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    Fast Moving Consumer Goods Market Analysis

    ID: MRFR/CR/10445-CR
    128 Pages
    Snehal Singh
    December 2024

    Fast-moving consumer goods Market Research Report: Information by Type (Food & Beverages, Tobacco Products, Beauty & Personal Care, Healthcare, Home Care, Electronics, Office Supplies), Production Type (Inhouse, Contract Based), Distribution Channel (Store Based, Non-Store Based) Forecast Till 2035

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    Summary Table of Contents Segmentation Download PDF

    Market Analysis

    In-depth Analysis of Fast Moving Consumer Goods Market Industry Landscape

    The fast-moving consumer goods (FMCG) market is influenced by a myriad of factors that shape its dynamics and growth patterns. One of the primary drivers of this market is consumer behavior and purchasing habits. FMCG products are everyday essentials that consumers purchase frequently, such as food and beverages, personal care items, household products, and toiletries. The demand for these products is largely driven by factors such as population growth, urbanization, income levels, and lifestyle changes. As populations grow and urbanize, there is an increased need for convenience and accessibility, driving the demand for FMCG products that are readily available in supermarkets, convenience stores, and online platforms. Moreover, changing consumer preferences and trends significantly impact the FMCG market. Consumers today are increasingly health-conscious and environmentally aware, driving the demand for organic, natural, and sustainable products. As a result, FMCG companies are innovating to meet these changing preferences by offering healthier alternatives, eco-friendly packaging, and transparency in sourcing and production processes. Additionally, evolving dietary habits, such as the rise of plant-based diets and the demand for functional foods, influence the product offerings in the FMCG market, with companies introducing new products to cater to these trends. Another crucial factor influencing the FMCG market is competition and market saturation. FMCG products often face intense competition from both established players and new entrants vying for market share. As a result, companies must differentiate their products through branding, marketing, product quality, and innovation to stand out in a crowded marketplace. Furthermore, the proliferation of private label brands and the rise of e-commerce have disrupted traditional retail channels, offering consumers more choices and driving further competition among FMCG manufacturers and retailers. Technological advancements also play a significant role in shaping the FMCG market. The advent of e-commerce and digital technologies has transformed the way consumers shop for FMCG products, enabling them to purchase goods online with the click of a button. This shift towards online shopping has led to the rise of direct-to-consumer brands, subscription services, and digital marketing strategies aimed at reaching consumers through various online channels. Additionally, data analytics and artificial intelligence are increasingly being utilized by FMCG companies to gain insights into consumer behavior, optimize supply chains, and personalize marketing efforts. Furthermore, economic factors such as inflation, GDP growth, and consumer confidence influence the FMCG market. During periods of economic downturn, consumers may cut back on discretionary spending and opt for lower-priced FMCG products or private label brands. Conversely, during times of economic prosperity, consumers may be more willing to splurge on premium or indulgent FMCG products. Therefore, FMCG companies must be attuned to economic fluctuations and adjust their strategies accordingly to maintain market share and profitability. Government regulations and policies also impact the FMCG market, particularly in areas such as food safety, labeling requirements, advertising standards, and environmental regulations. Compliance with these regulations is essential for FMCG companies to ensure product quality, safety, and legality, as well as to build trust and credibility with consumers. Additionally, taxation policies, trade agreements, and tariffs can affect the cost of raw materials, production, and distribution, thereby influencing pricing strategies and market dynamics within the FMCG sector.

    Market Summary

    As per Market Research Future Analysis, the Global Fast-Moving Consumer Goods (FMCG) Market was valued at Euro 10,703.32 Bn in 2023 and is projected to reach Euro 19,032.31 Bn by 2032, growing at a CAGR of 6.7% from 2024 to 2032. The market is driven by the growth of the organized retail sector, rising middle-class populations, and increased digitalization in rural markets. However, challenges such as counterfeit goods and a shift towards sustainability are impacting growth. E-commerce penetration and favorable government policies are creating opportunities for market players.

    Key Market Trends & Highlights

    Key trends influencing the FMCG market include:

    • Rising demand for health and wellness products as consumers prioritize nutrition and sustainability.
    • E-commerce growth, with over 40% of UK consumers preferring online grocery shopping post-pandemic.
    • Increasing internet penetration in rural markets, particularly in India, with 399 million users in 2021.
    • Shift towards eco-friendly packaging and convenience foods due to busy lifestyles.

    Market Size & Forecast

    2023 Market Size Euro 10,703.32 Bn
    2032 Market Size Euro 19,032.31 Bn
    CAGR (2024-2032) 6.7%
    Largest Regional Market Share in 2022 Europe.

    Major Players

    Key players in the FMCG market include Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, Procter & Gamble, JBS, and Kraft Heinz.

    Market Trends

    The global fast moving consumer goods (FMCG) market is expected to grow at a rate of 6.60% during the forecast period and is attributed to the growth of the organized retail sector in the Asia-Pacific region coupled with rising middle-class across the globe. In addition, the trend of digitalization in the rural markets is affecting the growth of the market positively. However, the rise of counterfeit and fake goods presence in the market and the shift in consumer preference towards sustainability is hampering the growth of the market during the forecast period.

    Nevertheless, the strong penetration of the e-commerce channel is expected to create lucrative opportunities for the players in the market. Also, the favorable government policies in key economies are providing a conducive environment for global manufacturers to expand and strengthen their position in the market. Region-specific government regulations and stringent tax regimes are posing challenges for the players in the market.

