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    North America Solar Panel Market Trends

    ID: MRFR/E&P/14559-HCR
    128 Pages
    Garvit Vyas
    September 2025

    North America Solar Panel Market Research Report Information By Application (Residential, Commercial, and Utility), By Deployment (Ground Mounted and Rooftop Solar), By Technology (Crystalline Solar and Thin Film) –and North America Market Forecast Till 2032

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    Market Trends

    Key Emerging Trends in the North America Solar Panel Market

    The solar panel market in North America has undergone remarkable developments and revolutionary patterns within one decade that have revolutionized the energy system of this continent. The use of solar energy as a clean and renewable source of electricity has gained traction with the help from government incentives, drop falling prices on panels, and trends towards understanding importance toward ecology. Another notable trend that has gained popularity in the northern American solar panel market is focusing on utility-scale solar projects. These megawatt installations over broad regions have increased the solar generating capacity of this part region. The governments at the federal and state levels have also significantly contributed in providing financial incentives, tax credits as well support for utility-scale solar projects. This is in accordance with the main purpose of decreasing on dependence on fossil fuels and minimizing effects caused by climate change. Additionally, the market for residential solar has shown exceptional growth with homeowners becoming aware of the financial and social advantages associated with installing photovoltaic panels. With rates of solar installations declining and creative financing technologies, the cost of individual households adopting this type has reduced. State regulations for net metering additionally encourage the use of solar power by private residential addresses with a provision that homeowners are allowed to sell energy generated beyond their needs. Therefore, along with the classical silicon-based solar panels, there is a clear tendency towards merging innovative technologies into modern solar technology. In some applications, thin-film solar cells have been increasingly adopted as they are more lighweight and flexible compared to traditional silicon panels. Further, the development and innovation of renewable energy are focused on advancements such as creation of tandem solar cells or perovskite technology to increase performance abilities and longevity. These developments represent a dynamic and changing market that is constantly striving to enhance the power potential of solar energy systems. The flexibilities of the North American solar market can be seen in policy changes and trade dynamics. Despite the protectionism imposed by import tariffs on solar panels, this industry has shown its flexibility in recent years through a search for alternative supply chains and support of policies that create fair as well as competitive market. On the same note, to emphasize further on how important solar power is in both states and provinces of this region regarding renewable portfolio standards.

    Market Summary

    The North America Solar Panel Market is projected to grow from 25 USD Billion in 2024 to 75 USD Billion by 2035.

    Key Market Trends & Highlights

    North America Solar Panel Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 10.5 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 75 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 25 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of solar energy technologies due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 25 (USD Billion)
    2035 Market Size 75 (USD Billion)
    CAGR (2025 - 2035) 10.5%
    Largest Regional Market Share in 2024 -)

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Tesla Inc (US), Meta Platforms Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Market Trends

    Growing adoption of solar energy in the residential sector drives market growth.

    The North American Solar Panel market CAGR is expanding due to the rising adoption of solar energy in the residential sector. As awareness of environmental sustainability grows and technological advancements make solar panels more cost-effective, homeowners increasingly turn to solar power to meet their energy needs. Government incentives, such as tax credits and rebates, encourage the installation of solar panels in residential properties. The declining cost of solar panels and the availability of financing options also contribute to the surge in residential solar installations.

    Smart home technologies, including solar-powered appliances and energy storage solutions, are integrating more with residential solar installations, enhancing energy efficiency and management. This trend is reshaping the energy landscape in North America, with solar panels becoming a mainstream choice for homeowners looking to contribute to a sustainable future while enjoying long-term cost savings.

    Furthermore, the growth of the North America solar panel market is influenced by the integration of solar power into commercial and industrial applications. Businesses across various sectors are recognizing the economic and environmental benefits of harnessing solar energy to meet their power needs. Solar panels are installed on commercial buildings, warehouses, and industrial facilities to generate clean and renewable electricity. Combining environmental responsibility, cost savings, and corporate sustainability goals fuels this trend. Additionally, advancements in solar Technology, such as increased efficiency and durability of solar panels, make them more appealing to commercial and industrial entities.

    As a result, large-scale solar installations are becoming a common sight on rooftops and open spaces associated with commercial and industrial establishments, contributing to a greener and more sustainable energy landscape in North America. Thus driving the Solar Panel market revenue.

