ID: MRFR/CR/7018-HCR | February 2021 | Region: Global | 111 pages
Market Scenario
Yoga Mat Market is projected to reach USD 2.5 Billion by 2025 at a CAGR of 7.2% from 2019 to 2025. The global yoga mat market is highly fragmented with the presence of several regional players catering to the increasing demand. There are various brands dominating the yoga mat market. Domyos, Juru Sakti, Iris, Active Mandala, Prana Revolution, Ako Yoga, Tapas, Eco-Rich, and Earth Elements are some of the popular brands among consumers across the world. Competition among the market players leads to product innovation, which, in turn, attracts consumers to purchase these products and drives the growth of the global yoga mat market. To tap into the lucrative opportunities, many key players including OutdoorGearLab LLC, A. Kolckmann GmbH, Jade Yoga, Hugger Mugger, Shanghai Eversuccess Industries Co., Ltd, Liforme Ltd, and Mandala Yoga Mat are investing in the yoga mat market. The market players are adopting various growth strategies such as mergers & acquisitions, business expansions, product launches, and product innovation. For instance, JURU offers the JURU Shakti Cork Yoga Mat made of premium cork from Portugal and natural rubber from India. This mat offers excellent grip during yoga practice to reduce injuries when sweating. It also offers antimicrobial properties and is eco-friendly and easily recyclable.
Market Synopsis
Global Yoga Mat Market has witnessed significant growth in recent years owing to the rising popularity of yoga exercise worldwide. Yoga mats have gained popularity owing to the increasing demand for exercise equipment, growing focus on fitness, and advancements in the e-commerce sector. The increasing number of yoga institutes and raising awareness about the mental and physical health benefits of yoga are expected to drive market growth during the forecast period. Manufacturers of yoga mats are actively engaged in research and development to find sustainable raw materials that are recyclable and biodegradable. Market players are also taking advantage of the rise of e-commerce platforms by displaying their products on online retail stores to expand their consumer bases.
Yoga mats are fabricated mats used to prevent hands and feet from slipping during yoga exercise. There are different styles and types of yoga mats for varying consumer needs. Yoga mats are also available in different sizes, thickness, density, colors, textures, and materials. Market players manufacture yoga mats for adults and children using materials such as polyvinyl chloride (PVC) rubber, thermoplastic elastomers (TPE), cotton, and jute. The increasing demand for eco-friendly yoga mats and rising focus on health and fitness are influencing market growth.
However, the use of substitutes such as woven blankets and rolled-up towels and fluctuating prices of raw materials may create challenges for yoga mat manufactures during the review period.
Market USP
Growing popularity of yoga globally
Market Drivers
Market Restraints
Segmentation
By Type
By End-User
By Distribution Channel
By Region
Key Players
Frequently Asked Questions (FAQ) :
Yoga Mat Market is projected to grow at a 7.2% CAGR between 2019-2024.
The Asia Pacific is expected to dominate the Yoga Mat Market.
Yoga Mat Market is predicted to touch USD 2.5 billion by 2024.
PVC yoga mats will lead the Yoga Mat Market.
Fluctuating raw material prices may limit the Yoga Mat Market growth.
