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Web Application Firewall Market Research Report Information By Deployment (On Appliance, On-Cloud and On-network), By Services (Professional and Managed), By Organization Size (Large and SME’s) By Security Models (Negative Security Model, Positive Security Model and Hybrid Security Model) By End-Users (Banking, Insurance, Government, E-Commerce, Telecom, Healthcare and Education), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/3093-HCR | 100 Pages | Author: Ankit Gupta| June 2024

Web Application Firewall Market Overview


The Web Application Firewall Market is projected to grow from USD 8.33 billion in 2024 to USD 28.02 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.36% during the forecast period (2024 - 2032). Additionally, the market size for web application firewall was valued at USD 7.01 billion in 2023.


The increasing prevalence of cybercrime, fraud, and strict government regulations governing data privacy and security are the key market drivers enhancing the market growth.


Figure 1: Web Application Firewall Market Size, 2023-2032 (USD Billion)


Web Application Firewall Market Overview 2024


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Web Application Firewall Market Trends


The increasing prevalence of cybercrime is driving the market growth


Market CAGR is anticipated to be fueled by the increasing prevalence of cybercrime, fraud, and strict government regulations governing data privacy and security. Web-based apps and services have also changed how information is delivered and exchanged in today's corporate, governmental, and educational sectors. Because information is so easily accessible and there are so many different web services and web-based services, the firewall market is being increasingly relied upon to integrate internal information systems better.


A WAF (Web Application Firewall) solution must be implemented explicitly or implicitly in accordance with certain business and governmental laws. For instance, a well-known and important standard that encourages the use of WAF is the Payment Card Industry Data Security Standard (PCI-DSS). WAF functionality can be implemented in hardware or software and run on an appliance device or a typical server with a common operating system.


Additionally, businesses that use online platforms for banking and retailing frequently use WAFs to secure their operations and safeguard sensitive customer data. Additionally, the market is being helped by the healthcare sector's increased use of firewalls. WAFs prevent unauthorized access to vital healthcare networks and electronic patient records through Wi-Fi-enabled equipment and other connected devices.


Cost and performance, however, are two major obstacles for web application firewalls. Performance is frequently a concern because these tools monitor all incoming and outgoing data at the application layer. New network applications and protocols can take a while to gain support because every protocol—including HTTP and SMTP—has its own proxy program. Thus, driving the web application firewall market revenue.


Web Application Firewall Market Segment Insights


Web Application Firewall Deployment Insights


The web application firewall market segmentation, based on deployment, includes on- appliance, on-cloud, and on-network. The on-cloud segment dominated the market, Web application firewall (WAF) software installation and operation in a cloud-based environment, such as Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP), is referred to as cloud deployment. According to an application's or organization's needs, cloud-based WAFs can easily scale up or down. This is particularly helpful when launching new applications or managing unexpected traffic spikes.


Web Application Firewall Services Insights


The web application firewall market segmentation, based on services, includes professional and managed. The professional category generated the most income. Professional service providers may provide consultation services to assist organizations in identifying their unique WAF requirements. This may entail assessing the effectiveness of the security measures in place and recommending WAF solutions that support the organization's security objectives and legal requirements. Professional service providers may provide ongoing maintenance and support services to ensure the WAF solution is current and operating properly. This can involve performing regular software patches and updates and monitoring the WAF to spot and resolve any security incidents or problems.


Web Application Firewall Organization Size Insights


Based on organization size, the web application firewall market segmentation includes Large and SME’s. The Large category generated the most income. Attacks on the application layer that target web applications frequently include SQL injection, cross-site scripting (XSS), and other types of attacks that take advantage of flaws in web applications. By filtering incoming traffic and preventing malicious requests, a WAF can aid in defense against these types of attacks. Attacks on the application layer that target web applications frequently include SQL injection, cross-site scripting (XSS), and other types of attacks that take advantage of flaws in web applications. By filtering incoming traffic and preventing malicious requests, a WAF can aid in defense against these kinds of attacks.


Figure 2: Web Application Firewall Market, by Organization Size, 2022 & 2032 (USD billion)


Web Application Firewall Market, by Organization Size, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Web Application Firewall Security Models Insights


Based on security models, the web application firewall market segmentation includes a negative security model, a positive security model and a hybrid security model. The hybrid security model category generated the most income. A hybrid security model combines two or more distinct security measures, such as on-premises security products and cloud-based security services, to produce a more complete and potent security program. Organizations can customize their security solutions using a hybrid security model to meet their unique needs. By combining various security approaches, businesses can develop a solution tailored to their unique IT environment and security requirements.


