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Viscosity Reducing Agent Market

ID: MRFR/CnM/39172-HCR
111 Pages
Chitranshi Jaiswal
October 2025

Viscosity Reducing Agent Market Research Report: By Type (Polymer-Based Viscosity Reducing Agents, Surfactant-Based Viscosity Reducing Agents, Oxide-Based Viscosity Reducing Agents, Other Viscosity Reducing Agents), By Application (Oil and Gas Exploration and Production, Pipeline Transportation, Refining and Processing, Petrochemical Production, Others), By End-Use Industry (Automotive and Transportation, Construction, Energy, Manufacturing, Water Treatment), By Form (Liquid, Powder, Granules, Others), By Viscosity Range (Low Viscosity (=10,... read more

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Viscosity Reducing Agent Market Summary

As per MRFR analysis, the Viscosity Reducing Agent Market Size was estimated at 1.904 USD Billion in 2024. The Viscosity Reducing Agent industry is projected to grow from 1.971 USD Billion in 2025 to 2.777 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.49 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Viscosity Reducing Agent Market is poised for growth driven by technological advancements and increasing demand across various sectors.

  • The market is experiencing a notable shift towards sustainability, influencing product development and consumer preferences.
  • Technological advancements are enhancing the efficiency and effectiveness of viscosity reducing agents, particularly in the oil and gas sector.
  • North America remains the largest market, while Asia-Pacific is emerging as the fastest-growing region, driven by industrial expansion.
  • Key market drivers include the increasing oil and gas production and the growth in the chemical industry, which are propelling demand in both the polymer-based and pipeline transportation segments.

Market Size & Forecast

2024 Market Size 1.904 (USD Billion)
2035 Market Size 2.777 (USD Billion)
CAGR (2025 - 2035) 3.49%

Major Players

BASF SE (DE), Dow Inc. (US), ExxonMobil Chemical (US), Clariant AG (CH), Eastman Chemical Company (US), Huntsman Corporation (US), SABIC (SA), Solvay S.A. (BE), Chevron Phillips Chemical Company (US)

Viscosity Reducing Agent Market Trends

The Viscosity Reducing Agent Market is currently experiencing notable developments driven by various factors. The increasing demand for efficient fluid management in industries such as oil and gas, chemicals, and food processing appears to be a primary catalyst for growth. Companies are increasingly focusing on enhancing the performance of their products, which suggests a trend towards innovation in formulation and application techniques. Furthermore, the rising emphasis on sustainability and environmental compliance is likely to influence the types of viscosity reducing agents being developed and utilized. As industries strive to reduce their carbon footprint, the market may see a shift towards bio-based and eco-friendly alternatives. In addition, The Viscosity Reducing Agent Market. Manufacturers are exploring advanced technologies to optimize the use of these agents, which could lead to improved operational efficiencies. The competitive landscape is evolving, with companies seeking strategic partnerships and collaborations to enhance their market presence. Overall, the Viscosity Reducing Agent Market appears poised for growth, driven by innovation, sustainability, and the need for enhanced operational efficiencies across various sectors.

Sustainability Focus

The trend towards sustainability is becoming increasingly prominent within the Viscosity Reducing Agent Market. Companies are exploring eco-friendly formulations and bio-based alternatives to meet regulatory requirements and consumer preferences for greener products.

Technological Advancements

Innovations in technology are shaping the Viscosity Reducing Agent Market. Enhanced formulation techniques and application methods are being developed, allowing for improved performance and efficiency in various industrial applications.

Rising Demand in Emerging Markets

Emerging economies are witnessing a surge in demand for viscosity reducing agents. As industrialization accelerates in these regions, the need for efficient fluid management solutions is likely to drive market growth.

Viscosity Reducing Agent Market Drivers

Growth in the Chemical Industry

The Viscosity Reducing Agent Market is significantly influenced by the expansion of the chemical sector. As chemical manufacturers strive for higher efficiency and lower production costs, the incorporation of viscosity reducing agents becomes increasingly relevant. These agents are essential in various applications, including paints, coatings, and adhesives, where they enhance product performance and stability. The chemical industry is projected to grow at a CAGR of 4.5% over the next five years, which will likely bolster the demand for viscosity reducing agents. Additionally, the trend towards producing eco-friendly and sustainable chemical products further drives the need for innovative viscosity reducing solutions. This growth trajectory suggests a promising outlook for the viscosity reducing agent market, as manufacturers adapt to evolving consumer preferences and regulatory requirements.