Table of Contents
1. 1 EXECUTIVE SUMMARY
1.1. Market Attractiveness Analysis
1.1.1. Global Yoga Mat Market, by Type
1.1.2. Global Yoga Mat Market, by End User
1.1.3. Global Yoga Mat Market, by Distribution Channel
1.1.4. Global Yoga Mat Market, by Region
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.3. Market Structure
2.4. Key Buying Criteria
2.5. Macro Factor Indicator Analysis
3. RESEARCH METHODOLOGY
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
3.4. Market Size Estimation
3.5. Forecast Model
3.6. List of Assumptions
4. MARKET DYNAMICS
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Supply Chain Analysis
5.3. Porter’s Five Forces Model
5.3.1. Bargaining Power of Suppliers
5.3.2. Bargaining Power of Buyers
5.3.3. Threat of New Entrants
5.3.4. Threat of Substitutes
5.3.5. Intensity of Rivalry
6. GLOBAL YOGA MAT MARKET, BY TYPE
6.1. Introduction
6.2. PVC Yoga Mats
6.2.1. PVC Yoga Mats: Market Estimates & Forecast, by Region 2019–2024
6.3. Rubber Yoga Mats
6.3.1. Rubber Yoga Mats: Market Estimates & Forecast, by Region, 2019–2024
6.4. TPE Yoga Mats
6.4.1. TPE Yoga Mats: Market Estimates & Forecast, by Region, 2019–2024
6.5. Cotton Yoga Mats
6.5.1. Cotton Yoga Mats: Market Estimates & Forecast, by Region, 2019–2024
6.6. Others
6.6.1. Others: Market Estimates & Forecast, by Region, 2019–2024
7. GLOBAL YOGA MAT MARKET, BY END USER
7.1. Introduction
7.2. Adults
7.2.1. Adults: Market Estimates & Forecast, by Region, 2019–2024
7.3. Children
7.3.1. Children: Market Estimates & Forecast, by Region, 2019–2024
8. GLOBAL YOGA MAT MARKET, BY DISTRIBUTION CHANNEL
8.1. Introduction
8.2. Store-Based
8.2.1. Store-Based: Market Estimates & Forecast, by Region, 2019–2024
8.2.2. Supermarkets & Hypermarkets
8.2.2.1. Supermarkets & Hypermarkets: Market Estimates & Forecast, by Region, 2019–2024
8.2.3. Specialty Stores
8.2.3.1. Specialty Stores: Market Estimates & Forecast, by Region, 2019–2024
8.2.4. Others
8.2.4.1. Others: Market Estimates & Forecast, by Region, 2019–2024
8.3. Non-Store-Based
8.3.1. Non-Store-Based: Market Estimates & Forecast, by Region, 2019–2024
9. GLOBAL YOGA MAT MARKET MARKET, BY REGION
9.1. Introduction
9.2. North America
9.2.1. Market Estimates & Forecast, by Type, 2019–2024
9.2.2. Market Estimates & Forecast, by End User, 2019–2024
9.2.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.2.4. Market Estimates & Forecast, by Country, 2019–2024
9.2.5. US
9.2.5.1. Market Estimates & Forecast, by Type, 2019–2024
9.2.5.2. Market Estimates & Forecast, by End User, 2019–2024
9.2.5.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.2.6. Canada
9.2.6.1. Market Estimates & Forecast, by Type, 2019–2024
9.2.6.2. Market Estimates & Forecast, by End User, 2019–2024
9.2.6.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.2.7. Mexico
9.2.7.1. Market Estimates & Forecast, by Type, 2019–2024
9.2.7.2. Market Estimates & Forecast, by End User, 2019–2024
9.2.7.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3. Europe
9.3.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.4. Market Estimates & Forecast, by Country, 2019–2024
9.3.5. Germany
9.3.5.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.5.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.5.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.6. UK
9.3.6.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.6.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.6.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.7. France
9.3.7.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.7.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.7.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.8. Spain
9.3.8.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.8.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.8.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.9. Italy
9.3.9.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.9.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.9.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.3.10. Rest of Europe
9.3.10.1. Market Estimates & Forecast, by Type, 2019–2024
9.3.10.2. Market Estimates & Forecast, by End User, 2019–2024
9.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4. Asia-Pacific
9.4.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4.4. Market Estimates & Forecast, by Country, 2019–2024
9.4.5. China
9.4.5.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.5.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.5.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4.6. Japan
9.4.6.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.6.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.6.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4.7. India
9.4.7.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.7.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.7.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4.8. Australia & New Zealand
9.4.8.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.8.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.8.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.4.9. Rest of Asia-Pacific
9.4.9.1. Market Estimates & Forecast, by Type, 2019–2024
9.4.9.2. Market Estimates & Forecast, by End User, 2019–2024
9.4.9.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.5. Rest of the World
9.5.1. Market Estimates & Forecast, by Type, 2019–2024
9.5.2. Market Estimates & Forecast, by End User, 2019–2024
9.5.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.5.4. Market Estimates & Forecast, by Region, 2019–2024
