Wi-Fi as a Service Market is projected to grow from USD 4.17 Billion in 2024 to USD 15.07 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 17.39% during the forecast period (2024 - 2032). Additionally, the market size for Wi-Fi as a Service was valued at USD 3.48 billion in 2023.
Increasing in pouring the Wi-Fi as a service market cover growing requirement and Wi-Fi market also provides end-to-end prominence and quicker placement, the key market drivers enhancing the market growth.
Figure 1: Wi-Fi as a Service Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Growing cloud-based waas solutions is driving the market growth
Market CAGR for Wi-Fi is being driven by the rising WaaS Market. One prominent trend in the WaaS market is the increasing adoption of cloud-based solutions. Traditional on-premises Wi-Fi infrastructure is being replaced by cloud-managed platforms that offer numerous benefits, including scalability, flexibility, and centralized management. Cloud-based WaaS solutions enable businesses to easily deploy and manage their Wi-Fi networks across multiple locations, eliminating the need for extensive IT infrastructure and specialized personnel on-site. Moreover, these solutions provide seamless integration with other cloud services, enabling organizations to leverage additional features and functionalities, such as real-time monitoring and troubleshooting.
Additionally, the significant trend in the WaaS market is the integration of advanced analytics and artificial intelligence (AI) capabilities into Wi-Fi networks. By leveraging data collected from Wi-Fi access points, organizations can gain valuable insights into user behavior, network performance, and overall user experience. Analyzing this data allows businesses to optimize their Wi-Fi networks, identify and resolve potential bottlenecks, and enhance network efficiency. Additionally, Al-powered algorithms can dynamically adjust network configurations, allocate bandwidth based on usage patterns, and predict network congestion, thereby delivering a seamless and personalized user experience.
With the proliferation of connected devices and the increasing volume of sensitive data being transmitted over Wi-Fi networks, ensuring robust cybersecurity has become a critical concern. As a result, there is a growing focus on integrating comprehensive security measures into WaaS solutions. This includes implementing encryption protocols, network segmentation, and user authentication mechanisms to protect against unauthorized access and data breaches. Furthermore, WaaS providers are increasingly offering network management tools that enable organizations to monitor network performance, track device inventory, and proactively address potential security threats.
For instance, the Wi-Fi as a Service (WaaS) market is witnessing significant growth, driven by the rising adoption of cloud-based solutions, integration of advanced analytics and Al capabilities, and the growing focus on cybersecurity and network management. Cloud-based WaaS solutions offer scalability, flexibility, and centralized management, making them an attractive choice for organizations across various industries. The integration of advanced analytics and Al enables businesses to optimize network performance and deliver a personalized user experience. Additionally, robust cybersecurity measures and network management tools are essential to safeguard sensitive data and maintain the integrity of Wi-Fi networks. As the demand for reliable wireless connectivity continues to surge, the WaaS market is poised for further expansion and innovation in the coming years. It, driving the Wi-Fi as a Service Marketrevenue.
The Wi-Fi as a Service Market segmentation, based on Hardware includes Wireless Access Point, Gateway, and Antenna. The wireless access point segment dominated the market, accounting for 35% of market revenue (78.48 Billion). The segment holds a significant share in the WaaS market due to the growing adoption of wireless networking solutions across industries.They facilitate wireless connectivity by transmitting and receiving data between the end-user devices and the network infrastructure.
The Wi-Fi as a Service Market segmentation, based on Service, includes Cloud Access Point Support and Maintenance, and Network Plan and Design. The cloud access point support and maintenance category generated the most income (70.4%). This service encompasses the physical installation of Wi-Fi hardware, including access points and controllers, and their integration into the existing IT infrastructure. Proper installation and integration are crucial for the seamless operation of Wi-Fi networks.
The Wi-Fi as a Service Market segmentation, based on Industry IT &Telecom, Healthcare, Retail, Manufacturing, Utilities, and Transportation. The healthcare category dominated the market. Wi-Fi connectivity is crucial in healthcare settings to support electronic health records, telemedicine, medical device connectivity, and patient monitoring. WaaS in healthcare enables seamless communication between Medical staff, efficient data exchange, and improved patient care.
