Robo Advisory Services Market

ID: MRFR/BFSI/23070-HCR

200 Pages

Aarti Dhapte

September 2025

Robo Advisory Services Market Research Report By Investment Type (Discretionary, Non-Discretionary), By Target Audience (Individual Investors, Financial Advisors, Institutions), By Advisory Model (Goal-Based, Risk-Based, Hybrid), By Service Offering (Portfolio Management, Financial Planning, Tax Optimization, Estate Planning), By Technology Platform (Online, Mobile, Hybrid) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Robo Advisory Services Market Infographic

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Summary Table of Contents Segmentation Infographic

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Robo Advisory Services Market Summary

The Global Robo Advisory Services Market is projected to experience substantial growth from 8.46 USD Billion in 2024 to 163.4 USD Billion by 2035.

Key Market Trends & Highlights

Robo Advisory Services Key Trends and Highlights

The market is expected to grow at a remarkable CAGR of 30.89% from 2025 to 2035.
By 2035, the market valuation is anticipated to reach 163.4 USD Billion, indicating a robust expansion.
In 2024, the market is valued at 8.46 USD Billion, laying a strong foundation for future growth.
Growing adoption of digital financial solutions due to increasing demand for automated investment management is a major market driver.

Robo Advisory Services Market

CAGR

30.89%

Market Size & Forecast

2024 Market Size	8.46 (USD Billion)
2035 Market Size	163.4 (USD Billion)
CAGR (2025-2035)	30.89%

Major Players

Betterment, Wealthfront, Ally Invest, Vanguard Digital Advisor, Schwab Intelligent Portfolios, M1 Finance, Stash, Robinhood, Personal Capital, Acorns, Merrill Edge Guide, SoFi Invest

Robo Advisory Services Market Trends

Key market drivers for Robo Advisory Services include increasing financial awareness, a growing middle class, and advancements in technology. The rise of digital platforms and the adoption of artificial intelligence (AI) and machine learning (ML) algorithms have made robo-advisory services more accessible and efficient. Moreover, the demand for personalized financial advice and low-cost investment options is propelling market growth. Opportunities for growth in the Robo Advisory Services market lie in the expansion of target markets, particularly in developing countries where financial literacy and access to financial services are limited.

Additionally, the integration of robo-advisory services with other financial products and platforms, such as banking and wealth management, offers cross-selling opportunities and enhanced customer engagement. Recent trends in the Robo Advisory Services market indicate a shift towards hybrid models that combine automated advice with human interaction. This approach provides a more comprehensive and personalized user experience, catering to the needs of both tech-savvy and traditional investors. Furthermore, the adoption of AI and ML technologies has led to improved portfolio optimization, risk assessment, and personalized recommendations.

The market is also witnessing a growing focus on ESG (environmental, social, and governance) investing as investors seek to align their investments with their values and impact the world positively.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

The evolution of technology in financial services appears to be driving a notable shift towards automated investment solutions, which may enhance accessibility and efficiency for a broader range of investors.

U.S. Securities and Exchange Commission (SEC)

Robo Advisory Services Market Drivers

Growing Demand for Automated Investment Solutions

The Global Robo Advisory Services Market Industry is witnessing a surge in demand for automated investment solutions. This trend is driven by the increasing preference for low-cost investment management options among consumers. As of 2024, the market is valued at approximately 8.46 USD Billion, reflecting a growing acceptance of technology-driven financial services. Investors are increasingly seeking platforms that offer personalized investment strategies without the high fees associated with traditional advisory services. This shift is likely to continue, as more individuals become financially literate and seek efficient ways to manage their portfolios.

Market Segment Insights

Robo Advisory Services Market Investment Type Insights

The Robo Advisory Services Market can be segmented based on investment type into discretionary and non-discretionary. Discretionary robo-advisors provide personalized investment advice and recommendations, but the final investment decisions are made by the investor. Non-discretionary robo-advisors, on the other hand, make investment decisions on behalf of the investor based on predefined algorithms and risk tolerance. The discretionary Robo Advisory Services Market segment is expected to witness substantial growth in revenue in 2023 and beyond, reaching a projected valuation of USD 50.3 billion by 2024.

This growth is attributed to the increasing demand for personalized investment advice and the growing popularity of self-directed investing platforms. Investors seek customized guidance to navigate complex financial markets, leading to the adoption of discretionary robo-advisors. In contrast, the non-discretionary Robo Advisory Services Market segment is anticipated to maintain a steady growth trajectory, with an estimated revenue of USD 35.2 billion in 2024. The segment's growth is driven by the increasing demand for automated investment solutions and the desire for investors to delegate investment decisions to algorithms.

