Marketing Automation Software Market Research Report - Global Forecast till 2030

グローバルマーケティング自動化ソフトウェア市場:展開別(オンプレミスおよびクラウド)、アプリケーション別(デジタルマーケティング、Eメールマーケティング、モバイルマーケティング、インバウンドマーケティング、ソーシャルメディアマーケティング、キャンペーン管理など)、組織規模別(大企業および中小企業))、業種別(メディア&エンターテインメント、BFSI、ヘルスケア、小売、製造、政府、広告など)、地域別(北米、ヨーロッパ、アジア太平洋、その他の地域)-2030年までの予測

ID: MRFR/ICT/3496-CR | February 2020 | Region: Global | 86 Pages         

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat of New Entrants

4.1.2 Bargaining power of buyers

4.1.3 Threat of substitutes

4.1.4 Intensity of Rivalry

4.1.5 Bargaining Power of Suppliers

4.2 Value Chain/Supply Chain of the Global Marketing Automation Software Market

5 Market Overview of the Global Marketing Automation Software Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

6 Market Trends

6.1 Introduction

6.2 Growth Trends

6.3 Impact analysis

7 Global Marketing Automation Software Market, by Deployment

7.1 Introduction

7.2 On-Premise

7.2.1 Market Estimates & Forecast, 2020–2027

7.2.2 Market Estimates & Forecast, by Region, 2020–2027

7.3 Cloud

7.3.1 Market Estimates & Forecast, 2020–2027

7.3.2 Market Estimates & Forecast, by Region, 2020–2027

8 Global Marketing Automation Software Market, by Application

8.1 Introduction

8.2 Digital Marketing

8.2.1 Market Estimates & Forecast, 2020–2027

8.2.2 Market Estimates & Forecast, by Region, 2020–2027

8.3 E-mail Marketing

8.3.1 Market Estimates & Forecast, 2020–2027

8.3.2 Market Estimates & Forecast, by Region, 2020–2027

8.4 Mobile Marketing

8.4.1 Market Estimates & Forecast, 2020–2027

8.4.2 Market Estimates & Forecast, by Region, 2020–2027

8.5 Inbound Marketing

8.5.1 Market Estimates & Forecast, 2020–2027

8.5.2 Market Estimates & Forecast, by Region, 2020–2027

8.6 Social Media Marketing

8.6.1 Market Estimates & Forecast, 2020–2027

8.6.2 Market Estimates & Forecast, by Region, 2020–2027

8.7 Campaign Management

8.7.1 Market Estimates & Forecast, 2020–2027

8.7.2 Market Estimates & Forecast, by Region, 2020–2027

8.8 Others

8.8.1 Market Estimates & Forecast, 2020–2027

8.8.2 Market Estimates & Forecast, by Region, 2020–2027

9 Global Marketing Automation Software Market, by Organization Size

9.1 Introduction

9.2 Large Enterprises

9.2.1 Market Estimates & Forecast, 2020–2027

9.2.2 Market Estimates & Forecast, by Region, 2020–2027

9.3 Small and Medium Enterprises

9.3.1 Market Estimates & Forecast, 2020–2027

9.3.2 Market Estimates & Forecast, by Region, 2020–2027

10 Global Marketing Automation Software Market, by Vertical

10.1 Introduction

10.2 Media & Entertainment

10.2.1 Market Estimates & Forecast, 2020–2027

10.2.2 Market Estimates & Forecast, by Region, 2020–2027

10.3 BFSI

10.3.1 Market Estimates & Forecast, 2020–2027

10.3.2 Market Estimates & Forecast, by Region, 2020–2027

10.4 Healthcare

10.4.1 Market Estimates & Forecast, 2020–2027

10.4.2 Market Estimates & Forecast, by Region, 2020–2027

10.5 Retail

10.5.1 Market Estimates & Forecast, 2020–2027

10.5.2 Market Estimates & Forecast, by Region, 2020–2027

10.6 Manufacturing

10.6.1 Market Estimates & Forecast, 2020–2027

10.6.2 Market Estimates & Forecast, by Region, 2020–2027

10.7 Government

10.7.1 Market Estimates & Forecast, 2020–2027

10.7.2 Market Estimates & Forecast, by Region, 2020–2027

10.8 Advertising

10.8.1 Market Estimates & Forecast, 2020–2027

10.8.2 Market Estimates & Forecast, by Region, 2020–2027

10.9 Others

10.9.1 Market Estimates & Forecast, 2020–2027

10.9.2 Market Estimates & Forecast, by Region, 2020–2027

11 Global Marketing Automation Software Market, by Region

11.1 Introduction

11.2 North America

11.2.1 Market Estimates & Forecast, by Country, 2020–2027

11.2.2 Market Estimates & Forecast, by Deployment, 2020–2027

11.2.3 Market Estimates & Forecast, by Application, 2020–2027

11.2.4 Market Estimates & Forecast, by Organization Size, 2020–2027

11.2.5 Market Estimates & Forecast, by Vertical, 2020–2027

11.2.6 US

11.2.6.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.2.6.2 Market Estimates & Forecast, by Application, 2020–2027

11.2.6.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.2.6.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.2.7 Canada

11.2.7.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.2.7.2 Market Estimates & Forecast, by Application, 2020–2027

11.2.7.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.2.7.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.2.8 Mexico