Figure 2:Wi-Fi as a Service Market, by Industry, 2022 & 2032( USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Wi-Fi as a Service Market area will dominate this market, owing to the widespread adoption of advanced technologies and the presence of major players in the region. The United States, in particular, has witnessed substantial growth due to the high adoption rate of WaaS solutions across various industries such as healthcare, retail, and hospitality. The increasing number of mobile devices and the need for reliable wireless connectivity are driving the demand for WaaS in the region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: WI-FI AS A SERVICE MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
EuropeWi-Fi as a Service Market market accounts for the second-largest market share due to characterized by the growing demand for digital transformation and the proliferation of smart devices. Countries like the United Kingdom, Germany, and France are witnessing increased investments in WaaS solutions to cater to the rising demand for high- speed and uninterrupted connectivity in public spaces, educational institutions, and enterprises. Moreover, stringent data protection regulations, such as the General Data Protection Regulation (GDPR), have fueled the adoption of secure WaaS solutions in the region. Further, the GermanWi-Fi as a Service Market market held the largest market share, and the UK Wi-Fi as a Service Market was the fastest growing market in the European region
The Asia-Pacific Wi-Fi as a Service Market Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increasing digitization and rising smartphone penetration. Countries like China, India, Japan, and South Korea are witnessing significant demand for WaaS solutions across industries such as retail, transportation, and manufacturing. The region's large population and the growing popularity of mobile devices are driving the need for reliable and scalable Wi-Fi networks, thereby propelling the market growth. Moreover, China’s Wi-Fi as a Service Market held the largest market share, and the Indian Wi-Fi as a Service Market was the fastest growing market in the Asia-Pacific region.
Wi-Fi as a Service Market Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Wi-Fi as a Service Market market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Wi-Fi as a Service Market industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Wi-Fi as a Service Market industry to benefit clients and increase the market sector. In recent years, the Wi-Fi as a Service Market industry has offered some of the most significant advantages to medicine. Major players in the Wi-Fi as a Service Market market, including Telstra Corporation Limited (Australia), Cisco Systems Inc. (US), Singapore Telecommunications Ltd (Singapore), Rogers Communications Limited (Singapore), Rogers Communication Inc. (US), Fujitsu Ltd (Japan), Hewlett Corporation (US), IPASS Inc.(US) and others, are attempting to increase market demand by investing in research and development operations.
With its top products including Webex, OpenDNS, Jabber, Duo Security, and Jasper, Cisco is a leader in a number of niche tech sectors, including the Internet of Things, domain security, videoconferencing, and energy management. Cisco, which ranks 74 on the Fortune 100, is one of the largest technical companies in the world with over $51 billion in yearly revenue and close to 80,000 employees. Leonard Bosack and Sandy Lerner, two computer scientists from Stanford University who had played a key role in linking computers at Stanford, created Cisco Systems in December 1984. They invented the idea of connecting remote computers via a multiprotocol router system using a local area network (LAN). Cisco had a market valuation of $224 million when it first went public in 1990; by the conclusion of the dot-com boom in 2000, it had climbed to $500 billion, overtaking Microsoft as the most valuable corporation in the world.
Although this current business dates to 1960 when Ted Rogers and a partner bought the CHFI-FM radio station, Rogers Communication Inc. can trace its roots back to 1914 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell battery-free radios. They later joined a group that established the CFTO television station as part owners. Bell Canada, which mostly operates in Eastern and Central Canada, is Rogers' main rival. Bell Canada has a sizable portfolio of radio and television media assets in addition to wireless, television distribution, and telephone services. The two businesses, which each hold an interest in Maple Leaf Sports & Entertainment, are sometimes perceived as having a duopoly on communications services in their respective territories. In the national wireless services market, TELUS and Rogers are rivals.
Telstra Corporation Limited (Australia)
Singapore Telecommunications Ltd (Singapore)
Rogers Communications Limited (Singapore)
Rogers Communication Inc. (US)
Fujitsu Ltd (Japan)
Hewlett Packard Enterprise Company(US)
Ruckus Wireless(US)
Cisco Systems Inc. (US)
Big Air Group Ltd(Australia)
Zebra Technologies Corporation (US)
IPASS Inc.(US).