Increasing Oil and Gas Production

The Viscosity Reducing Agent Market is experiencing growth due to the increasing demand for oil and gas production. As extraction techniques evolve, the need for efficient flow assurance solutions becomes paramount. Viscosity reducing agents play a crucial role in enhancing the flow of crude oil, particularly in challenging environments. The market for these agents is projected to reach USD 1.5 billion by 2026, driven by the need to optimize production and reduce operational costs. Furthermore, the rise in unconventional oil extraction methods, such as shale gas and oil sands, necessitates the use of viscosity reducing agents to facilitate transportation and processing. This trend indicates a robust future for the viscosity reducing agent market, as companies seek to improve efficiency and reduce energy consumption in their operations.

Expansion of the Construction Industry

The Viscosity Reducing Agent Market is also influenced by the expansion of the construction sector. As infrastructure projects increase globally, the demand for construction materials that require viscosity reducing agents is on the rise. These agents are essential in the formulation of concrete and other building materials, where they improve workability and reduce water content. The construction industry is projected to grow at a CAGR of 5% over the next few years, which will likely drive the demand for viscosity reducing agents. Additionally, the trend towards sustainable construction practices further emphasizes the need for innovative solutions that enhance material performance while minimizing environmental impact. This growth in the construction sector indicates a robust future for the viscosity reducing agent market, as it adapts to the evolving needs of the industry.

Rising Demand in the Automotive Sector

The Viscosity Reducing Agent Market is witnessing a surge in demand from the automotive sector. As vehicles become more sophisticated, the need for high-performance lubricants and fluids increases. Viscosity reducing agents are integral in formulating engine oils and transmission fluids that meet stringent performance standards. The automotive industry is expected to grow at a rate of 3.2% annually, which will likely enhance the demand for viscosity reducing agents. Furthermore, the shift towards electric vehicles necessitates the development of advanced lubricants that can operate efficiently under varying conditions. This evolving landscape indicates that viscosity reducing agents will play a pivotal role in ensuring optimal performance and longevity of automotive fluids, thereby driving market growth.

Technological Innovations in Product Development

The Viscosity Reducing Agent Market is benefiting from ongoing technological innovations in product development. Advances in formulation technologies are enabling the creation of more effective and environmentally friendly viscosity reducing agents. These innovations not only enhance the performance of the agents but also align with the increasing regulatory pressures for sustainable products. The market is expected to see a rise in the introduction of bio-based viscosity reducing agents, which could capture a significant share of the market. As companies invest in research and development, the potential for new applications and improved formulations appears promising. This trend suggests that the viscosity reducing agent market will continue to evolve, driven by the need for enhanced performance and compliance with environmental standards.

Market Segment Insights

By Type: Polymer-Based (Largest) vs. Surfactant-Based (Fastest-Growing)

In the Viscosity Reducing Agent Market, the distribution among different types highlights the dominance of Polymer-Based Viscosity Reducing Agents, capturing a substantial share due to their widespread application in enhanced oil recovery. They offer superior viscosity reduction, thereby improving the flow properties of crude oil. Surfactant-Based Viscosity Reducing Agents are emerging rapidly, leveraging their efficiency in reducing viscosity across various applications, including wastewater treatment and crude oil extraction, marking them as a key player in the market. As industries strive for more efficient and cost-effective solutions, the growth trajectory for Viscosity Reducing Agents indicates a rising demand for Surfactant-Based options. Factors such as technological advancements and a growing emphasis on environmental sustainability are driving the use of these agents. Additionally, Polymer-Based agents continue to be preferred for their reliable performance and versatility in diverse applications, fostering the overall market growth and leading to enhanced production efficiencies.