    The North American solar panel market is poised for robust growth as states increasingly adopt renewable energy mandates and consumers seek sustainable energy solutions.

    U.S. Department of Energy

    North America Solar Panel Market Market Drivers

    Rising Energy Costs

    The escalating costs of traditional energy sources are a driving force in the Global North America Solar Panel Market Industry. As utility rates continue to rise, consumers are increasingly looking for alternative energy solutions to mitigate their energy expenses. Solar panels present a viable option, offering long-term savings and energy independence. The financial benefits of solar energy become more pronounced as energy prices fluctuate, making solar installations an attractive investment. This trend is expected to contribute to the market's expansion, as more households and businesses transition to solar energy to secure stable and predictable energy costs.

    Market Growth Projections

    Technological Advancements

    Technological advancements play a pivotal role in the Global North America Solar Panel Market Industry, enhancing the efficiency and affordability of solar panels. Innovations such as bifacial solar panels and improved photovoltaic materials have led to higher energy conversion rates and longer lifespans. These developments not only reduce the cost per watt but also make solar energy more accessible to a broader audience. As technology continues to evolve, it is anticipated that the market will experience a compound annual growth rate (CAGR) of 10.5% from 2025 to 2035, potentially driving the market value to 75 USD Billion by 2035.

    Growing Environmental Awareness

    Increasing environmental awareness among consumers and businesses significantly influences the Global North America Solar Panel Market Industry. As climate change concerns escalate, more individuals and corporations are seeking sustainable energy solutions to reduce their carbon footprints. This shift in consumer behavior is reflected in the rising demand for solar energy, as it is perceived as a cleaner alternative to fossil fuels. Educational campaigns and advocacy for renewable energy further bolster this trend, leading to a more informed public that actively supports solar initiatives. Consequently, this heightened awareness is likely to propel market growth and adoption rates in the coming years.

    Government Incentives and Policies

    The Global North America Solar Panel Market Industry benefits from robust government incentives and policies aimed at promoting renewable energy adoption. Various federal and state programs provide tax credits, rebates, and grants to both residential and commercial solar installations. For instance, the Investment Tax Credit (ITC) allows homeowners to deduct a significant percentage of their solar system costs from federal taxes. This financial support is crucial as it lowers the upfront costs for consumers, thereby stimulating market growth. As a result, the market is projected to reach 25 USD Billion in 2024, indicating a strong push towards sustainable energy solutions.

    Corporate Sustainability Initiatives

    Corporate sustainability initiatives are becoming increasingly prevalent, significantly impacting the Global North America Solar Panel Market Industry. Many companies are committing to renewable energy targets and sustainability goals, which often include the adoption of solar energy. By integrating solar panels into their operations, businesses not only reduce their carbon emissions but also enhance their brand image and appeal to environmentally conscious consumers. This trend is particularly evident in industries such as technology and manufacturing, where companies are investing in solar energy to meet regulatory requirements and consumer expectations. As a result, the market is likely to see accelerated growth driven by corporate demand for solar solutions.

    Market Segment Insights

    North America Solar Panel Market Application Insights

    The North America Solar Panels market segmentation, based on application, includes Residential, Commercial, and Utility. The residential segment dominated the market. With a growing emphasis on sustainable energy solutions, residential applications for solar panels have witnessed significant traction. Homeowners are increasingly adopting solar panels to harness clean energy, reduce carbon footprints, and lower utility costs. This trend aligns with the region's commitment to renewable energy and environmentally conscious practices, driving the expansion of solar Technology in residential settings.

    North America Solar Panel Market Deployment Insights

    The North America Solar Panel market segmentation, based on deployment, includes Ground Mounted and Rooftop Solar. The ground-mounted category generated the most income. They offer practical solutions for large-scale energy generation, catering to utility-scale projects. Their popularity stems from increased efficiency, ease of maintenance, and optimal sunlight exposure. As a key deployment option, ground-mounted solar installations contribute significantly to North America's solar energy landscape, addressing the region's growing demand for sustainable and renewable power sources.

    Figure 1: North America Solar Panels Market, by Deployment, 2022 & 2032 (USD Billion)

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Solar Panel Technology Insights

    The North America Solar Panel market segmentation, based on Technology, includes Crystalline Solar and Thin Film. The crystalline solar category generated the most income. It is known for high efficiency; Technology utilizes crystalline silicon cells to convert sunlight into electricity. With its widespread adoption, Crystalline Solar plays a pivotal role in shaping the solar energy landscape in North America, contributing to the region's renewable energy goals and sustainable future.

