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    Viscosity Reducing Agent Market

    ID: MRFR/CnM/39172-HCR
    111 Pages
    Chitranshi Jaiswal
    September 2025

    Viscosity Reducing Agent Market Research Report: By Type (Polymer-Based Viscosity Reducing Agents, Surfactant-Based Viscosity Reducing Agents, Oxide-Based Viscosity Reducing Agents, Other Viscosity Reducing Agents), By Application (Oil and Gas Exploration and Production, Pipeline Transportation, Refining and Processing, Petrochemical Production, Others), By End-Use Industry (Automotive and Transportation, Construction, Energy, Manufacturing, Water Treatment), By Form (Liquid, Powder, Granules, Others), By Viscosity Range (Low Viscosity (=10,...

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    Viscosity Reducing Agent Market Summary

    The global viscosity reducing agent market is projected to grow from 1.88 USD billion in 2024 to 2.77 USD billion by 2035, reflecting a steady growth trajectory.

    Key Market Trends & Highlights

    Viscosity Reducing Agent Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate (CAGR) of 3.59 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2.77 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.88 USD billion, laying a solid foundation for future expansion.
    • Growing adoption of viscosity reducing agents due to increasing demand for efficient fluid management is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.88 (USD Billion)
    2035 Market Size 2.77 (USD Billion)
    CAGR (2025-2035) 3.59%

    Major Players

    Dow, BASF, ShinEtsu Chemical, Henkel, Omya AG, ExxonMobil, Rhodia Group, Lubrizol, Kao Chemicals, Sanyo Chemical Industries, Royal Dutch Shell, Toray Industries, Stepan Company, Evonik, Clariant

    Viscosity Reducing Agent Market Trends

    Most Important Market Trends of Viscosity Reducing Agents:Viscosity-reducing agents are increasingly used in various industries to enhance flow properties and improve process efficiency. Growth in the oil and gas sector, particularly in unconventional oil and gas extraction methods like fracking, has driven the demand for these agents. They help reduce the thickness of crude oil and natural gas, facilitating easier transportation and processing. In the chemical industry, viscosity-reducing agents are used in paints, coatings, and adhesives to control their flow and application properties.

    They also find applications in the food and beverage industry, where they are added to products to improve texture and stability. The increasing adoption of advanced materials like polymers and composites in various industries has created new opportunities for viscosity-reducing agents, as they enable engineers to tailor the flow properties of these materials for specific applications. This market is anticipated to witness continuous growth as industries seek solutions to optimize processing, enhance product quality and improve operational efficiency.

    The increasing demand for energy-efficient solutions in various industries appears to be driving the growth of viscosity reducing agents, which are essential for optimizing fluid dynamics and enhancing operational efficiency.

    U.S. Department of Energy

    Viscosity Reducing Agent Market Drivers

    Market Trends and Projections

    The Global Viscosity Reducing Agent Market Industry is poised for growth, with key trends indicating a positive trajectory. The market is projected to reach 1.88 USD Billion in 2024 and is expected to expand to 2.77 USD Billion by 2035, reflecting a steady increase in demand across various sectors. The anticipated CAGR of 3.59% from 2025 to 2035 underscores the ongoing evolution of viscosity reducing agents and their applications. Factors such as technological advancements, regulatory support, and environmental considerations are likely to shape market dynamics, creating opportunities for innovation and growth in the coming years.

    Growth in the Automotive Sector

    The automotive industry significantly contributes to the Global Viscosity Reducing Agent Market Industry, driven by the need for improved fuel efficiency and performance. As manufacturers increasingly focus on developing high-performance lubricants, viscosity reducing agents become essential in formulating engine oils that meet stringent regulatory standards. The growing trend towards electric vehicles also necessitates the use of advanced lubricants, which often incorporate viscosity modifiers to enhance performance. This shift is expected to sustain market growth, with projections indicating that the market will reach 2.77 USD Billion by 2035, reflecting the automotive sector's ongoing evolution and its impact on viscosity reducing agents.

    Increasing Demand from Oil and Gas Industry

    The Global Viscosity Reducing Agent Market Industry experiences heightened demand primarily driven by the oil and gas sector. As companies strive to enhance the efficiency of crude oil transportation, viscosity reducing agents play a crucial role in minimizing friction and improving flow rates. In 2024, the market is projected to reach 1.88 USD Billion, reflecting the industry's reliance on these agents to facilitate smoother operations. Furthermore, the ongoing exploration and production activities in challenging environments necessitate the use of advanced viscosity modifiers, thereby propelling market growth. This trend indicates a robust future for viscosity reducing agents in the oil and gas industry.