Polymer-Based (Dominant) vs. Surfactant-Based (Emerging)

Polymer-Based Viscosity Reducing Agents are currently the dominant segment in the market, attributed to their extensive use in oil extraction and processing industries. They provide significant advantages in viscosity reduction, which helps to enhance the flow of viscous fluids in various applications. These agents are formulated to offer stability under high temperatures and pressures, making them indispensable in tough operational environments. On the other hand, Surfactant-Based Viscosity Reducing Agents are emerging with a rapid growth rate, driven by their ability to improve oil recovery efficiency and their versatility in applications beyond just oil and gas, such as in chemical manufacturing and pollution control. The combined strengths of both segments contribute significantly to the overall efficacy and sustainability of viscosity reduction processes.

By Application: Oil and Gas Exploration and Production (Largest) vs. Pipeline Transportation (Fastest-Growing)

The viscosity reducing agent market exhibits a diverse range of applications, with oil and gas exploration and production commanding the largest share. This segment's prominence is primarily due to its critical role in enhancing the efficiency of crude oil extraction. In contrast, pipeline transportation is witnessing rapid growth, driven by increasing investments in infrastructure and the need for optimized flow rates to reduce transportation costs. Additionally, the refining and processing, petrochemical production, and other applications contribute significantly, but their shares are overshadowed by the leading segments.

Oil and Gas Exploration and Production (Dominant) vs. Pipeline Transportation (Emerging)

Oil and Gas Exploration and Production is characterized by its essential function in maximizing extraction efficiency and facilitating smoother production processes. The segment benefits from advanced technologies and a growing emphasis on resource optimization. On the other hand, Pipeline Transportation represents an emerging segment, fueled by the increasing need for efficient transport solutions in the energy sector. The rising demand for consistent and sludge-free transportation of viscous fluids drives innovations in viscosity-reducing formulations, positioning this segment as a key player in the evolving market landscape.

By End-Use Industry: Automotive and Transportation (Largest) vs. Energy (Fastest-Growing)

The viscosity reducing agent market displays a diverse array of applications across various end-use industries. The Automotive and Transportation sector dominates this market segment, attracting significant attention due to the increasing demand for high-efficiency fuels and lubricants. On the other hand, sectors like Energy, Construction, Manufacturing, and Water Treatment follow, each carving out their niche. While Automotive and Transportation maintain a substantial market share, Energy is emerging as a key player, driven by a shift towards efficient oil extraction and processing techniques that necessitate effective viscosity reduction solutions.

Automotive and Transportation (Dominant) vs. Energy (Emerging)

In the Viscosity Reducing Agent Market, Automotive and Transportation stand as the dominant force, leveraging advanced formulations to optimize fuel efficiency and engine performance. This sector relies heavily on robust viscosity reducers to enhance lubrication properties, thus minimizing friction and wear in engines. Conversely, the Energy sector is rapidly emerging, propelled by the need for efficient extraction and refined processing methods in the oil and gas industry. Here, viscosity reducing agents play a crucial role in improving flow characteristics of heavy crude oils, facilitating easier transport and refining, and addressing environmental considerations with innovative solutions.

By Form: Liquid (Largest) vs. Powder (Fastest-Growing)

The Viscosity Reducing Agent Market showcases a diverse range of forms including liquid, powder, granules, and others. Currently, the liquid form captures the largest share due to its ease of application and efficiency in various industrial processes. However, the powder form is gaining traction as it offers advantages in storage and transportation, and it accounts for a significant portion of the market share as well. As environmental concerns rise, manufacturers are increasingly focusing on innovative forms that meet specific industry requirements, creating a competitive landscape.

Liquid (Dominant) vs. Powder (Emerging)

In the Viscosity Reducing Agent Market, the liquid form stands out as the dominant segment due to its widespread adoption in industries such as oil and gas, where effective viscosity management is crucial. Its viscosity reducing properties allow for enhanced flow in pipelines and improved efficiency in production processes. On the other hand, the powder form is emerging rapidly as a preferred choice for various applications, mainly due to its convenience in handling and storage. Powdered agents can be tailored for specific needs, offering versatility and compatibility with diverse formulations, making them particularly attractive for companies seeking to optimize their supply chain.