11.2.8.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.2.8.2 Market Estimates & Forecast, by Application, 2020–2027

11.2.8.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.2.8.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3 Europe

11.3.1 Market Estimates & Forecast, by Country, 2020–2027

11.3.2 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.3 Market Estimates & Forecast, by Application, 2020–2027

11.3.4 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.5 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.6 UK

11.3.6.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.6.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.6.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.6.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.7 Germany

11.3.7.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.7.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.7.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.7.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.8 France

11.3.8.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.8.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.8.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.8.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.9 Spain

11.3.9.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.9.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.9.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.9.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.10 Italy

11.3.10.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.10.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.10.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.10.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.3.11 Rest of Europe

11.3.11.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.3.11.2 Market Estimates & Forecast, by Application, 2020–2027

11.3.11.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.3.11.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4 Asia-Pacific

11.4.1 Market Estimates & Forecast, by Country, 2020–2027

11.4.2 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.3 Market Estimates & Forecast, by Application, 2020–2027

11.4.4 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.5 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.6 China

11.4.6.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.6.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.6.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.6.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.7 Japan

11.4.7.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.7.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.7.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.7.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.8 India

11.4.8.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.8.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.8.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.8.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.9 Singapore

11.4.9.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.9.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.9.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.9.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.10 Australia

11.4.10.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.10.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.10.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.10.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.4.11 Rest of Asia-Pacific

11.4.11.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.4.11.2 Market Estimates & Forecast, by Application, 2020–2027

11.4.11.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.4.11.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.5 Rest of the World

11.5.1 Market Estimates & Forecast, by Country, 2020–2027

11.5.2 Market Estimates & Forecast, by Deployment, 2020–2027

11.5.3 Market Estimates & Forecast, by Application, 2020–2027

11.5.4 Market Estimates & Forecast, by Organization Size, 2020–2027

11.5.5 Market Estimates & Forecast, by Vertical, 2020–2027

11.5.6 The Middle East & Africa

11.5.6.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.5.6.2 Market Estimates & Forecast, by Application, 2020–2027

11.5.6.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.5.6.4 Market Estimates & Forecast, by Vertical, 2020–2027