    Regulatory Support for Enhanced Oil Recovery

    Regulatory frameworks promoting enhanced oil recovery (EOR) techniques are pivotal for the Global Viscosity Reducing Agent Market Industry. Governments worldwide are increasingly advocating for EOR methods to maximize oil extraction from existing fields. Viscosity reducing agents are integral to these processes, as they lower the viscosity of heavy crude oils, facilitating easier extraction. This regulatory support not only boosts the demand for viscosity reducers but also aligns with global sustainability goals by optimizing resource utilization. As the market evolves, it is anticipated that the demand for these agents will continue to rise, further solidifying their role in the oil and gas sector.

    Environmental Concerns and Sustainable Practices

    Environmental considerations are increasingly shaping the Global Viscosity Reducing Agent Market Industry. As industries face pressure to adopt sustainable practices, the demand for eco-friendly viscosity reducing agents is on the rise. Manufacturers are exploring biodegradable and non-toxic alternatives that minimize environmental impact while maintaining performance standards. This shift towards sustainability not only aligns with global environmental goals but also opens new market opportunities for innovative products. Companies that invest in developing green viscosity reducers are likely to gain a competitive edge, as consumers and regulatory bodies prioritize environmentally responsible solutions.

    Technological Advancements in Chemical Formulations

    Technological innovations significantly influence the Global Viscosity Reducing Agent Market Industry. The development of novel chemical formulations enhances the performance of viscosity reducers, making them more effective in various applications. For instance, advancements in polymer technology have led to the creation of more efficient viscosity modifiers that can operate under extreme conditions. This evolution not only improves product performance but also expands the range of applications across industries such as automotive and manufacturing. As a result, the market is expected to grow at a CAGR of 3.59% from 2025 to 2035, indicating a promising trajectory fueled by continuous innovation.

    Market Segment Insights

    Viscosity Reducing Agent Market Segment Insights

    Viscosity Reducing Agent Market Segment Insights

    Viscosity Reducing Agent Market Type Insights

    Viscosity Reducing Agent Market Type Insights

    The type segment of the  Viscosity Reducing Agent Market is categorized into polymer-based viscosity-reducing agents, surfactant-based viscosity reducing agents, oxide-based viscosity-reducing agents and other viscosity-reducing agents. Polymer-based viscosity-reducing agents are the most widely used type, accounting for over 50% of the  market in 2023. These agents are typically synthetic polymers, such as polyacrylamides and polyethylene, which are added to liquids to reduce their viscosity. They are commonly used in oil and gas drilling fluids, paints and coatings and personal care products.Surfactant-based viscosity-reducing agents are another important type, accounting for around 30% of the  market.

    These agents are typically organic compounds that contain both hydrophilic (water-loving) and hydrophobic (water-hating) groups. When added to liquids, they act as emulsifiers, reducing the surface tension between different phases and promoting the formation of stable emulsions. They are commonly used in cleaning products, detergents and cosmetics. Oxide-based viscosity-reducing agents are less commonly used, accounting for around 10% of the  market.These agents are typically metal oxides, such as aluminum oxide and silicon dioxide. They are added to liquids to increase their viscosity and are commonly used in ceramics, glass, and refractory materials.

    Other viscosity-reducing agents include a variety of compounds, such as salts, acids and bases. The growth of the market is driven by the increasing demand for viscosity-reducing agents in various industries, such as oil and gas, construction and manufacturing.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Viscosity Reducing Agent Market Application Insights

    Viscosity Reducing Agent Market Application Insights

    The  Viscosity Reducing Agent Market is segmented by application into Oil and Gas Exploration and Production, Pipeline Transportation, Refining and Processing, Petrochemical Production and Others. Among these, the Oil and Gas Exploration and Production segment accounted for the largest share of the  market in 2023 and is projected to continue to dominate the market over the forecast period.

    The growth of this segment can be attributed to the increasing demand for oil and gas, as well as the need to improve the efficiency of exploration and production operations.The Pipeline Transportation segment is expected to witness significant growth over the forecast period, due to the increasing demand for long-distance transportation of oil and gas. The Refining and Processing segment is also expected to grow steadily over the forecast period, driven by the increasing demand for refined products such as gasoline, diesel, and jet fuel.

    The Petrochemical Production segment is expected to witness moderate growth over the forecast period due to the increasing demand for petrochemicals such as plastics, fertilizers, and synthetic fibers.The Others segment includes applications such as food and beverage, cosmetics, and pharmaceuticals. This segment is expected to grow at a steady pace over the forecast period.

    Viscosity Reducing Agent Market End-Use Industry Insights

    Viscosity Reducing Agent Market End-Use Industry Insights

    The end-use industry segment of the  Viscosity Reducing Agent Market offers valuable insights into the diverse applications of viscosity-reducing agents across various industries. The automotive and transportation sector is a significant consumer, utilizing viscosity-reducing agents to enhance fuel efficiency and reduce emissions. In the construction industry, these agents improve the workability of concrete and mortars, enabling smoother application and better flowability. The energy industry employs viscosity-reducing agents in oil and gas exploration and production to enhance fluid flow and reduce friction in pipelines.The manufacturing sector leverages these agents to optimize production processes, improve product quality, and reduce energy consumption.

