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Water Softening Systems Market Trends

ID: MRFR//6299-HCR | 100 Pages | Author: Varsha More| July 2024

Global Water Softening Systems Market Overview


Water Softening Systems Market Size was valued at USD 2,332.5 billion in 2023. The Water Softening Systems market industry is projected to grow from USD 2,460.8 Billion in 2024 to USD 4,160.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.8% during the forecast period (2024 - 2032). Rising health concerns among consumers, Ongoing smart city projects in major developing countries, and Growing research and development activities are driving the market growth.


Global Water Softening Systems Market Overview


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Water Softening Systems Market Trends


Growing environmental concerns and rising R&D spending boost market growth.


The global market is being driven by an increasing number of infrastructure projects, such as building a water softening system, increased investments or expenditures in R&D, and the use of new technologies in manufacturing. The expansion of modernization and urbanization activities in the economies of both developed and emerging countries raises the market for water-softening systems. As environmental concerns grow, major manufacturers are developing technologically advanced water-saving solutions. These technologies assist in making water less chlorinated and more mineral-rich, hence increasing its usefulness. Furthermore, many manufacturers have created effective regeneration water softening systems that use demand-induced regeneration. As a result, the goal of this cutting-edge technology is to benefit both the environment and the market. Furthermore, the pharmaceutical, semiconductor, food and beverage, and healthcare industries have boosted their demand for ultra-pure water in recent years. This increase in demand is expected to drive market growth in the future years.


However, Demand for electronic appliances such as dishwashers, washing machines, and other water equipment has expanded as disposable income and purchasing power have increased. The usage of hard water damages such equipment, reducing the life expectancy and increasing maintenance costs, driving the demand for water softeners at point-of-entry water treatment systems. Water softeners lower water hardness and prevent scale accumulation on appliances, extending their shelf life. These systems are more likely to be found in hotels and private homes. Furthermore, rising demand for washing machines, showers, and other similar devices is expected to drive the global water softener market due to the integration of sophisticated technologies such as IoT and user trackers.


Water Softening Systems Market Segment Insights


Water Softening Systems Type Insights


The water softening systems market segmentation is bifurcated into, salt-based and salt-free. The salt-based water Softening Systems segment held the majority share in 2021 contributing to significant percentage respect to the Water Softener Systems market revenue. During the projected period, the salt-based ion exchange softener segment is expected to increase steadily. By exchanging calcium and magnesium ions with sodium ions, these softeners may remove calcium and magnesium ions from hard water. Within the resin tank of salt-based water softeners, an ion exchange occurs, lowering the mineral count while increasing the total salt content of the water.


A salt-free automatic water softener for homes is expected to expand rapidly in the future. It is credited with providing properties that chemically modify the magnesium and calcium so that they do not attach to surfaces and form scale. These softeners do not remove hard water minerals or trap them. There is no requirement for salt or a regeneration cycle to wash the minerals away.


December 2021 Evoqua Water Technologies, a market leader in water treatment system providers, stated that it has entered into a definitive agreement to buy the assets of Cantel Medical and Mar Cor Purification, subsidiaries of STERIS, for USD 196.3 million. Mar Cor is a prominent manufacturer and service supplier of commercial and industrial medical water systems in North America. Evoqua's service presence will be expanded, as will its penetration into the healthcare vertical sector.


December 2021 Monarch introduced the Ultra HE and Premio HE water softeners of the future. These unique twin tank softeners require no power outlet supply and are fully loaded with next-generation technology, as they are powered by a single long-life 9V battery. These softeners are a sustainable solution for installers and users alike, saving up to 32% on water and 13% on salt use when compared to earlier models.


Water Softening Systems Flow Rate Insights


The water softening systems market segmentation, based on flow rate, includes 05 GPM to 30 GPM, 30 GPM to 60 GPM, 60 GPM to 90 GPM, and above 90 GPM. Due to rising demand for 05 GPM to 30 GPM flow rates in domestic water softening systems and commercial water softening systems applications, the 05 GPM to 30 GPM segment is anticipated to account for a greater revenue share in the global market over the forecast period. During the projected period, this segment's demand will be supported by a rise in revenue due to key aspects like high efficiency, simple installation, minimal space requirements, and low energy usage. Hence, the rising demand for various industries for salt free water softening systems positively impacts market growth.


Water Softening Systems Application Insights


The Water Softener Systems market data has been bifurcated by application into residential, commercial, and industrial. The residential segment is expected to develop at the fastest rate due to increased water filters used in this sector. The demand for clean, safe drinking water in residential areas is causing the market for water softeners to expand. Additionally, the commercial sector is expanding significantly as a result of the removal of significant amounts of calcium carbonate, magnesium, and certain ions from hard water. Limescale buildup in commercial water systems caused by hard water can cause plumbing issues. Its filtration procedure thereby increases the lifespan of pipes and other appliances. Because of the rapidly expanding urban areas that are becoming more desirable markets for sales, the industrial sector is expected to have significant growth during the forecast period. Government-funded public health, sanitization, and cleaning activities are driving the demand for these softening systems.


May 2021 Culligan, a leading provider of consumer-focused and environmentally friendly water services and solutions, announced that BDT Capital Partners, a commercial bank that provides differentiated and long-term capital to closely held businesses, had agreed to buy the company through its associated funds. Culligan was acquired by BDT in August 2021, together with a slew of key family business investors and owners from private equity firms Centerbridge Partners, L.P., and Advent International.