By Viscosity Range: High Viscosity (Largest) vs. Medium Viscosity (Fastest-Growing)

The Viscosity Reducing Agent Market experiences significant share distribution among its segment values, particularly dominated by the High Viscosity category, which commands a substantial portion of the market. Following this, the Medium Viscosity segment showcases a promising stance, particularly due to an increase in applications across various industries such as oil and gas, as well as automotive, that require proportional adjustments in viscosity for optimal performance. In terms of growth trends, the Medium Viscosity segment is emerging as the fastest-growing area, driven by escalating demand for efficient transport solutions in industrial applications. Factors such as advancements in formulation technology and shifts in production strategies are propelling businesses to innovate within this segment, creating a surge in demand as viscosity considerations adapt to operational needs. Additionally, regulatory changes favoring fluidity improvements are expected to further enhance growth in this area.

High Viscosity (Dominant) vs. Medium Viscosity (Emerging)

The High Viscosity segment of the Viscosity Reducing Agent Market is characterized by its dominant position, primarily serving applications where fluids require significant thickening, such as in heavy petroleum and specialized industrial processes. This segment benefits from established practices and a consistent client base, ensuring continuous demand. Conversely, the Medium Viscosity segment is emerging rapidly, targeting a broader array of applications including drilling fluids and hydraulic systems. Its growth is stimulated by the trend towards optimized operational processes that necessitate intermediate viscosity adjustments. Innovations in formulations are bolstering this segment's appeal, making it competitive against traditional products while maintaining efficient performance.

Get more detailed insights about Viscosity Reducing Agent Market

Regional Insights

The  Viscosity Reducing Agent Market is segmented into North America, Europe, APAC, South America and MEA. North America held the largest market share in 2023 and is expected to maintain its dominance throughout the forecast period. The growth of the North American market is attributed to the increasing demand for viscosity-reducing agents in the oil and gas industry. Europe is the second largest market for viscosity-reducing agents, followed by APAC.

The APAC market is expected to grow at the highest CAGR during the forecast period due to the increasing demand from the automotive and construction industries.South America and MEA are expected to experience moderate growth over the forecast period.

Viscosity Reducing Agent Market By Regional

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Viscosity Reducing Agent Market Regional Image

Key Players and Competitive Insights

Major players in Viscosity Reducing Agent Market industry are striving to gain a competitive edge by investing in research and development, forming strategic partnerships and expanding their  footprint. Leading Viscosity Reducing Agent Market players are focusing on developing innovative products that cater to specific industry needs and meet stringent regulatory requirements. The Viscosity Reducing Agent Market landscape is expected to remain competitive in the coming years, with established players and new entrants vying for market share.

Strategic acquisitions and mergers are likely to shape the Viscosity Reducing Agent Market development in the future as companies seek to consolidate their position and expand their product offerings.Dow, a  leader in the chemicals industry, is one of the key players in the Viscosity Reducing Agent Market. The company offers a wide range of viscosity-reducing agents under the AFFINIS brand, which are used in various applications, including paints and coatings, adhesives, and oil and gas production. Dow's commitment to innovation and customer service has enabled it to maintain a strong position in the market.

The company's extensive distribution network and technical support services have also contributed to its success.BASF, another major player in the Viscosity Reducing Agent Market, is known for its broad portfolio of viscosity-reducing agents. The company's products are used in a variety of industries, including automotive, construction, and personal care. BASF's focus on sustainability and environmental compliance has made it a preferred choice for customers looking for eco-friendly solutions. The company's strong brand recognition and  presence have further solidified its position as a leading player in the Viscosity Reducing Agent Market.

Key Companies in the Viscosity Reducing Agent Market market include

Industry Developments

The  Viscosity Reducing Agent Market is expected to witness significant growth over the forecast period, driven by increasing demand from various end-use industries such as oil and gas, paints and coatings, and personal care. The market is also witnessing rising adoption of bio-based viscosity-reducing agents, owing to growing environmental concerns and regulations. Furthermore, ongoing technological advancements and innovations in the development of novel viscosity-reducing agents are anticipated to further fuel market growth.