11.5.7 South America

11.5.6.1 Market Estimates & Forecast, by Deployment, 2020–2027

11.5.6.2 Market Estimates & Forecast, by Application, 2020–2027

11.5.6.3 Market Estimates & Forecast, by Organization Size, 2020–2027

11.5.6.4 Market Estimates & Forecast, by Vertical, 2020–2027

12 Company Profiles

12.1 Oracle Corporation

12.1.1 Company Overview

12.1.2 Product/Business Segment Overview

12.1.3 Financial Updates

12.1.4 Key Developments

12.1.5 SWOT Analysis

12.1.6 Key Strategies

12.2 IBM Corporation

12.2.1 Company Overview

12.2.2 Product/Business Segment Overview

12.2.3 Financial Updates

12.2.4 Key Developments

12.2.5 SWOT Analysis

12.2.6 Key Strategies

12.3 Act-On Software Inc.

12.3.1 Company Overview

12.3.2 Product/Business Segment Overview

12.3.3 Financial Updates

12.3.4 Key Developments

12.3.5 SWOT Analysis

12.3.6 Key Strategies

12.4 Adobe Systems Inc.

12.4.1 Company Overview

12.4.2 Product/Business Segment Overview

12.4.3 Financial Updates

12.4.4 Key Developments

12.4.5 SWOT Analysis

12.4.6 Key Strategies

12.5 Cognizant

12.5.1 Company Overview

12.5.2 Product/Business Segment Overview

12.5.3 Financial Updates

12.5.4 Key Developments

12.5.5 SWOT Analysis

12.5.6 Key Strategies

12.6 SAP SE

12.6.1 Company Overview

12.6.2 Product/Business Segment Overview

12.6.3 Financial Updates

12.6.4 Key Developments

12.6.5 SWOT Analysis

12.6.6 Key Strategies

12.7 SAS Institute Inc.

12.7.1 Company Overview

12.7.2 Product/Business Segment Overview

12.7.3 Financial Updates

12.7.4 Key Developments

12.7.5 SWOT Analysis

12.7.6 Key Strategies

12.8 HubSpot Inc.

12.8.1 Company Overview

12.8.2 Product/Business Segment Overview

12.8.3 Financial Updates

12.8.4 Key Developments

12.8.5 SWOT Analysis

12.8.6 Key Strategies

12.9 Salesforce.com Inc.

12.9.1 Company Overview

12.9.2 Product/Business Segment Overview

12.9.3 Financial Updates

12.9.4 Key Developments

12.9.5 SWOT Analysis

12.9.6 Key Strategies

12.10 Teradata Corporation

12.10.1 Company Overview

12.10.2 Product/Business Segment Overview

12.10.3 Financial Updates

12.10.4 Key Developments

12.10.5 SWOT Analysis

12.10.6 Key Strategies

12.11 Marketo, Inc.

12.11.1 Company Overview

12.11.2 Product/Business Segment Overview

12.11.3 Financial Updates

12.11.4 Key Developments

12.11.5 SWOT Analysis

12.11.6 Key Strategies

12.12 Ontraport

12.12.1 Company Overview

12.12.2 Product/Business Segment Overview

12.12.3 Financial Updates

12.12.4 Key Developments

12.12.5 SWOT Analysis

12.12.6 Key Strategies

12.13 Sendinblue

12.13.1 Company Overview

12.13.2 Product/Business Segment Overview

12.13.3 Financial Updates

12.13.4 Key Developments

12.13.5 SWOT Analysis

12.13.6 Key Strategies

12.14 Autopilot

12.14.1 Company Overview

12.14.2 Product/Business Segment Overview

12.14.3 Financial Updates

12.14.4 Key Developments

12.14.5 SWOT Analysis

12.14.6 Key Strategies

12.15 Prospect.io

12.15.1 Company Overview

12.15.2 Product/Business Segment Overview

12.15.3 Financial Updates

12.15.4 Key Developments

12.15.5 SWOT Analysis

12.15.6 Key Strategies

12.16 ActiveCampaign

12.16.1 Company Overview

12.16.2 Product/Business Segment Overview

12.16.3 Financial Updates

12.16.4 Key Developments

12.16.5 SWOT Analysis

12.16.6 Key Strategies

13 Conclusion

14 LIST OF TABLES

Table1 Global Marketing Automation Software Market: by Country, 2020–2027

Table2 North America: Marketing Automation Software Market: by Country, 2020–2027

