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US Gestational Diabetes Market

ID: MRFR/Pharma/18397-HCR
100 Pages
Garvit Vyas
February 2026

US Gestational Diabetes Market Research Report By Diagnosis Type (Oral Glucose Tolerance Test, Fasting Blood Sugar Test, Random Blood Sugar Test, Hemoglobin A1c Test), By Treatment Type (Dietary Changes, Insulin Therapy, Oral Medications, Physical Activity), By Risk Factor (Obesity, Family History, Age, Previous Gestational Diabetes) and By Patient Age (Teenagers, Adults, Elderly) - Growth & Industry Forecast 2025 To 2035

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US Gestational Diabetes Market Summary

As per Market Research Future analysis, the US gestational diabetes market size was estimated at 417.9 USD Million in 2024. The US gestational diabetes market is projected to grow from 444.02 USD Million in 2025 to 814.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US gestational diabetes market is experiencing significant growth driven by rising awareness and technological advancements.

  • Rising awareness and education about gestational diabetes are contributing to increased screening and diagnosis rates.
  • Technological advancements in monitoring devices are enhancing patient management and treatment outcomes.
  • The focus on preventive healthcare is leading to a shift towards early intervention strategies in gestational diabetes care.
  • The increasing prevalence of gestational diabetes and government initiatives are major drivers propelling market growth.

Market Size & Forecast

2024 Market Size 417.9 (USD Million)
2035 Market Size 814.0 (USD Million)
CAGR (2025 - 2035) 6.25%

Major Players

Abbott Laboratories (US), Roche Holding AG (CH), Boehringer Ingelheim (DE), Sanofi (FR), Novo Nordisk (DK), Merck & Co. (US), Johnson & Johnson (US), Bayer AG (DE)

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US Gestational Diabetes Market Trends

the market is currently experiencing notable growth, driven by an increasing awareness of maternal health and the rising prevalence of diabetes among pregnant women. This condition, which affects a significant number of expectant mothers, necessitates careful monitoring and management to ensure the health of both the mother and the child. As healthcare providers emphasize the importance of early detection and intervention, there is a growing demand for diagnostic tools and treatment options tailored specifically for this demographic. Furthermore, advancements in technology and healthcare practices are contributing to improved outcomes for those affected by gestational diabetes. In addition, the gestational diabetes market is influenced by various factors, including changes in lifestyle, dietary habits, and the overall health of the population. Educational initiatives aimed at pregnant women are becoming more prevalent, highlighting the risks associated with gestational diabetes and the importance of maintaining a healthy lifestyle during pregnancy. As a result, there is a shift towards preventive measures and personalized care plans, which may lead to a more proactive approach in managing this condition. Overall, the landscape of the gestational diabetes market appears to be evolving, with a focus on enhancing patient care and outcomes through innovative solutions and increased awareness.

Rising Awareness and Education

There is a growing emphasis on educating expectant mothers about gestational diabetes, which appears to be driving demand for screening and management solutions. Healthcare providers are increasingly focusing on informing patients about the risks and implications of this condition, leading to earlier diagnoses and better health outcomes.

Technological Advancements in Monitoring

Innovations in technology are playing a crucial role in the gestational diabetes market. New devices and applications for monitoring blood glucose levels are becoming more accessible, allowing for real-time tracking and management of the condition. This trend suggests a shift towards more personalized and efficient care.

Focus on Preventive Healthcare

The gestational diabetes market is witnessing a trend towards preventive healthcare strategies. As awareness of the condition increases, healthcare systems are prioritizing preventive measures, such as lifestyle modifications and nutritional counseling, to reduce the incidence of gestational diabetes among pregnant women.

US Gestational Diabetes Market Drivers

Rising Healthcare Expenditure

The increasing healthcare expenditure in the US is another significant driver of the gestational diabetes market. As healthcare costs continue to rise, there is a growing emphasis on preventive care and management of chronic conditions, including gestational diabetes. The US spends over $3.5 trillion annually on healthcare, with a substantial portion allocated to maternal and child health services. This financial commitment is likely to enhance access to screening, treatment, and educational resources for women diagnosed with gestational diabetes. Consequently, the gestational diabetes market is poised for growth as healthcare providers invest in comprehensive care models that address the needs of pregnant women, ultimately improving health outcomes.

Advancements in Treatment Options

The gestational diabetes market is experiencing growth due to advancements in treatment options available for managing the condition. Innovations in insulin delivery systems, such as smart insulin pens and continuous glucose monitoring devices, are enhancing the management of gestational diabetes. These technologies allow for more precise monitoring of blood glucose levels, which is essential for both maternal and fetal health. Furthermore, the development of new dietary management programs and educational resources is empowering women to take control of their health during pregnancy. As these treatment options become more accessible, the gestational diabetes market is expected to expand, driven by the demand for effective and user-friendly solutions that cater to the needs of expectant mothers.

