Veterinary Ultrasound Market Research Report - Forecast till 2027

Veterinary Ultrasound Market Research Report: Information by Animal Type (Small Companion Animals, Large Animals), Type (2D Ultrasound Imaging, 3D Ultrasound Imaging, Doppler Imaging), Product Type, (Device (Cart Based Ultrasound Scanners, Portable/Compact Ultrasound Scanners) and Software), Therapeutic Area, (Orthopedics and Traumatology, Cardiology, Oncology and Neurology), Imaging Technology (Digital Imaging Technology, Analog Imaging Technology and Contrast Imaging Technology)- Forecast till 2027

ID: MRFR/MED/4596-CR | August 2019 | Region: Global | 188 pages

Veterinary Ultrasound Market Overview


During the forecast period (2020-2027), the veterinary ultrasound market size is anticipated to grow from USD 122 billion to USD 192.70 billion with a significant CAGR of 5.9%. 


An ultrasound machine can detect tumors in some internal regions of the body which is not available properly in x-rays. These ultrasound devices are pain-free and risk-free and are widely used to look at the internal organs of the animal’s body. These are usually quick and do not require any special preparation in most cases which makes it more preferable. The veterinarians usually use these devices to guide a needle, while performing a biopsy. When compared to solid tumors, ultrasound devices are better to diagnose any disorder related to the generation of fluid-filled cysts. Because ultrasound can made different echo patterns which increases the demand for ultrasound devices for diagnosing certain animal diseases. 


To scan animals bodies, veterinary ultrasound machines make use of 1.5 to 15 megahertz of ultrasonic sound waves which creates an image of the internal body structure of the animal’s body. This device works on the echoes which are reflected by the scanner from the tissues that are targeted and organs of the animal body.  


COVID-19 Analysis:


In November 2019, the world saw the first deadly virus of the COVID-19. To the impact of the virus, a worldwide international emergency was declared. Economic wealth declined due to the loss of manpower and implementation of lockdowns.


To control the spread of the virus, country-wide and further state-wise global lockdowns are implemented. During the COVID-19 outbreak, the veterinary ultrasound industry growth is neither empowered ar diminished and this industry takes better care of animals safe in this period. The healthcare industries are working to find the vaccine to the pandemic. 


Market Dynamics:


Drivers:


The increase in the prevalence of several internal injuries coupled with other diseases including blood in the abdomen, cests, and cancer in the companion animals like dogs, cats, horses, and livestock animals like cattle, swine, and more coupled with growing demand for diagnosis diseases are predicted to fuel the growth of the veterinary ultrasound market demand. Pet doctors should practice and train through veterinary ultrasound training online. 


The growing population of animals, rise in the money invested to treat pets, an increase in pet insurance demand, and the growing number of vet doctors who adopt practice are some other factors boosting the growth of the veterinary ultrasound market. An increase in zoonotic disease is propelling the demand for the veterinary ultrasound scanners market. Increasing disposable income, rising demand for miniaturization of the technology, and growing government initiatives and schemes for animal healthcare are the factors accelerating the market growth.


Restraint:


The veterinary ultrasound cost is nowadays very expensive to treat the animals and the cost of medical insurance for animals is also increased which is restraining the veterinary ultrasound market growth.


Opportunities:


By using the technological innovations in ultrasound machines, the veterinary ultrasound technicians develop better machines to fulfill the needs of an animal which helps in treating zoonotic disease, pet disease, etc.


Challenges:


Lack of knowledge and awareness among people regarding animal health is a challenge to the growth of the veterinary ultrasound market. In underdeveloped countries, the healthcare systems are underdeveloped which limits the veterinary ultrasound market growth. Moreover, stringent regulations over the adoption of animals by the governments are also hindering the growth.


Study Objectives -



  • To provide detailed information about the veterinary ultrasound market structure along with various forecast segments and sub-segments for the next 5 to 6 years.

  • To provide the factors that are affecting the market growth value.

  • To examine the market industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.

  • To provide history and forecast revenue segments and sub-segments of the market revenue for the five main geographies.

  • To provide the country-level analysis of the veterinary ultrasound market size for current and future prospective.

  • To provide country-level analysis of the  market growth by region, type, technology, vertical, and application.