Table3 Europe Marketing Automation Software Market: by Country, 2020–2027

Table4 Asia-Pacific Marketing Automation Software Market: by Country, 2020–2027

Table5 Middle East & Africa Marketing Automation Software Market: by Country, 2020–2027

Table6 South America Marketing Automation Software Market: by Country, 2020–2027

Table7 North America: Marketing Automation Software Market, by Country, 2020–2027

Table8 North America: Marketing Automation Software Market, by Deployment, 2020–2027

Table9 North America: Marketing Automation Software Market, by Application, 2020–2027

Table10 North America: Marketing Automation Software Market, by Organization Size, 2020–2027

Table11 North America: Marketing Automation Software Market, by Vertical, 2020–2027

Table12 Europe: Marketing Automation Software Market, by Country, 2020–2027

Table13 Europe: Marketing Automation Software Market, by Deployment, 2020–2027

Table14 Europe: Marketing Automation Software Market, by Application, 2020–2027

Table15 Europe: Marketing Automation Software Market, by Organization Size, 2020–2027

Table16 Europe: Marketing Automation Software Market, by Vertical, 2020–2027

Table17 Asia-Pacific: Marketing Automation Software Market, by Country, 2020–2027

Table18 Asia-Pacific: Marketing Automation Software Market, by Deployment, 2020–2027

Table19 Asia-Pacific: Marketing Automation Software Market, by Application, 2020–2027

Table20 Asia-Pacific: Marketing Automation Software Market, by Organization Size, 2020–2027

Table21 Asia-Pacific: Marketing Automation Software Market, by Vertical, 2020–2027

Table22 Middle East & Africa: Marketing Automation Software Market, by Country, 2020–2027

Table23 Middle East & Africa: Marketing Automation Software Market, by Deployment, 2020–2027

Table24 Middle East & Africa: Marketing Automation Software Market, by Application, 2020–2027

Table25 Middle East & Africa: Marketing Automation Software Market, by Organization Size, 2020–2027

Table26 Middle East & Africa: Marketing Automation Software Market, by Vertical, 2020–2027

Table27 South America: Marketing Automation Software Market, by Country, 2020–2027

Table28 South America: Marketing Automation Software Market, by Deployment, 2020–2027

Table29 South America: Marketing Automation Software Market, by Application, 2020–2027

Table30 South America: Marketing Automation Software Market, by Organization Size, 2020–2027

Table31 South America: Marketing Automation Software Market, by Vertical, 2020–2027

15 LIST OF FIGURES

FIGURE 1 Global Marketing Automation Software market segmentation

FIGURE 2 Forecast Methodology

FIGURE 3 Porter’s Five Forces Analysis of Global Marketing Automation Software Market

FIGURE 4 Value Chain of Global Marketing Automation Software Market

FIGURE 5 Share of the Marketing Automation Software Market in 2020 , by Country (in %)

FIGURE 6 Global Marketing Automation Software Market, 2020–2027,

FIGURE 7 Global Marketing Automation Software Market size, by Deployment, 2020

FIGURE 8 Share of the Global Marketing Automation Software Market, by Deployment, 2020–2027

FIGURE 9 Global Marketing Automation Software Market size, by Application, 2020

FIGURE 10 Share of the Global Marketing Automation Software Market, by Application, 2020–2027

FIGURE 11 Global Marketing Automation Software Market size, by Organization Size, 2020

FIGURE 12 Share of the Global Marketing Automation Software Market, by Organization Size, 2020–2027

FIGURE 13 Global Marketing Automation Software Market size, by Vertical, 2020

FIGURE 14 Share of the Global Marketing Automation Software Market, by Vertical, 2020–2027

