Web Performance Market Research Report- Forecast to 2027

Global Web Performance Market Research Report: By Component (Solution, Service), By Organization Size (Smes, Large Enterprises), By Deployment (Cloud, On-Premise), Vertical (BFSI, IT & Telecommunication, Healthcare, Manufacturing) – Forecast Till 2027

ID: MRFR/ICT/4160-HCR | September 2022 | Region: Global | 100 Pages         

Global Web Performance Market

The global web performance market is projected to reach USD 6 Billion by the end of the forecast period in 2027.


By Component Solution Service
By Organization Size Smes Large Enterprises
By Deployment Cloud On Premise
By Vertical Bfsi It & Telecommunication Healthcare Manufacturing

Key Players

  • Akamai Technologies Inc. (U.S.)
  • CA Technologies Inc. (U.S.)
  • Cavisson Systems Inc. (U.S.)
  • CDNetworks (South Korea)
  • Cloudflare Inc. (U.S.)
  • Dynatrace (U.S.)
  • F5 Networks Inc. (U.S.)
  • IBM (U.S.)
  • Micro Focus International plc. (U.K)
  • Netmagic Solutions (India)
  • Neustar Inc. (U.S.)
  • New Relic Inc. (U.S.)
  • ThousandEyes Inc. (U.S.)


  • Decreasing cost of prepaid data plans that makes access to the internet more affordable
  • As mobile users continue to become a more substantial portion of internet users that are increasing worldwide
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Web Performance Market Overview

The global web performance market had accounted for a global market figure worth USD 3.22 Billion during the forecast period that had ended in 2017. and is projected to reach USD 6  Billion by the end of the forecast period in 2023. The global market is likely to expand at a Compound Annual Growth Rate (CAGR) of 8.20% during the forecast period.

In the present technological world, the customers of the web performance market are likely to be expecting a provide a fast and reliable online user experiences from every website. If the online user waits for the page to load, they'll most likely visit another website instead, as they have limited time to wait for the website for loading. Website performance is an incredibly essential thing because the market customers generally think load times are slower than they are. This means there is a raising need for a variety of organizations for the deployment of the web performance optimization solutions for the running website to load as fast as possible. If the business is running entirely on the web, constant performance is crucial, and hence, if the website's user experience is fast and responsive for the user input, it can only serve the business needs well.

Web Performance Market COVID 19 Analysis

The outbreak of the pandemic has given rise to people spending more time on the web and hence, this has finally resulted in a hyped demand for the web performance market during the outbreak. However, the market has to overcome issues regarding to the reduced availability for quick loading of the websites that might hamper the global growth of the market during the forecast period.

Web Performance Market Dynamics

  • Drivers

As mobile users continue to become a more substantial portion of internet users that are increasing worldwide, it has become essential to bear in mind that many of these users access the web through various market networks that are available in the market like mobile 5G, LTE, 3G, and even 2G networks. There has been decreasing cost of prepaid data plans that makes access to the internet more affordable in locations where it once wasn't.

  • Restraints

Retaining users is crucial to improving conversions. Slow-loading websites negatively impact revenue. Hence, this is one major factor that restraints the web performance market size to propel during the ongoing forecast period.

  • Technology Analysis

Web performance helps to play a significant role in the success of any online venture. Some of the instances show how the high-performing sites retain and engage users better than the low-performing ones. As per Pinterest, it was reported that there was an increased search engine traffic and sign-ups by 15% when they were decreased by a prominent sum of 40%. COOK, which is a prominent provider of medical devices, increased its conversions by 7%, reduced bounce rates, and increased pages per session by 10% when they decreased average page load time by a sum of 850 milliseconds. The BBC found they had lost 10% of prominent users for every second their website took time to load. DoubleClick by Google has also reported that 53% of mobile site visits were exited if a page took longer than 3 seconds to loaded. Further, it was also found that the sites loading within 5 seconds had approximately 70% longer sessions, 25% higher ad viewability, and 35% lower bounce rates than sites taking almost four times longer at 19 seconds.

Hence, the web performance market value has a better demand and prospect during the ongoing forecast period in 2028.

Web Performance Market Segment Overview

The web performance market size has been expecting an expansion during the period owing to the performance of its segments that are functional in the global market premises. The global market has been segmented based on the following:

Based on the Component

  • Solutions

  • Web performance monitoring

  • Web performance optimization

  • Web performance testing

  • Services

  • Implementation services

  • Consulting services

  • Managed services

Based on the Organization Size

  • Large enterprises

  • Small and Medium-sized Enterprises (SMEs)

Based on the Deployment Type

  • On-premises

  • Cloud

Based on the Vertical

  • Telecom and IT

  • Government

  • Banking, Financial Services, and Insurance (BFSI)

  • Automotive

  • Logistics and transportation

  • Manufacturing

  • Retail

  • Media and entertainment

  • Healthcare

  • Others (utilities, education, and gaming)

Based on the Region

  • North America

  • Europe

  • Asia Pacific (APAC)

  • The Middle East and Africa (MEA)

  • Latin America

Regional Analysis

The North American region in the regional bifurcation of the global web performance market is projected to hold the largest share of the market across the globe followed by other regions like the European region and the Asia Pacific region. The U.S. and Canadian markets as a prominent part of the regional market are dominating the North American market due to the rising technological enhancements and developments and the growing adoption of web performance solutions that are propelling in the region. Moreover, the global region has a well-established infrastructure, which allows a faster degree of implementation of advanced technologies. Additionally, there is growing adoption of web performance solutions across different industry verticals that extend to some sectors like the BFSI, healthcare, manufacturing among others is another major factor driving the growth of the web performance market in the market region entering the international web performance market.