    Over the years with the advent of technology, the accessibility and affordability of the smartphone and the internet have increased and reached the nooks and corners of the globe including the rural markets, especially in developing countries including India, Kenya, Ghana, etc. India, one of the key potential markets in the FMCG market and whose rural market has a significant share in the FMCG product sales has around 399 million internet users in rural parts of India in 2021 which is 14% more than the preceding year.

    This number is expected to grow further and strongly in the upcoming years.  With rural India accounting for over 35% of the total FMCG revenue generated in India, the deep penetration of the Internet is paving new ways and opportunities for manufacturers.

    The fast-moving consumer goods (FMCG) market is experiencing significant transformation driven by changing consumer behaviors and preferences. Key trends include the rising demand for health and wellness products, as consumers increasingly prioritize nutrition and sustainability. E-commerce continues to grow, making online shopping a vital channel for FMCG brands. There is also a shift towards eco-friendly packaging and sustainable sourcing, reflecting heightened environmental awareness. Additionally, convenience and ready-to-eat meals are gaining popularity due to busy lifestyles. Brands that leverage technology, like personalized marketing and data analytics, are better positioned to meet evolving consumer needs in this dynamic market.

    The Global Fast Moving Consumer Goods Market is poised for dynamic growth, driven by evolving consumer preferences and the increasing demand for convenience and sustainability in everyday products.

    U.S. Department of Commerce

    Fast Moving Consumer Goods Market Market Drivers

    Rising Urbanization

    The Global Fast Moving Consumer Goods Market Industry is experiencing a notable surge due to the rapid urbanization occurring worldwide. As more individuals migrate to urban areas, the demand for convenience products increases. Urban consumers tend to favor ready-to-eat meals, personal care items, and household goods, which are characteristic of the fast-moving consumer goods sector. In 2024, the market is valued at approximately 335 USD Billion, reflecting the growing purchasing power and changing lifestyles of urban populations. This trend is expected to continue, with urbanization projected to drive further growth in the sector.

    Market Segment Insights

    Global Fast-moving consumer goods Segment Insights

    Global Market Type Insights

    Based on type, the global fast moving consumer goods market has been segmented into food & beverages, tobacco & tobacco products, beauty & personal care, healthcare, home care, electronic and office supplies.

    The food and beverages segment are further bifurcated into food, confectionary, beer, liquors & spirits, wine, softdrinks, other beverages, cereals, grains and wheat. The growing population across various regions of the world is likely to increase the demand of various food and beverages products which in turn would boost its market growth in the upcoming years. As a part of this, according to the Food and Agriculture Organization, between 2009 and 2050, the world's population is projected to increase by more than a third, or 2.3 billion people.

    This is a considerably slower with 3.3 billion people, or more than 90% of its current population, were added during the previous 40 years of expansion. According to projections, developing nations will see almost all this expansion. Sub-Saharan Africa will experience the largest population growth among the latter group (+114%), while East and Southeast Asia would experience the slowest (+13%). Urban areas are expected to account for 70 percent of the world's population in 2050 (up from 49 percent now), whereas rural populations are predicted to decline after reaching a peak somewhere in the next decade.

    According to predictions, increasing global food production by almost 70% between 2005–2007 and 2050 will be necessary to feed the 9.1 billion people who will inhabit the planet by then. It would be necessary for production in the developing world to almost treble. This indicates that production of several important commodities will rise significantly. For example, annual beef production would need to increase by nearly 200 million tons to reach 470 million tons in 2050, with 72 percent of that total going to developing nations, up from the current 58 percent.

    Producing the types of foods that are deficient would also be necessary to sufficiently feed the world's population and assure nutritional security.

    Global Market Production Type Insights

    The Fast-moving consumer goods Market based on production type has been segmented into inhouse and contract based. The inhouse segment accounted for the highest market share of 41.96% in 2022 owing to the growing adoption of inhouse manufacturing among the manufacturers and is expected to register a CAGR of 5.73% during the forecast period 2023-2030. However, the contract-based segment is expected to grow at a CAGR of 7.21% during the forecast period.

    Inhouse refers to the idea of reclaiming techniques and processes that were previously outsourced. It is the reverse of outsourcing, which has historically been employed to minimize costs or when a business lacks the resources (usually employees, machinery, technologies, or other skills) necessary for a particular task. Moreover, the growing benefits possessed by inhouse production has increased manufacturers’ inclination towards it, which in turn is a vital factor boosting its market growth. As a part of this, smaller businesses, especially those with a unique product value proposition, greatly benefit from the capacity to customize.

    In-house manufacturing makes it possible to fulfil client requests for customized products more quickly than outsourcing, which requires that customizations go through several channels and procedures. Another advantage is that a study from Karlsruhe University of Applied Sciences indicated that widespread outsourcing of industrial processes has a significant negative influence on a company's profit and productivity, contrary to conventional belief that outsourcing is always less expensive. In-house production is frequently a more economical option, particularly for companies that produce small numbers of highly customized products.

    This is because there are fewer steps in the production process between the wallet and the final product.

    Moreover, the presence of major players adopting inhouse production is set to boost its market growth in the upcoming years. As a part of this, in April 2021, Unilever expanded the number of its global digital marketing centers to enhance its internal capabilities. These hubs were developed to promote communication amongst experts in audience analytics activation, online engagement, performance marketing, content management, and data governance.

    Fast-moving consumer goods Market Distribution Channel Insights

    Contract based manufacturing is when a manufacturer contracts with another business to produce certain parts or goods over a predetermined timeframe. A company may enter a commercial relationship with a contract manufacturer—which is regarded as a form of outsourcing—to produce parts, components, or full products for the company in accordance with their specifications. Following that, the corporation either completes its own product or uses the manufactured goods in its own production process. Contract manufacturers are typically autonomous businesses that exclusively subcontract with or sell their products to other businesses or governmental organizations.

