Variable Data Printing Labels Market Research Report - Global Forecast to 2027

Variable Data Printing Labels Market Information Report by Type (Release Liner, and Linerless Labels), by Composition (Facestock, and Topcoat), by Application (Food & Beverage, Pharmaceuticals, Personal Care, Consumer Goods, and others) and Region - Global Forecast To 2027

ID: MRFR/PNT/1324-HCR | February 2021 | Region: Global | 102 pages

Variable Data Printing Labels Market Overview


Variable Data Printing Market Growth is estimated to reach a CAGR of 13%. Besides, the estimated market value will be more than USD 23 million. The market growth will be contributed largely by the end-user industry like food and beverage, pharmaceuticals, and consumer durables. It is expected that product label printing will gain traction as it provides labeling flexibility, creative packaging, and others. The software segment within the variable data printing is expected to grow by three folds during the forecast period.


The market leaders in the variable data printing labels industry are focusing to provide labels embedded with sequential numbering, QR codes, customized data options, and others. Over the years, smart tracking of inventories within the supply chain will fuel variable data printing labels market growth.


COVID-19 Analysis


 In the pandemic, the health and pharmaceuticals industries have witnessed high growth. However, the impact on overall industries is severe. Since customers have become health-conscious to protect themselves from virus spread. It has become important for detailing the product with accurate and adequate information. Also, the governments have increased regulations for customer empowerment during the pandemic.


 However, production and distribution units for many industries are working at partial capacities due to which Variable data printing labels market growth has been impacted. There is an acute shortage of investments in the printing markets due to the economic crisis faced by nations globally.


Market Dynamics


Drivers- It is estimated that the electronic sector in variable data printing labels market size will register a CAGR of 13% during the forecast period. Also, its features of providing creative packaging along with creativity and flexibility in labelling will drive variable data printing labels market growth.Also, direct printing on the products is being focused on. Due to which variable data printing labels market size will be improved.


Opportunities- Over the years, there has been increasing consumption of instant and microwavable products. Also, in emerging economies, there has been increasing disposable income due to which lifestyle changes have occurred. Thus, it has increased affordability for data printing. Besides, excellent quality for withstanding extreme weather types has provided market opportunities.


In the upcoming years, the demand for variable data printing will increase due to its capabilities of tracking and controlling inventories. For ensuring efficiencies in the supply chain, variable data printing labels industry manufacturers are adding highly flexible printed circuitry


Restraints- Prices for raw materials for variable data printing are highly volatile. This increases the overall cost of production. Due to which variable data printing labels market growth will be largely hampered. In addition to this, in many countries’ strict regulations on packaging and printing have restricted the market growth.


Challenges- In many countries, technological up-gradation is still in the development stage. Hence, the variable data printing labels industry will face challenges in expanding the market.Digital printing will also hamper the growth of variables data printing label industry.


Cumulative Growth Analysis- For few years, there has been increasing adoption of imaging elements to products. This type of printing label is being adopted for serial numbers and obtaining product information in comparatively less time. The firms generally incur low costs which will fuel variable data printing labels market growth.


Small and medium companies are also adopting variable information printing which has provided higher growth opportunities. Also, the variable data printing labels industry majorly focuses on innovative printing to attract customers. In addition to this, the e-commerce sector will support variable data printing labels market growth in upcoming years.


Value Chain Analysis- Variable data printing is a digitized concept that is also known as variable imaging. It includes aspects like graphics, images, and barcodes of which printed pieces can be modified without disruption to the entire process.  Also, the governments have created stringent policies to provide the customer with higher access to the product information. Hence, industry compliance will also lead to increasing variable data printing labels' market share.


Segment Overview


The market segmentation for variable data printing labels market size will include type, composition, technology, and end-use industry.


 By label type- It further includes release liner labels and linerless labels. Release liner labels are expected to capture the highest market share surpassing a market size of US$29.8 billion.


By Composition- It will be further subdivided into face stock and topcoat. The face stock provides features like moisture and abrasion-resistant. Due to this, it will grow at an increasing pattern.