マーケティング自動化ソフトウェア市場

マーケティングオートメーションソフトウェアの市場規模は、2030年までに128.3億米ドルを超えると予想されています

セグメンテーション

展開別 On Premise And Cloud
アプリケーション別 Digital Marketing E Mail Marketing Mobile Marketing Inbound Marketing Social Media Marketing Campaign Management
By Size Large Enterprises Small And Medium Enterprises
垂直方向 Media & Entertainment Bfsi Healthcare Retail Manufacturing Government Advertising

キープレーヤー

  • Oracle Corporation
  • IBM Corporation
  • Act-On Software Inc.
  • Adobe Systems Inc.
  • Cognizant
  • SAP SE
  • SAS Institute Inc.
  • HubSpot Inc.
  • Salesforce.com Inc.
  • Teradata Corporation
  • Marketo

運転手

  • Commercial enterprises and retail industries are increasingly utilizing the Market Automation Software to track down customer preferences and develop high-end marketing strategies.
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マーケティング自動化ソフトウェア市場の概要:
マーケティング自動化ソフトウェア市場規模は、2030年までに1283億米ドルを超えると予想され、レビュー期間中のCAGRは13.21%に達すると予想されています。マーケティング自動化ソフトウェアプラットフォームは、マーケティング担当者がリードを獲得し、関係を構築および強化し、販売を通じて見込み客を動かすのをサポートするように設計されています。さまざまなソースからの顧客データを制御するために、さまざまな戦略が展開されています。電子メール、ソーシャルメディア、マルチチャネルマーケティングなど、さまざまな機能があります。マーケティング自動化テクノロジーは、反復的なプロセスを排除し、マーケティング部門が実行しなければならない他の重要なタスクに集中することを奨励します。

このテクノロジーは、マーケティングコンサルタントにとってより役立ちます。顧客維持、顧客ライフサイクル、その他の重要なプロセスなどの重要な側面。このソフトウェアは、人工知能と検索エンジン最適化と統合されており、顧客が会社/業界をチェックする潜在的な機会を課します。現在、AI自動化としても知られるプログラマティックマーケティングは、デジタルマーケティングを次のレベルに引き上げています。自動化技術にはさまざまな形態があり、可能な限り多くを活用することで、マーケティング担当者はより低い取得コストでより高いコンバージョンを達成するのに役立ちます。マーケティングオートメーションソフトウェアのこれらの魅力的な機能は、より速い速度で市場価値を高める傾向があります。

COVID19 分析:

COVID19の発生は、ビジネスセクターに不確実な環境を作り出しました。したがって、いくつかの事業部門は、パンデミックの際にマーケティング予算を削減することを選択しました。いくつかの企業がかなりの期間にわたってマーケティング計画を保持してきました。彼らは、生産率が低下している時期にマーケティングに費やすことを望んでいません。レポートによると、パンデミックの間、特に2020年に、50%の企業がマーケティングプロセスを停止し、マーケティング予算を1%〜25%以上削減しました。

マーケティング自動化ソフトウェア市場は、このパンデミックの間、継続的に成長していますいくつかの企業が顧客を維持するためにデジタルプラットフォームを活用することに重点を置いているためです。パンデミックは、実験的な電子メールやオンラインキャンペーンの助けを借りて理解される顧客の好みを変えました。これらの要因は、マーケティング自動化ソフトウェアソリューションの助けを借りて達成されます。パンデミックにより、マーケティング担当者は顧客を探すことが制限されています。これにより、消費者が好むパターンを特定するためにソーシャルリスニングツールを利用する必要性が高まっています。

市場動態:

マーケットドライバー:

絶え間なく変化する顧客の好みは、マーケティング業界にとって大きな課題でした。したがって、商業企業や小売業界は、顧客の好みを追跡し、ハイエンドのマーケティング戦略を開発するために市場自動化ソフトウェアをますます利用しています。