Government Initiatives and Support Programs

Government initiatives aimed at improving maternal health and reducing the incidence of gestational diabetes play a significant role in shaping the gestational diabetes market. Programs that promote awareness, screening, and education about gestational diabetes are being implemented at both state and federal levels. For instance, the Centers for Disease Control and Prevention (CDC) has launched campaigns to educate healthcare providers and expectant mothers about the risks associated with gestational diabetes. These initiatives not only enhance awareness but also encourage early screening and intervention, which is crucial for managing the condition effectively. As a result, the gestational diabetes market is likely to benefit from increased funding and resources allocated to maternal health programs, fostering a supportive environment for affected women.

Increasing Prevalence of Gestational Diabetes

The rising incidence of gestational diabetes among pregnant women in the US is a critical driver for the gestational diabetes market. Recent data indicates that approximately 6-9% of pregnancies in the US are affected by this condition, which translates to around 200,000 cases annually. This increasing prevalence is attributed to various factors, including rising obesity rates and lifestyle changes. As more women are diagnosed, the demand for effective management solutions, including glucose monitoring devices and dietary management programs, is likely to grow. Consequently, healthcare providers are focusing on early detection and intervention strategies, which further propels the gestational diabetes market. The need for comprehensive care and support for affected women is becoming increasingly recognized, leading to a more robust market landscape.

Growing Demand for Personalized Healthcare Solutions

The trend towards personalized healthcare solutions is significantly influencing the gestational diabetes market. As patients increasingly seek tailored treatment plans that consider their unique health profiles, healthcare providers are adapting their approaches to meet these demands. This shift is particularly relevant in the context of gestational diabetes, where individualized management strategies can lead to better health outcomes for both mothers and infants. The integration of data analytics and patient feedback into treatment plans is becoming more common, allowing for adjustments based on real-time health metrics. As personalized healthcare continues to gain traction, the gestational diabetes market is likely to expand, driven by the need for customized solutions that enhance patient engagement and satisfaction.

Market Segment Insights

By Diagnosis Type: Oral Glucose Tolerance Test (Largest) vs. Hemoglobin A1c Test (Fastest-Growing)

In the US gestational diabetes market, the Oral Glucose Tolerance Test (OGTT) holds the largest market share among diagnosis types, driven by its widespread acceptance and established guidelines recommending it as the standard screening method for gestational diabetes. This test's reliability in diagnosing glucose metabolism issues contributes significantly to its dominant position in the market. Conversely, the Fasting Blood Sugar Test and Random Blood Sugar Test are also utilized but represent smaller shares of the market due to variations in clinical preferences and patient-specific factors. The growth trends within this segment are largely influenced by increased awareness and screening of gestational diabetes among pregnant women. Additionally, the Hemoglobin A1c Test is emerging as the fastest-growing option, thanks to advancements in technology that enhance its accuracy and ease of monitoring. Healthcare professionals are increasingly adopting this test due to its ability to provide a comprehensive overview of glucose control over time, catering to a more proactive approach in managing gestational diabetes. The rise in prevalence of obesity and related risk factors also fuels demand for effective diagnosis methods.

Oral Glucose Tolerance Test (Dominant) vs. Hemoglobin A1c Test (Emerging)

The Oral Glucose Tolerance Test (OGTT) is characterized by its comprehensive assessment of glucose levels post-glucose intake, making it the preferred choice in diagnosing gestational diabetes. Its dominance is underscored by clinical guidelines recommending it for routine screening, ensuring that a significant portion of pregnant women undergo this test. In contrast, the Hemoglobin A1c Test, though emerging, is rapidly gaining traction due to its ability to reflect long-term glucose control, enabling better patient management strategies. This adoption is partially driven by technological improvements that allow for more rapid and user-friendly testing processes, positioning it as a favorable option for women and healthcare providers seeking efficient monitoring solutions amid rising health concerns related to gestational diabetes.

By Treatment Type: Dietary Changes (Largest) vs. Insulin Therapy (Fastest-Growing)

In the US gestational diabetes market, dietary changes hold the largest market share, representing a fundamental approach to managing the condition. This treatment type involves a significant shift in patients' eating habits, focusing on nutritional balance and controlled carbohydrate intake to stabilize blood glucose levels. Insulin therapy, while currently smaller in market share, is rapidly growing as more healthcare providers recognize its essential role for patients who cannot achieve optimal glycemic control through diet alone. The growth in this segment is primarily driven by increasing awareness of gestational diabetes and heightened medical guidelines for treatment. Insulin therapy has been recognized for its effectiveness in providing faster results, leading to its rising adoption among healthcare providers and patients alike. Additionally, advancements in insulin delivery methods are contributing to the expansion of this treatment option, making it more user-friendly and less intimidating for mothers-to-be.