9.5.5. South America
9.5.5.1. Market Estimates & Forecast, by Type, 2019–2024
9.5.5.2. Market Estimates & Forecast, by End User, 2019–2024
9.5.5.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.5.6. Middle East
9.5.6.1. Market Estimates & Forecast, by Type, 2019–2024
9.5.6.2. Market Estimates & Forecast, by End User, 2019–2024
9.5.6.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
9.5.7. Africa
9.5.7.1. Market Estimates & Forecast, by Type, 2019–2024
9.5.7.2. Market Estimates & Forecast, by End User, 2019–2024
9.5.7.3. Market Estimates & Forecast, by Distribution Channel, 2019–2024
10. COMPETITIVE LANDSCAPE
10.1. Introduction
10.2. Competitive Benchmarking
10.3. Development Share Analysis
10.4. Key Developments & Growth Strategies
11. COMPANY PROFILES
11.1. A. Kolckmann GmbH
11.1.1. Company Overview
11.1.2. Financial Overview
11.1.3. Products Offered
11.1.4. Key Developments
11.1.5. SWOT Analysis
11.1.6. Key Strategies
11.2. OutdoorGearLab LLC
11.2.1. Company Overview
11.2.2. Financial Overview
11.2.3. Products Offered
11.2.4. Key Developments
11.2.5. SWOT Analysis
11.2.6. Key Strategies
11.3. Hugger Mugger
11.3.1. Company Overview
11.3.2. Financial Overview
11.3.3. Products Offered
11.3.4. Key Developments
11.3.5. SWOT Analysis
11.3.6. Key Strategies
11.4. Jade Yoga
11.4.1. Company Overview
11.4.2. Financial Overview
11.4.3. Products Offered
11.4.4. Key Developments
11.4.5. SWOT Analysis
11.4.6. Key Strategies
11.5. Shrine Sports Distributors
11.5.1. Company Overview
11.5.2. Financial Overview
11.5.3. Products Offered
11.5.4. Key Developments
11.5.5. SWOT Analysis
11.5.6. Key Strategies
11.6. Microcell Composite Company
11.6.1. Company Overview
11.6.2. Financial Overview
11.6.3. Products Offered
11.6.4. Key Developments
11.6.5. SWOT Analysis
11.6.6. Key Strategies
11.7. Elysian
11.7.1. Company Overview
11.7.2. Financial Overview
11.7.3. Products Offered
11.7.4. Key Developments
11.7.5. SWOT Analysis
11.7.6. Key Strategies
11.8. Hefei Bodyup Sports Co.,Ltd.
11.8.1. Company Overview
11.8.2. Financial Overview
11.8.3. Products Offered
11.8.4. Key Developments
11.8.5. SWOT Analysis
11.8.6. Key Strategies
11.9. Shanghai Fitness Sourcing Inc.
11.9.1. Company Overview
11.9.2. Financial Overview
11.9.3. Products Offered
11.9.4. Key Developments
11.9.5. SWOT Analysis
11.9.6. Key Strategies
11.10. Shanghai Eversuccess Industries Co., Ltd
11.10.1. Company Overview
11.10.2. Financial Overview
11.10.3. Products Offered
11.10.4. Key Developments
11.10.5. SWOT Analysis
11.10.6. Key Strategies
11.11. Shenzhen Haifuxing Technology Co., Ltd.
11.11.1. Company Overview
11.11.2. Financial Overview
11.11.3. Products Offered
11.11.4. Key Developments
11.11.5. SWOT Analysis
11.11.6. Key Strategies
11.12. Jiangxi Lveten Plastic Industry Co., Ltd.
11.12.1. Company Overview
11.12.2. Financial Overview
11.12.3. Products Offered
11.12.4. Key Developments
11.12.5. SWOT Analysis
11.12.6. Key Strategies
11.13. Liforme Ltd
11.13.1. Company Overview
11.13.2. Financial Overview
11.13.3. Products Offered
11.13.4. Key Developments
11.13.5. SWOT Analysis
11.13.6. Key Strategies
11.14. Aerolite
11.14.1. Company Overview
11.14.2. Financial Overview
11.14.3. Products Offered
11.14.4. Key Developments
11.14.5. SWOT Analysis
11.14.6. Key Strategies
11.15. Mandala Yoga Mat
11.15.1. Company Overview
11.15.2. Financial Overview
11.15.3. Products Offered
11.15.4. Key Developments
11.15.5. SWOT Analysis
11.15.6. Key Strategies
12. APPENDIX
12.1. General Sources & References
12.2. List of Abbreviations
List of Tables
Table 1 Global Yoga Mat Market, by Region, 2019–2024 (USD Million)
Table 2 Global Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 3 Global Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 4 Global Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 5 North America: Yoga Mat Market, by Country, 2019–2024 (USD Million)
Table 6 North America: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 7 North America: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 8 North America: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 9 US: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 10 US: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 11 US: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 12 Canada: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 13 Canada: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 14 Canada: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 15 Mexico: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 16 Mexico: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 17 Mexico: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 18 Europe: Yoga Mat Market, by Country, 2019–2024 (USD Million)
