life sciences, retail & e-commerce, government & defense, energy & utilities, and others. Among them, the healthcare & life sciences segment is augmented to have a significant share in 2021 and is expected to have the fastest growth during the upcoming years. The leading enterprises are continuously investing in the healthcare internet of things market that enables the storage, data recording, and further analysis impacting the healthcare segment in the market. It also reduces healthcare operational costs and errors, which helps enterprises utilize analytics of things as one of the competitive advantages.


Global Analytics of Things Market Share, by Region, 2021 (%)


Analytics of Things Market Share, by Region, 2021


Analytics of Things Market Overview Regional Analysis


By region, the market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific is anticipated to exhibit the highest CAGR during the forecast period.


North America


North America held the largest share in the market for analytics of things in 2021 due to various prominent players such as Amazon Web Services, Cisco Systems, Google, Hewlett Packard Enterprise Development LP, Hitachi, and others since the historical period. In addition, regulatory compliance is further boosting the adoption of IoT technologies in the North American region. Moreover, the continued research and development activities and the growing investments by the prominent players are expected to propel the regional market for analytics of things.


Asia-Pacific


Asia-Pacific was the fastest-growing region in 2021 in the market for analytics of things. The growth can be attributed to the exponential increase in smart city projects across various countries such as China, Japan, and India. In addition, the increasing trend for highly secure connectivity enables numerous IoT-related investments, which subsequently impacts the market for analytics of things in the forecasted years.


Analytics of Things Market Competitive Landscape


The competitive landscape includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reached with diverse product portfolios. Companies such as Amazon Web Services, Inc., Cisco Systems, Inc., Dell INC, Goolara, and Hewlett Packard Enterprise Development LP dominate the market owing to product differentiation, strategic developments, financial stability, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, including development, joint ventures, product establishment, and partnerships, to strengthen their market position and capture an extensive customer base.


Prominent players in the analytics of things market research include Amazon Web Services, Inc., Cisco Systems, Inc., Dell INC, Goolara, Hewlett Packard Enterprise Development LP, IBM Corporation, Microsoft, Oracle, Salesforce., SAP SE, Teradata Google, Inc., PTC, Hitachi, Ltd, Teradata, Salesforce, Greenwave Systems among other domestic and players.


Scope of the  Analytics of Things Market Report


Type Outlook



  • Descriptive Analytics

  • Predictive Analytics

  • Prescriptive Analytics


Application Outlook



  • Sales & Customer Management

  • Predictive Maintenance and Asset Management

  • Energy Management

  • Inventory Management

  • Security and Emergency Management

  • Building Automation

  • IT Infrastructure Management

  • Remote Monitoring

  • Others


Component Outlook



  • Software

  • Services


Vertical Outlook



  • Telecommunications & IT

  • Manufacturing

  • Transportation & Logistics

  • Healthcare & Life Sciences

  • Retail & E-commerce

  • Government & Defense

  • Energy & Utilities

  • Others


Region Outlook



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World


    • South America

    • Middle East

    • Africa




Recent Developments


In October 2022: KTD SYNNEX unveiled Data-IoTSolv in the Americas, empowering partners with IoT and data analytics tools for business growth. The solution includes AI and advanced analytics technologies for resellers.


In August 2022: Amazon Web Services (AWS) revealed CEAT LTD's utilization of AWS for smart manufacturing. CEAT employs IoT, analytics, and machine learning to produce intelligent, sensor-equipped tires, enhancing manufacturing efficiency and enabling data-driven decisions with SAP on AWS. This development signifies CEAT's innovative strides in digitizing factories and launching new digital services.


In May 2022: Kajeet, a top wireless solutions provider, launched Sentinel Insights, a cloud-based analytics tool enhancing its IoT management platform, Sentinel. The product ensures secure and reliable IoT solutions for businesses, schools, governments.


In May 2020: Intel and SAS joined forces to enhance global analytics solutions, enabling rapid access to precise insights for users. This collaboration leverages advanced AI, machine learning, and IoT technologies.



Objectives of the Study


The objectives of the study are summarized in 5 stages. They are as mentioned below:


Analytics of Things Market Forecast and Size


To identify and estimate the market size for the analytics of things market report segmented by type, application, component, and vertical by value (in US dollars). Also, to understand the consumption/ demand created by consumers in the  analytics of things market forecast between 2022 and 2030


Market Landscape and Trends:


To identify and infer the drivers, restraints, opportunities, and challenges for the  analytics of things market growth


Market Influencing Factors:


To find out the factors which are affecting the  analytics of things market size among consumers


Impact of COVID-19


To identify and understand the various factors involved in the  market affected by the pandemic


Company Profiling


To provide a detailed market analysis of the major companies operating in the market. The profiling will include the financial health of the company's past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.


Intended Audience



  • Analytics of things Manufacturer

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts

Report Attribute/Metric Details
  Market Size   USD 120.4 Billion (2030)
  CAGR   33.40% (2030)
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered Type, Application, Component, Vertical
  Geographies Covered North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
  Key Vendors Amazon Web Services, Inc., Cisco Systems, Inc., Dell INC, Goolara, Hewlett Packard Enterprise Development LP, IBM Corporation, Microsoft, Oracle, Salesforce., SAP SE, Teradata Google, Inc., PTC, Hitachi, Ltd, Teradata, Salesforce, Greenwave Systems among other domestic and players
  Key Market Opportunities Rising number of connected devices
  Key Market Drivers The increasing reliance on big data management


Frequently Asked Questions (FAQ) :

The global analytics of things market will be valued at USD 120.4 billion by 2030.

According to the analytics of things market research, the market is growing at a CAGR of 33.40% over the next 10 years.

Asia-Pacific is projected to register the highest CAGR during 2022 - 2030

North America held the largest market share in 2021

The market size is expected to be USD 120.4 billion by 2030.

Amazon Web Services, Inc., Cisco Systems, Inc., Dell INC, Goolara, Hewlett Packard Enterprise Development LP, IBM Corporation, Microsoft, Oracle, Salesforce., SAP SE, Teradata Google, Inc., PTC, Hitachi, Ltd, Teradata, Salesforce, Greenwave Systems among other domestic and players domestic and players are the prominent companies operating in the market.

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