最近、InstagramやYoutubeのようなソーシャルメディアの急成長により、中小企業は電子商取引部門で会社を立ち上げるようになっています。このような新興企業は、顧客との関係を強化するためにマーケティング自動化ソフトウェアソリューションを集中的に利用しています。ソフトウェアソリューションは、スタートアップがコア機能と非コア機能に効率的に集中するのに役立ちます。

コンテンツマーケティング、検索エンジン最適化を含むデジタルマーケティングのいくつかの形式と検索エンジンマーケティングは、マーケティング自動化ソフトウェア業界の成長を促進しています。さらに、マーケティングキャンペーン、電子メールの会話は、マーケティング部門がマーケティングセグメントの種類全体で顧客ベースを理解し、ターゲットを絞るのに役立ちます。

市場機会:

マーケティング自動化ソフトウェアは、マーケティング担当者が一連の効果的なマーケティングキャンペーンを実行するのに役立ちますこれは事業収益の拡大に役立ちます。マーケティング自動化ソフトウェアは、購入パターンや顧客属性を理解するなど、顧客の洞察を得るのに役立ちます。SaaSクラウドプラットフォームと5Gテクノロジーの適応の増加は、マーケティングオートメーションソフトウェアが予測期間中に予想を超えて成長する大きな機会を提供しています。

仮想的にも物理的にも市場の数がマーケティングオートメーションを後押ししているのでソフトウェアの市場価値。マーケティングチャネルの数も、企業がマーケティング戦略を開発するために新しい市場を開拓するのに役立つため、マーケティングオートメーションソフトウェア業界の成長に深刻な影響を与えています。

市場の制約:

マーケティングの専門家は、状況に応じて熟考し、行動するために必要なスキルを持っている必要がありますと顧客の購買パターン。市場に熟練した専門家がいないため、予測期間におけるマーケティングオートメーションソフトウェア市場の成長が妨げられています。

両社は、会社に応じて最適化できる柔軟なソリューションを探しています’ の要件。相互運用性の問題を伴う統合戦略の欠如は、マーケティングオートメーションソフトウェア業界の成長に深刻な障害を課しています。

市場の課題:

マーケティング自動化ソフトウェアの本質的な特徴と機能は、マーケティング担当者が維持するのに役立つことです顧客が関わった。ソフトウェアのツールにより、顧客は会社を維持し、ブランドロイヤルティを育むことができます。適切な通信チャネルがなく、SMS、Webインテリジェンス、およびサブスクリプション管理を使用してパーソナライズされたメッセージを消費者に配信できないソフトウェアソリューションは、マーケティング戦略の失敗につながる可能性があります。また、顧客を会話に引き込むことは、マーケティングにおける主要な課題になる可能性があります。
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Report Scope:
Report Attribute/Metric Details
  Market Size   USD 12.83 Billion
  CAGR   13.21%
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Deployment, Application
  Geographies Covered   North America, Europe, Asia-Pacific
  Key Vendors   Oracle Corporation IBM Corporation Act-On Software Inc. Adobe Systems Inc. Cognizant SAP SE SAS Institute Inc. HubSpot Inc. Salesforce.com Inc. Teradata Corporation Marketo
  Key Market Opportunities   The Marketing Automation Software helps the marketers in carrying out a series of effective marketing campaigns that helps in growing the business revenue.
  Key Market Drivers   The ever-changing customer preferences have been a major challenge for the marketing industry.


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Frequently Asked Questions (FAQ) :

The market can achieve a growth rate of 13.21% in the coming period.

The market is racing ahead at a fervent pace and is all set to touch a valuation of USD 12.83 Billion by 2030.

The top players in the global market for marketing automation software, as per the report include ActiveCampaign, Marketo, Inc., Sendinblue, Autopilot, SAS Institute Inc., Prospect.io, HubSpot Inc., Adobe Systems Inc., Salesforce.com Inc., Teradata Corporation, Ontraport, Cognizant, SAP SE, Oracle Corporation, IBM Corporation, Act-On Software Inc., and others.

