Global Fast-moving consumer goods Overview
Fast-moving consumer goods Market Size was valued at Euro 10,703.32 Bn in 2023. The Global Fast-moving consumer goods industry is projected to grow from 2024 to Euro 19,032.31 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.7% during the forecast period (2024 - 2032).
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fast-moving consumer goods Market Trends
The global fast moving consumer goods (FMCG) market is expected to grow at a rate of 6.60% during the forecast period and is attributed to the growth of the organized retail sector in the Asia-Pacific region coupled with rising middle-class across the globe. In addition, the trend of digitalization in the rural markets is affecting the growth of the market positively. However, the rise of counterfeit and fake goods presence in the market and the shift in consumer preference towards sustainability is hampering the growth of the market during the forecast period. Nevertheless, the strong penetration of the e-commerce channel is expected to create lucrative opportunities for the players in the market. Also, the favorable government policies in key economies are providing a conducive environment for global manufacturers to expand and strengthen their position in the market. Region-specific government regulations and stringent tax regimes are posing challenges for the players in the market.
Over the years with the advent of technology, the accessibility and affordability of the smartphone and the internet have increased and reached the nooks and corners of the globe including the rural markets, especially in developing countries including India, Kenya, Ghana, etc. India, one of the key potential markets in the FMCG market and whose rural market has a significant share in the FMCG product sales has around 399 million internet users in rural parts of India in 2021 which is 14% more than the preceding year. This number is expected to grow further and strongly in the upcoming years. With rural India accounting for over 35% of the total FMCG revenue generated in India, the deep penetration of the Internet is paving new ways and opportunities for manufacturers.
The fast-moving consumer goods (FMCG) market is experiencing significant transformation driven by changing consumer behaviors and preferences. Key trends include the rising demand for health and wellness products, as consumers increasingly prioritize nutrition and sustainability. E-commerce continues to grow, making online shopping a vital channel for FMCG brands. There is also a shift towards eco-friendly packaging and sustainable sourcing, reflecting heightened environmental awareness. Additionally, convenience and ready-to-eat meals are gaining popularity due to busy lifestyles. Brands that leverage technology, like personalized marketing and data analytics, are better positioned to meet evolving consumer needs in this dynamic market.
Global Fast-moving consumer goods Segment Insights:
Global Market Type Insights
Based on type, the global fast moving consumer goods market has been segmented into food & beverages, tobacco & tobacco products, beauty & personal care, healthcare, home care, electronic and office supplies.
The food and beverages segment are further bifurcated into food, confectionary, beer, liquors & spirits, wine, softdrinks, other beverages, cereals, grains and wheat. The growing population across various regions of the world is likely to increase the demand of various food and beverages products which in turn would boost its market growth in the upcoming years. As a part of this, according to the Food and Agriculture Organization, between 2009 and 2050, the world's population is projected to increase by more than a third, or 2.3 billion people. This is a considerably slower with 3.3 billion people, or more than 90% of its current population, were added during the previous 40 years of expansion. According to projections, developing nations will see almost all this expansion. Sub-Saharan Africa will experience the largest population growth among the latter group (+114%), while East and Southeast Asia would experience the slowest (+13%). Urban areas are expected to account for 70 percent of the world's population in 2050 (up from 49 percent now), whereas rural populations are predicted to decline after reaching a peak somewhere in the next decade.
According to predictions, increasing global food production by almost 70% between 2005–2007 and 2050 will be necessary to feed the 9.1 billion people who will inhabit the planet by then. It would be necessary for production in the developing world to almost treble. This indicates that production of several important commodities will rise significantly. For example, annual beef production would need to increase by nearly 200 million tons to reach 470 million tons in 2050, with 72 percent of that total going to developing nations, up from the current 58 percent. Producing the types of foods that are deficient would also be necessary to sufficiently feed the world's population and assure nutritional security.