  • To provide a strategic profile of the prominent key players in the  market, analyze their core competencies, statistics, and draw a market growth landscape.

  • To track and observe the new product launches, strategic alliances, mergers, acquisitions, and veterinary ultrasound market research.

  • To provide fragmentation of veterinary ultrasound industry.


Segment Overview:


The veterinary ultrasound system market has been divided into segments based on type, technology, application, vertical, and region.


Based on Type


The veterinary ultrasound services based on the type are classified into four types as 2D ultrasound, 3D ultrasound, 4D ultrasound, and doppler ultrasound. To fulfill the industry demands, cart-based ultrasound scanners or handheld ultrasound scanners are specially manufactured. These scanners work as per the animal’s size either large or small. Due to the widespread popularity of the 2D segment scanners in disease diagnosis and pregnancy detection, the 2D ultrasound segment is holding the largest share.


Based on Technology


The veterinary ultrasound companies based on the technology are bifurcated into digital imaging technology and analog imaging technology.


Based on Application


The veterinary ultrasound market by applications is cardiology, obstetrics, gynecology, oncology, orthopedics, etc.


Based on Vertical


Based on vertical, the veterinary ultrasound industry is divided into two types as veterinary clinics and veterinary hospitals.


Based on Region


Region-wise, the veterinary ultrasound market is analyzed into five main geographies such as Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa. Among them, North America is expected to dominate the maximum market share due to the rising quantum of adoption of companion animals by individuals


Regional Analysis 


Geographically, the veterinary ultrasound market based on regions is divided into five major regions like Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa. Due to the growing adoption of companion animals, rising veterinary healthcare expenditure, the growing pet insurance industry, and the rising number of veterinary practices, Europe is accounting for the largest market share. Moreover, an increase in the prevalence of various animal diseases and internal injuries are the major factors driving the growth of the market. The American Society for the Prevention of Cruelty to Animals report states that nearly 6.5 million companion animals into US animal shelters nationwide annually and nearly 3.2 million of them are cats.  


Competitive Landscape


The prominent key players in the veterinary ultrasound market outlook are the following:



  • GE Healthcare (US)

  • Diagnostic Imaging Systems Inc. (US)

  • Heska Corporation (US)

  • EsaoteSpA (Italy)

  • FUJIFILM Holdings Corporation (Japan)

  • Siemens AG (Germany)

  • Samsung Medison Co. Ltd. (Korea)

  • Mindray Medical International (China)

  • DRAMINSKI S.A. (Poland)

  • Clarius Mobile Health (US)

  • Shenzen Rico Technology Co.Ltd (China)

  • IVM Imaging (Scotland)

  • Sonoscape Medical Corporation (China)

  • Shantou Institute of Ultrasonic Instruments Co. Ltd. (SIUI) and more.


Recent Developments



  • In April 2018, the famous company, the Chinese investors acquired the latest firm EsaoteSpA which is boosting the Esaote operations related to development plans and service distribution in the Chinese market.

  • In June 2019, The two top leading key players Fujifilm Sonosite and the US-based enterpriser, Partners Healthcare are partnered with each other for enchanting the design of ultrasound projects coupled with artificial intelligence.

  • In September 2019, one of the popular vendors, E. I Medical Imaging company introduced a new ultrasonic brand scanner which is named IBEX PRO.

  • In November 2019, the most popular Butterfly Network introduced its new product Butterfly iQ Vet which can scan animals from companion to large animals and further to exotic animals with chip technology, by the single probe and smart-phone connected device.


Report Overview:


This global veterinary ultrasound market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the veterinary ultrasound machine market drivers, restraints, challenges, and opportunities. The veterinary ultrasound scanners market forecast segments are type, technology, application, vertical, and region.


Segmentation Table


The veterinary ultrasound market trends have been segmented globally based on the type, technology, application, vertical, and region. 


By Type


2D ultrasound, 3D ultrasound, 4D ultrasound, and doppler ultrasound are the four types of the market.


By Technology


Digital imaging technology and analog imaging technology are the two types of technologies.


By Application


Cardiology, obstetrics, gynecology, oncology, orthopedics, etc are some of the applications of the market.


By Vertical


Veterinary clinics and veterinary hospitals are two verticals of the market.