    Furthermore, the water treatment industry utilizes viscosity-reducing agents to facilitate water filtration and purification processes, ensuring efficient and effective water treatment.

    Viscosity Reducing Agent Market Form Insights

    Viscosity Reducing Agent Market Form Insights

    The Viscosity Reducing Agent Market is segmented by form into liquid, powder, granules, and others. Among these, the liquid form held the largest market share in 2023 and is projected to maintain its dominance throughout the forecast period. The growth of this segment can be attributed to the ease of handling and application of liquid viscosity-reducing agents. Furthermore, liquid viscosity-reducing agents are compatible with a wide range of fluids and can be easily adjusted to achieve the desired viscosity.

    The powder form segment is expected to witness significant growth during the forecast period due to its cost-effectiveness and ease of storage.Powder viscosity-reducing agents are typically used in applications where precise viscosity control is not required. The granules form segment is also expected to grow at a steady pace due to its ability to provide a controlled release of viscosity-reducing agents over time. The other form segment includes viscosity-reducing agents in the form of flakes, gels and pastes. These forms are used in specialized applications where specific properties are required.

    Viscosity Reducing Agent Market Viscosity Range Insights

    Viscosity Reducing Agent Market Viscosity Range Insights

    The Viscosity Reducing Agent Market is segmented based on Viscosity Range into Low Viscosity (=10,000 cP), Medium Viscosity (10,000-100,000 cP) and High Viscosity (>100,000 cP). Among these, the Low Viscosity segment held the largest share of the  market in 2023, accounting for approximately 45% of the total revenue. This is due to the increasing demand for viscosity-reducing agents in various industries, including paints and coatings, oil and gas, and food and beverages.

    The Medium Viscosity segment is expected to witness significant growth in the coming years, owing to the rising demand for viscosity-reducing agents in the automotive and construction industries.The High Viscosity segment is expected to account for a relatively smaller share of the market due to its limited applications.

    Get more detailed insights about Viscosity Reducing Agent Market Research Report- Global Forecast till 2032

    Regional Insights

    The  Viscosity Reducing Agent Market is segmented into North America, Europe, APAC, South America and MEA. North America held the largest market share in 2023 and is expected to maintain its dominance throughout the forecast period. The growth of the North American market is attributed to the increasing demand for viscosity-reducing agents in the oil and gas industry. Europe is the second largest market for viscosity-reducing agents, followed by APAC.

    The APAC market is expected to grow at the highest CAGR during the forecast period due to the increasing demand from the automotive and construction industries.South America and MEA are expected to experience moderate growth over the forecast period.

    Viscosity Reducing Agent Market By Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Viscosity Reducing Agent Market industry are striving to gain a competitive edge by investing in research and development, forming strategic partnerships and expanding their  footprint. Leading Viscosity Reducing Agent Market players are focusing on developing innovative products that cater to specific industry needs and meet stringent regulatory requirements. The Viscosity Reducing Agent Market landscape is expected to remain competitive in the coming years, with established players and new entrants vying for market share.

    Strategic acquisitions and mergers are likely to shape the Viscosity Reducing Agent Market development in the future as companies seek to consolidate their position and expand their product offerings.Dow, a  leader in the chemicals industry, is one of the key players in the Viscosity Reducing Agent Market. The company offers a wide range of viscosity-reducing agents under the AFFINIS brand, which are used in various applications, including paints and coatings, adhesives, and oil and gas production. Dow's commitment to innovation and customer service has enabled it to maintain a strong position in the market.

    The company's extensive distribution network and technical support services have also contributed to its success.BASF, another major player in the Viscosity Reducing Agent Market, is known for its broad portfolio of viscosity-reducing agents. The company's products are used in a variety of industries, including automotive, construction, and personal care. BASF's focus on sustainability and environmental compliance has made it a preferred choice for customers looking for eco-friendly solutions. The company's strong brand recognition and  presence have further solidified its position as a leading player in the Viscosity Reducing Agent Market.

    Key Companies in the Viscosity Reducing Agent Market market include

    Industry Developments

    The  Viscosity Reducing Agent market is expected to witness significant growth over the forecast period, driven by increasing demand from various end-use industries such as oil and gas, paints and coatings, and personal care. The market is also witnessing rising adoption of bio-based viscosity-reducing agents, owing to growing environmental concerns and regulations. Furthermore, ongoing technological advancements and innovations in the development of novel viscosity-reducing agents are anticipated to further fuel market growth.

    In line with these trends, the market is projected to reach a valuation of USD 2.5 billion by 2032, expanding at a CAGR of 3.49% from 2024 to 2032.

