Secondary Paper and Paperboard Luxury Packaging Market

Growing use of sustainable and bio-degradable packaging is driving the market growth

Plastics were developed to solve issues with earlier materials like wood, glass, paper & paperboard, and metal. This increased their use in a variety of end-use industries, such as food & beverage, confectionery, personal care & cosmetics, wines & spirits, and fashion. Unfortunately, this resulted in a serious pollution issue and had an effect on the ecosystems of the Earth, on which humanity depends heavily.

The US Environmental Protection Agency (EPA) reported that municipal solid garbage and 14,530 thousand US tonnes of plastic containers were produced in 2018. 10 090 000 US tonnes were dumped in landfills in the same year since only 1,980 000 US tonnes were recycled. As a result, the climate is changing and concerns about greenhouse gases and environmental sustainability are growing.

Companies are increasing their spending on strengthening a brand's image and reputation, which is one of the main causes fueling the expansion of the secondary paper & paperboard luxury packaging market. It acts as a physical illustration of the brand's principles, quality, and attention to detail. Premium packaging strengthens the perception of distinctiveness and quality and contributes to the development of a strong brand identity. Luxury Secondary Paper & Paperboard Packaging is made to give customers a remarkable unboxing experience.

For instance, Tetra Pak and The Walt Disney Company worked together in April 2023 to create Disney and Marvel-inspired designs for Coop's Qualité & Prix brand milk products in Switzerland. The images will appear on beverage boxes for protein drinks, ambient white milk, fresh white milk, flavoured milk, and milk. The cartons will have a QR code that will enable customers to interact with Disney characters and obtain instructional content about the health advantages of dairy.

Due to rising consumer demand for ecologically friendly options, there has been increased emphasis on sustainable packaging solutions in the secondary paper & paperboard luxury packaging sector. Luxury firms are aggressively meeting this need by including eco-friendly manufacturing procedures, recyclable packaging, and sustainable materials into their products. These brands improve their brand image and reputation while also aligning with customer values by prioritising sustainability. Thus, driving the Secondary Paper & Paperboard Luxury Packaging market revenue.

The rapid expansion of e-commerce is significantly influencing the Global Secondary Paper and Paperboard Luxury Packaging Market Industry. With online shopping becoming the norm, the demand for attractive and protective packaging has surged. Luxury brands are investing in high-quality paper and paperboard packaging to ensure that products arrive in pristine condition, enhancing customer satisfaction. This trend is expected to contribute to the market's growth, with projections indicating a market size of 8.86 USD Billion by 2035. The need for packaging that not only protects but also elevates the unboxing experience is driving innovation in design and materials.

In a competitive marketplace, brand differentiation is crucial, and the Global Secondary Paper and Paperboard Luxury Packaging Market Industry plays a vital role in this aspect. Luxury brands utilize unique packaging designs to create a memorable customer experience, thereby fostering brand loyalty. Customization options, such as embossed logos and intricate designs, are increasingly popular as they allow brands to stand out. This focus on aesthetics and functionality is likely to propel the market forward, with a projected CAGR of 5.24% from 2025 to 2035. As brands seek to convey their identity through packaging, the demand for innovative solutions continues to rise.

The increasing emphasis on sustainability is a pivotal driver for the Global Secondary Paper and Paperboard Luxury Packaging Market Industry. As consumers become more environmentally conscious, brands are compelled to adopt eco-friendly packaging solutions. This shift is evident in the growing demand for recyclable and biodegradable materials, which are integral to luxury packaging. In 2024, the market is projected to reach 5.05 USD Billion, reflecting the rising preference for sustainable options. Companies that prioritize sustainability not only enhance their brand image but also cater to a market that is increasingly willing to pay a premium for environmentally responsible products.

Technological advancements are reshaping the Global Secondary Paper and Paperboard Luxury Packaging Market Industry. Innovations in printing techniques, materials, and production processes enable brands to create packaging that is not only visually appealing but also functional. For instance, digital printing allows for customization at scale, catering to diverse consumer preferences. As brands adopt these technologies, they can enhance their packaging offerings, leading to increased market competitiveness. The market is anticipated to grow significantly, with a projected CAGR of 5.24% from 2025 to 2035, as companies leverage technology to meet evolving consumer demands.