Dietary Changes (Dominant) vs. Oral Medications (Emerging)

Dietary changes play a dominant role in the management of gestational diabetes, emphasizing the importance of tailored nutritional plans. This approach is characterized by its accessibility and non-invasive nature, allowing patients to make lifestyle adjustments without the immediate need for pharmaceuticals. In contrast, oral medications have emerged as a significant alternative, increasingly utilized in cases where dietary management alone is insufficient. Oral medications provide a convenient option for those who face challenges adhering to dietary changes. As awareness and understanding of gestational diabetes grow, both dietary changes and oral medications are expected to coexist, providing comprehensive options for effective management.

By Risk Factor: Obesity (Largest) vs. Age (Fastest-Growing)

Among the various risk factors associated with gestational diabetes in the US gestational diabetes market, obesity stands out as the largest contributor, significantly influencing the prevalence rates. This segment is characterized by a growing number of individuals classified as overweight, which correlates with increased insulin resistance and metabolic disturbances, leading to higher incidences of gestational diabetes. Additionally, family history and previous gestational diabetes are critical factors that also contribute to market dynamics, but obesity remains the most prominent. In terms of growth trends, the age factor is emerging as the fastest-growing risk factor in the US gestational diabetes market. As societal trends shift towards delayed childbearing among women, the correlation between advanced maternal age and gestational diabetes becomes increasingly evident. This trend is driven by lifestyle changes, including increased rates of obesity and lack of physical activity, further exacerbating the risks associated with older maternal age. Such findings underscore the need for targeted prevention and intervention strategies aimed at these demographic shifts.

Obesity: Dominant vs. Age: Emerging

Obesity is recognized as the dominant risk factor in the US gestational diabetes market, with a strong correlation to elevated blood sugar levels during pregnancy. This condition is associated with various metabolic complications that lead to gestational diabetes, making it a primary concern for healthcare providers. Conversely, the age factor is emerging rapidly, characterized by a rising prevalence of gestational diabetes among older mothers. As women increasingly choose to start families later in life, healthcare experts are observing a notable increase in cases attributed to age-related risks. Both factors are pivotal in shaping clinical practices and public health strategies aimed at mitigating the risks of gestational diabetes.

By Patient Age: Adults (Largest) vs. Teenagers (Fastest-Growing)

In the US gestational diabetes market, the patient age segment is predominantly represented by adults, who account for a significant share due to higher incidences among this demographic. Teenagers, although smaller in volume, are increasingly being recognized as a vital group for screening and intervention, leading to a notable shift in market focus towards them. The elderly segment remains relevant but contributes less to the overall share. Growth trends indicate that awareness and education about gestational diabetes are rising, particularly among teenagers, encouraging early diagnosis and management. Consequently, the adult segment continues to dominate, while efforts to support the teenage population are enhancing their market presence as the fastest-growing group, driven by increased healthcare initiatives aimed at improving maternal and fetal health outcomes.

Adults: Dominant vs. Teenagers: Emerging

The adult segment is the dominant force in the US gestational diabetes market, primarily due to higher prevalence rates as women in this age group are more likely to experience this condition. This demographic benefits from a wealth of resources available for management and treatment while being targeted through various healthcare programs. On the other hand, the teenage segment is emerging as an important focus, driven by concerns over rising obesity rates and related health issues. As healthcare providers emphasize early intervention, teenagers are becoming increasingly monitored, resulting in greater market attention and tailored strategies to accommodate their unique needs and ensure healthier pregnancies.

