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Americas & Europe Potable Alcohol Market Research Report Information By Source (Grains, Sugarcane, Molasses), by Application (Food & Beverages, Alcoholic Beverages, Flavors and Fragrances, Pharmaceuticals, Cosmetics & Personal Care, and Others), By Purity (less than 96%, 96% and above 96% purity), By Distribution Channel (Store-based and Non-store-based, and By Region (North America, Latin America, Europe) - Forecast Till 2032


ID: MRFR/F-B & N/20050-CR | 128 Pages | Author: Pradeep Nandi| April 2024

Americas and Europe Potable Alcohol Market Overview


Americas & Europe Potable Alcohol Market Size was valued at USD 13,661 Million in 2023. The Potable Alcohol market industry is projected to grow USD 14,364 Million in 2024 to USD 20,300 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.42% during the forecast period (2024 - 2032). The consistent demand for portable alcohol market driven by the growing consumption of alcohol, Increasing government investment in the pharmaceutical sector. The demand for Americas and Europe potable alcohol has remained consistently strong due to its integral role in the production of alcoholic beverages, cultural and social traditions, and its applications in various industrial sectors. A growing emphasis on health and wellness is influencing the potable alcohol market. Consumers are seeking lower-calorie, lower-sugar, and organic options in their alcoholic beverages. This has led to the development of lighter versions of alcoholic drinks, often made with better-for-you ingredients and methods, impacting the types of potable alcohol used in production.


Americas & Europe Potable Alcohol Market1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Market Trends



  • Growing Consumption of Alcohol


The growing consumption of alcohol across various regions of Europe and the Americas is likely to increase the demand for potable alcohol which in turn is likely to boost its market growth in the upcoming years. As a part of this, according to the European Union, in 2019, 8.4% of the adult population in the EU drank alcohol every day, 28.8% drank it once a week, 22.8% drank it once a month, and 26.2% never drank alcohol or hadn't in the previous 12 months. It has been discovered that daily alcohol consumption rises with age. The age group of 15 to 24 recorded the lowest proportion of daily alcohol use (1.0%) and the age group of 75 or over had the largest share (16.0%). The biggest percentage of people (40.3%) who had never drunk alcohol or had not in the previous 12 months belonged to the latter age group. Between the ages of 25 and 64, weekly alcohol consumption was comparatively consistent across all age groups, with the biggest percentage being observed in those between the ages of 45 and 54 (33.5%). With age, usage of monthly and less often fell a little. The highest monthly alcohol consumption rate was found among those between the ages of 25 and 34 (28.5%). Men were more likely than women to drink on a daily and weekly basis (13.0% of men vs. 4.1% of women and 36.4% of men vs. 21.7% of women, respectively). Men drink alcohol more frequently than women in every EU member state. For weekly consumption, Slovakia (30.6% vs. 8.8%) and Romania (32.2% vs. 6.6%) had the highest gender differences, followed by Portugal (33.4% vs. 9.7%) and Spain (20.2% vs. 6.1%). However, there was an equal distribution of monthly intake between the sexes. Women made up a far larger proportion of people who had never drunk alcohol or hadn't in the previous 12 months in every European country. Cyprus (12.8% men vs. 44.2% women), Bulgaria (16.2% vs. 42.0%), and Italy (21.5% vs. 46.7%) had the highest gender disparity. Moreover, according to the UK Government, in England, 21% of adults and 24% of adults in Scotland routinely consume alcohol at amounts that raise their risk of illness (growing risk and higher risk drinkers). According to the most recent health survey conducted in England in 2018, more men than women were found to use alcohol at riskier levels weekly (25% of men and 11% of women, respectively), and a similar proportion consumed alcohol at greater risk levels (5% of men consumed alcohol over 50 units and 3% of women consumed alcohol over 35 units]. Those in the least poor areas were more likely than those in the most deprived areas to consume more than 14 units of alcohol in a typical week (27% versus 18%). Hence, the growing consumption of alcohol across various regions is likely to increase the demand for potable alcohol in the upcoming years.


Potable Alcohol Market Segment Insights:


Potable Alcohol Source Insights


Based on the source, the American & Europe potable alcohol market has been bifurcated into grains, sugarcane, molasses. The grains segment accounted for the largest market share of 54.93% in 2022 and is likely to register a CAGR of 4.84% during the projected period. Potable alcohol, also known as drinkable alcohol or consumable alcohol, refers to any type of alcoholic beverage that is safe for human consumption. It is produced through the fermentation and distillation of various ingredients, including grains. When it comes to potable alcohol made with grains, it typically refers to spirits such as whiskey, vodka, gin, and rum. These types of alcoholic beverages are produced by fermenting grains like barley, corn, rye, or wheat and then distilling the resulting mixture. Grains provide the necessary sugars that yeast can convert into alcohol during the fermentation process.


