Vitamins D Market Size was valued at USD 1263.45 million in 2022. The Vitamins D Market Industry is projected to grow from USD 1331.05 million in 2023 to USD 2034.60 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6% during the forecast period (2023 - 2030). The key factors driving the, rising demand for naturally sourced vitamins in end-use industries are anticipated to create an opportunity for market players operating in the vitamins market are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The prevalence of vitamin D deficiency is increasing in various nations. According to the data published by PubMed in 2019, Serum 25 (OH)D is considered a marker for assessing vitamin D status. A range of below 75 nmol/L (or 30 ng/ml) of serum/plasma 25 (OH)D concentration is considered vitamin D deficiency. A cutoff of <25 or <30 nmol/L (or 10/12 ng/ml) increases the risk of nutritional rickets and osteomalacia, considered severe vitamin D deficiency. Vitamin D deficiency majorly causes rickets in children and osteoporosis in adults. It is also linked to high blood pressure, common malignancies, and viral illnesses. Additionally, vitamin D is essential for the development of skeletal structure and dental enamel in children. It can cause numerous problems in newborns, such as irritability, development failure, and a higher risk of respiratory infections later in life.
Furthermore, according to the data published by PubMed in 2019, prevalence rates of severe vitamin D deficiency, defined as 25 (OH)D <30 nmol/L, were reported as 5.9% in the US, 7.4% in Canada, and 13% in Europe. The prevalence of 25 (OH)D levels <50 nmol/L has been reported as 24% in the US, 37% in Canada, and 40% in Europe. The increasing prevalence and awareness regarding the risks associated with vitamin D deficiency are expected to be a major factor driving the growth of the global vitamin D market for the forecast period.
The global vitamin D market segmentation, based on the type, includes vitamins D3 and vitamins D2. The Vitamins D3 segment held the majority share in 2022 contributing to the Vitamins D Market revenue. Vitamin D3 is known as cholecalciferol. The vitamin D3 form is found in fatty animal-sourced foods, such as fish oil and egg yolk. Vitamin D3 is also naturally produced by the human body when exposed to sunlight. Vitamin D3 is not water-soluble but is soluble in alcohol, ether, acetone, and vegetable oil. It has been reported with higher efficacy in comparison with vitamin D2. Vitamin D3 accounts for 74.92% share of the vitamin D market.
Figure 2: Vitamins D Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The global vitamin D market form data has been bifurcated by bakery & confectionery, dairy & frozen desserts, meat alternatives, oils & fats, sports nutrition, dairy alternatives, dietary supplements, breakfast cereals, and others. Dietary supplements are products used to replace milk solids by mimicking compounds like nuts, soy, and other ingredients. Diary alternatives include almond milk, soy milk, coconut milk, rice milk, oat milk, and cashew milk. Consumers highly prefer dairy alternatives with lactose intolerance. Vitamins and probiotics are used in dairy alternatives to increase the nutritional value of the products. This has further broadened the growth opportunity for the vitamin D industry.
Figure 2: Vitamins D Market, by Application, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
By Region, the study segments the market into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Europe region comprises countries like Germany, France, Italy, Spain, the UK, Netherlands, and the Rest of European countries. Europe accounts for a 33.01% share of the global vitamin D market. The region has portrayed gradual growth over the historical period and is expected to continue high growth during the forecast. The growth in the region can be attributed to the growth of the nutraceuticals sector, increasing demand for functional food, and the high adoption of alternative diets. According to the WHO, approximately 70% of European consumers suffer from vitamin D deficiency. Moreover, the rising geriatric population in Europe, especially the UK, Germany, and France, is anticipated to propel market growth. The demand for natural labeled products has been surging over the last few years in the EU due to increasing consumer preference for organic and natural certified food & supplements. Germany is the leading country-level market in the region, accounting for the largest market share during the review period. France has accounted for a significant market share of 16.29% market proportion in the Europe vitamin D market in 2020 and is projected to register a CAGR of 6.53% during the forecast period. France is expected to portray the highest growth in the Europe vitamin D market. Further, the major countries studied are U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: VITAMINS D MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific vitamins D market is second of the largest regions in the Vitamins D Market. Asia-Pacific region comprises countries like China, Japan, India, Australia & New Zealand, and the Rest of Asia-Pacific. Asia-Pacific is one of the most lucrative regions among the manufacturers of vitamin D. The region accounted for 28.16% of the market in 2020. The region is projected to exhibit the highest CAGR of 6.69% during the forecast period. The growth of the vitamin D market in Asia-Pacific can be attributed to a focus on preventive healthcare over curative solutions. The increasing consumer inclination to adopt healthy lifestyles is anticipated to propel market growth in the region. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as significant factors for market growth. Furthermore, vitamin D is used as an ingredient in several functional foods. The consumption of functional foods is rising across the emerging economies of Asia-Pacific owing to the increasing per-capita disposable income, urbanization, and growing concerns for nutrition deficiency. Moreover, many functional food manufacturers have started increasing their production, which is further expected to aid in the growth of the vitamin market in Asia-Pacific. China is the leading country-level market in the region, accounting for the largest market share during the review period.
