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Wheat Gluten Market Analysis

ID: MRFR//4791-HCR | 100 Pages | Author: Snehal Singh| April 2024

The market dynamics of wheat gluten are experiencing significant shifts influenced by a combination of factors that highlight the growing demand for plant-based protein alternatives, the increasing prevalence of gluten-free diets, and innovations in the food and beverage industry. Wheat gluten, a protein derived from wheat grains, has traditionally been a staple ingredient in various food products due to its unique viscoelastic properties. One key driver of the market is the rising interest in plant-based diets and the quest for alternative protein sources. As consumers seek sustainable and cruelty-free options, wheat gluten emerges as a viable solution, offering a protein-rich alternative derived from a widely cultivated and abundant crop.

The food and beverage industry plays a central role in shaping the market dynamics of wheat gluten. With the growing adoption of plant-based diets and the increasing awareness of the environmental impact of traditional animal agriculture, food manufacturers are incorporating wheat gluten into an array of products. From meat alternatives and plant-based burgers to vegetarian sausages and bakery items, the versatility of wheat gluten addresses the demand for plant-based protein across various food categories. This trend is driven not only by the desire for sustainable and cruelty-free options but also by the functional properties of wheat gluten, including its ability to provide structure, texture, and protein content to a wide range of food applications.

The market dynamics of wheat gluten are also influenced by the increasing prevalence of gluten-free diets. While wheat gluten is a valuable protein source for many, there is a growing segment of the population with gluten sensitivities, celiac disease, or those opting for gluten-free lifestyles for various health reasons. This has led to a surge in demand for gluten-free products, challenging the wheat gluten market dynamics. In response, the industry has been working on developing gluten-free alternatives, including gluten-free flours and protein sources derived from non-gluten grains.

Technological advancements in wheat gluten processing contribute to the evolving market dynamics. Innovations in isolating specific protein fractions, improving extraction efficiency, and developing cleaner processing methods enhance the overall quality and functionality of wheat gluten. These advancements expand the application possibilities of wheat gluten in various industries, influencing market dynamics by making it more adaptable and appealing to a broader range of product formulations.

Global trade and international market dynamics also impact the wheat gluten market, as the sourcing and availability of wheat from different regions influence pricing and supply chains. Trade agreements, regulatory considerations, and geopolitical factors contribute to the overall market dynamics, necessitating industry stakeholders to navigate and adapt to changing global conditions.

Challenges within the market dynamics of wheat gluten include the need to address gluten sensitivities and celiac disease concerns. To cater to this challenge, the industry is investing in research and development efforts to enhance gluten-free alternatives and improve labeling practices to inform consumers about gluten content.

Global Wheat Gluten Market Overview:


Wheat Gluten Market Size was valued at USD 8.4 billion in 2022. The wheat gluten market industry is projected to grow from USD 9.2 Billion in 2023 to USD 15.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.0% during the forecast period (2023 - 2030). Because of the shift in consumer eating habits and growing awareness of good eating and nutrition, customers now prefer organic and natural foods, which is driving demand for wheat gluten: Health-conscious consumers favor sugar- and fat-free items.


Wheat Gluten Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wheat Gluten Market Trends


Rising numbers of vegans, rising demand for meat substitutes and the development of new plant-based proteins are driving the market growth


Certain grains, including wheat, barley, and rye, naturally contain the protein called gluten. Gliadins and Glutenin protein components make up wheat glutens. Glutenins include inter-molecular disulfide contacts, whereas gliadins contain a single polypeptide chain linked by hydrogen bonds, hydrophobic bonds, and intra-molecular disulfide interactions. Wheat starch and wheat gluten are two crucial co-products created during wheat flour's wet processing from an economic standpoint. As a common food ingredient, wheat gluten is mostly used in baked pastries and processed meat products. It has special qualities like forming an extremely extensible, elastic structure after being hydrated and combined, which gives bread dough its capacity to hold gas. It can be combined with wheat flour and other additions to create a texturized product without soy.


