Web Application Firewall Market Research Report- Global Forecast 2030

Global Web Application Firewall Market; By Deployment (On Appliance, On Cloud, on network), Services (Professional, managed), Organization Size (Large, SME’s) By Security Models (Negative Security Model, positive Security Model & Hybrid Security Model) and End-Users (Banking, Insurance, Government, E-Commerce, Telecom, Healthcare, Education)- Forecast Till 2030

ID: MRFR/ICT/3093-HCR | January 2023 | Region: Global | 100 Pages         

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Web Application Firewall Market

The global web application firewall market is expected to reach approximately USD 26.3 billion by the end of 2030
Market Size
Dominating Region
Forecast Period
$26.3 billion
North America
By Deployment
By Services
By Organization Size
By Security Models
By End-Users
  • On Appliance
  • On Cloud
  • on network
  • Professional
  • managed
  • Large
  • SME’s
  • Negative Security Model
  • positive Security Model
  • Hybrid Security Model
  • Banking
  • Insurance
  • Government
  • E-Commerce
  • Telecom
  • Healthcare
  • Education
Companies Profiled
Key Players
Akamai Technologies Inc.
Applicure Technology Ltd.
Barracuda Networks Inc.
Citrix Systems Inc.
Cloudflare Inc.
F5 Networks Inc.
Fortinet Inc.
Imperva Inc.
Market Driving Forces
Increases the efficiency of working
Secures the web content from various attacks
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Market Overview

The web application firewall is software that protects the website, web content, application, and other forms of data from HTTP traffic. It helps in screening, filtering, and monitoring virtual traffic. It also blocks the black-listed and mischievous bots. Web application firewall does all the filtering and monitoring in real-time. It safeguards web pages and their information from a cyber-attack. It blocks spam suggestions and spam bots that may create fake customer accounts and mess up the data in real-time. It covers the virtual business risk.

Web Application Firewall Market is anticipated to increase at a faster rate in the coming future. The global web application firewall market is expected to reach approximately USD 26.3 billion by the end of 2030 at a CAGR of 18.9% during the forecasted period 2022-2030.

COVID 19 Analysis

People across the globe are suffering from Coronavirus, the global pandemic. It has adversely affected the operations of all the industries, except for the pharmaceutical industry. There has been a complete lockdown situation in almost every nation and people are forced to stay at their homes. The borders are sealed, which means there will be no travel possible across borders soon. The businesses are also being shut down. This has adversely affected the Web Application Firewall Industry as well 

It is being anticipated that post the Covid19 situation, Global Web Application Firewall Market Share will grow tremendously. This owns to the fact that people are shifting their businesses from the physical world of mortar and bricks to the virtual world. Cyber-attacks and hacking are common activities these days. Web Application Firewall provides them the protection from impersonating bots and spam attacks. Soon the market will be back to normal.

Market Dynamics


The world is a global village and the internet has proved to be a boon for the human race. Various industries have taken refuge in the virtual market with the prevalence of the internet. This has increased the chances of cyber theft and spamming activities. A need arises to control such situations and secure the web content and data of the business firms. This becomes one of the major drivers responsible for Web Application Firewall Market Growth. 


Web Application Firewall also provides a seamless web experience to the audience and increases the efficiency of working. It secures the web content from various attacks, such as cross-site scripting (XSS) attacks and SQL injection attacks. It also rectifies buffer overflows and keeps a check on session hijacking.


The cost of application, as well as maintenance, is hindering the growth of the global web application firewall market. A professional who has the complete technical know-how is required to operate such software. Each protocol needs a separate proxy application. This may slow down the overall function of the system. 

Value Chain Analysis

With the increase in digitization and automation, many businesses are also operating on online platforms. This increases the need for protection and security from cyber-attacks. Web application firewall gathers the information of the viewers over the web pages. This includes the IP address, hostname, and URL. It gives an insight into the kind of site traffic. It distinguishes between genuine visitors and bad bots that require blocking. Thus, protects the essential data from fraudulent activities. It helps to gain more visibility and real traffic on the website. 

Market Segmentation

According to Web Application Firewall Market trends, its market can be divided into various segments. These are based on deployment, based on organization size, based on security models, and based on end-users.

Based on deployment

It is further divided into the categories of solution & services. Based on the solution the market can be sub-divided into cloud-based, hardware appliances, and virtual appliances.

Based on services it can be categorized into professional and managed services. The cloud-based firewall is the leading segment of the market because it is cost-effective and has a better user interface.

Based on organization size

The web application firewall is used in all kinds of organizations, that is, small, medium-sized, and large organizations.