Some of the restraining factors in the market include privacy concerns along with the high availability of open-source as well as free marketing automation software.

Marketing automation software is used extensively by the marketers to come up with extremely efficient solutions to launch well-organized marketing campaigns that can effectively target the ever-changing customer base across every kind of marketing segment.

The significant applications of marketing automation software are Digital Marketing, Campaign Management, Mobile Marketing, Social Media Marketing, Inbound Marketing, E-mail Marketing, and others.

Rising adoption of social media platforms for advertising, increasing use of marketing automation tools among enterprises for marketing campaigns via various digital channels like online advertising, websites as well as web search, combined with the mounting use of e-mail based marketing along with mobile marketing tools are the prominent factors boosting the market growth across the globe.

Competitive Landscape


Many IT giants currently dominate the marketing automation software market. The factors that are influencing the implementation of such software include rapidly changing customer purchasing patterns, intense competition among solution providers, and continuous fluctuations in exchange currency among others. The vendors are developing unique software solutions which are adopted in various commercial aspects that include interaction systems, data and analytics systems, content management and production, and management and administration-oriented applications. With the increasing cloud infrastructure, most of the companies are deploying its products on the cloud which is convenient, affordable and offers greater accessibility across various end-users. Furthermore, the growth of the market vendors is dependent on the market conditions, availability of solutions, and industry development. Companies such as IBM Corporation, Act-On Software, Inc., Adobe systems, HubSpot Inc., Oracle Corporation, SAP SE, and SAS Institute are competing in terms of pricing, geographical presence, and industrial experience. Other companies that are also playing a crucial role in the development of the marketing automation software are salesforce.com, Cognizant, and Act-on-Software among others. These companies, as well as above mentioned companies, are making heavy investment to integrate with disruptive technologies such as artificial intelligence, predictive analytics, and others to provide personalized customer experience. As these solutions offer high-end software solution to provide comprehensive customer insights, enhance customer experience. The company is also likely to adopt inorganic growth approaches through partnerships and collaboration to innovate high-end software solution. Recently Marketo Inc. has been acquired by Adobe Systems, increase its product offering. Considering the developments of these companies, it can be concluded that the marketing automation software market is presumed to be influenced by predictive analytics, artificial intelligence and many other technologies which help the businesses to provide proactive solutions to increase customer base and improve customer experience.


Oracle’s cloud and license segment sell and delivers applications, platform, and infrastructure technologies. The company has a diverse portfolio of cloud-based products with a dedicated focus on innovation to increase its products offering and expand the customer base. Oracle also considers strategic acquisition as one of the important elements of growth strategy to enable the process of innovation, increasing customer base, and deploying products and services.


International Business Machine Corporation (IBM Corporation) is a provider of information technology worldwide. The company has a prominent history of manufacturing computer systems, computer hardware, software, and offering information technology consulting services. IBM Corporation primarily aims to increase its business productivity by building partnerships with tech giants and exploring the untapped market as a part of its inorganic growth strategy. The company primarily focuses on innovation with constant re-invention and transformations.


SAP operates through two reportable segments namely applications, technology & services segment, and SAP business network segment. The company focuses on improvising core competencies through technology that provides a competitive advantage. The company also focuses on strategic acquisitions to foster strength in all its product capabilities. The company also focuses on future investments as a part of its organic growth.


Adobe System, (Adobe) is a globally recognized software company that is engaged in providing a range of products and services used by professionals, online merchants, application developers, and others. The company spends a large amount of investments in research and development to offer a broad portfolio of products, services, and solutions in its reportable segments and maintains its position in the market. The company also focuses on its cloud-based offerings which are licensed on a subscription basis to accelerate its long-term revenue growth.


HubSpot Inc. (HubSpot) is engaged in a cloud-based marketing and sales software platform. The company operates under one operating segment offering subscription-based software associated with professional services and others. The company has been involved in various innovation and R&D to ensure a strong market and global presence and excellent product portfolio.