The demand for meat substitutes is rising along with the vegan population. Individuals are switching to vegan diets as they become more aware of the health benefits of plant-based proteins, where wheat gluten can serve as a meat substitute.


Due to several factors, most consumers favor diets high in protein. A few of them include the fact that protein is essential for a healthy and active lifestyle and that it serves as the basis for the body and muscles of humans. One of the high-protein diets that may be made from wheat is gluten. Gluten has a high protein concentration, along with antioxidants, fiber, vitamin B, vitamin E, magnesium, iron, folic acid, and other vitamins and minerals.


Also, in recent years, high-protein meals and products have significantly impacted nutrition and changed consumers' perspectives on the importance of protein in their diets. Adequate nutrition is a crucial component of a healthy lifestyle for all people. Many studies have demonstrated the health advantages of plant-based proteins, and overall public awareness has grown. As a result, consumers favor diets that are heavy in protein.


Wheat Gluten Market Segment Insights


Wheat Gluten Application Insights


Based on application, the wheat gluten segmentation includes dietary supplements, bakery & confectionery, animal feed and others. The bakery & confectionery segment held the majority share in 2022. The market for bakery & confectionery is also expected to grow at the fastest rate. Using wheat protein in the bakery and confectionery sector will expand market opportunities. - Wheat gluten, essential for making bread, is utilized to the utmost extent feasible. Wheat gluten is created when water is added to flour. The dough's continuous protein network maintains its structure throughout mixing, giving it strength and elasticity. By holding the gas created during the fermentation phase, the protein network helps the bread rise. These two roles of the protein network are what gives bread its chewy feel. Bread, spaghetti, crackers, bagels, cakes, muffins, and muffins are some foods that include vital wheat gluten components.


Wheat Gluten Form Insights


Based on form, the wheat gluten segmentation includes liquid and powder. The material sciences powder segment had the largest share of the wheat gluten market in 2022 and is expected to increase the market growth as the market for organic goods is expanding quickly. Vegan and vegetarian consumers can regularly replace meat and other non-vegetarian items with organic dietary elements like plant-based proteins. Organic goods are a great alternative to animal proteins since they include all essential amino acids and have high fiber content.


Due to its numerous health advantages, such as a reduced risk of developing diabetes, ease of digestion, cardiovascular health, and others, organic components in wheat gluten and its products are in high demand in the nutritious diet industry. The demand for food and beverage items increased as customers became more aware of the health advantages of organic components such as plant-based proteins.


Figure 2: Wheat Gluten Market by Form, 2022 & 2030 (USD billion)


Wheat Gluten Market by Form, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Wheat Gluten Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American wheat gluten market accounted for USD 3.8 billion in 2022. The market is expected to exhibit significant CAGR growth during the forecast period. Due to the growing number of vegans, North America controls most wheat gluten business. The abundance of uses for wheat gluten in the food sector and the demand for fiber-rich foods among health-conscious consumers in nations like the United States and Mexico will propel the market's expansion throughout forecasting. The wheat gluten market is expanding significantly due to changing consumer preferences for healthy food and the increased demand for meat-free diets. A prominent role for wheat gluten is also being taken up in the diets of bodybuilders and athletes with celiac disease or stomach and bloating issues. Manufacturers are showing interest in creating clean-label and organic products due to the increased demand for wheat gluten from different end users, which will help them increase their chances of making sales.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, Africa, the Middle East, and Latin America.


Figure 3: WHEAT GLUTEN MARKET SHARE BY REGION 2022 (%)


WHEAT GLUTEN MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


In the assessment period, Asia Pacific wheat gluten market is anticipated to maintain its second-place ranking. This development can be attributed to the public's growing preference for plant-based, regenerative, sustainable foods that contain immunity-boosting components. According to the World Health Organization (WHO), diabetes is a developing problem in India, where 8.7% of people with the disease are between the ages of 20 and 70. The rise in life expectancy, tobacco use, fast urbanization, poor diets, and sedentary lifestyles are to blame for the rise in diabetes prevalence in this nation. These elements are anticipated to increase the demand for wheat gluten in Asia. Further, the China wheat gluten market held the largest market share, and the India wheat gluten market was the fastest-growing market in the Region.