Enhancing consumer experience is a key driver in the Global Secondary Paper and Paperboard Luxury Packaging Market Industry. Luxury brands recognize that packaging is not merely a protective layer but an integral part of the product experience. Thoughtfully designed packaging can evoke emotions and create a sense of anticipation. As a result, brands are investing in high-quality materials and innovative designs that resonate with consumers. This trend is expected to sustain market growth, with the market projected to reach 5.05 USD Billion in 2024. By prioritizing consumer experience, brands can foster deeper connections with their customers, ultimately driving sales.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Secondary Paper & Paperboard Luxury Packaging Market dominated this market in 2022 (45.80%). The area has experienced increased interest in research and development as well as a growing attention on packaging strategy consolidation. Level 1 secondary paper and paperboard luxury packaging manufacturers like DS Smith and Amcor are advantageous to the area.

The primary factor responsible for the expansion of the secondary paper and paperboard luxury packaging market in the region is the growth in end-use industries including food and beverage, personal care, and beauty care items. Further, the U.S. Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the Canada Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  SECONDARY PAPER & PAPERBOARD LUXURY PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)

Material: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Secondary Paper & Paperboard Luxury Packaging market accounted for the healthy market share in 2022. Research and development spending has increased in the area, and packaging innovation is receiving more attention. Further, the German Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the U.K Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the European region

The Asia Pacific Secondary Paper & Paperboard Luxury Packaging market is expected to register significant growth from 2023 to 2032. The primary factor influencing the territorial market is the abundance of assembling companies in countries like China, India, and Japan. Additionally, the market is expected to grow as attractive secondary luxury packaging configurations expand. The demand for secondary paper and paperboard luxury packaging is anticipated to increase in Asia-Pacific during the anticipated time period due to other important variables, such as the rising per capita discretionary cash flow of the working-class population.

Moreover, China’s Secondary Paper & Paperboard Luxury Packaging market held the largest market share, and the Indian Secondary Paper & Paperboard Luxury Packaging market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Secondary Paper & Paperboard Luxury Packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Secondary Paper & Paperboard Luxury Packaging industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Secondary Paper & Paperboard Luxury Packaging industry to benefit clients and increase the market sector. In recent years, the Secondary Paper & Paperboard Luxury Packaging industry has offered some of the most significant advantages to medicine.

Major players in the Secondary Paper & Paperboard Luxury Packaging market, including Amcor Limited, HH Deluxe packaging, DS Smith Plc, MW Creative Ltd, Winter & Company AG, Progress Packaging, and CLP Packaging Solution Inc., are attempting to increase market demand by investing in research and development operations.

Packaging solutions are provided by Amcor Plc (Amcor). Pet bottles, plastic bottles and jars, capsules and closures, speciality folding cartons, free films, bags and pouches, wrappers, rigid containers, laminates and flow packs are just a few of the plastic, fibre, metal and glass packaging solutions it offers. Products from the company are used in a variety of technical applications as well as the beverage, food, pharmaceutical, medical device, homecare, personal care, and animal care industries. Additionally, it services the markets for healthcare, pharmaceuticals, personal care, and home goods.

The corporation has operations throughout Oceania, North America, Western Europe, and the Asia-Pacific region. The UK city of Bristol serves as the headquarters of Amcor. Amcor introduced the ACT2100 heat seal covering for paper packaging with medical-grade DuPont Tyvek2 in June 2021. The improved performance attributes offered by this next-generation coating technique are ideal for healthcare applications.

To protect vintage items, Winter & Company designs and produces inventive leather covers. Winter & Company AG introduced their SIMPLY PURE COATED RECYCLABLE PAPERS line in June 2021. This line includes CORVON PURE MANO and ECOREL PURE SKIVER. These papers are recyclable and have recycled fibre content of over 50%.