Non-discretionary robo-advisors offer convenience and low-cost investment options, appealing to a broader range of investors. The growth of both discretionary and non-discretionary Robo Advisory Services Market segments is influenced by factors such as technological advancements, the increasing adoption of digital wealth management platforms, and the rising number of affluent and millennial investors. These segments offer varying levels of control and customization, catering to different investor preferences and risk appetites, and are poised to drive the overall growth of the global Robo Advisory Services Market in the coming years.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Robo Advisory Services Market Target Audience Insights

The target audience for Robo Advisory Services Market is segmented into individual investors, financial advisors, and institutions. Individual investors are the primary target audience, accounting for the majority of the market share. The growing number of self-directed investors and the increasing popularity of online investing platforms are driving the growth in this segment. Financial advisors are also increasingly adopting robo-advisory services to enhance their client offerings and streamline their operations. Institutions, such as pension funds and endowments, are also exploring robo-advisory services as a cost-effective and efficient way to manage their investment portfolios.

Robo Advisory Services Market Advisory Model Insights

The Global Robo Advisory Services Market segmentation by Advisory Model comprises Goal-Based, Risk-Based, and Hybrid models. Among these, the Goal-Based model dominated the market in 2023, accounting for nearly half of the Global Robo Advisory Services Market revenue. This model assists investors in defining their financial goals and creating personalized investment portfolios aligned with those goals. The Risk-Based model, which tailors portfolios based on investors' risk tolerance, is anticipated to witness significant growth during the forecast period. Hybrid models, combining elements of both Goal-Based and Risk-Based models, offer a comprehensive approach and are gaining traction in the market.

These models provide investors with a customizable and tailored investment experience, driving the growth of the Robo Advisory Services Market.

Robo Advisory Services Market Service Offering Insights

Robo advisory services offer a range of services to meet diverse financial needs. Portfolio management, a core service, involves managing and optimizing investment portfolios based on individual risk tolerance and financial goals. Financial planning encompasses comprehensive advice on wealth management, retirement planning, and insurance. Tax optimization strategies aim to minimize tax liabilities through effective tax planning and investment strategies. Estate planning services guide individuals in preserving and distributing wealth across generations, ensuring the smooth transfer of assets.The portfolio management segment held the largest revenue share in 2023, accounting for approximately 62.3% of the global Robo advisory services market.

The growing demand for personalized and automated investment management is a key driver of this segment's growth. The financial planning segment is projected to exhibit significant growth in the coming years, driven by the increasing need for comprehensive financial guidance and the rising popularity of holistic wealth management solutions.

Robo Advisory Services Market Technology Platform Insights

The Global Robo Advisory Services Market segmentation by Technology Platform includes Online, Mobile, and Hybrid. Online platforms dominated the market in 2023, accounting for over 60% of the Global Robo Advisory Services Market revenue. The convenience and accessibility of online platforms make them the preferred choice for investors seeking automated investment management services. Mobile platforms are also gaining traction, particularly among younger and tech-savvy investors. The growing adoption of smartphones and the increasing availability of mobile-optimized Robo Advisory Services platforms are driving the growth of this segment.

Hybrid platforms, which combine the features of both online and mobile platforms, offer a comprehensive solution for investors seeking a seamless and personalized investing experience. The Global Robo Advisory Services Market data shows that the Online segment is expected to maintain its dominance throughout the forecast period, with a projected market share of over 55% in 2032. The Mobile segment is anticipated to witness significant growth, with a CAGR of over 35% during the same period. The Hybrid segment is also expected to grow steadily, capturing a market share of over 10% by 2032.

The growth of the Robo Advisory Services market is attributed to the increasing demand for automated and personalized investment solutions, the rising adoption of digital technologies, and the growing awareness of financial planning among investors.

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Regional Insights

The regional segmentation of the Robo Advisory Services Market showcases significant variations in market size and growth potential across different regions. North America is expected to dominate the market, accounting for a sizable share of the global revenue in 2023. The region's advanced financial infrastructure, high adoption of technology, and presence of major players contribute to its dominance. Europe follows as the second-largest market, driven by increasing awareness and regulatory support for robo-advisors. APAC is anticipated to witness substantial growth in the coming years, owing to rising disposable income, a growing middle-class population, and increasing smartphone penetration.