By Region


Asia-Pacific, North America, Latin America, and the rest of the world are the four main geographies included in the veterinary ultrasound market.



Report Scope:
Report Attribute/Metric Details
  Market Size   2027: USD 447 Million
  CAGR   5.9% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Animal Type, Type, Product Type, Therapeutic Area, Imaging Technology, End User and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Heska Corporation (US), EsaoteSpA (Italy), FUJIFILM Holdings Corporation (Japan), Siemens AG (Germany), Samsung Medison Co. Ltd.( Korea), Mindray Medical International (China), DRAMINSKI S.A. (Poland), Clarius Mobile Health (US), Shenzhen Rico Technology Co. Ltd. (China), IVM imaging (Scotland), SonoScape Medical Corporation
  Key Market Opportunities   joint ventures, strategic alliances, mergers and acquisitions, new product developments along with research and developments
  Key Market Drivers

  • Increasing population of animals
  • Increase in the money invested to treat pets and thus


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    Frequently Asked Questions (FAQ) :


    Veterinary Ultrasound Market is projected to grow at a 5.9%CAGR between 2020-2027.

    Veterinary Ultrasound Market is predicted to touch USD 447 Million by 2027.

    North America is predicted to spearhead the Veterinary Ultrasound Market.

    Increase in pet ownership and growing demand for veterinary equipment and treatments are boosting market growth.

    Lack of awareness about zoonotic diseases may deter market growth.