    Although in-house production offers various types of advantages, contract-based production also offers various benefits. For example, a company can save its own manufacturing time by using a contract manufacturer to produce only particular parts or components to support their own production line. This results in quicker time to market, better delivery, and better customer service.

    Contract manufacturing enables companies to maintain reliable production of high-quality goods. By establishing that standard, the company can increase brand recognition and earn a reputation as a trustworthy distributor. Better business relationships with possible collaborators and future contractors may result from this as well. However, some of the drawbacks associated with contract-based manufacturing includes limited control. As a part of this, there are features and requirements that the hiring company wants in a product. Up until the product is given up for review, the company has very little influence once those desires have been expressed.

    The manufacturing and production of the product are mostly outside the client's control. Contrarily, the contract manufacturer often has little to no influence over the design of the product. Although the contractor is permitted to offer suggestions, there is no assurance that they will be accepted.

    Store-based distribution channel usually includes supermarkets & hypermarkets, specialty stores, departmental stores and many more. A supermarket and hypermarket are usually a large retail space where products are displayed so that customers can choose what they want. Customers always fill a trolley from the shelf with what they desire, then have the counter clerk charge their credit card. The expanding advantages that supermarkets and hypermarkets have, like operating on a self-service basis, providing a variety of goods discounts accessible on various commodities, giving customers freedom of choice, and making significant profits, are expected to drive the market's expansion.

    Fast-moving consumer goods Market Region Insights

    Europe market value is expected to be Euro 2,698.2 billion in 2022 and Euro 4,004.2 billion in 2030 growing at a CAGR of 5.12% during the forecast period. Europe basically includes Germany, France, Italy, Spain, UK and Rest of Europe are all included in the analysis of the European market. Europe continues to hold a significant share in the global fast moving consumer goods market, owing to the increasing initiatives taken by key players to expand the production of various beverages across the region which in turn would boost its market growth.

    As a part of this, in June 2023, Carlsberg Group invested in Ukraine to upgrade The Kyiv Brewery's production line to enhance the yield capacity of canned goods by 80%. One of the company's biggest investment initiatives for the year is represented by the action. The newly created production line will be used to produce products for a variety of brands, including Lvivske, Carlsberg, Kronenbourg 1664, Arsenal, Kvas Taras, Somersby, Seth & Riley's Garage, Staropramen, Miller Genuine Draught and Battery. Cider, energy drinks, soft drinks, and beer (alcoholic and non-alcoholic) are popular goods being bottled.

    At a time when Ukraine is engaged in a protracted conflict with Russia, the investment represents a major player's confidence in the nation. The Carlsberg Group committed to invest 1.5 billion hryvnias, or €40 million (US$44 million), in Ukraine this year.

    Besides this, the increasing policies adopted by major government bodies operating across the region to strengthen the wine sector is likely to fuel its market growth in the upcoming years. As a part of this, the wine industry is supported at the EU level through wine assistance schemes in EU nations that produce wine. An annual budget of €1 061 million from EU funding is set aside to support the sector's investments, innovations, product promotion, restructuring, and harvest insurance. The wine support initiatives are part of the strategic plans for the current CAP.

    The budget for the wine industry will remain unchanged from the previous framework, and all currently eligible measures will be maintained. However, the goals and interventions to support a more sustainable wine sector will be strengthened, with at least 5% of the expenditure to be devoted to such goals.

    Get more detailed insights about Fast Moving Consumer Goods (FMCG) Market Research Report—Global Forecast till 2032

    Regional Insights

    Key Players and Competitive Insights

    The global fast moving consumer goods market is projected to register a CAGR of 6.60% during the review period. The market's growth can be attributed to the rising demand from the food and beverages industry. Market players are expected to witness profitable growth opportunities in the global market due to the increasing demand of fast moving consumer goods from global consumers in the market.

    The FMCG has remained heavily fragmented with tier-1 players accounting for less than one-fourth of the market and market continues to see newer entrants continuing to try and consume a revenue pie from the ever growing FMCG industry. The key players operating in the global fast moving consumer goods market include Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz. The tier-1 players have a global reach and diverse product portfolios.

    Nestle SA, PepsiCo Inc, Coca Cola, Unilever are some of the players dominating the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence. The market players are focused on investing in research & development and adopting strategic growth initiatives such as product launches, joint ventures, patent approval, acquisition, expansion, certifications, partnerships, and investment to strengthen their market position and capture a large customer base.

    Key Companies in the Fast Moving Consumer Goods Market market include

    Industry Developments

    Future Outlook

    Fast Moving Consumer Goods Market Future Outlook

    The Global Fast Moving Consumer Goods Market is projected to grow at a 4.61% CAGR from 2024 to 2035, driven by e-commerce expansion, sustainability trends, and consumer health consciousness.

    New opportunities lie in:

    • Leverage e-commerce platforms to enhance direct-to-consumer sales channels.
    • Invest in sustainable packaging solutions to meet eco-conscious consumer demands.
    • Develop health-oriented product lines to cater to the growing wellness trend.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and innovative strategies.