South America and MEA represent emerging markets with potential for growth as financial inclusion initiatives and digital adoption gain traction.

Robo Advisory Services Market Regional Insights

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Players and Competitive Insights

Major players in Robo Advisory Services Market industry are continuously innovating and expanding their product offerings to gain a competitive edge. Leading Robo Advisory Services Market players are investing heavily in research and development to introduce advanced features and capabilities. Partnerships and collaborations are also becoming increasingly common in the Robo Advisory Services Market space as companies seek to combine their strengths and accelerate development. The Robo Advisory Services Market landscape is expected to remain highly dynamic, with new entrants and disruptive technologies constantly emerging.

Betterment is a leading Robo Advisory Services Market player with a strong focus on providing personalized financial advice and investment management services. The company offers a range of portfolios tailored to different risk appetites and investment goals. Betterment uses advanced algorithms and machine learning to analyze customer data and make investment recommendations. The company also provides tax-loss harvesting and automatic rebalancing services. Wealthfront is another major competitor in the Robo Advisory Services Market. The company offers a unique approach to investing, which combines automated investment management with personalized financial planning.

Wealthfront's platform provides users with access to a range of investment options, including stocks, bonds, and ETFs. The company also offers tax-optimized investing and retirement planning services.

Key Companies in the Robo Advisory Services Market market include

Industry Developments

Q2 2024: UBS launches new digital wealth management platform in Asia UBS announced the launch of a new robo-advisory platform targeting affluent and mass-affluent clients in Asia, aiming to expand its digital wealth management offerings in the region.
Q2 2024: Wealthfront appoints new CEO to accelerate growth Wealthfront named David Fortunato as its new Chief Executive Officer, signaling a renewed focus on product innovation and expansion in the robo-advisory sector.
Q3 2024: Betterment acquires cryptocurrency robo-advisor Makara Betterment completed the acquisition of Makara, a digital platform specializing in automated cryptocurrency investing, to broaden its investment offerings for retail clients.
Q3 2024: Acorns raises $100 million in Series F funding round Acorns, a leading micro-investing and robo-advisory platform, secured $100 million in Series F funding to accelerate product development and expand its user base.
Q4 2024: Charles Schwab launches Schwab Intelligent Portfolios Premium in the UK Charles Schwab announced the launch of its premium robo-advisory service, Schwab Intelligent Portfolios Premium, in the United Kingdom, marking its first international expansion of the product.
Q4 2024: Fidelity Digital Assets partners with robo-advisor Ellevest Fidelity Digital Assets entered into a partnership with Ellevest to provide digital asset custody and trading services for Ellevest’s robo-advisory clients.
Q1 2025: Stash appoints new Chief Technology Officer Stash, a digital investment and robo-advisory platform, appointed Priya Singh as its new CTO to lead the company’s technology and product innovation efforts.
Q1 2025: Vanguard launches ESG-focused robo-advisory portfolios Vanguard introduced a new suite of ESG (Environmental, Social, and Governance) portfolios within its robo-advisory platform, targeting investors seeking sustainable investment options.
Q2 2025: Wealthsimple receives regulatory approval to offer robo-advisory services in Japan Wealthsimple announced it has received regulatory approval from Japanese authorities to launch its robo-advisory platform in Japan, marking its entry into the Asian market.
Q2 2025: SoFi acquires digital wealth startup Titan SoFi Technologies completed the acquisition of Titan, a digital wealth management and robo-advisory startup, to enhance its investment product suite.

Future Outlook

Robo Advisory Services Market Future Outlook

The Robo Advisory Services Market is projected to grow at a 30.89% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for personalized investment solutions, and growing financial literacy.

New opportunities lie in:

Develop AI-driven platforms for enhanced customer engagement and personalized investment strategies.
Expand service offerings to include ESG-focused investment portfolios catering to socially conscious investors.
Leverage partnerships with traditional financial institutions to enhance market reach and credibility.

By 2035, the Robo Advisory Services Market is expected to achieve substantial growth, solidifying its role in the global financial landscape.