    Future Outlook

    Viscosity Reducing Agent Market Future Outlook

    The Global Viscosity Reducing Agent Market is projected to grow at a 3.59% CAGR from 2024 to 2035, driven by increasing demand in oil and gas, automotive, and industrial applications.

    New opportunities lie in:

    • Develop bio-based viscosity reducing agents to meet sustainability goals.
    • Leverage advanced formulations for enhanced performance in extreme conditions.
    • Expand distribution channels in emerging markets to capture new customer segments.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving industry needs and innovations.

    Market Segmentation

    Viscosity Reducing Agent Market Form Outlook

    • Liquid
    • Powder
    • Granules
    • Others

    Viscosity Reducing Agent Market Type Outlook

    • Polymer-Based Viscosity Reducing Agents
    • Surfactant-Based Viscosity Reducing Agents
    • Oxide-Based Viscosity Reducing Agents
    • Other Viscosity Reducing Agents

    Viscosity Reducing Agent Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Viscosity Reducing Agent Market Application Outlook

    • Oil and Gas Exploration and Production
    • Pipeline Transportation
    • Refining and Processing
    • Petrochemical Production
    • Others

    Viscosity Reducing Agent Market Viscosity Range Outlook

    • Low Viscosity (=10,000 cP)
    • Medium Viscosity (10,000-100,000 cP)
    • High Viscosity (>100,000 cP)

    Viscosity Reducing Agent Market End-Use Industry Outlook

    • Automotive and Transportation
    • Construction
    • Energy
    • Manufacturing
    • Water Treatment

    Report Scope

    Report Attribute/Metric Details
    Market Size 2022 1.77(USD Billion)
    Market Size 2023 1.84(USD Billion)
    Market Size 2032 2.5(USD Billion)
    Compound Annual Growth Rate (CAGR) 3.49% (2024 - 2032)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2024 - 2032
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled ShinEtsu Chemical, Henkel, Omya AG, ExxonMobil, Rhodia Group, Lubrizol, Kao Chemicals, Sanyo Chemical Industries, Royal Dutch Shell, Toray Industries, Stepan Company, BASF, Evonik, Clariant, Dow
    Segments Covered Type, Application, End-Use Industry, Form, Viscosity Range, Regional
    Key Market Opportunities 1.       Increasing construction activities 2.       growing demand from the automotive industry 3.       raising awareness about energy efficiency 4.       advancements in technology 5.       expanding industrial sector
    Key Market Dynamics 1.       Increased Infrastructure Spending 2.       Growing Industrialization 3.       Rising Demand for Enhanced Drilling 4.       Efficiency Government Initiatives 5.       Technological Advancements
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the projected size of the Viscosity Reducing Agent Market in 2032?

    The Viscosity Reducing Agent Market is anticipated to reach a valuation of 2.5 billion USD by 2032, growing at a CAGR of 3.49% from 2024 to 2032.

    Which region is expected to hold the largest market share in the Viscosity Reducing Agent Market?

    Asia Pacific is expected to dominate the Viscosity Reducing Agent Market, accounting for the largest market share during the forecast period.

    What are the key factors driving the growth of the Viscosity Reducing Agent Market?

    The rising demand for viscosity-reducing agents in various industries, such as oil and gas, construction, and personal care, is fueling market growth.

    Which application segment is projected to have the highest growth rate in the Viscosity Reducing Agent Market?

    The oil and gas industry is anticipated to witness the highest growth rate in the Viscosity Reducing Agent Market, owing to the increasing use of these agents in drilling and production operations.

    Who are some of the key competitors in the Viscosity Reducing Agent Market?

    Major players in the Viscosity Reducing Agent Market include BASF, Dow, Lubrizol, and Ashland.

    What are the challenges faced by the Viscosity Reducing Agent Market?

    Fluctuating raw material prices and stringent environmental regulations pose challenges to the growth of the Viscosity Reducing Agent Market.

    What are the emerging trends in the Viscosity Reducing Agent Market?

    The development of bio-based viscosity-reducing agents and the increasing adoption of these agents in sustainable applications are emerging trends in the market.

    What is the expected CAGR of the Viscosity Reducing Agent Market from 2024 to 2032?

    The Viscosity Reducing Agent Market is projected to grow at a CAGR of 3.49% from 2024 to 2032.

    Which factor is contributing to the growth of the Asia Pacific region in the Viscosity Reducing Agent Market?

    The growing construction and automotive industries in the Asia Pacific region are driving the demand for viscosity-reducing agents.

    What was the projected valuation of the Viscosity Reducing Agent Market in 2023?

    The Viscosity Reducing Agent Market was valued at approximately 1.84 billion USD in 2023.

    Viscosity Reducing Agent Market Research Report- Global Forecast till 2032 Infographic
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