    Market Segmentation

    Fast-moving consumer goods (FMCG) Type Outlook (Bn Euro, 2018-2032)

    • Food
    • Confectionary
    • Beers
    • Liquors & Spirits
    • Wine
    • Softdrinks
    • Other Beverages

    Fast-moving consumer goods (FMCG) Production Type Outlook (Bn Euro, 2018-2032)

    • Inhouse
    • Contract Based

    Fast-moving consumer goods (FMCG) Distribution channel Outlook (Bn Euro, 2018-2032)

    • Store-Based
    • Non-Store Based

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 Euro 10,703.32 Bn
    Market Size 2032 Euro 19,032.31 Bn
    Compound Annual Growth Rate (CAGR) 6.7 %.  (2024-2032)
    Base Year 2023
    Forecast Period 2024-2032
    Historical Data 2018 -2022
    Forecast Units Value (USD Million)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Type, Production Type, Distribution Channel, Region
    Countries Covered Global
    Key Companies Profiled Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz.
    Key Market Opportunities ·       Eco-friendly products attract environmentally conscious consumers. ·       Health trends open avenues for organic and functional foods.
    Key Market Dynamics ·       Urbanization boosts demand for convenient products. ·       E-commerce growth expands market access for FMCGs.

    Market Highlights

    Author

    Snehal Singh
    Assistant Manager - Research

    She holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    How much is Global Fast-moving consumer goods in 2023?

    Global Fast-moving consumer goods accounted for Euro 10,703.32 Bn

    What is the growth rate of Global Fast-moving consumer goods?

    The growth rate of Global Fast-moving consumer goods is 6.7%. % CAGR.

    Who are the key players in Global Fast-moving consumer goods?

    Mondelēz International, Inc., Mars Incorporated, The Walt Disney Company, The Coca-Cola Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz.

    Which Category led the Global Fast-moving consumer goods?

    Food & Beverages led Global Fast-moving consumer goods.