    1 Report Prologue

    2 Introduction

    2.1 Definition 19

    2.2 Scope of the Study 19

    2.3 Research Objective 19

    2.4 Assumptions & Limitations 19

    2.4.1 Assumptions 19

    2.4.2 Limitations 19

    2.4.3 Market Structure 20

    3 Research Methodology

    3.1 Primary Research Methodology 22

    3.2 Secondary Research Methodology 24

    3.3 Market Size Estimation 25

    3.4 Forecast Model 25

    4 Market Dynamics

    4.1 Introduction 27

    4.2 Drivers 28

    4.2.1 Rising Zoonotic Diseases 28

    4.2.2 Increasing Pet Insurance 28

    4.2.3 Increased Spending on Animal Health 28

    4.3 Restraints 29

    4.3.1 Lack of Awareness Regarding Animal Health 29

    4.3.2 Rising Cost of Pet Care 29

    4.4 Opportunity 29

    4.4.1 Innovations in Veterinary Ultrasound Instruments 29

    5 Market Factor Analysis

    5.1 Value Chain Analysis 31

    5.1.1 R&D and Designing 31

    5.1.2 Manufacturing 31

    5.1.3 Packaging & Assembly 31

    5.1.4 Distribution & Sales 32

    5.1.5 Post-Sales Review 32

    5.2 Porter’s Five Forces Model 33

    5.2.1 Bargaining Power of Suppliers 33

    5.2.2 Bargaining Power of Buyers 33

    5.2.3 Threat of New Entrants 33

    5.2.4 Threat of Substitutes 34

    5.2.5 Intensity of Rivalry 34

    5.3 Demand & Supply: Gap Analysis 34

    5.4 Investment Opportunities Analysis 34

    5.5 Pricing Analysis 34

    6 Veterinary Ultrasound Market, by Animal Type

    6.1 Introduction 36

    6.1.1 Small Companion Animals 37

    6.1.2 Large Animals 37

    7 Veterinary Ultrasound Market, by Type

    7.1 Introduction 39

    7.1.1 2D Ultrasound Imaging 40

    7.1.2 3D Ultrasound Imaging 40

    7.1.3 Doppler Imaging 40

    8 Veterinary Ultrasound Market, by Product Type

    8.1 Introduction 42

    8.1.1 Device 43

    8.1.1.1 Cart Based Ultrasound Scanners 44

    8.1.1.2 Portable/Compact Ultrasound Scanners 44

    8.1.2 Software 44

    9 Veterinary Ultrasound Market, by Therapeutic Area

    9.1 Introduction 46

    9.1.1 Orthopedics and Traumatology 47

    9.1.2 Cardiology 47

    9.1.3 Oncology 48

    9.1.4 Neurology 48

    10 Veterinary Ultrasound Market, by Imaging Technology

    10.1 Introduction 50

    10.1.1 Digital Imaging Technology 51

    10.1.2 Analog Imaging Technology 51

    10.1.3 Contrast Imaging Technology 51

    11 Veterinary Ultrasound Market, by End User

    11.1 Introduction 53

    11.1.1 Veterinary Clinics 54

    11.1.2 Veterinary Hospitals 54

    12 Global Veterinary Ultrasound Market, by Region

    12.1 Americas 58

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.1.1 North America 61

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.1.1.1 US. 64

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.1.1.2 Canada 66

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.1.2 South America 69

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2 Europe 72

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1 Western Europe 75

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.1 Germany 78

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.2 France 80

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

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    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.3 UK 83

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.4 Italy 85

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.5 Spain 88

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.1.6 Rest of Western Europe 90

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.2.2 Eastern Europe 93

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3 Asia-Pacific 96

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.1 Japan 99

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.2 China 101

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.3 India 104

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.4 Australia 106

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.5 South Korea 109

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.3.6 Rest of Asia-Pacific 111