The food segment includes a ranges of food items ranging from baby food, bread & cereals products, convenience food & snacks, dairy products & eggs, fish & seafood, fruits & nuts, meat, oil & fats, pet food, sauces & spices, spreads & sweeteners, and vegetables. Hence, the growing population across the various regions coupled with the increased preferences for different consumer groups to eat bread is likely to boost its market growth in the upcoming years. As a part of this, according to MRFR analysis, most gen z and millennials (78%) include carbohydrates in their daily diet. In the previous years, many people (73%) and 63%, respectively, bought bread and sweet baked goods. Many types of baked foods have favorable nutritional connections for millennial and gen z consumers. Furthermore, the majority (75%) of younger customers are unaffected by concerns about carbohydrates when it comes to eating baked goods.
Tobacco is usually a plant that contains nicotine, a highly addictive substance. Tobacco products are created by processing the plant's leaves. Tobacco products includes smokeless tobacco, hookah, e-cigarettes, heat-not-burn tobacco products, cigars and many more. The increased consumption of tobacco products particularly across the low- and middle-income countries is likely to increase its sales, eventually contributing to its segmental growth. For instance, according to WHO the world's largest tobacco producer and user is China. More than 300 million smokers, or about one-third of the global population, live in China. Currently, more over half of adult men consume tobacco. China is home to around one out of every three smokers worldwide. In addition, second-hand smoke (SHS) is a daily occurrence for over 700 million non-smokers in China, including over 180 million children. Every year, SHS exposure results in 100,000 fatalities. However, the threats associated with the consumption of tobacco products coupled with the increased imposition of tax on tobacco products are likely to serve as a challenge for its market growth in the upcoming years. As a part of this, according to WHO, the most economical strategy to lower health care expenses and cigarette usage, particularly among young people and low-income individuals, is to impose tobacco taxes, which also boost revenue in many nations. The tax hikes must be significant enough to raise prices above the rate of income growth. In high-income countries, a 10% increase in tobacco prices results in a 4% drop-in smoking rates, while a 5% drop occurs in low- and middle-income nations. Tax evasion and avoidance, both legal and illegal, reduce the effectiveness of tobacco control measures, especially greater tobacco taxes. The tobacco industry as well as others frequently assert that the high tariffs on tobacco products are to blame for tax evasion. However, evidence from numerous nations shows that even with higher tobacco taxes and prices, illicit trafficking can be stopped. In addition, India is one of the 181 nations that have signed onto the WHO Framework Convention on Tobacco Control, according to the National Health Mission's official. On the retail price of all tobacco goods, including cigarettes, it suggests a tax of at least 75%. However, India's cigarette taxes are lower than the WHO's recommended levels.
Beauty & Personal care products include cosmetics, skin care, hair care & styling products, perfume and many more which are used for personal hygiene and to improve the appearance of an individual. Moreover, the presence of various government bodies across Europe coupled with the wide usage of beauty & personal care products across the region is likely to contribute to its segmental growth. For instance, according to Cosmetic Europe, the majority of Europe's 500 million customers use cosmetics and personal care products every day to safeguard their health, improve their wellbeing, and increase their self-esteem. Cosmetics have been used by people for countless years. Some cosmetic and personal care products are projected to have a market penetration of close to 100% in the EU. In France, 98% of adult women and 94% of adult men use liquid shampoo, while deodorant use is nearly at the national average in the UK (94% of women and 87% of men use deodorants).
Figure 1: Global Fast-moving consumer goods, by Type, 2023 & 2032 (Bn Euro)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Market Production Type Insights
The Fast-moving consumer goods Market based on production type has been segmented into inhouse and contract based. The inhouse segment accounted for the highest market share of 41.96% in 2022 owing to the growing adoption of inhouse manufacturing among the manufacturers and is expected to register a CAGR of 5.73% during the forecast period 2023-2030. However, the contract-based segment is expected to grow at a CAGR of 7.21% during the forecast period.
Inhouse refers to the idea of reclaiming techniques and processes that were previously outsourced. It is the reverse of outsourcing, which has historically been employed to minimize costs or when a business lacks the resources (usually employees, machinery, technologies, or other skills) necessary for a particular task. Moreover, the growing benefits possessed by inhouse production has increased manufacturers’ inclination towards it, which in turn is a vital factor boosting its market growth. As a part of this, smaller businesses, especially those with a unique product value proposition, greatly benefit from the capacity to customize. In-house manufacturing makes it possible to fulfil client requests for customized products more quickly than outsourcing, which requires that customizations go through several channels and procedures. Another advantage is that a study from Karlsruhe University of Applied Sciences indicated that widespread outsourcing of industrial processes has a significant negative influence on a company's profit and productivity, contrary to conventional belief that outsourcing is always less expensive. In-house production is frequently a more economical option, particularly for companies that produce small numbers of highly customized products. This is because there are fewer steps in the production process between the wallet and the final product.