    1. Table of Contents
    2. Executive Summary 16
      1. MARKET ATTRACTIVENESS ANALYSIS 18
        1. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE 19
        2. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE 20
        3. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL 21
        4. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION 22
    3. Market Introduction 23
      1. DEFINITION 23
      2. Scope of the Study 23
      3. RESEARCH OBJECTIVE 23
      4. MARKET STRUCTURE 24
      5. KEY BUYING CRITERIA 25
    4. Research Methodology 26
      1. RESEARCH PROCESS 26
      2. PRIMARY RESEARCH 27
      3. SECONDARY RESEARCH 28
      4. MARKET SIZE ESTIMATION 29
      5. FORECAST MODEL 30
      6. LIST OF ASSUMPTIONS & LIMITATIONS 31
    5. MARKET DYNAMICS 32
      1. INTRODUCTION 32
      2. DRIVERS 33
        1. GROWTH OF THE ORGANIZED RETAIL SECTOR IN THE ASIA-PACIFIC REGION 33
        2. RISING MIDDLE-CLASS POPULATION ACROSS THE GLOBE 34
        3. TREND OF DIGITALIZATION IN RURAL MARKETS 35
        4. DRIVERS IMPACT ANALYSIS 36
      3. RESTRAINT 36
        1. SHIFT IN CONSUMER PREFERENCE TOWARD SUSTAINABILITY 36
        2. RISE OF COUNTERFEIT AND FAKE GOODS PRESENCE IN THE MARKET 37
        3. RESTRAINT IMPACT ANALYSIS 39
      4. OPPORTUNITIES 39
        1. STRONG PENETRATION OF E-COMMERCE CHANNEL 39
        2. FAVORABLE GOVERNMENT POLICIES IN KEY EMERGING ECONOMIES 40
      5. CHALLENGES 41
        1. REGION-SPECIFIC REGULATIONS AND STRINGENT TAX REGIME 41
    6. MARKET FACTOR ANALYSIS 43
      1. VALUE CHAIN ANALYSIS 43
        1. RAW MATERIAL PROCUREMENT 44
        2. PROCESSING 44
        3. PACKING 45
        4. RAW MATERIAL PROCUREMENT 45
        5. PROCESSING 45
        6. PACKING 46
      2. SUPPLY CHAIN ANALYSIS 46
        1. RAW MATERIAL SOURCING 48
        2. MANUFACTURING 48
        3. DISTRIBUTION 48
        4. END-USER 48
      3. PORTER''S FIVE FORCES MODEL 49
        1. THREAT OF NEW ENTRANTS 50
        2. BARGAINING POWER OF SUPPLIERS 50
        3. THREAT OF SUBSTITUTES 50
        4. BARGAINING POWER OF BUYERS 51
        5. INTENSITY OF RIVALRY 51
      4. COUNTRY-WISE OVERVIEW OF FMCG COMPANIES THAT HAS LESS THAN 500 STORES 52
        1. ASIA-PACIFIC 52
        2. EUROPE 53
        3. AFRICA 53
      5. IMPACT OF COVID-19 ON THE GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 54
        1. IMPACT ON RAW MATERIAL AVAILABILITY & PRODUCTION 54
        2. IMPACT ON CONSUMER BUYING BEHAVIOUR 55
        3. IMPACT ON ONLINE VS STORE-BASED SALES 55
        4. IMPACT ON PRICING 55
    7. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE 56
      1. OVERVIEW 56
        1. GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2032 57
      2. FOOD AND BEVERAGES 58
        1. FOOD AND BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 59
      3. TOBACCO & TOBACCO PRODUCTS 60
        1. TOBACCO & TOBACCO PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 60
      4. BEAUTY & PERSONAL CARE 60
        1. BEAUTY & PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 62
      5. HEALTHCARE 62
        1. HEALTHCARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 63
      6. HOME CARE 63
        1. HOME CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 63
      7. ELECTRONICS 64
        1. ELECTRONICS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 64
      8. OFFICE SUPPLIES 64
        1. OFFICE SUPPLIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 65
    8. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE 66
      1. OVERVIEW 66
        1. GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY PRODUCTION TYPE, 2018–2032 67
      2. INHOUSE 67
        1. INHOUSE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 67
      3. CONTRACT BASED 68
        1. CONTRACT BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 68
    9. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL 69
      1. OVERVIEW 69
        1. GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2032 70
      2. STORE-BASED 70
        1. STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 71
      3. NON-STORE BASED 71
        1. NON-STORE BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 71
    10. GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION 73
      1. OVERVIEW 73
      2. EUROPE 74
        1. GERMANY 76
        2. FRANCE 78
        3. ITALY 79
        4. SPAIN 80
        5. UK 81
        6. REST OF EUROPE 82
      3. ASIA-PACIFIC 84
        1. JAPAN 86
        2. CHINA 87
        3. INDIA 88
        4. AUSTRALIA & NEW ZEALAND 90
        5. REST OF ASIA-PACIFIC 91
      4. AFRICA 93
        1. SOUTH AFRICA 95
        2. NIGERIA 96
        3. GHANA 97
        4. KENYA 98
        5. REST OF AFRICA 100
    11. Competitive Landscape 102
      1. INTRODUCTION 102
        1. MARKET STRATEGY ANALYSIS 102
        2. MARKET SHARE ANALYSIS (%), 2022 102
      2. COMPETITIVE BENCHMARKING 103
        1. INTRODUCTION 103
        2. PRODUCT PORTFOLIO 104
        3. REGIONAL PRESENCE 104
        4. STRATEGIC ALLIANCES 104
        5. INDUSTRY EXPERIENCES 104
      3. KEY DEVELOPMENTS & GROWTH STRATEGIES 105
        1. EXPANSION 105
        2. NEW PRODUCT LAUNCH 105
        3. EXPANSION 106
    12. COMPANY PROFILES 107
      1. NESTLÉ S.A. 107
        1. COMPANY OVERVIEW 107
        2. FINANCIAL OVERVIEW 108
        3. PRODUCTS OFFERED 109
        4. KEY DEVELOPMENTS 109
        5. KEY STRATEGIES 110
      2. PEPSICO, INC 111
        1. COMPANY OVERVIEW 111
        2. FINANCIAL OVERVIEW 112
        3. PRODUCTS OFFERED 113
        4. KEY DEVELOPMENTS 113
        5. SWOT ANALYSIS 114
        6. KEY STRATEGIES 114
      3. COCA COLA 115
        1. COMPANY OVERVIEW 115
        2. FINANCIAL OVERVIEW 116
        3. PRODUCTS OFFERED 116
        4. KEY DEVELOPMENTS 117
        5. SWOT ANALYSIS 118
        6. KEY STRATEGIES 118
      4. UNILEVER 119
        1. COMPANY OVERVIEW 119
        2. FINANCIAL OVERVIEW 120
        3. PRODUCTS OFFERED 120
        4. KEY DEVELOPMENTS 122
        5. SWOT ANALYSIS 122
        6. KEY STRATEGIES 122
      5. TYSON FOODS 123
        1. COMPANY OVERVIEW 123
        2. FINANCIAL OVERVIEW 124
        3. PRODUCTS OFFERED 124
        4. KEY DEVELOPMENTS 125
        5. SWOT ANALYSIS 125
        6. KEY STRATEGIES 126
      6. PROCTER & GAMBLE CO. 127
        1. COMPANY OVERVIEW 127
        2. FINANCIAL OVERVIEW 128
        3. PRODUCTS OFFERED 129