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.4 Middle East & Africa 114

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.4.1 Middle East 117

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    12.4.2 Africa 119

    Veterinary Ultrasound Market, by Animal Type

    Veterinary Ultrasound Market, by Type

    Veterinary Ultrasound Market, by Product Type

    Veterinary Ultrasound Market, by Therapeutic Area

    Veterinary Ultrasound Market, by Imaging Technology

    Veterinary Ultrasound Market, by End User

    13 Company Landscape

    13.1 Competitive Overview of the Veterinary Ultrasound Market 123

    14 Company Profiles

    14.1 GE Healthcare 125

    14.1.1 Company Overview 125

    14.1.2 Financial Overview 125

    14.1.3 Products Offered 126

    14.1.4 Key Developments 126

    14.1.5 SWOT Analysis 126

    14.1.6 Key Strategies 126

    14.2 Xuzhou Kaixin Electronic Instrument Co., Ltd 127

    14.2.1 Company Overview 127

    14.2.2 Financial Overview 127

    14.2.3 Products Offered 127

    14.2.4 Key Developments 127

    14.2.5 SWOT Analysis 128

    14.2.6 Key Strategies 128

    14.3 Esaote 129

    14.3.1 Company Overview 129

    14.3.2 Financial Overview 129

    14.3.3 Products Offered 129

    14.3.4 Key Developments 129

    14.3.5 SWOT Analysis 130

    14.3.6 Key Strategies 130

    14.4 Mindray 131

    14.4.1 Company Overview 131

    14.4.2 Financial Overview 131

    14.4.3 Products Offered 131

    14.4.4 Key Developments 131

    14.4.5 SWOT Analysis 132

    14.4.6 Key Strategies 132

    14.5 Samsung Medison Co. Ltd. 133

    14.5.1 Company Overview 133

    14.5.2 Financial Overview 133

    14.5.3 Products Offered 134

    14.5.4 Key Developments 134

    14.5.5 SWOT Analysis 134

    14.5.6 Key Strategies 134

    14.6 BCF Technology 135

    14.6.1 Company Overview 135

    14.6.2 Financial Overview 135

    14.6.3 Products Offered 135

    14.6.4 Key Developments 135

    14.6.5 SWOT Analysis 136

    14.6.6 Key Strategies 136

    14.7 Fujifilm SonoSite Inc. 137

    14.7.1 Company Overview 137

    14.7.2 Financial Overview 137

    14.7.3 Products Offered 138

    14.7.4 Key Developments 138

    14.7.5 SWOT Analysis 138

    14.7.6 Key Strategies 138

    14.8 Edan Instruments, Inc. 139

    14.8.1 Company Overview 139

    14.8.2 Financial Overview 139

    14.8.3 Products Offered 139

    14.8.4 Key Developments 139

    14.8.5 SWOT Analysis 139

    14.8.6 Key Strategies 140

    14.9 CHISON MEDICAL TECHNOLOGIES CO., LTD. 141

    14.9.1 Company Overview 141

    14.9.2 Financial Overview 141

    14.9.3 Products Offered 141

    14.9.4 Key Developments 141

    14.9.5 SWOT Analysis 141

    14.9.6 Key Strategies 141

    14.10 SonoScape Medical Corp 142

    14.10.1 Company Overview 142

    14.10.2 Financial Overview 142

    14.10.3 Products Offered 142

    14.10.4 Key Developments 142

    14.10.5 SWOT Analysis 142

    14.10.6 Key Strategies 143

    14.11 Shantou Institute of Ultrasonic Instruments Co., Ltd (SIUI) 144

    14.11.1 Company Overview 144

    14.11.2 Financial Overview 144

    14.11.3 Products Offered 144

    14.11.4 Key Developments 144

    14.11.5 SWOT Analysis 144

    14.11.6 Key Strategies 144

    14.12 CANON INC. 145

    14.12.1 Company Overview 145

    14.12.2 Financial Overview 145

    14.12.3 Products Offered 145

    14.12.4 Key Developments 145

    14.12.5 SWOT Analysis 146

    14.12.6 Key Strategies 146

    14.13 Hitachi, Ltd. 147

    14.13.1 Company Overview 147

    14.13.2 Financial Overview 147

    14.13.3 Products Offered 148

    14.13.4 Key Developments 148

    14.13.5 SWOT Analysis 148

    14.13.6 Key Strategies 148

    14.14 Siemens Healthcare 149

    14.14.1 Company Overview 149

    14.14.2 Financial Overview 149

    14.14.3 Products Offered 149

    14.14.4 Key Developments 150

    14.14.5 SWOT Analysis 150

    14.14.6 Key Strategies 150

    15 Appendix

    15.1 Discussion Blue Print 152

    15.2 Recent Key Developments 155

    15.3 References 155

    Veterinary Ultrasound Market: Competitive Landscape


    Globally, a large number of companies are working in the development and production of veterinary ultrasounds. These major companies have adopted extensive research, to offer better and cost-effective products. The American and European regions are a hub for major companies, generating the maximum market share which has turned these regions into a well-established market. These companies have expanded their operating units in various other regions as well. Moreover, there are various other small and medium scale players that generate revenue from local markets.


    Some key players operating in this market are GE Healthcare, Fujifilm SonoSite Inc., Hitachi, Ltd, Chison, Esaote, Mindray, Kaixin Electric, and SonoScape, among others.


    GE Healthcare is the largest in the global veterinary ultrasound market. GE Healthcare is followed by Fujifilm SonoSite Inc., Hitachi, Ltd, Chison, Esaote, Mindray, Kaixin Electric, and SonoScape, among others. The company had been a supplier of medical imaging equipment for more than 100 years in the healthcare industry. It specializes in the cardiology portfolio and helps to detect and fight cardiovascular diseases. The company has its presence in over 180 countries and employs approximately 313,000 people worldwide. GE Healthcare is focusing on enhancing its imaging market globally by adopting growth strategies such as product launches and organic investments and acquisitions in emerging markets. In 2017, the firm launched 26 new products in imaging and clinical care solutions markets.


    Hitachi Aloka Medical, Ltd. is the second largest owing to its vast product portfolio and market presence. It is engaged in the development and supply of medical equipment worldwide. Its products include diagnostic ultrasound systems; bone densitometry system and bone mineral measurement systems; sample preparation systems; and in vivo micro-CT scanners for small laboratory animals. The company also provides radiation measuring instruments, such as survey meters, personal dosimeters, liquid scintillation systems, and area monitors. Hitachi Aloka Medical is the merger of Aloka Co., Ltd., and Hitachi Medical Corporation. This merger encompasses the ultrasound division of both Hitachi Medical Corporation and Aloka Co., Ltd. and enhances its market presence worldwide.


    Fujifilm SonoSite Inc. is the third largest as it is engaged in developing, manufacturing, and distributing hand-carried ultrasound systems for use in several medical specialties and a range of treatment settings at the point-of-care. As of February 15, 2012, Fujifilm acquired SonoSite, Inc., a pioneer, and leader in the ultrasound technology. This acquisition enhances the position of Fujifilm SonoSite Inc. in the veterinary ultrasound market.


    Esaote is the fourth largest as it is a global leader in diagnostic imaging products. The company is engaged in designing, manufacturing, and selling medical diagnostic systems. The company offers its products through its distribution network and sales representatives in Italy and internationally.