Moreover, the presence of major players adopting inhouse production is set to boost its market growth in the upcoming years. As a part of this, in April 2021, Unilever expanded the number of its global digital marketing centers to enhance its internal capabilities. These hubs were developed to promote communication amongst experts in audience analytics activation, online engagement, performance marketing, content management, and data governance.
Contract based manufacturing is when a manufacturer contracts with another business to produce certain parts or goods over a predetermined timeframe. A company may enter a commercial relationship with a contract manufacturer—which is regarded as a form of outsourcing—to produce parts, components, or full products for the company in accordance with their specifications. Following that, the corporation either completes its own product or uses the manufactured goods in its own production process. Contract manufacturers are typically autonomous businesses that exclusively subcontract with or sell their products to other businesses or governmental organizations. Although inhouse production offers various types of advantages, contract based production also offers various benefits. For example, a company can save its own manufacturing time by using a contract manufacturer to produce only particular parts or components to support their own production line. This results in quicker time to market, better delivery, and better customer service.
Contract manufacturing enables companies to maintain reliable production of high-quality goods. By establishing that standard, the company can increase brand recognition and earn a reputation as a trustworthy distributor. Better business relationships with possible collaborators and future contractors may result from this as well. However, some of the drawbacks associated with contract-based manufacturing includes limited control. As a part of this, there are features and requirements that the hiring company wants in a product. Up until the product is given up for review, the company has very little influence once those desires have been expressed. The manufacturing and production of the product are mostly outside the client's control. Contrarily, the contract manufacturer often has little to no influence over the design of the product. Although the contractor is permitted to offer suggestions, there is no assurance that they will be accepted.
Figure 2: Global Fast-moving consumer goods, by Production Type, 2023 & 2032 (Bn Euro)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fast-moving consumer goods Market Distribution Channel Insights
Contract based manufacturing is when a manufacturer contracts with another business to produce certain parts or goods over a predetermined timeframe. A company may enter a commercial relationship with a contract manufacturer—which is regarded as a form of outsourcing—to produce parts, components, or full products for the company in accordance with their specifications. Following that, the corporation either completes its own product or uses the manufactured goods in its own production process. Contract manufacturers are typically autonomous businesses that exclusively subcontract with or sell their products to other businesses or governmental organizations. Although in-house production offers various types of advantages, contract-based production also offers various benefits. For example, a company can save its own manufacturing time by using a contract manufacturer to produce only particular parts or components to support their own production line. This results in quicker time to market, better delivery, and better customer service.
Contract manufacturing enables companies to maintain reliable production of high-quality goods. By establishing that standard, the company can increase brand recognition and earn a reputation as a trustworthy distributor. Better business relationships with possible collaborators and future contractors may result from this as well. However, some of the drawbacks associated with contract-based manufacturing includes limited control. As a part of this, there are features and requirements that the hiring company wants in a product. Up until the product is given up for review, the company has very little influence once those desires have been expressed. The manufacturing and production of the product are mostly outside the client's control. Contrarily, the contract manufacturer often has little to no influence over the design of the product. Although the contractor is permitted to offer suggestions, there is no assurance that they will be accepted.
Store-based distribution channel usually includes supermarkets & hypermarkets, specialty stores, departmental stores and many more. A supermarket and hypermarket are usually a large retail space where products are displayed so that customers can choose what they want. Customers always fill a trolley from the shelf with what they desire, then have the counter clerk charge their credit card. The expanding advantages that supermarkets and hypermarkets have, like operating on a self-service basis, providing a variety of goods discounts accessible on various commodities, giving customers freedom of choice, and making significant profits, are expected to drive the market's expansion. Furthermore, the presence of many supermarkets across various regions of the world, coupled with the frequent visit of consumers there is likely to contribute to its overall segment growth. For instance, according to MRFR analysis, 88% of UK customers usually shopped at supermarkets for food and other necessities in 2022. Another study found that one-third of consumers made two to three weekly trips to the store to buy food.
