High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
The secondary research process involved comprehensive analysis of regulatory databases, intellectual property enforcement records, peer-reviewed packaging engineering journals, authentication technology publications, and authoritative trade enforcement organizations. Key sources included the US Food & Drug Administration (FDA) Center for Drug Evaluation and Research, European Union Intellectual Property Office (EUIPO) Counterfeiting Observatory, Organisation for Economic Co-operation and Development (OECD) Illicit Trade Database, US Customs and Border Protection (CBP) Intellectual Property Rights Seizure Statistics, European Directorate for the Quality of Medicines & HealthCare (EDQM) Counterfeit Medicine Unit, World Health Organization (WHO) International Medical Products Anti-Counterfeiting Taskforce (IMPACT), World Customs Organization (WCO) Illicit Trade Reports, International Chamber of Commerce (ICC) Business Action to Stop Counterfeiting and Piracy (BASCAP), International AntiCounterfeiting Coalition (IACC), GS1 Global Traceability Standards, Authentication Solution Providers' Association (ASPA), International Hologram Manufacturers Association (IHMA), RFID Journal Database, National Institute of Standards and Technology (NIST) Packaging Standards, EU European Commission Taxation and Customs Union Database, and national customs enforcement reports from key markets.
These sources were employed to compile seizure statistics, regulatory technology mandates, authentication adoption rates, supply chain security protocols, and market landscape analysis for mass encoding technologies, RFID inlays, holographic security features, forensic taggants, and tamper-evident packaging solutions.
Primary Research
Qualitative and quantitative insights were obtained by interviewing supply-side and demand-side stakeholders during the primary research process. The supply-side sources consisted of CEOs, VPs of Authentication Technology, chief sustainability officers, and leaders of Brand Protection from packaging converters, security label manufacturers, and authentication technology providers. Global brand protection managers, supply chain security directors, pharmaceutical serialization leads, food safety compliance officers, and procurement leaders from electronics OEMs, pharmaceutical manufacturers, CPG companies, and luxury brand houses comprised demand-side sources. The timelines for technology adoption were validated, regulatory compliance expenditures were confirmed, and insights were garnered on the costs of authentication integration, the barriers to track-and-trace implementation, and cross-border enforcement collaboration through primary research.
Primary Respondent Breakdown:
• By Designation: C-level Primaries (40%), Director Level (32%), Others (28%)
• By Region: North America (32%), Europe (30%), Asia-Pacific (28%), Rest of World (10%)
Market Size Estimation
Revenue mapping and authentication technology deployment analysis were employed to determine global market valuation. The methodology comprised the following:
• The identification of over 50 key security packaging manufacturers and authentication technology providers in North America, Europe, Asia-Pacific, and Latin America
• Technology mapping that encompasses tamper-evident features, forensic markers/DNA taggants, holograms/optical security, RFID/NFC, and mass encoding/serialization
• Examination of annual revenues that are reported and modeled with respect to anti-counterfeit packaging portfolios and brand protection services
• In 2024, the coverage of manufacturers will account for 72-78% of the global market share.
• Segment-specific valuations are derived through extrapolation using bottom-up (unit volume × ASP by technology and end-use vertical) and top-down (manufacturer revenue validation) approaches.
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