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the vitamin D market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweetener business competitors must provide affordable products. The key factors driving the growth in the market are the increasing consumption of vitamin & mineral supplements in various regions and the growing demand for immunity-boosting products among consumers. However, the increasing supply of counterfeit and fake products in the market is hampering the growth of the market during the forecast period. Nevertheless, the significant growth of the geriatric population and the rising e-commerce sales in the dietary supplement industry is expected to create lucrative opportunities for the players in the global market.
One of the primary business strategies adopted by manufacturers in the global vitamin D industry to benefit clients and expand the vitamin D market sector is to manufacture locally to reduce operating costs. In recent years, vitamin D has provided enormous benefits to its consumers.
March 2021: koninklijke dsm n.v launched ampli-D, a vitamin D under the brand name FORTARO for dietary supplements in Australia. This product launch extended company's nutrition portfolio.
December 2021: Prinova acquired Lakeshore Technologies, contract manufacturer experts in powder micronizing, blending, and repacking. This acquisition helped Prinova to build a more sustainable operation.
January 2021: The Kellogg company expanded its raisin bran line portfolio with raisin bran toasted oats and honey.
May 2021: The Kellogg company collaborated with McKee Foods' Little Debbie brand to launch new cosmic brownies cereal. This launch expanded its portfolio.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 1263.45 Million |
| Market Size 2023 | USD 1331.05 Million |
| Market Size 2030 | USD 2034.60 Million |
| Compound Annual Growth Rate (CAGR) | 6.0% (2022-2030) |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2019 & 2021 |
| Forecast Units | Value (USD Billion) and Volume (Billion Sq. Meter) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Form, End User, Application, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Mexico, GCC Countries, and South Africa. |
| Key Companies Profiled | Koninklijke DSM N.V. (Netherlands), BASF SE (Germany), Farbest Brands (US), Zhejiang Garden Biochemical High-tech Co., Ltd. (China), Pharmavit (Netherlands), Prinova Group LLC. (US), Piramal Pharma Solutions (India), SternVitamin GmbH & Co. KG (Germany), Fermenta Biotech Limited (India), Glanbia plc. (Ireland), The Coca-Cola Company (US), Creamline Dairy Products Ltd (India), Mother Dairy (India), Pepsico (US), Nestle (Switzerland), Chlorophyll Water (US), The Kellogg Company (US), The Hain Celestial Group, Inc. (US), General Mills Inc. (US), and Danone S.A (France). |
| Key Market Opportunities | Rising demand for naturally sourced vitamins in end-use industries |
| Key Market Dynamics | Increasing prevalence of vitamin D deficiency Increasing demand for vitamin D ingredients in the cosmetics industry Increasing health consciousness among the population |
Frequently Asked Questions (FAQ) :
The global vitamin D market is pegged at USD 2034.60 million as of 2030.
The US vitamin D market is poised to grow at 75.44 % market share during 2022.
The global vitamin D market is poised to grow at 6.00% CAGR during 2022-2030.
Europe region held the largest market share in the global vitamin D market and a market share of 33.01% in 2022.
Koninklijke DSM N.V. (Netherlands), BASF SE (Germany), Farbest Brands (US), Zhejiang Garden Biochemical High-tech Co., Ltd. (China), Pharmavit (Netherlands), Prinova Group LLC. (US), Piramal Pharma Solutions (India), SternVitamin GmbH & Co. KG (Germany), Fermenta Biotech Limited (India), Glanbia plc. (Ireland), The Coca-Cola Company (US), Creamline Dairy Products Ltd (India), Mother Dairy (India), Pepsico (US), Nestle (Switzerland), Chlorophyll Water (US), The Kellogg Company (US), The Hain Celestial Group, Inc. (US), General Mills Inc. (US), and Danone S.A (France) are some of the vital players operating in the vitamins D market.
Usage of Vitamin D3 is poised to drive the vitamin D market, which is poised to grow at a market share of 74.92% during 2022-2030
Dietary Supplements are poised to hold an upper hand when it comes to sales of vitamin D across diverse geographies.
Senior Research Analyst I have a bachelor's degree in mechanical engineering and an mba. i have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. a firm believer in lifelong learning and sharing of knowledge. having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.Â
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