Non-store based usually includes e-commerce websites such as Amazon, Flipkart, and many others. E-commerce is a method of distribution that uses the internet to move products and services from suppliers to customers. One way for people to buy and sell goods more conveniently is through e-commerce. The main advantages of this channel include its quick expansion, global marketing reach, direct consumer control, and a host of other features. The recent launch of popular FMCG products through an e-commerce platform and the rising sales of fast-moving consumer goods through online sales channels, particularly after the pandemic and as consumers prefer more online shopping and find it convenient, are expected to boost its market growth in the coming years. For instance, according to MRFR analysis, more than 40% of UK consumers in 2021 thought they would continue buying food online at the same rate they did during the pandemic after it ended. A further third of respondents stated they would keep doing their grocery shopping online, albeit less frequently. These goals are reflected in predictions for the penetration and growth rates of online grocery in the upcoming years. The annual growth and usage rates are anticipated to slow down given the opportunity to shop safely once again in stores, while this is not likely to be detrimental.
Figure 3: Global Fast-moving consumer goods, by Distribution Channel 2023 & 2032 (Bn Euro)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fast-moving consumer goods Market Region Insights
Europe market value is expected to be Euro 2,698.2 billion in 2022 and Euro 4,004.2 billion in 2030 growing at a CAGR of 5.12% during the forecast period. Europe basically includes Germany, France, Italy, Spain, UK and Rest of Europe are all included in the analysis of the European market. Europe continues to hold a significant share in the global fast moving consumer goods market, owing to the increasing initiatives taken by key players to expand the production of various beverages across the region which in turn would boost its market growth. As a part of this, in June 2023, Carlsberg Group invested in Ukraine to upgrade The Kyiv Brewery's production line to enhance the yield capacity of canned goods by 80%. One of the company's biggest investment initiatives for the year is represented by the action. The newly created production line will be used to produce products for a variety of brands, including Lvivske, Carlsberg, Kronenbourg 1664, Arsenal, Kvas Taras, Somersby, Seth & Riley's Garage, Staropramen, Miller Genuine Draught and Battery. Cider, energy drinks, soft drinks, and beer (alcoholic and non-alcoholic) are popular goods being bottled. At a time when Ukraine is engaged in a protracted conflict with Russia, the investment represents a major player's confidence in the nation. The Carlsberg Group committed to invest 1.5 billion hryvnias, or €40 million (US$44 million), in Ukraine this year.
Besides this, the increasing policies adopted by major government bodies operating across the region to strengthen the wine sector is likely to fuel its market growth in the upcoming years. As a part of this, the wine industry is supported at the EU level through wine assistance schemes in EU nations that produce wine. An annual budget of €1 061 million from EU funding is set aside to support the sector's investments, innovations, product promotion, restructuring, and harvest insurance. The wine support initiatives are part of the strategic plans for the current CAP. The budget for the wine industry will remain unchanged from the previous framework, and all currently eligible measures will be maintained. However, the goals and interventions to support a more sustainable wine sector will be strengthened, with at least 5% of the expenditure to be devoted to such goals.
The Commission has provided more latitude for the financial year 2023's wine support programs implementation and finance. This will enable Member States to better adapt their policies to the state of the wine market in the current year and to make better use of green harvesting to avert or lessen a potential wine excess in the next year. Beneficiaries of the wine assistance programs are currently permitted to modify their planned activities and, in properly justifiable situations, to carry out their original projects only partially. The EU will also boost the co-financing rate of initiatives connected to restructuring, green harvesting, promotion, and investments from 50% to 60%. Hence, such initiatives are likely to contribute to its segmental growing during the forecast period.
