Americas Europe Potable Alcohol Market

GROWING CONSUMPTION OF ALCOHOL

The growing consumption of alcohol across various regions of Europe and the Americas is likely to increase the demand for potable alcohol which in turn is likely to boost its market growth in the upcoming years. As a part of this, according to the European Union, in 2019, 8.4% of the adult population in the EU drank alcohol every day, 28.8% drank it once a week, 22.8% drank it once a month, and 26.2% never drank alcohol or hadn't in the previous 12 months. It has been discovered that daily alcohol consumption rises with age.

The age group of 15 to 24 recorded the lowest proportion of daily alcohol use (1.0%) and the age group of 75 or over had the largest share (16.0%). The biggest percentage of people (40.3%) who had never drunk alcohol or had not in the previous 12 months belonged to the latter age group. Between the ages of 25 and 64, weekly alcohol consumption was comparatively consistent across all age groups, with the biggest percentage being observed in those between the ages of 45 and 54 (33.5%). With age, usage of monthly and less often fell a little.

The highest monthly alcohol consumption rate was found among those between the ages of 25 and 34 (28.5%). Men were more likely than women to drink on a daily and weekly basis (13.0% of men vs. 4.1% of women and 36.4% of men vs. 21.7% of women, respectively). The growing consumption of alcohol across various regions of Europe and the Americas is likely to increase the demand for potable alcohol which in turn is likely to boost its market growth in the upcoming years.

As a part of this, according to the European Union, in 2019, 8.4% of the adult population in the EU drank alcohol every day, 28.8% drank it once a week, 22.8% drank it once a month, and 26.2% never drank alcohol or hadn't in the previous 12 months. It has been discovered that daily alcohol consumption rises with age. The age group of 15 to 24 recorded the lowest proportion of daily alcohol use (1.0%) and the age group of 75 or over had the largest share (16.0%).

The biggest percentage of people (40.3%) who had never drunk alcohol or had not in the previous 12 months belonged to the latter age group. Between the ages of 25 and 64, weekly alcohol consumption was comparatively consistent across all age groups, with the biggest percentage being observed in those between the ages of 45 and 54 (33.5%). With age, usage of monthly and less often fell a little. The highest monthly alcohol consumption rate was found among those between the ages of 25 and 34 (28.5%).

Men were more likely than women to drink on a daily and weekly basis (13.0% of men vs. 4.1% of women and 36.4% of men vs. 21.7% of women, respectively). Moreover, according to the UK Government, in England, 21% of adults and 24% of adults in Scotland routinely consume alcohol at amounts that raise their risk of illness (growing risk and higher risk drinkers).

According to the most recent health survey conducted in England in 2018, more men than women were found to use alcohol at riskier levels weekly (25% of men and 11% of women, respectively), and a similar proportion consumed alcohol at greater risk levels (5% of men consumed alcohol over 50 units and 3% of women consumed alcohol over 35 units]. Those in the least poor areas were more likely than those in the most deprived areas to consume more than 14 units of alcohol in a typical week (27% versus 18%).

Hence, the growing consumption of alcohol across various regions is likely to increase the demand for potable alcohol in the upcoming years

The Global Americas and Europe Potable Alcohol Market Industry is significantly impacted by regulatory changes and compliance requirements. Governments across the Americas and Europe are increasingly implementing stricter regulations concerning alcohol production, distribution, and marketing. These regulations aim to promote responsible drinking and ensure consumer safety. While compliance may pose challenges for producers, it also presents opportunities for innovation and differentiation. Companies that proactively adapt to regulatory changes may gain a competitive edge, potentially enhancing their market position. As the industry navigates these evolving regulations, the ability to maintain compliance while meeting consumer demands will be crucial for sustained growth.

The Global Americas and Europe Potable Alcohol Market Industry experiences a notable shift towards premium alcoholic beverages, driven by changing consumer preferences. As consumers increasingly seek high-quality products, the demand for craft spirits and artisanal wines has surged. This trend is reflected in the projected market value of 235.94 USD Billion in 2024, indicating a robust appetite for premium offerings. The inclination towards premiumization is not merely a passing trend; it appears to be a long-term shift that could reshape the market landscape. Consequently, producers are likely to invest in quality and branding to cater to this evolving consumer base.

The Global Americas and Europe Potable Alcohol Market Industry is poised for substantial growth, with projections indicating a market value of 541.32 USD Billion by 2035. This anticipated growth reflects a compound annual growth rate (CAGR) of 7.84% from 2025 to 2035, suggesting a robust expansion trajectory. Factors contributing to this growth include increasing disposable incomes, urbanization, and evolving consumer preferences. As the market expands, it is likely that new entrants and innovations will emerge, further enriching the competitive landscape. The potential for growth in various segments, including spirits, wines, and beers, underscores the dynamic nature of the industry.

The Global Americas and Europe Potable Alcohol Market Industry is witnessing a significant transformation due to the rise of e-commerce and online sales channels. With the increasing penetration of the internet and mobile devices, consumers are more inclined to purchase alcoholic beverages online. This shift has been accelerated by the convenience and variety offered by online platforms. As a result, e-commerce sales are expected to contribute substantially to the market's growth, potentially enhancing the overall market value. The convenience of home delivery and the ability to explore diverse product offerings are likely to attract a broader consumer base, further driving the industry's expansion.