        4. KEY DEVELOPMENTS 129
        5. SWOT ANALYSIS 130
        6. KEY STRATEGIES 130
      7. L''ORÉAL SA 131
        1. COMPANY OVERVIEW 131
        2. FINANCIAL OVERVIEW 132
        3. PRODUCTS OFFERED 133
        4. KEY DEVELOPMENTS 133
        5. SWOT ANALYSIS 134
        6. KEY STRATEGIES 134
      8. ANHEUSER-BUSCH INBEV 135
        1. COMPANY OVERVIEW 135
        2. FINANCIAL OVERVIEW 136
        3. PRODUCTS OFFERED 137
        4. KEY DEVELOPMENTS 138
        5. SWOT ANALYSIS 138
        6. KEY STRATEGIES 139
      9. JBS FOODS 140
        1. COMPANY OVERVIEW 140
        2. FINANCIAL OVERVIEW 140
        3. PRODUCTS OFFERED 141
        4. KEY DEVELOPMENTS 141
        5. SWOT ANALYSIS 142
        6. KEY STRATEGIES 142
      10. KRAFT HEINZ 143
        1. COMPANY OVERVIEW 143
        2. FINANCIAL OVERVIEW 144
        3. PRODUCTS OFFERED 145
        4. KEY DEVELOPMENTS 145
        5. SWOT ANALYSIS 146
        6. KEY STRATEGIES 146
    13. APPENDIX 147
      1. ORGANIZATIONS & ASSOCIATIONS 147
      2. RELATED REPORTS 148
    14.  
    15. List of Tables and Figures
      1. LIST OF TABLES
      2. TABLE 1 PRIMARY INTERVIEWS 27
      3. TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 31
      4. TABLE 3 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY TYPE, 2018–2032 (BILLION EUROS) 57
      5. TABLE 4 FOOD AND BEVERAGES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 59
      6. TABLE 5 TOBACCO & TOBACCO PRODUCTS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 60
      7. TABLE 6 BEAUTY & PERSONAL CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 62
      8. TABLE 7 HEALTHCARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 63
      9. TABLE 8 HOME CARE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 63
      10. TABLE 9 ELECTRONICS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 64
      11. TABLE 10 OFFICE SUPPLIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 65
      12. TABLE 11 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 67
      13. TABLE 12 INHOUSE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 67
      14. TABLE 13 CONTRACT BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 68
      15. TABLE 14 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 70
      16. TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 71
      17. TABLE 16 NON-STORE BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 71
      18. TABLE 17 GLOBAL FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY REGION, 2018–2032 (BILLION EUROS) 74
      19. TABLE 18 EUROPE: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 75
      20. TABLE 19 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 75
      21. TABLE 20 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 76
      22. TABLE 21 EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 76
      23. TABLE 22 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 76
      24. TABLE 23 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 77
      25. TABLE 24 GERMANY: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 77
      26. TABLE 25 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 78
      27. TABLE 26 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 78
      28. TABLE 27 FRANCE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 79
      29. TABLE 28 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 79
      30. TABLE 29 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 80
      31. TABLE 30 ITALY: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 80
      32. TABLE 31 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 80
      33. TABLE 32 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 81
      34. TABLE 33 SPAIN: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 81
      35. TABLE 34 UK: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 81
      36. TABLE 35 UK: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 82
      37. TABLE 36 UK: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 82
      38. TABLE 37 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 82
      39. TABLE 38 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 83
      40. TABLE 39 REST OF EUROPE: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 83
      41. TABLE 40 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 85
      42. TABLE 41 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 85
      43. TABLE 42 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 86
      44. TABLE 43 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 86
      45. TABLE 44 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 86
      46. TABLE 45 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 87
      47. TABLE 46 JAPAN: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 87
      48. TABLE 47 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 87
      49. TABLE 48 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 88
      50. TABLE 49 CHINA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 88
      51. TABLE 50 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 88
      52. TABLE 51 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 89
      53. TABLE 52 INDIA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 89
      54. TABLE 53 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 90
      55. TABLE 54 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 90
      56. TABLE 55 AUSTRALIA & NEW ZEALAND: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 91
      57. TABLE 56 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 91
      58. TABLE 57 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 92
      59. TABLE 58 REST OF ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 92
      60. TABLE 59 AFRICA: FAST MOVING CONSUMER GOODS MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2032 (BILLION EUROS) 94
      61. TABLE 60 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 94
      62. TABLE 61 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 95
      63. TABLE 62 AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 95
      64. TABLE 63 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 95
      65. TABLE 64 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 96
      66. TABLE 65 SOUTH AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 96
      67. TABLE 66 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 96