Figure 1: Americas & Europe Potable Alcohol Market, by source, 2022 & 2030 (USD Million)


Americas & Europe Potable Alcohol Market, by source, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Application Insights


Based on the application, the American & Europe potable alcohol market has been bifurcated into Food & Beverages, Alcoholic Beverages, Flavors and Fragrances, Pharmaceuticals, Cosmetics & Personal Care, and Others. The food & beverage segment accounted for the largest market share of 40.78% in 2022 and is likely to register a CAGR of 5.09% during the projected period. Potable alcohol, also known as drinkable alcohol, is experiencing a significant increase in demand, particularly in the food and beverage industry. This surge in popularity can be attributed to its rising importance in various applications within this sector. One of the key reasons for the increasing demand for potable alcohol is its role as an essential ingredient in the production of alcoholic beverages. From spirits like vodka, whiskey, and rum to wines and beers, potable alcohol serves as the base component that provides these beverages with their characteristic flavors and intoxicating effects.


Figure 2: Americas & Europe Potable Alcohol Market, by application, 2022 & 2030 (USD Million)


Americas & Europe Potable Alcohol Market, by application, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Purity Insights


Based on the purity, the American & Europe potable alcohol market has been bifurcated into less than 96%, 96% and above 96% purity. The 96% purity segment accounted for the largest market share of 65.80% in 2022 and is likely to register a CAGR of 5.12% during the projected period. 96% purity potable alcohol has gained significant traction in various applications due to its high level of purity and suitability for consumption. This type of alcohol is specifically formulated to meet stringent quality standards, ensuring that it is safe for human consumption. One of the key reasons for the rising utilization of 96% purity potable alcohol is its effectiveness as a disinfectant and sanitizer. With its high alcohol content, it has proven to be highly effective in killing germs, bacteria, and viruses on surfaces and skin. This makes it an ideal choice for use in healthcare settings, laboratories, food processing facilities, and other industries where maintaining hygiene is crucial.


Figure 3: Americas & Europe Potable Alcohol Market, by Purity, 2022 & 2030 (USD Million)


Americas & Europe Potable Alcohol Market, by Purity, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Distribution Channel Insights


Based on the distribution channel, the American & Europe potable alcohol market has been bifurcated into store-based and non-store-based. Store-based segment accounted for the largest market share of 87.2% in 2022 and is likely to register a CAGR of 5.56% during the projected period. Potable alcohol store-based distribution channel refers to the conventional method of distributing alcohol. The potable alcohol store-based distribution channel is a traditional and widely used method for distributing alcoholic beverages to consumers. It involves the production, distribution, and sale of alcoholic products through a network of specialized retail stores that comply with legal and regulatory requirements to ensure responsible and safe access to these products. These retail establishments have a huge consumer base and a broad selection of items. Supermarkets and hypermarkets are a combination of department stores that are considered a one-stop destination for shopping.


Figure 4: Americas & Europe Potable Alcohol Market, by Distribution Channel, 2022 & 2030 (USD Million)


Americas & Europe Potable Alcohol Market, by Distribution Channel, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Regional Insights


By Region, the study segments the market into North America, Latin America, and Europe. Europe Potable Alcohol market accounts for the largest market share 53.87% in 2022 and is expected to exhibit a 5.83% CAGR. The European region which consists of key countries like France, the UK, Germany, Italy, and Spain plays an important role in the development of the potable alcohol market. France is renowned for its wine culture, and wine consumption has historically been an integral part of French society. The country is one of the world's leading wine producers, and its reputation for quality wines has led to a consistent domestic and international demand for French wines. France is a major exporter of wine and spirits, wherein wines are highly regarded globally, and the export market has been a significant driver of growth for the French wine industry.


The North American region which includes countries like the US, Canada, and Mexico has a significant share contributed to the Americas and Europe potable alcohol market. Consumer preferences for alcoholic beverages are evolving in the region owing to the ever-changing consumer preferences over time. In the US, there has been a growing interest in alcoholic beverages. Consumers are often willing to pay more for high-quality, artisanal products, which has led to increased demand for specialty and craft alcoholic beverages. Economic conditions can influence the demand for alcohol.


 Latin America region which consists of major countries like Argentina, Brazil, and Peru is witnessing the prominent growth of potable alcohol. The growth of the potable alcohol industry in Latin America is influenced by several factors, particularly the rising application areas for this versatile product. One key factor driving the growth is the increasing demand for potable alcohol in various industries across Latin America.


Further, the major countries studied are: The U.S, Canada, Mexico, Germany, France, Italy, UK, Spain, Nordics, Benelux, Brazil, Peru, Argentina, Colombia.


Figure 5: Americas & Europe Potable Alcohol Market, by region, 2022 & 2030 (USD Million)


 Americas & Europe Potable Alcohol Market, by region, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Potable Alcohol Key Market Players & Competitive Insights


The key factors driving the growth in the market are diverse consumer preferences and rising interest in premium and artisanal products. The Americas and Europe exhibit a broad spectrum of consumer preferences for alcoholic beverages, ranging from traditional choices like wine and beer to a growing demand for craft spirits and innovative cocktails. Moreover, Consumers' increasing willingness to pay for high-quality, unique, and artisanal alcoholic beverages is driving the market's growth, stimulating the production of premium offerings across both regions. The potable alcohol market in the Americas and Europe has experienced remarkable growth in recent years. This market encompasses a wide range of alcoholic beverages that are not only enjoyed for their flavors but also for the cultural experiences they offer. From the diverse craft breweries of North America to the rich history of winemaking in Europe, this market reflects the unique tastes and preferences of consumers across continents. The popularity of craft spirits, innovative cocktail culture, and a growing interest in premium quality drinks have all contributed to the expansion of this market. As consumers increasingly seek distinct and authentic experiences, the potable alcohol market continues to evolve, making it an intriguing and dynamic space to explore.