Web Performance Market Competitive Landscape

The web performance market share has been analyzed in the curated market report to help the market investors understand the potential competitive scale that prevails in the global market during the forecast period. The competitiveness can be attributed to the role undertaken by the following market players:

  • Akamai (US)

  • ZenQ (US)

  • CA Technologies (US)

  • New Relic (US)

  • ThousandEyes (US)

  • Cavisson (US)

  • F5 Networks (US)

  • Neustar (US)

  • CDNetworks (Korea)

  • Netmagic (India)

  • Micro Focus (UK)

  • Cloudflare (US)

  • Dynatrace (US)

  • IBM (US)

Web Performance Market Recent Developments

  • The managed services segment is expected to witness the fastest growth rate owing to the different business requirements that are handled by the managed service providers to help enterprises focus more on their core business. This market segment helps the organizations flourish and simultaneously assists them in increasing the Return on Investment (RoI) by making sure that the enhanced web performance across multiple channels flourishes.

  • In the deployment types segment of the global web performance market, the cloud deployment type is expected to grow at a higher CAGR as prominent companies are shifting towards cloud-based services to avoid investments in the IT infrastructure and experience. These services and products offer better scalability, faster deployment, and agility benefits. With other cloud-based deployments, the present organizations can go forward and easily minimize their upfront costs, manage content quality, which helps to increase their return on investment, and further, expand their customer base. Therefore, the market trends suggest that the cloud deployment type would witness higher adoption during the forecast period.

  • The IT and telecom vertical functional as a part of the global market is estimated to have the largest market share in the web performance market in 2018. The companies and businesses operating in the IT and telecom verticals are most likely to be dependent on the web. This makes it necessary to make use of the web performance solutions for qualitative and personalized web experiences. Web performance solutions help to provide technical enterprises timely, quick, and also, offer advanced technical assistance, resulting in the best output with minimal time and budget.

Intended Audience

  • Software dealers and vendors

  • Web content creators and developers

  • Service providers

  • Technology providers

  • Research firms and organizations

  • Cloud platform service providers

  • Mobile application developers

  • Communication Service Providers (CSPs)

  • Consulting companies

  • Website developers

  • Investors and venture capitalists

Web Performance Market Report Overview

The global web performance market report includes the research methodology used to estimate and forecast the web performance market size began with capturing data on the key vendor revenues through secondary sources. The report contains a discussion of the press releases and investor presentations of companies, and white papers, certified publications, and also, articles from recognized associations and government publishing sources. The report covers the vendor offerings to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market while preparing the global market report from the revenues of the key market players that are functional in the global market premises. After arriving at the overall market size, by studying the market trends the market report has studied the split into several segments and subsegments, which were then verified through primary research on various parameters by conducting extensive interviews with key industry personnel, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The report covers the market towards the competitive edge enjoyed by the market players and the funding the research and development.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 6 Billion (2023)
  CAGR   8.20% (2019-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Component, By Organization Size
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Akamai Technologies, Inc. (U.S.), CA Technologies, Inc. (U.S.), Cavisson Systems Inc. (U.S.), CDNetworks (South Korea), Cloudflare, Inc. (U.S.), Dynatrace (U.S.), F5 Networks, Inc. (U.S.), IBM (U.S.), Micro Focus International plc. (U.K), Netmagic Solutions (India), Neustar, Inc. (U.S.), New Relic, Inc. (U.S.), ThousandEyes, Inc. (U.S.), and ZenQ (U.S.)
  Key Market Opportunities   The growth of the market in North America is attributed to technological advancements and increased adoption of web performance applications across various industry verticals such as BFSI, healthcare, manufacturing and IT and telecommunication among others.
  Key Market Drivers   Major factors driving the growth of web performance market is the growth of ecommerce industry and growing dependence of enterprises on web based solutions and services. Also, growing demand for mobile web performance solutions is expected to drive the growth of global web performance market.

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Frequently Asked Questions (FAQ) :

At 8.20% CAGR, the web performance market can surge between 2016 and 2023.

USD 6 Bn by 2023, is the estimated valuation for the web performance market.

Cloudflare, Inc., F5 Networks, Inc, Dynatrace, and IBM are some reputed names in the worldwide web performance market.

The rising adoption of mobile web performance solutions can impel the growth of the global market of web performance.

The APAC web performance market is expected to exhibit exponential growth due to rapid industrialization.