Table 19 Europe: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 20 Europe: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 21 Europe: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 22 Germany: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 23 Germany: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 24 Germany: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 25 France: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 26 France: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 27 France: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 28 Italy: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 29 Italy: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 30 Italy: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 31 Spain: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 32 Spain: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 33 Spain: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 34 UK: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 35 UK: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 36 UK: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 37 Rest of Europe: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 38 Rest of Europe: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 39 Rest of Europe: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 40 Asia-Pacific: Yoga Mat Market, by Country, 2019–2024 (USD Million)
Table 41 Asia-Pacific: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 42 Asia-Pacific: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 43 Asia-Pacific: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 44 China: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 45 China: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 46 China: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 47 India: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 48 India: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 49 India: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 50 Japan: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 51 Japan: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 52 Japan: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 53 Rest of Asia-Pacific: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 54 Rest of Asia-Pacific: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 55 Rest of Asia-Pacific: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 56 Rest of the World (RoW): Yoga Mat Market, by Country, 2019–2024 (USD Million)
Table 57 Rest of the World (RoW): Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 58 Rest of the World (RoW): Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 59 Rest of the World (RoW): Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 60 South America: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 61 South America: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 62 South America: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 63 Middle East: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 64 Middle East: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 65 Middle East: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
Table 66 Africa: Yoga Mat Market, by Type, 2019–2024 (USD Million)
Table 67 Africa: Yoga Mat Market, by End User, 2019–2024 (USD Million)
Table 68 Africa: Yoga Mat Market, by Distribution Channel, 2019–2024 (USD Million)
LIST OF FIGURES
FIGURE 1 Global Yoga Mat Market Segmentation
FIGURE 2 Forecast Research Methodology
FIGURE 3 Five Forces Analysis of the Global Yoga Mat Market
FIGURE 4 Value Chain of the Global Yoga Mat Market
FIGURE 5 Share of the Global Yoga Mat Market in 2018, by Country (%)
FIGURE 6 Global Yoga Mat Market, by Region, 2019–2024,
FIGURE 7 Global Yoga Mat Market Size, by Type, 2018
FIGURE 8 Share of the Global Yoga Mat Market, by Type, 2019–2024 (%)
FIGURE 9 Global Yoga Mat Market Size, by End User, 2018
FIGURE 10 Share of the Global Yoga Mat Market, by End User, 2019–2024 (%)
FIGURE 11 Global Yoga Mat Market Size, by Distribution Channel, 2018
FIGURE 12 Share of the Global Yoga Mat Market, by Distribution Channel, 2019–2024 (%)