Key Companies in the Potable Alcohol market include



  • Cargill Incorporated (U.S.)

  • Sasma (Netherlands)

  • USA Distillers (U.S.)

  • Ethimex (U.K.)

  • Gulshan Polyols Ltd. (India)

  • Ryssen Alcools (France)

  • IFB Agro Industries Ltd. (India)

  • Euro-Alcohol GmbH (Germany)

  • CropEnergies AG (Germany)

  • Almagest (Bulgaria)

  • Midwest Renewable Energy, LLC (US)

  • Tereos TTD (Dobrovice)

  • Cristalco (France)

  • Group UDM (France)

  • India Glycols Limited (India)


Potable Alcohol Industry Developments


June 2023: Agave-based spirits are alcoholic beverages distilled from the fermented juice of the agave plant, a succulent native to the arid regions of Mexico. The agave family comprises about 200 species, offering diverse flavors and profiles to explore. Sasma, can supply bottle and ship, from 1000 litre IBC to 25,000 litre ISO tanks upon request. This has helped the company to expand its sales and increase revenue.


August 2023: The Company has successfully achieved a milestone as its 500 KLPD capacity Grain based Ethanol Plant at Boregaon, Distt. Chhindwara, Madhya Pradesh passed all the Quality Control parameters to produce Ethanol during trial run. This has helped the company to expand its product portfolio.


Potable Alcohol Market Segmentation:


Potable Alcohol Source Outlook



  • Grains

  • Sugarcane

  • Molasses


Potable Alcohol Application Outlook



  • Food & Beverages

  • Alcoholic Beverages

  • Flavors and Fragrances

  • Pharmaceuticals

  • Cosmetics & Personal Care

  • Others


Potable Alcohol Purity Outlook



  • Less Than 96%

  • 96% Purity

  • Above 96% Purity


Potable Alcohol Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Potable Alcohol Regional Outlook



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Nordics

    • Benelux

    • Rest of Europe



  • Latin America

    • Brazil

    • Peru

    • Argentina

    • Colombia

    • Rest of Latin America



Report Attribute/Metric Details
Market Size 2024 USD 14,364 Million
Market Size 2032 USD 20,300 Million
Compound Annual Growth Rate (CAGR) 4.42% (2024-2030)
Base Year 2023
Forecast Period 2024-2030
Historical Data 2020 & 2021
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered By Source, Application, Purity, Distribution Channel, Region
Geographies Covered North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Countries Covered The U.S, Canada, Mexico, Germany, France, Italy, UK, Spain, Nordics, Benelux, Brazil, Peru, Argentina, Colombia.
Key Companies Profiled Cargill Incorporated (U.S.), Sasma (Netherlands), USA Distillers (U.S.), Ethimex (U.K.), Gulshan Polyols Ltd. (India), Ryssen Alcools (France), IFB Agro Industries Ltd. (India), Euro-Alcohol GmbH (Germany), CropEnergies AG (Germany), Almagest (Bulgaria), Midwest Renewable Energy, LLC (US), Tereos TTD (Dobrovice), Cristalco (France), Group UDM (France), India Glycols Limited (India), among others.
Key Market Opportunities 路聽聽聽聽聽聽 Wide Usage of Ethanol in Various Application 路聽聽聽聽聽聽 The Growing Consumption of Chocolates Across Europe
Key Market Dynamics 路聽聽聽聽聽聽 Growing Consumption of Alcohol 路聽聽聽聽聽聽 Increased Government Investment in the Pharmaceutical Sector 路聽聽聽聽聽聽 Fluctuating Prices of Raw Material.


Frequently Asked Questions (FAQ) :

The Potable Alcohol market accounted for USD 13,661 million.

Growing Consumption of Alcohol, Increased Government Investment in the Pharmaceutical Sector are the key driving factor for the Potable Alcohol market.

The growth rate of the Potable Alcohol market is 4.42% CAGR.

Europe region held the largest market share in the Potable Alcohol market.

Cargill Incorporated (U.S.), Sasma (Netherlands), USA Distillers (U.S.), Ethimex (U.K.), Gulshan Polyols Ltd. (India), Ryssen Alcools (France), IFB Agro Industries Ltd. (India), Euro-Alcohol GmbH (Germany), CropEnergies AG (Germany), Almagest (Bulgaria), Midwest Renewable Energy, LLC (US), Tereos TTD (Dobrovice), Cristalco (France), Group UDM (France), India Glycols Limited (India), among others are the key players in the Potable Alcohol market.

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