Web Application Firewall End-Users Insights


Based on end-users, the web application firewall market segmentation includes banking, insurance, government, e-commerce, telecom, healthcare and education. The banking category generated the most income. Organizations frequently launch new and improved financial products and services to enhance business operations and broaden clientele, making the sector a lucrative target for scams. Due to the existing financial service companies' rapid growth and the influx of new businesses, the financial sector is expanding. Mobile banking applications are widely used as a result of the advancement of technology. Businesses in the BFSI industry vertical require security goods and services to safeguard their personnel, clients, property, facilities, offices, branches, and operations. BFSI companies must give web application firewall security solutions top priority with services like smart banking, internet banking, and mobile banking


Web Application Firewall Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American web application firewall market area will dominate this market and has a solid infrastructure and the resources to invest in web application firewall solutions. Additionally, it is anticipated that investments in the defense industry will rise during the forecast period, and technological developments in the telecommunications sector will also support market growth. Government regulations regarding data security drive the web application firewall (WAF) market. The increase in established economies' investments in research and development (R and D) activities is primarily to blame for the advancements in security technology.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: WEB APPLICATION FIREWALL MARKET SHARE BY REGION 2022 (%)


 WEB APPLICATION FIREWALL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe web application firewall market accounts for the second-largest market share. Due to the existence of cyber security vendors and developed nations like the UK, Germany has the most developed infrastructure for technological adoption. Further, the German web application firewall market held the largest market share, and the UK web application firewall market was the fastest-growing market in the European region.


The Asia-Pacific Web Application Firewall Market is expected to grow at the fastest CAGR from 2023 to 2032. The IoT trend's expansion and increased internal and external threats are luring companies to use WAF solutions and propelling the WAF market forward. Moreover, China’s web application firewall market held the largest market share, and the Indian web application firewall market was the fastest-growing market in the Asia-Pacific region.


Web Application Firewall Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the web application firewall market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The web application firewall industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the web application firewall industry to benefit clients and increase the market sector. The web application firewall industry has offered some of the most significant advantages in recent years. Major players in the web application firewall market, including Akamai Technologies Inc., Applicure Technology Ltd., Barracuda Networks Inc., Citrix Systems Inc., Cloudflare Inc., F5 Networks Inc., Fortinet Inc., Imperva Inc. and others, are attempting to increase market demand by investing in research and development operations.


Imperva Inc., protecting data and all entry points to it is the goal of cybersecurity pioneer Imperva. The report offers transparency into the investments and efforts Imperva is making to reduce our carbon footprint, support a diverse and equitable workplace, and maintain compliance in every country we operate. We aim to create a welcoming, respectful environment where employees feel appreciated. We aim to promote and maintain a culture that values equity, diversity, and inclusion (DEI). By providing a forum for discussion where members can learn from one another and Imperva experts, our community helps Imperva customers better realize their objectives.


Cloudfare Inc: We at Cloudflare are aiming high and want to contribute to the creation of a better Internet. We are confident that we can address some of the most pressing issues facing the Internet thanks to our talented team, astute technology, and enthusiastic users. Every time we push code, millions of Internet properties are immediately impacted. Numerous new users sign up for Cloudflare's services daily. On average, we fulfill 45 million HTTP requests per second. From 285 cities spread across more than 100 nations, we provide data services. Imperva can stay ahead of the threat landscape and seamlessly incorporate the most recent security, privacy, and compliance expertise into our solutions, thanks to Imperva Threat Research and our intelligence community.


Key Companies in the web application firewall market include

Web Application Firewall Industry Developments


March 2022: Barracuda Networks' Barracuda Cloud Application Protection now includes automated API Discovery and GraphQL security features to help prevent outages and make it simple to expand the use of web application firewalls. It is possible to continuously automate machine identity management for TLS certificates thanks to the Venafi Trust Protection Platform and the Barracuda Web Application Firewall.


January 2022: The company claims that a free Web Application Firewall (WAF) is available to Cloudflare's free plan users. The WAF would provide access to the user interface, which has a ruleset that can block threats automatically. The managed ruleset the Free Cloudflare WAF uses is designed to thwart various frequent vulnerability attacks.


Web Application Firewall Market Segmentation


Web Application Firewall Deployment Outlook




  • On Appliance




  • On Cloud




  • On network




Web Application Firewall Services Outlook




  • Professional




  • Managed




Web Application Firewall Organization Size Outlook




  • Large




  • SME’s




Web Application Firewall Security Models Outlook




  • Negative Security Model




  • Positive Security Model




  • Hybrid Security Model




Web Application Firewall End-Users Outlook




  • Banking




  • Insurance




  • Government




  • E-Commerce




  • Telecom




  • Healthcare




  • Education




Web Application Firewall Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





Report Attribute/Metric Details
Market Size 2023 USD 7.01 billion
Market Size 2024 USD 8.33 billion
Market Size 2032 USD 28.02 billion
Compound Annual Growth Rate (CAGR) 16.37% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Deployment, Service, Organization Size, Security Models, End-Users and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Akamai Technologies Inc., Applicure Technology Ltd., Barracuda Networks Inc., Citrix Systems Inc., Cloudflare Inc., F5 Networks Inc., Fortinet Inc., Imperva Inc.
Key Market Opportunities The increasing prevalence of cybercrime, fraud,
Key Market Dynamics Strict government regulations governing data privacy and security


Frequently Asked Questions (FAQ) :

The web application firewall market size was valued at USD 7.01 Billion in 2023.

The market is projected to grow at a CAGR of 16.37% during the 2024-2032.

North America had the largest share in the market

The key players in the market are Akamai Technologies Inc., Applicure Technology Ltd., Barracuda Networks Inc., Citrix Systems Inc., Cloudflare Inc., F5 Networks Inc., Fortinet Inc., and Imperva Inc.

The on-cloud category dominated the market in 2023.

The large segment had the largest share in the market.

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