Qualitative and quantitative insights were obtained by interviewing supply-side and demand-side stakeholders during the primary research process. The supply-side sources consisted of CEOs, VPs of Authentication Technology, chief sustainability officers, and leaders of Brand Protection from packaging converters, security label manufacturers, and authentication technology providers. Global brand protection managers, supply chain security directors, pharmaceutical serialization leads, food safety compliance officers, and procurement leaders from electronics OEMs, pharmaceutical manufacturers, CPG companies, and luxury brand houses comprised demand-side sources. The timelines for technology adoption were validated, regulatory compliance expenditures were confirmed, and insights were garnered on the costs of authentication integration, the barriers to track-and-trace implementation, and cross-border enforcement collaboration through primary research.
Primary Respondent Breakdown:
• By Designation: C-level Primaries (40%), Director Level (32%), Others (28%)
• By Region: North America (32%), Europe (30%), Asia-Pacific (28%), Rest of World (10%)
Revenue mapping and authentication technology deployment analysis were employed to determine global market valuation. The methodology comprised the following:
• The identification of over 50 key security packaging manufacturers and authentication technology providers in North America, Europe, Asia-Pacific, and Latin America
• Technology mapping that encompasses tamper-evident features, forensic markers/DNA taggants, holograms/optical security, RFID/NFC, and mass encoding/serialization
• Examination of annual revenues that are reported and modeled with respect to anti-counterfeit packaging portfolios and brand protection services
• In 2024, the coverage of manufacturers will account for 72-78% of the global market share.
• Segment-specific valuations are derived through extrapolation using bottom-up (unit volume × ASP by technology and end-use vertical) and top-down (manufacturer revenue validation) approaches.