      68. TABLE 67 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 97
      69. TABLE 68 NIGERIA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 97
      70. TABLE 69 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 97
      71. TABLE 70 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 98
      72. TABLE 71 GHANA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 98
      73. TABLE 72 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 98
      74. TABLE 73 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 99
      75. TABLE 74 KENYA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 99
      76. TABLE 75 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 100
      77. TABLE 76 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 100
      78. TABLE 77 REST OF AFRICA: FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 101
      79. TABLE 78 EXPANSION 105
      80. TABLE 79 NEW PRODUCT LAUNCH 105
      81. TABLE 80 EXPANSION 106
      82. TABLE 81 NESTLÉ S.A.: PRODUCTS OFFERED 109
      83. TABLE 82 TATE & LYLE: KEY DEVELOPMENTS 109
      84. TABLE 83 PEPSICO INC.: PRODUCTS OFFERED 113
      85. TABLE 84 PEPSICO INC.: KEY DEVELOPMENTS 113
      86. TABLE 85 COCA COLA: PRODUCTS OFFERED 116
      87. TABLE 86 COCA COLA: KEY DEVELOPMENTS 117
      88. TABLE 87 UNILEVER: PRODUCTS OFFERED 120
      89. TABLE 88 UNILEVER: KEY DEVELOPMENTS 122
      90. TABLE 89 TYSON FOODS: PRODUCTS OFFERED 124
      91. TABLE 90 TYSON FOODS: KEY DEVELOPMENTS 125
      92. TABLE 91 PROCTER & GABLE CO.: PRODUCTS OFFERED 129
      93. TABLE 92 PROCTER & GAMBLE CO.: KEY DEVELOPMENTS 129
      94. TABLE 93 L''ORÉAL SA: PRODUCTS OFFERED 133
      95. TABLE 94 L''ORÉAL SA: KEY DEVELOPMENTS 133
      96. TABLE 95 ANHEUSER-BUSCH INBEV: PRODUCTS OFFERED 137
      97. TABLE 96 ANHEUSER-BUSCH INBEV: KEY DEVELOPMENTS 138
      98. TABLE 97 JBS FOODS: PRODUCTS OFFERED 141
      99. TABLE 98 KRAFT HEINZ: PRODUCTS OFFERED 145
      100. TABLE 99 KRAFT HEINZ: KEY DEVELOPMENTS 145   LIST OF FIGURES
      101. FIGURE 1 MARKET SYNOPSIS 17
      102. FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS MARKET, 2022 18
      103. FIGURE 3 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY TYPE, 2022 19
      104. FIGURE 4 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY PRODUCTION TYPE, 2022 20
      105. FIGURE 5 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2022 21
      106. FIGURE 6 GLOBAL FAST MOVING CONSUMER GOODS MARKET ANALYSIS, BY REGION, 2022 22
      107. FIGURE 7 GLOBAL FAST MOVING CONSUMER GOODS MARKET: STRUCTURE 24
      108. FIGURE 8 KEY BUYING CRITERIA FOR FAST MOVING CONSUMER GOODS 25
      109. FIGURE 9 RESEARCH PROCESS 26
      110. FIGURE 10 TOP-DOWN & Bottom-up ApproachES 29
      111. FIGURE 11 MARKET DYNAMICS OVERVIEW 32
      112. FIGURE 12 SHARE OF ORGANIZED AND UNORGANIZED RETAIL SECTOR IN INDIA 33
      113. FIGURE 13 GLOBAL MIDDLE-CLASS POPULATION GROWTH BETWEEN 2010 TO 2030 34
      114. FIGURE 14 SHARE OF POPULATION USING INTERNET IN RURAL AREAS, 2022 35
      115. FIGURE 15 DRIVERS IMPACT ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 36
      116. FIGURE 16 KEY REASONS DETERMINANT IN THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN KEY COUNTRIES (2022) 37
      117. FIGURE 17 GLOBAL LOSS IN MARKET VALUE OF SALE OF VARIOUS PRODUCTS DUE TO SUPPLY OF COUNTERFEIT AND FAKE GOODS IN THE GLOBAL MARKET 38
      118. FIGURE 18 RESTRAINT IMPACT ANALYSIS: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 39
      119. FIGURE 19 GLOBAL E-COMMERCE REVENUE GENERATED, REGION-WISE, IN 2022 40
      120. FIGURE 20 SUSTAINABLE POLICIES INTRODUCED ACROSS THE GLOBE, COUNTRY-WISE CATEGORIES 41
      121. FIGURE 21 VALUE CHAIN: GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 43
      122. FIGURE 22 GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET: SUPPLY CHAIN ANALYSIS 46
      123. FIGURE 23 PORTER''S FIVE FORCES ANALYSIS OF THE GLOBAL FAST MOVING CONSUMER GOODS (FMCG) MARKET 49
      124. FIGURE 24 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2022 (% SHARE) 56
      125. FIGURE 25 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY TYPE, 2018–2032 (BILLION EUROS) 57
      126. FIGURE 26 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2022 (% SHARE) 66
      127. FIGURE 27 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY PRODUCTION TYPE, 2018–2032 (BILLION EUROS) 66
      128. FIGURE 28 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRBUTION CHANNEL, 2022 (% SHARE) 69
      129. FIGURE 29 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018–2032 (BILLION EUROS) 70
      130. FIGURE 30 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION, 2018–2032 (BILLION EUROS) 73
      131. FIGURE 31 GLOBAL FAST MOVING CONSUMER GOODS MARKET, BY REGION, 2022 (% SHARE) 73
      132. FIGURE 32 EUROPE: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 74
      133. FIGURE 33 ASIA-PACIFIC: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 84
      134. FIGURE 34 AFRICA: FAST MOVING CONSUMER GOODS MARKET SHARE, BY COUNTRY, 2022 (% SHARE) 93
      135. FIGURE 35 MARKET SHARE ANALYSIS (%), 2022 102
      136. FIGURE 36 BENCHMARKING OF MAJOR COMPETITORS 103
      137. FIGURE 37 NESTLÉ S.A.: FINANCIAL OVERVIEW SNAPSHOT 108
      138. FIGURE 38 NESTLÉ S.A: SWOT ANALYSIS 110
      139. FIGURE 39 PEPSICO INC.: FINANCIAL OVERVIEW SNAPSHOT 112
      140. FIGURE 40 PEPSICO INC.: SWOT ANALYSIS 114
      141. FIGURE 41 COCA-COLA: FINANCIAL OVERVIEW SNAPSHOT 116
      142. FIGURE 42 COCA COLA: SWOT ANALYSIS 118
      143. FIGURE 43 UNILEVER: FINANCIAL OVERVIEW SNAPSHOT 120
      144. FIGURE 44 UNILEVER: SWOT ANALYSIS 122
      145. FIGURE 45 TYSON FOODS: FINANCIAL OVERVIEW SNAPSHOT 124
      146. FIGURE 46 TYSON FOODS: SWOT ANALYSIS 125
      147. FIGURE 47 PROCTER & GAMBLE CO.: FINANCIAL OVERVIEW SNAPSHOT 128
      148. FIGURE 48 PROCTER & GAMBLE CO.: SWOT ANALYSIS 130
      149. FIGURE 49 L''ORÉAL SA: FINANCIAL OVERVIEW SNAPSHOT 132
      150. FIGURE 50 L''ORÉAL SA: SWOT ANALYSIS 134
      151. FIGURE 51 ANHEUSER-BUSCH INBEV: FINANCIAL OVERVIEW 136
      152. FIGURE 52 ANHEUSER-BUSCH INBEV: SWOT ANALYSIS 138
      153. FIGURE 53 JBS FOODS: FINANCIAL OVERVIEW SNAPSHOT 140
      154. FIGURE 54 JBS FOODS: SWOT ANALYSIS 142
      155. FIGURE 55 KRAFT HEINZ: FINANCIAL OVERVIEW SNAPSHOT 144
      156. FIGURE 56 KRAFT HEINZ: SWOT ANALYSIS 146