Asia-Pacific is anticipated to create a Euro 4,355.55 billion opportunity from the year 2022 to 2030. Asia-Pacific is the most populated region in the world, consisting of some of the major economies, including Japan, China, India, Australia & New Zealand, and Rest of Asia-Pacific. The FMCG market is expected to grow across the region owing to the increasing strategies adopted by governmental as well as non-governmental organizations to strengthen the electronic sector which is set to positively influence its market growth in the upcoming years. As a part of this, India is actively seeking to increase its domestic manufacturing capacity in the electronics sector, taking advantage of the size of its digital market and its strengths in the information technology sector. Accordingly, the National Policy on Electronics 2019 (NPE 2019), which was authorized in February of that year to replace the NPE 2012, was announced by the Ministry of Electronics and Information Technology (MeitY). In addition, by enhancing local capacity to create key components, such as chipsets and 5G telecom equipment, India hopes to establish itself as a worldwide centre for electronics system design and manufacturing (ESDM) through NPE 2019. The policy initiatives and programs put in place under NPE also foster a climate that is favorable for business and investment, which helps the sector be more competitive internationally. The Indian government has developed several incentives and programs to increase electronics production. These include financial incentives for sizable investments in the semiconductor manufacturing industry, assistance with export promotion, and support for export promotion.
The region accounted for 1.5X times growth during the forecast period. Africa includes South Africa, Nigeria, Ghana, Kenya and Rest of Africa will witness moderate growth in the fast-moving consumer goods market in the upcoming years. The growing population across the region is likely to increase the demand for various types of fast-moving consumer goods such as food and beverages, beauty & personal care, healthcare, homecare, electronic and many more. For instance, according to MRFR analysis, by the middle of the century, the population of sub-Saharan Africa is expected to nearly quadruple to more than 2 billion. By 2070, it will surpass Asia as the most populous region in the world due to its three times quicker growth than the worldwide average. Africa has the world's youngest population, which certain studies indicated could either help the continent or make poverty worse, depending on how nations use this age group to spur economic growth.
Figure 3: Global Fast-moving consumer goods, by region, 2023 & 2032 (USD Million)
Global Fast-moving consumer goods Key Market Players & Competitive Insights
The global fast moving consumer goods market is projected to register a CAGR of 6.60% during the review period. The market's growth can be attributed to the rising demand from the food and beverages industry. Market players are expected to witness profitable growth opportunities in the global market due to the increasing demand of fast moving consumer goods from global consumers in the market. The FMCG has remained heavily fragmented with tier-1 players accounting for less than one-fourth of the market and market continues to see newer entrants continuing to try and consume a revenue pie from the ever growing FMCG industry. The key players operating in the global fast moving consumer goods market include Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz. The tier-1 players have a global reach and diverse product portfolios. Nestle SA, PepsiCo Inc, Coca Cola, Unilever are some of the players dominating the global market due to brand reputation, product differentiation, financial stability, and diversified regional presence. The market players are focused on investing in research & development and adopting strategic growth initiatives such as product launches, joint ventures, patent approval, acquisition, expansion, certifications, partnerships, and investment to strengthen their market position and capture a large customer base.
Key Companies in the Fast-moving consumer goods market include
Fast-moving consumer goods Market Segmentation:
Fast-moving consumer goods (FMCG) Type Outlook (Bn Euro, 2018-2032)
Fast-moving consumer goods (FMCG) Production Type Outlook (Bn Euro, 2018-2032)
Fast-moving consumer goods (FMCG) Distribution channel Outlook (Bn Euro, 2018-2032)
| Report Attribute/Metric | Details |
| Market Size 2023 | Euro 10,703.32 Bn |
| Market Size 2032 | Euro 19,032.31 Bn |
| Compound Annual Growth Rate (CAGR) | 6.7 %. Â (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2018 -2022 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Production Type, Distribution Channel, Region |
| Countries Covered | Global |
| Key Companies Profiled | Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz. |
| Key Market Opportunities | ·      Eco-friendly products attract environmentally conscious consumers. ·      Health trends open avenues for organic and functional foods. |
| Key Market Dynamics | ·      Urbanization boosts demand for convenient products. ·      E-commerce growth expands market access for FMCGs. |
Fast Moving Consumer Goods Market Highlights:
Frequently Asked Questions (FAQ) :
Global Fast-moving consumer goods accounted for Euro 10,703.32 Bn
The growth rate of Global Fast-moving consumer goods is 6.7%. % CAGR.
Mondelēz International, Inc., Mars Incorporated, The Walt Disney Company, The Coca-Cola Nestle SA, PepsiCo Inc, Coca Cola, Unilever, Tyson Foods, P & G, JBS, Kraft Heinz.
Food & Beverages led Global Fast-moving consumer goods.
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