    Solar Panel Country Insights

    The rapid expansion of energy storage technologies has resulted in a boom in demand for Solar panels in North America in recent years. In the United States, robust government support, declining solar panel costs, and increasing environmental awareness drive market expansion. The country's ambitious renewable energy targets further boost solar adoption. Canada, too, experiences a growing solar market fueled by favorable government policies, technological advancements, and a focus on reducing carbon emissions. With its abundant sunlight, Mexico witnesses a rising demand for solar energy solutions, supported by initiatives promoting clean energy sources.

    The North American solar panel market reflects a collaborative effort among these countries to harness sustainable energy, with innovations in Technology and policy driving the region's transition towards a more renewable and environmentally friendly energy landscape.

    Figure 2: North America Solar Panel Market Share By Region 2022 (USD Billion)

    Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

    Get more detailed insights about North America Solar Panels Market Research Report – Forecast till 2032

    Regional Insights

    Key Players and Competitive Insights

    Leading market players are investing heavily in research and development to expand their product lines, which will help the Solar Panel market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Solar Panel industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

    Major players in the North America Solar Panel market are attempting to increase market demand by investing in research and development operations, including First Solar, Inc., Canadian Solar Inc., Hanwha Q Cells Co., Jinko Solar Holding Co., Ltd, and Trina Solar Limited.

    Key Companies in the North America Solar Panel Market market include

    Industry Developments

    November 2022:EE North America, a European Energy company, partnered with Elio Energy By to develop a Solar Power Plant and Energy Storage in Arizona, USA. The construction of the 2 GW project will tentatively start in 2023 rings to activate Wind.

    February 10, 2025: EDP Renewables North America has completed the three utility-scale solar projects and signed a long-term virtual power purchase agreement with Microsoft.

    September 12, 2024: The Biden-Harris Administration announced an initiative to support the domestic solar supply chain with a staggering $40 million, which was intended to increase solar manufacturing, photovoltaic recycling, and new markets for solar technologies.

    September 18, 2024: Multifactorial rise in US solar panel manufacturing capacity, by multitudes 4x within the calendar year after the enactment of the Inflation Reduction Act, signified the commitment to production investments in the face of increased duties.

    July 17, 2024: A shift in the focus for design for recycling, scale, and deployment led National Renewable Energy Laboratory researchers to identify new prospects for perovskite solar panel manufacturing.

    First Quarter 2024: The US solar industry set a new record by adding 11 gigawatts of new solar modules manufacturing capacity, the highest ever in a single quarter.

    August 2023: In its first year alone, the Inflation Reduction Act was said to have created over 20000 jobs alongside 20 billion net new dollars in solar power technology investments, producing over 155 gigawatts of generating capacity. Due to the act's incentives, the Solar Energy Industries Association (SEIA) expects an additional $144 billion in investment by 2033.

    September 2023: The SEIA is projecting that under the Inflation Reduction Act aid, the United States will reach 31 gigawatts of solar manufacturing capacity, a 400% increase from the previous levels. Also, for the first half of 2024, 67% of all new energy capacity added in the US were solar installations. The growth is predicted to continue at 4% per annum till 2029.

    Future Outlook

    North America Solar Panel Market Future Outlook

    The North America Solar Panel Market is projected to grow at a 10.5% CAGR from 2024 to 2035, driven by technological advancements, regulatory support, and increasing demand for renewable energy.

    New opportunities lie in:

    • Invest in advanced solar technologies to enhance efficiency and reduce costs.
    • Develop partnerships with local governments for large-scale solar projects.
    • Explore innovative financing models to increase accessibility for residential customers.

    By 2035, the North America Solar Panel Market is expected to achieve substantial growth, positioning itself as a leader in renewable energy.