Based on security models

Web application firewall generally has three different security models, namely, negative security model, positive security model, & hybrid security model.

Based on End-users

Web application firewalls are extensively used in several industries including banking, insurance, e-commerce, governmental departments, telecom service, healthcare & medical, education, and others.

Regional Analysis

Web Application Firewall Market Size is increasing rapidly. It is leaving its mark in every part of the world. The regions of the operation of the web application firewall industry include America, Europe, Asia-pacific, and the rest of the world. 

America, which includes the area of North America (the US and Canada) and Latin America, is expected to hold the lion’s share in the global web application firewall market. This owns to developing businesses and virtual activities. They have the best cyber-security systems.

The European region, which includes Germany, UK, France, Russia, and Italy, is also expanding and holds the second largest market share. The companies are investing in cyber-security software because of the growing distress about the cyber-attacks and hacking activities 

ASPAC region, which includes China, Japan, India, Australia, and South Korea, is growing tremendously. This owns to the increase in usage of the internet and mobile applications in recent times. The market is expected to grow double fold in this region

The rest of the world region, which includes the region of the Middle East and Africa, is growing at a slower but constant rate. This owns to a lack of technical knowledge and low economic development.

Competitive Landscape

The list of major global Web Application Firewall Market key Players is as follows:

  • Akamai Technologies, Inc.

  • Applicure Technology Ltd.

  • Barracuda Networks, Inc.

  • Citrix Systems, Inc.

  • Cloudflare, Inc.

  • F5 Networks, Inc.

  • Fortinet, Inc.

  • Imperva, Inc.

  • Qualys, Inc.

  • Radware Ltd.


  • Dell SonicWall

  • Amazon Web Services

  • ModSecurity

The above-listed companies form joint ventures & partnerships for certain projects, mergers & acquisitions to make technological advancements. They strive to develop end-products and services that are unique, cost-effective, proficient in working and can deliver accurate solutions to the problems.

Recent Developments

The various recent activities found in Global Web Application Firewall Market Analysis are as follows:

  • In July of the year 2018, Quttera, a cyber-security service provider, launched a next-generation application firewall. This web application managed and protected the system from zero-day threats as well as OWASP. It indicates well in advance if there are any threat signs. Moreover, it monitors the virtual traffic and blocks the cyber-attacks spontaneously.

  • In March of the year 2019, Akamai Technologies, Inc. made an alteration & improvement in the design of cloud migration strategies. It resolved various challenges in cloud migration. They are improving client infrastructures and their advanced security systems. These features provide a seamless web experience while securing the content, apps, and APIs.

  • Payment Card Industry Data Security Standard (PCI-DSS) is the new requirement that has increased the adoption of Web Application Firewall in numerous software and hardware devices.

 Report Overview

This Web Application Firewall Market Forecast report includes the following elements:

  • Market Overview

  • COVID19 Analysis

  • Market Dynamics

  • Value Chain Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments

This research report provides a comprehensive study about Web Application Firewall Market Insight. It includes a thorough analysis of the usage of web application firewall and their market trends. As the usage of mobile applications has increased there arises a need for security software that can protect the information of users. Web application firewall has been adopted by all industry types, including small, medium-sized, and large organizations.

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 26.3 billion
  CAGR   18.9%
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2015
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Deployment, Services
  Geographies Covered   North America, Europe, Aisa Pacific
  Key Vendors   Akamai Technologies Inc. Applicure Technology Ltd. Barracuda Networks Inc. Citrix Systems Inc. Cloudflare Inc. F5 Networks Inc. Fortinet Inc. Imperva Inc.
  Key Market Opportunities   provides a seamless web experience to the audience and increases the efficiency of working.
  Key Market Drivers   The world is a global village and the internet has proved to be a boon for the human race.

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Frequently Asked Questions (FAQ) :

Banking, Insurance, Government, E–Commerce, Telecom, Healthcare, Education and others are the end-users in the worldwide market for web application firewall.

Positive Security Model, Negative Security Model and Hybrid Security Model are the types of security models mentioned in the report.

NS Focus Information Technology Co Ltd (China), Citrix Systems, Inc. (U.S.), F5 Networks, Inc (U.S.), Imperva Inc (U.S.), Applicure Technologies Ltd (Israel), DBAPP Security Co., Ltd (China), Akamai Technologies (U.S.), IBM Corporation (U.S.), Juniper Networks, Inc (U.S.), Barracuda Networks, Inc. (U.S.), Fortinet, Inc. (U.S.), are the main web application firewall providers in the market.

The projected market growth rate in the ensuing years can be 18.9%.

the market value by the end of the year 2030 will be approximately USD 26.3 billion.