The Global Americas and Europe Potable Alcohol Market Industry is adapting to the growing health consciousness among consumers. There is a noticeable trend towards low-alcohol and alcohol-free alternatives, as individuals seek healthier lifestyle choices. This shift is prompting manufacturers to innovate and introduce products that cater to health-oriented consumers. The rise of low-calorie and low-alcohol beverages is indicative of this trend, potentially reshaping product portfolios across the industry. As health awareness continues to influence purchasing decisions, the market may see a diversification of offerings that align with these evolving consumer preferences.

By Region, the study segments the market into North America, Europe, and Latin America. Europe region accounted for the largest market share of 53.87% in 2022, with a market value of USD 7,016.81 million; it is expected to register the highest CAGR of 5.83% during the forecast period. North America region was the second-largest market in 2022, valued at USD 5,644.90 million; it is projected to exhibit a CAGR of 4.53%.

Figure 5: AMERICAS & EUROPE POTABLE ALCOHOL MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The North American region which includes countries like the US, Canada, and Mexico has a significant share contributed to the Americas and Europe potable alcohol market. Consumer preferences for alcoholic beverages are evolving in the region owing to the ever-changing consumer preferences over time. In the US, there has been a growing interest in alcoholic beverages. Consumers are often willing to pay more for high-quality, artisanal products, which has led to increased demand for specialty and craft alcoholic beverages. Economic conditions can influence the demand for alcohol.

In periods of economic growth and stability, consumers may have more disposable income to spend on luxury items like premium spirits and wines. Economic recovery from the COVID-19 pandemic could also play a role in boosting demand in the region. Canada has witnessed a surge in the craft alcohol industry, including craft beer, craft spirits, and craft cider. Consumers are increasingly interested in locally produced, small-batch, and artisanal alcoholic beverages. Craft breweries, distilleries, and cideries have been flourishing, catering to this demand

The European region which consists of key countries like France, the UK, Germany, Italy, and Spain plays an important role in the development of the potable alcohol market. France is renowned for its wine culture, and wine consumption has historically been an integral part of French society. The country is one of the world's leading wine producers, and its reputation for quality wines has led to a consistent domestic and international demand for French wines.

France is a major exporter of wine and spirits, wherein wines are highly regarded globally, and the export market has been a significant driver of growth for the French wine industry. Exports have contributed to the overall expansion of the potable alcohol market. Additionally, Germany attracts millions of tourists each year, and beverages like beer and wine are integral to the country's tourism industry. Brewery tours, wine regions, and beer festivals all contribute to beverage-related tourism.

Producers in Germany have increasingly adopted direct-to-consumer sales models, allowing customers to purchase beverages directly from the source, often through online platforms or on-site sales at wineries and breweries. The region is poised to create an absolute dollar opportunity worth USD 3,970.28 million by 2030 over 2023. It is poised to be valued at 1.57 times its value by 2030 over its existing market value in 2022. The segment held a share of 53.87% in 2022 and is likely to observe significant growth of 5.83% by the end of the projected year.

Latin American region is poised to create an absolute dollar opportunity worth USD 183.43 million by 2030 over 2023. It is poised to be valued at 1.51 times its value by 2030 over its existing market value in 2022. The segment held a share of 2.78% in 2022 and is likely to observe significant growth of 5.39% by the end of the projected year. As these industries continue to expand and diversify, the need for potable alcohol as a raw material or ingredient increases accordingly.

Another factor contributing to the growth is the growing consumer awareness and preference for natural and organic products. Potable alcohol, being derived from natural sources such as sugarcane or grains, aligns well with this trend. Consumers are increasingly seeking products that are free from synthetic chemicals or additives, making potable alcohol an attractive choice for manufacturers in Latin America

The Americas and Europe potable alcohol market is projected to register a CAGR of 5.27% during the review period. The key factors driving the growth in the market are diverse consumer preferences and rising interest in premium and artisanal products. The Americas and Europe exhibit a broad spectrum of consumer preferences for alcoholic beverages, ranging from traditional choices like wine and beer to a growing demand for craft spirits and innovative cocktails. Moreover, Consumers' increasing willingness to pay for high-quality, unique, and artisanal alcoholic beverages is driving the market's growth, stimulating the production of premium offerings across both regions.

The potable alcohol market in the Americas and Europe has experienced remarkable growth in recent years. This market encompasses a wide range of alcoholic beverages that are not only enjoyed for their flavors but also for the cultural experiences they offer. From the diverse craft breweries of North America to the rich history of winemaking in Europe, this market reflects the unique tastes and preferences of consumers across continents. The popularity of craft spirits, innovative cocktail culture, and a growing interest in premium quality drinks have all contributed to the expansion of this market.

As consumers increasingly seek distinct and authentic experiences, the potable alcohol market continues to evolve, making it an intriguing and dynamic space to explore.