In line with these trends, the market is projected to reach a valuation of USD 2.5 billion by 2032, expanding at a CAGR of 3.49% from 2024 to 2032.

Future Outlook

Viscosity Reducing Agent Market Future Outlook

The Viscosity Reducing Agent Market is projected to grow at a 3.49% CAGR from 2024 to 2035, driven by increasing demand in oil and gas, automotive, and industrial applications.

New opportunities lie in:

  • Development of bio-based viscosity reducing agents for sustainable applications.
  • Integration of smart technologies in viscosity management systems.
  • Expansion into emerging markets with tailored viscosity solutions.

By 2035, the market is expected to achieve robust growth, reflecting evolving industry needs.

Market Segmentation

Viscosity Reducing Agent Market Form Outlook

  • Liquid
  • Powder
  • Granules
  • Others

Viscosity Reducing Agent Market Type Outlook

  • Polymer-Based Viscosity Reducing Agents
  • Surfactant-Based Viscosity Reducing Agents
  • Oxide-Based Viscosity Reducing Agents
  • Other Viscosity Reducing Agents

Viscosity Reducing Agent Market Application Outlook

  • Oil and Gas Exploration and Production
  • Pipeline Transportation
  • Refining and Processing
  • Petrochemical Production
  • Others

Viscosity Reducing Agent Market Viscosity Range Outlook

  • Low Viscosity (=10,000 cP)
  • Medium Viscosity (10,000-100,000 cP)
  • High Viscosity (>100,000 cP)

Viscosity Reducing Agent Market End-Use Industry Outlook

  • Automotive and Transportation
  • Construction
  • Energy
  • Manufacturing
  • Water Treatment

Report Scope

MARKET SIZE 20241.904(USD Billion)
MARKET SIZE 20251.971(USD Billion)
MARKET SIZE 20352.777(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.49% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesGrowing demand for eco-friendly viscosity reducing agents in various industrial applications.
Key Market DynamicsRising demand for efficient oil recovery techniques drives innovation in viscosity reducing agents across various industries.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the projected market valuation of the Viscosity Reducing Agent Market by 2035?

The Viscosity Reducing Agent Market is projected to reach a valuation of 2.777 USD Billion by 2035.

What was the market valuation of the Viscosity Reducing Agent Market in 2024?

In 2024, the overall market valuation of the Viscosity Reducing Agent Market was 1.904 USD Billion.

What is the expected CAGR for the Viscosity Reducing Agent Market during the forecast period 2025 - 2035?

The expected CAGR for the Viscosity Reducing Agent Market during the forecast period 2025 - 2035 is 3.49%.

Which companies are considered key players in the Viscosity Reducing Agent Market?

Key players in the Viscosity Reducing Agent Market include BASF SE, Dow Inc., ExxonMobil Chemical, and Clariant AG.

What are the main types of viscosity reducing agents and their market values?

The main types include Polymer-Based (1.086 USD Billion), Surfactant-Based (0.823 USD Billion), and Oxide-Based (0.496 USD Billion) viscosity reducing agents.

How does the application of viscosity reducing agents vary across different sectors?

In 2024, the Oil and Gas Exploration and Production sector accounted for 1.1 USD Billion, while Pipeline Transportation reached 0.65 USD Billion.

What is the market value of viscosity reducing agents in the automotive and transportation sector?

The automotive and transportation sector is valued at 0.7 USD Billion in 2025.

What forms do viscosity reducing agents take and their respective market values?

Viscosity reducing agents are available in Liquid (1.388 USD Billion), Powder (0.826 USD Billion), and Granules (0.396 USD Billion) forms.

What viscosity ranges are represented in the market and their valuations?

The market includes Low Viscosity (=10,000 cP) at 0.823 USD Billion and Medium Viscosity (10,000-100,000 cP) at 1.086 USD Billion.

What is the projected growth trend for the viscosity reducing agent market in the coming years?

The viscosity reducing agent market is expected to grow steadily, reaching 2.777 USD Billion by 2035, indicating a positive growth trend.

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