Figure 2: Water Softening Systems Market, by Application, 2021 & 2030


Water Softening Systems Market, by Application, 2021 & 2030


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Water Softening Systems Sales Channel Insights


The water softening systems market segmentation, based on sales channels, includes online and offline. The global Water Treatment Systems market has been classified into specialty stores, hypermarkets, supermarkets, and internet retailers. Due to the increased popularity of online purchasing among consumers in the aftermath of the COVID-19 epidemic, online segment revenue is predicted to grow at a much faster CAGR over the forecast period. Furthermore, many promotions and discounts, as well as doorstep delivery and free installation, are promoting online sales of such products.


Water Softening Systems Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. North America held the biggest market share for Water Softening Systems, owing to increased awareness of the benefits of drinking soft water and the increasing installation of water softening systems. US held the largest market share for water softening systems market and also, expected to dominate the market in the forecast period (2022-2030).


Further, the major countries studied are the U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: WATER SOFTENING SYSTEMS MARKET SHARE BY REGION 2021 & 2030 (%)


WATER SOFTENING SYSTEMS MARKET SHARE BY REGION 2021 & 2030


Source Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s Water Softening Systems market accounts for a stable market share. The Water Softening Systems market in Europe is expected to grow during the assessment period owing to factors such as strict government laws surrounding water treatment, increasing government and private sector investments in sustainable development are projected to be a market trend in the near future. Also, the market in the region is experiencing revenue growth as a result of the growing demand for automatic industrial water softeners across numerous industries, including construction, chemicals, pharmaceuticals, and refineries.


Further, the Germany Water Softening Systems market held a significant market share, and the UK Water Treatment Systems market was the fastest-growing market in the European region.


The Asia-Pacific Water Treatment Systems Market is expected to grow at a significant CAGR from 2022 to 2030. This is due to the rising health issues caused by hard water consumption in countries in the region. Moreover, the China Water Softening Systems market held the largest market share, and the India Water Softening Systems market was the fastest-growing market in the Asia-Pacific region. Because of increase in foreign direct investments in commercial and residential infrastructure, as well as a growing middle-class population, particularly in this region's developing countries.


Water Softening Systems Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the water-softening systems market grow even more. Market participants are also expanding their global footprint through a variety of strategic activities such as new product releases, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other companies. water softening systems’ competitors must offer cost-effective things in order to flourish and thrive in an increasingly competitive and rising market climate.


One of the primary business strategies adopted by manufacturers in the Water Softening Systems industry to benefit clients and expand the Water Softening Systems market sector is to manufacture locally to reduce operating costs.


Key Companies in the Water Softening Systems market include.




  • A.O. Smith Water Technologies (US)




  • EcoWater Systems LLC (US)




  • BWT Aktiengesellschaft (Austria)




  • Culligan International Company (US)




  • Pentair Residential Filtration LLC (UK)




  • Feedwater Limited (UK)




  • Watts Water Technologies Inc. (US)




  • Wychwood Water Systems Ltd (UK)




  • Harvey Water Softeners Ltd (UK)




  • Pelican Water Systems (US)




  • Marlo Incorporated (US)




  • Monarch Water Ltd. (UK)




  • Qingdao Haier Co. Ltd (China)




Water Softening Systems Industry Developments


March 2024


Panasonic Corporation announced today the launch of a new variant of the Water Purification System by its Heating & Ventilation A/C Company. This system utilizes the company's proprietary technology to remove iron from well water. In Indonesia, the release is scheduled for April 2024. Furthermore, the organization plans to unveil a Water Softener in August, capable of converting hard water to soft water.


Furthermore, apart from integrating these novel offerings with the pre-existing well water pumps and electric showers available in the market, the organization responsible for the water quality testing that is mandatory prior to equipment installation will be fortified, and a novel pipe cleansing service will be introduced. This initiative will enhance the standard of living for the Indonesian populace by expanding the company's water-related solutions business to include the sale of equipment and provision of services.


"Clean Water and Sanitation" is one of the stated objectives of the SDGs. Globally, water-related issues represent a significant social challenge. Approximately 70% of the population in Indonesia uses contaminated well water for bathing, laundry, and other domestic purposes, which raises public health concerns. The hard water found in Indonesia, characterized by elevated levels of calcium and magnesium, gives rise to various inconveniences, including garment rigidity, discomfort during showering, and the accumulation of limescale on kitchenware and dishes. The company anticipates that through water softening treatment, these issues will be resolved.


Panasonic introduced the Water Purification System in 2020, an innovation that empowers the firm to supply purified potable water by eliminating iron and turbidity from water using its proprietary technology. Users can extend the filtration performance for up to five years by performing daily maintenance on the filter in the filtration section. The product has been well received by corporate clients, including housing developers, in addition to individual consumers.


March 2021 Watts Water Technologies, a prominent global provider of heating, plumbing, and water quality solutions, assisted with the installation of an integrated water system at Da Nhim Commune in Lam Dong, Vietnam, which would offer clean water to residents. Watts collaborated with the Planet Water Foundation on its annual Project 24 project to construct an AquaTower water filtration system at Da Nhim Primary School, providing kids and their families with easy access to safe and clean drinking water and handwashing facilities.


March 2021 Kinetico Incorporated, a renowned developer of high-quality water systems, has announced a collaboration with Mike Holmes, a professional builder, and constructor. As part of the Holmes-approved goods family, Kinetico and its independent dealers will work with Mike Holmes to raise awareness about the need for cleaner water softening systems industry.


Water Softening Systems Market Segmentation


Water Softening Type Outlook




  • Salt-based




  • Salt-Free




Water Softening Systems Flow Rate Outlook


  • 05 GPM to 30 GPM




  • 30 GPM to 60 GPM




  • 60 GPM to 90 GPM




  • Above 90 GPM




Water Softening Systems Application Outlook




  • Residential




  • Commercial




  • Industrial




Water Softening Systems Sales Channel Outlook




  • Online




  • Offline




Water Softening Systems Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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