Market Segmentation

Robo Advisory Services Market Regional Outlook

North America
Europe
South America
Asia Pacific
Middle East and Africa

Robo Advisory Services Market Advisory Model Outlook

Goal-Based
Risk-Based
Hybrid

Robo Advisory Services Market Investment Type Outlook

Discretionary
Non-Discretionary

Robo Advisory Services Market Target Audience Outlook

Individual Investors
Financial Advisors
Institutions

Robo Advisory Services Market Service Offering Outlook

Portfolio Management
Financial Planning
Tax Optimization
Estate Planning

Robo Advisory Services Market Technology Platform Outlook

Online
Mobile
Hybrid

Report Scope

Report Attribute/Metric	Details
Market Size 2023	6.64 (USD Billion)
Market Size 2024	8.46 (USD Billion)
Market Size 2032	72.36 (USD Billion)
Compound Annual Growth Rate (CAGR)	31.2% (2024 - 2032)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2023
Market Forecast Period	2024 - 2032
Historical Data	2019 - 2023
Market Forecast Units	USD Billion
Key Companies Profiled	Ally Invest, Vanguard Digital Advisor, Schwab Intelligent Portfolios, M1 Finance, Wealthfront, Stash, Robinhood, Personal Capital, Betterment, Acorns, Merrill Edge Guidenewe, SoFi Invest
Segments Covered	Investment Type, Target Audience, Advisory Model, Service Offering, Technology Platform, Regional
Key Market Opportunities	Growing demand from mass affluent and millennial investorsIncreasing adoption in emerging markets Integration with financial planning and tax optimization services
Key Market Dynamics	Growing demand for personalized investment advice Advancements in AI and machine learningRising popularity of mobile investing Increasing cost pressures on traditional financial advisors Growing awareness of robo advisors
Countries Covered	North America, Europe, APAC, South America, MEA

FAQs

What is the market size of the Global Robo Advisory Services Market?

The Global Robo Advisory Services Market is expected to reach USD 72.36 billion by 2032, exhibiting a CAGR of 31.2% during the forecast period (2024-2032). The market size was valued at USD 8.46 billion in 2024.

Which region is expected to dominate the Global Robo Advisory Services Market?

North America is expected to dominate the Global Robo Advisory Services Market, accounting for a significant market share. The region's dominance can be attributed to the early adoption of advanced technologies, presence of major market players, and increasing investor awareness.

What are the key factors driving the growth of the Global Robo Advisory Services Market?

The growth of the Global Robo Advisory Services Market is primarily driven by rising demand for automated investment management solutions, increasing adoption of digital platforms for financial services, growing millennial and Gen Z population, and technological advancements such as artificial intelligence (AI) and machine learning (ML).

What are the major applications of Robo Advisory Services?

Robo Advisory Services finds applications in various areas, including portfolio management, retirement planning, financial planning, and tax-loss harvesting. These services provide personalized investment advice and automated portfolio management based on individual investor profiles and financial goals.

Who are the key competitors in the Global Robo Advisory Services Market?

Some of the key competitors in the Global Robo Advisory Services Market include Betterment, Wealthfront, SoFi, Vanguard, and Charles Schwab. These companies offer a range of robo-advisory platforms and services to cater to the diverse needs of investors.

What is the expected growth rate of the Global Robo Advisory Services Market?

The Global Robo Advisory Services Market is projected to grow at a CAGR of 31.2% from 2024 to 2032. This growth is attributed to increasing demand for automated investment solutions, rising financial technology adoption, and growing investor awareness.

What are the challenges faced by the Global Robo Advisory Services Market?

The Global Robo Advisory Services Market faces certain challenges, including regulatory complexities, cybersecurity concerns, and competition from traditional financial advisors. Regulatory frameworks vary across different jurisdictions, and companies need to comply with evolving regulations.

How is technology shaping the Global Robo Advisory Services Market?

Technology plays a crucial role in shaping the Global Robo Advisory Services Market. Advancements in AI, ML, and data analytics enable robo-advisors to provide personalized investment advice, automate portfolio management, and enhance customer experience.

What are the emerging trends in the Global Robo Advisory Services Market?

The Global Robo Advisory Services Market is witnessing several emerging trends, including the integration of ESG (environmental, social, and governance) factors into investment strategies, the rise of thematic investing, and the growing adoption of robo-advisors by financial institutions.

What is the future outlook for the Global Robo Advisory Services Market?

The future of the Global Robo Advisory Services Market appears promising, driven by increasing demand for automated investment solutions, rising adoption of digital financial services, and advancements in technology. Robo-advisors are expected to play a significant role in democratizing access to financial advice and portfolio management.

Robo Advisory Services Market Research Report—Forecast till 2032 Infographic

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