    Market Segmentation

    Solar Panel Regional Outlook

    • US
    • Canada
    • Mexico
    • Rest of North America

    Solar Panel Deployment Outlook

    • Ground Mounted
    • Rooftop Solar

    Solar Panel Technology Outlook

    • Crystalline Solar
    • Thin Film

    Solar Panel Application Outlook

    • Residential
    • Commercial
    • Utility

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 USD 312.8 Billion
    Market Size 2032 USD 100.92 Billion
    Compound Annual Growth Rate (CAGR) 12.55% (2023-2032)
    Base Year 2022
    Market Forecast Period 2023-2032
    Historical Data 2018- 2022
    Market Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
    Segments Covered Application, Deployment, Technology, and Region
    Region Covered North America
    Countries Covered The US, Canada, Mexico, and the Rest of North America
    Key Companies Profiled First Solar, Inc., Canadian Solar Inc., Hanwha Q Cells Co., Jinko Solar Holding Co., Ltd and Trina Solar Limited
    Key Market Opportunities Ongoing advancements in solar panel efficiency and energy storage technologies
    Key Market Dynamics Growing desire to reduce carbon footprints Increasing job creation through the solar industry

    Market Highlights

    Author

    Garvit Vyas
    Analyst

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

    Leave a Comment

    Latest Comments

    John Doe

    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
    Jane Smith

    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM

    FAQs

    How much is the Solar Panel market?

    The North America Solar Panels market size was valued at USD 312.8 Billion in 2022.

    What is the growth rate of the Solar Panel market?

    The market is projected to grow at a CAGR of 12.55%% during the forecast period, 2023-2032.

    Who are the key players in the Solar Panel market?

    The key players in the market are First Solar, Inc., Canadian Solar Inc., Hanwha Q Cells Co., Jinko Solar Holding Co., Ltd, and Trina Solar Limited.

    Which application led the Solar Panel market?

    The residential category dominated the market in 2022.

    Which deployment had the largest market share in the Solar Panel market?

    The ground-mounted category had the largest share in the market.

    Which Technology had the largest market share in the Solar Panel market?

    The crystalline solar category had the largest share in the market.

    1. Interviews and Information Gathering Process
      1. Breakdown of Primary Respondents
      2. Forecasting Model
      3. Market Size Estimation
        1. Bottom-Up Approach
        2. Top-Down Approach
      4. Data Triangulation
      5. Validation
      6. Overview
      7. Drivers
      8. Restraints
      9. Opportunities
      10. Value Chain Analysis
      11. Porter’s Five Forces Analysis
    2. Bargaining Power of Suppliers
      1. Bargaining Power of Buyers
    3. Threat of New Entrants
      1. Threat of Substitutes
        1. Intensity of Rivalry
      2. COVID-19 Impact Analysis 
        1. Market Impact Analysis
        2. Regional Impact
    4. Opportunity and Threat Analysis
      1. Overview
      2. Residential
      3. Commercial
      4. Utility
      5. Overview
      6. Ground Mounted
      7. Rooftop Solar
      8. Overview
      9. Crystalline Solar
      10. Thin Film
    5. NORTH AMERICA SOLAR PANEL MARKET, BY REGION
      1. Overview
        1. US
        2. Canada
        3. Mexico
    6. Rest of North America
      1. Overview
      2. Competitive Analysis
      3. Market Share Analysis
      4. Major Growth Strategy in the North America Solar Panel Market
      5. Competitive Benchmarking
      6. Leading
    7. Players in Terms of Number of Developments in the North America Solar Panel Market
    8. Key developments and Growth Strategies
      1. New Product Launch/Service Deployment
        1. Merger & Acquisitions
        2. Joint Ventures
      2. Major Players Financial Matrix 
    9. Sales & Operating Income, 2022
      1. Major Players R&D Expenditure.
      2. First Solar, Inc.
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      3. CANADIAN SOLAR INC.
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      4. Hanwha Q Cells Co.
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      5. JINKO SOLAR HOLDING CO.
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      6. Trina Solar Limited
        1. Company Overview
        2. Financial Overview
        3. Products Offered
        4. Key Developments
        5. SWOT Analysis
        6. Key Strategies
      7. References
      8. Related Reports   LIST OF TABLES
    10. STRUCTURE FOR THE NORTH AMERICA SOLAR PANEL MARKET DYNAMICS FOR THE NORTH AMERICA SOLAR PANEL MARKET SOLAR PANEL MARKET, SHARE (%), BY APPLICATION, 2022 AMERICA SOLAR PANEL MARKET, SHARE (%), BY DEPLOYMENT, 2022
    11. Q CELLS CO.: SWOT ANALYSIS OVERVIEW SNAPSHOT
    12. SOLAR LIMITED.: SWOT ANALYSIS   

    North America Solar Panels Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Infographic

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