E7515W UXM Wireless Connectivity Test Platform’, a network emulation solution from Keysight Technologies, Inc., was introduced in February 2024 for Wi-Fi with RF and throughput testing of devices using Wi-Fi 7, including 4x4 MIMO 320 MHz bandwidth.
Wi-Fi Alliance introduced Wi-Fi CERTIFIED 7 in January 2024, which is said to be a powerful new feature that boosts Wi-Fi® performance and improves connectivity across a variety of environments. It also has state-of-the-art features on Wi-Fi CERTIFIED 7 , which support high throughput-centric innovations, deterministic latency, and greater reliability for critical traffic.Ubiquiti Inc., in January 2024, unveiled the UniFi version seven, which is massively scalable and promises wired-like user experiences.The Webex artificial intelligence from Cisco Systems Inc. came into use in June 2023, and it can enable one to catch up quickly on missed interactions such as meetings, calls or chats, among others.Fortinet launched its Fifth-generation security processing unit (FortiSP5) in Feb’23 to expedite networking-security fusion across all network edges. It offers the most power-efficient performance ever seen with a view to extending the boundaries of securing the branch, campus, 5G, edge computing as well as operational technology.To satisfy flexible working requirements that are increasing rapidly, Fujitsu Limited introduced the all-new LIFEBOOK series in October 2022. This product will help companies extend their talent pool worldwide by allowing employees to work from anywhere globally.Aruba announced its wireless fidelity 6E access point solution in May 2021. WiFi operating on this band will feature up to seven160 MHz channels and have an aggregate data rate of around three point nine GB/s per user.Cisco Meraki’s business internet package and T-Mobile's cellular gateways are linked together through the Connected Workplace service. To provide managed remote office/branch office (ROBO) 5G connectivity, the companies entered into a joint venture. Connected workplace aims at facilitating quick setup of functional network infrastructure, reducing the pain points most customers face.
February 2020: For boosting capacity and slashing delay, Huawei Technologies launched a revolutionary enterprise wireless solution, Wi-Fi 6.
February 2021: Zebra acquired Adaptive Vision (provider of graphical MV software), Fetch Robotics (manufacturer of autonomous mobile robots) and Antuit.ai (provider of Al- powered SaaS).
Wireless Access Point
Gateway
Antenna
Cloud Access Point Support and Maintenance
Network Plan and Design
IT & Telecom
Healthcare
Retail
Manufacturing
Utilities
Transportation
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Attribute/Metric | Details |
| Market Size 2023Â | USD 3.38 Billion |
| Market Size 2024Â | USD 4.17 Billion |
| Market Size 2032Â | USD 15.07 Billion |
| Compound Annual Growth Rate (CAGR) | 17.39% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Hardware, Service, Industry and Region |
| Geographies Covered | North America, Europe, AsiaPacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Â Telstra Corporation Limited (Australia), Cisco Systems Inc. (US), Singapore Telecommunications Ltd (Singapore), Rogers Communications Limited (Singapore), Rogers Communication Inc. (US),Fujitsu Ltd (Japan), Hewlett Packard Enterprise Company(US), Ruckus Wireless(US),Big Air Group Ltd(Australia), Zebra Technologies Corporation (US), IPASS Inc.(US). |
| Key Market Opportunities | With the high adaptation of advanced new technology, small and medium enterprises require automated, cost-efficient, flexible, and scalable Wi-Fi networks |
| Key Market Dynamics | Wi-Fi Market also provide end-to-end prominence and quicker placement |
Wi-Fi as a Service Market Highlights:
Frequently Asked Questions (FAQ) :
The Wi-Fi as a Service Market size was valued at USD 3.48 Billion in 2023.
The market is projected to grow at a CAGR of 17.39% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Telstra Corporation Limited (Australia), Cisco Systems Inc. (US), Singapore Telecommunications Ltd (Singapore), Rogers Communications Limited (Singapore), Rogers Communication Inc. (US),Fujitsu Ltd (Japan), Hewlett Packard Enterprise Company(US), Ruckus Wireless(US),Big Air Group Ltd(Australia), Zebra Technologies Corporation (US), IPASS Inc.(US).
The Wireless Access Point category dominated the market in 2023.
The Cloud Access Point support and Maintenance had the largest share in the market.
The IT & Telecom had the largest share in the market
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