By printing technology–It includes thermal transfer, electrophotography, direct thermal, and inkjet. Industrial applications will highly adopt printing technologies due to which inkjet techniques will capture the highest market share.


End-use Industry- It is further sub-divided into food & beverages, consumer durables, pharmaceuticals, home & personal, retail, and others. The food and beverage industry has been growing rapidly which will propel variable data printing labels market growth.


Competitive Landscape


Variable data printing labels market size is very competitive, some of which are listed below.



  • HP (US)

  • WS Packaging (US)

  • Canon (Japan)

  • Cenveo (US)

  • Xerox (US)

  • 3M (US)

  • Avery Dennison (US)

  • Mondi (UK)

  • R. Donnelley and Sons (US)


Regional Analysis


Based on region, Variable data printing labels market share includes North America, Europe, Asia- Pacific, Latin America, Middle East &Africa. North America has been the market leader since the year 2015, due to high changes in customer preferences. It is estimated that Asia-Pacific will be the highest growth region owing to high customer awareness.


In these regions, the government has mandated displaying full product information thus propelling Variable data printing labels market growth.  Also, Europe will contribute to the steady market growth owing to stringent regulations. Followed increasing market share by the Middle East, Latin America, and African regions.


 It is estimated that growing awareness along with cost and time- efficiencies, variable data printing labels market growth will be positively impacted. By the year 2025, the US will capture a market growth of 13.8%. Eastern European regions will generate revenue of US$ 1.3 billion while Germany alone is expected to grow at US$958.8million.


Recent Development


Hewlett and Packard (HP) is a well-known brand in the printing industry. The company has increased investments in the improvement of product portfolios. Owing to high technological advancement, the company has been capable of providing integrated solutions. The key market players are adopting a merger and acquisition strategy for improving variable data printing label technology. In the upcoming years, the expansion of digital printing in developing economies might boost growth.


Report Overview


The report analyses various growth elements of the variable data printing labels industry.  This, including market overview, COVID-19 Analysis, market dynamics, value chain, segment overview, competitive landscape, regional analysis, and recent development.



  • Historic Year-2019

  • Base Year- 2020

  • Forecast Year- 2020-2028.





Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant Value
  CAGR   2027: Substantial CAGR
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Type , Composition and Application
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   HP Inc. (U.S.), WS Packaging Group, Inc. (U.S.), Canon Inc. (Japan), Cenveo, Inc. (U.S.), 3M Company (U.S.), Quad/Graphics Inc. (U.S.), Xerox Corporation (U.S.), Avery Dennison Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.), Mondi Plc. (South Africa)
  Key Market Opportunities   Increase in the health & safety concerns among people
  Key Market Drivers   Rapid increase in the use of printing barcodes in various industry verticals


Frequently Asked Questions (FAQ) :


The demand for flexible packing and aesthetic value will drive market growth.

The cost of raw materials is highly volatile which restraints the market growth. In addition to this, digital printing services are expanding in many regions which restricts the market opportunities.

It is estimated that the variable data printing labels industry will reach a CAGR of 13% during 2020-2028.

It is estimated that the variable data printing labels industry will reach more than 23 million by 2028.

The governments have increased compliances for customer access to product information. Hence, it is one of the largest drivers for market growth.

Market segmentation for variable data printing labels industry includes label type, composition, technology, and end-use industry. However, it is estimated that the end-use industry will capture the highest market share in the upcoming years.

Regional analysis includes North America, Asia- Pacific, Europe, Latin America, Middle East, and Africa.

It is estimated that North America will capture the highest market share with 13% of CAGR.

The market is highly competitive including companies like HP (US), WS Packaging (US), Canon (Japan), Cenveo (US), Xerox (US), 3M (US), Avery Dennison (US), Mondi (UK) and R.R. Donnelley and Sons (US).

Variable data printing includes elements barcodes, graphics with a piece of information about the product, and images.

This type of printing technique is used for labeling the product, direct marketing, invoicing, postcard campaigns, advertising, and others.