    Fast-moving consumer goods Market Segmentation 

    Fast-moving consumer goods (FMCG) Product Type Outlook (Euro Bn, 2018-2032)

    • Food & Beverages
      • Food
      • Confectionary
      • Beers
      • Liquors & Spirits
      • Wine
      • Softdrinks
      • Other Beverages
      • Cereals, Grains, and Wheat
    • Tobacco Products
    • Beauty & Personal Care
    • Healthcare
    • Home Care
    • Electronics
    • Office Supplies

    Fast-moving consumer goods (FMCG) Production Type Outlook (Euro Bn, 2018-2032)

    • Inhouse
    • Contract Based

    Fast-moving consumer goods (FMCG) Distribution channel Outlook (Euro Bn, 2018-2032)

    • Store-Based

     

    • Non-Store Based

    Fast-moving consumer goods (FMCG) Regional Outlook (Euro Bn, 2018-2032)

    • Europe Outlook (Euro Bn, 2018-2032)
      • Europe Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Europe Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Europe Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based
      • Germany Outlook (Euro Bn, 2018-2032)
        • Germany Fast-moving consumer goods (FMCG) Type
          • Food & Beverages
            • Food
            • Confectionary
            • Beers
            • Liquors & Spirits
            • Wine
            • Softdrinks
            • Other Beverages
            • Cereals, Grains, and Wheat
          • Tobacco & Tobacco Products
          • Beauty & Personal Care
          • Healthcare
          • Home Care
          • Electronics
          • Office Supplies
        • Germany Fast-moving consumer goods (FMCG) by Production Type
          • Inhouse
          • Contract Based
        • Germany Fast-moving consumer goods (FMCG) by Distribution Channel
          • Store-Based
          • Non-Store Based

     

    • France Outlook (Euro Bn, 2018-2032)
      • France Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • France Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • France Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Italy Outlook (Euro Bn, 2018-2032)
      • Italy Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Italy Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Italy Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Spain Outlook (Euro Bn, 2018-2032)
      • Spain Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Spain Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Spain Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • UK Outlook (Euro Bn, 2018-2032)
      • UK Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • UK Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • UK Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based
      • Rest of Europe Outlook (Euro Bn, 2018-2032)
        • Rest of Europe Fast-moving consumer goods (FMCG) Type
          • Food & Beverages
            • Food
            • Confectionary
            • Beers
            • Liquors & Spirits
            • Wine
            • Softdrinks
            • Other Beverages
            • Cereals, Grains, and Wheat
          • Tobacco & Tobacco Products
          • Beauty & Personal Care
          • Healthcare
          • Home Care
          • Electronics
          • Office Supplies
        • Rest of Europe Fast-moving consumer goods (FMCG) by Production Type
          • Inhouse
          • Contract Based
        • Rest of Europe Fast-moving consumer goods (FMCG) by Distribution Channel
          • Store-Based
          • Non-Store Based
        • Asia Pacific Outlook (Euro Bn, 2018-2032)
          • Asia Pacific Fast-moving consumer goods (FMCG) Type
            • Food & Beverages
              • Food
              • Confectionary
              • Beers
              • Liquors & Spirits
              • Wine
              • Softdrinks
              • Other Beverages
              • Cereals, Grains, and Wheat
            • Tobacco & Tobacco Products
            • Beauty & Personal Care
            • Healthcare
            • Home Care
            • Electronics
            • Office Supplies
          • Asia Pacific Fast-moving consumer goods (FMCG) by Production Type
            • Inhouse
            • Contract Based
          • Asia Pacific Fast-moving consumer goods (FMCG) by Distribution Channel
            • Store-Based
            • Non-Store Based
          • Japan Outlook (Euro Bn, 2018-2032)
            • Japan Fast-moving consumer goods (FMCG) Type
              • Food & Beverages
                • Food
                • Confectionary
                • Beers
                • Liquors & Spirits
                • Wine
                • Softdrinks
                • Other Beverages
                • Cereals, Grains, and Wheat
              • Tobacco & Tobacco Products
              • Beauty & Personal Care
              • Healthcare
              • Home Care
              • Electronics
              • Office Supplies
            • Japan Fast-moving consumer goods (FMCG) by Production Type
              • Inhouse
              • Contract Based
            • Japan Fast-moving consumer goods (FMCG) by Distribution Channel
              • Store-Based
              • Non-Store Based

     

    • China Outlook (Euro Bn, 2018-2032)
      • China Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • China Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • China Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • India Outlook (Euro Bn, 2018-2032)
      • India Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • India Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • India Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Rest of Asia Pacific Outlook (Euro Bn, 2018-2032)
      • Rest of Asia Pacific Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Rest of Asia Pacific Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Rest of Asia Pacific Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

     

    • Africa Outlook (Euro Bn, 2018-2032)
      • Africa Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Africa Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Africa Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • South Africa Outlook (Euro Bn, 2018-2032)
      • South Africa Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • South Africa Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • South Africa Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Nigeria Outlook (Euro Bn, 2018-2032)
      • Nigeria Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Nigeria Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Nigeria Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Ghana Outlook (Euro Bn, 2018-2032)
      • Ghana Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Ghana Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Ghana Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based

     

    • Rest of Africa Outlook (Euro Bn, 2018-2032)
      • Rest of Africa Fast-moving consumer goods (FMCG) Type
        • Food & Beverages
          • Food
          • Confectionary
          • Beers
          • Liquors & Spirits
          • Wine
          • Softdrinks
          • Other Beverages
          • Cereals, Grains, and Wheat
        • Tobacco & Tobacco Products
        • Beauty & Personal Care
        • Healthcare
        • Home Care
        • Electronics
        • Office Supplies
      • Rest of Africa Fast-moving consumer goods (FMCG) by Production Type
        • Inhouse
        • Contract Based
      • Rest of Africa Fast-moving consumer goods (FMCG) by Distribution Channel
        • Store-Based
        • Non-Store Based
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