Europe's wheat gluten market accounts for a significant market share due to the rising prevalence of several illnesses, including high pressure, cholesterol, and diabetes. Further, the German wheat gluten market held the largest market share, and the UK wheat gluten market was the fastest-growing market in the European Region.


Wheat Gluten Key Market Players & Competitive Insights


Leading market players spend much on R&D to diversify their product lines, increasing demand for wheat gluten industry. Participants in the market engage in strategic actions such as the launch of new goods, contractual agreements, mergers and acquisitions, increased investments, market developments and collaborations with other businesses to increase their worldwide footprint and respond to key industry trends. Competitors in the wheat gluten industry must offer products at reasonable prices if they want to develop and succeed.


Local production to reduce operational costs is one of the primary business strategies wheat gluten industry use to satisfy consumers and grow the market sector. The major wheat gluten markets players, such as Royal Ingredients Group BV (Netherlands), Pioneer Industries Limited (India), Cargill Incorporated (US), Meelunie B.V. (Netherlands), and others,, are working on expanding the market demand by investing in research and development activities.


Founded in Wilmington, Delaware and headquartered in Minnetonka, Minnesota, Cargill, Incorporated is a privately held American multinational food conglomerate. Established in 1865, it has the greatest revenue of any privately held company in the US. It would be ranked number 15 on the Fortune 500 as of 2015, behind McKesson and before AT&T, if it were a publicly traded business. The trading, buying and distribution of grains and other agricultural products, including palm oil, the trading of energy, steel, and transportation; the raising of livestock and the production of feed; and the production of food ingredients like starch and glucose syrup, vegetable oils and fats for use in processed foods and industrial use are some of Cargill's key businesses. Cargill made a $25 million investment in Puris in 2018; Puris is a provider of pea protein utilized in Beyond Meat products. Cargill made an additional $75 million in investments in 2019.


Meelunie is a leading provider of plant-based ingredients, such as sweeteners, fibers, proteins and starches. The product line includes well-known brands like Windmill Potato Starch and the recently launched House Of Proteins brand, which debuted at the FiE, and covers a wide spectrum of culinary and non-food uses. Meelunie will diversify its product offering in 2022 by adding fava isolate proteins made in a brand-new Danish facility. These incredibly cutting-edge goods are full flavor- and color-neutral, making them perfect for various food applications.


Key Companies in the wheat gluten market include



  • Royal Ingredients Group BV (Netherlands)

  • Pioneer Industries Limited (India)

  • Cargill Incorporated (US.)

  • Meelunie B.V. (Netherlands)

  • Permolex Ltd (Canada)

  • Amilina AB (Lithuania)

  • Z&F Sungold Corporation (China)

  • Tereos SCA (France)

  • Ardent Mills LLC (US.)

  • Bryan W. Nash & Sons Limited (UK), among others


Wheat Gluten Industry Developments


2022: Now available is gluten-free wheat starch from Lantmännen Biorefineries, grown from carefully chosen fall wheat in western Sweden.


2022: To fulfill the rising demand for sustainable wheat protein, PureField Ingredients stated that it has finished expanding its facility in Russell, Kansas, by increasing the capacity by 50%.


2021: ICM Inc. and Summit Sustainable Ingredients, a subsidiary of Summit Agricultural Group, entered into a design-build agreement to create a plant in Phillipsburg, Kansas, to produce components containing wheat protein (vital wheat gluten).


Wheat Gluten Market Segmentation


Wheat Gluten Application Outlook



  • Dietary Supplements

  • Bakery & Confectionery

  • Animal Feed

  • Others


Wheat Gluten Form Outlook



  • Liquid

  • Powder


Wheat Gluten Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 

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