Get more detailed insights about US Gestational Diabetes Market

Key Players and Competitive Insights

The gestational diabetes market in the US is characterized by a competitive landscape that is increasingly shaped by innovation, strategic partnerships, and a focus on patient-centric solutions. Key players such as Abbott Laboratories (US), Roche Holding AG (CH), and Novo Nordisk (DK) are actively engaged in enhancing their product offerings and expanding their market presence. Abbott Laboratories (US) has positioned itself as a leader in continuous glucose monitoring systems, which are crucial for managing gestational diabetes. Meanwhile, Roche Holding AG (CH) emphasizes its commitment to digital health solutions, integrating advanced data analytics into its diabetes management tools. Novo Nordisk (DK) focuses on developing innovative insulin therapies tailored for pregnant women, thereby addressing a critical need in the market. Collectively, these strategies indicate a shift towards more personalized and technology-driven approaches in managing gestational diabetes.In terms of business tactics, companies are increasingly localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness to market demands. The competitive structure of the market appears moderately fragmented, with several players vying for market share. However, the influence of major companies is substantial, as they leverage their resources and expertise to shape market dynamics. This competitive interplay fosters an environment where innovation and strategic collaborations are paramount.
In October Abbott Laboratories (US) announced the launch of a new version of its continuous glucose monitoring system, designed specifically for pregnant women. This strategic move is significant as it not only reinforces Abbott's commitment to addressing the unique challenges faced by this demographic but also positions the company to capture a larger share of the growing gestational diabetes market. The introduction of tailored solutions is likely to enhance patient adherence and improve health outcomes.
In September Roche Holding AG (CH) entered into a partnership with a leading telehealth provider to enhance remote monitoring capabilities for gestational diabetes patients. This collaboration is indicative of Roche's strategy to integrate digital health solutions into its product offerings, thereby facilitating better patient engagement and management. The partnership may also serve to expand Roche's reach in the telehealth space, aligning with current trends towards remote healthcare delivery.
In August Novo Nordisk (DK) launched a new educational initiative aimed at healthcare providers to improve awareness and management of gestational diabetes. This initiative underscores Novo Nordisk's focus on education as a critical component of diabetes care. By equipping healthcare professionals with the necessary knowledge and tools, the company aims to enhance treatment outcomes and foster a more informed patient population.
As of November the competitive trends in the gestational diabetes market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence (AI) into healthcare solutions. Strategic alliances are playing a crucial role in shaping the landscape, as companies collaborate to leverage each other's strengths. Looking ahead, it appears that competitive differentiation will evolve from traditional price-based competition to a focus on innovation, technology, and supply chain reliability. This shift may ultimately lead to improved patient outcomes and a more sustainable approach to managing gestational diabetes.

Key Companies in the US Gestational Diabetes Market include

Industry Developments

The US Gestational Diabetes Market has seen significant developments recently, particularly in the context of rising awareness and advancements in technology. Companies such as Abbott Laboratories and Roche Holding are increasingly focusing on the enhancement of diabetes management solutions, with a push toward digital health tools and continuous glucose monitors. In terms of market dynamics, the valuation of the market is experiencing growth due to the increasing prevalence of gestational diabetes and the introduction of new diagnostic tools.

Notably, Quidel Corporation and Medtronic have made strides in expanding their product lines to address this growing need. In recent months, there have been reports of mergers and acquisitions affecting key players; for instance, Eli Lilly and Company’s acquisition of a small diabetes-focused firm was acknowledged in July 2023, reflecting a focused strategy on addressing gestational diabetes. Another significant move was made by Johnson and Johnson, which launched new clinical guidelines in February 2023 to improve management protocols.

The collaboration between Dexcom and Ascensia Diabetes Care on integrated devices aims to streamline patient care, highlighting the industry's commitment to innovation and patient-centric solutions in the US market.

Future Outlook

US Gestational Diabetes Market Future Outlook

The Gestational Diabetes Market is projected to grow at a 6.25% CAGR from 2025 to 2035, driven by rising prevalence and advancements in monitoring technologies.

New opportunities lie in:

  • Development of telehealth platforms for remote patient monitoring. Investment in AI-driven predictive analytics for risk assessment. Expansion of personalized nutrition programs targeting expectant mothers.

By 2035, the market is expected to achieve substantial growth, driven by innovative solutions and increased awareness.

Market Segmentation

US Gestational Diabetes Market Patient Age Outlook

  • Teenagers
  • Adults
  • Elderly

US Gestational Diabetes Market Risk Factor Outlook

  • Obesity
  • Family History
  • Age
  • Previous Gestational Diabetes

US Gestational Diabetes Market Diagnosis Type Outlook

  • Oral Glucose Tolerance Test
  • Fasting Blood Sugar Test
  • Random Blood Sugar Test
  • Hemoglobin A1c Test

US Gestational Diabetes Market Treatment Type Outlook

  • Dietary Changes
  • Insulin Therapy
  • Oral Medications
  • Physical Activity

Report Scope

MARKET SIZE 2024 417.9(USD Million)
MARKET SIZE 2025 444.02(USD Million)
MARKET SIZE 2035 814.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 6.25% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Abbott Laboratories (US), Roche Holding AG (CH), Boehringer Ingelheim (DE), Sanofi (FR), Novo Nordisk (DK), Merck & Co. (US), Johnson & Johnson (US), Bayer AG (DE)
Segments Covered Diagnosis Type, Treatment Type, Risk Factor, Patient Age
Key Market Opportunities Integration of digital health solutions enhances monitoring and management in the gestational diabetes market.
Key Market Dynamics Rising prevalence of gestational diabetes drives demand for innovative monitoring technologies and personalized treatment solutions.
Countries Covered US
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FAQs

What is the projected market value of the US Gestational Diabetes Market in 2024?

The US Gestational Diabetes Market is expected to be valued at approximately 1.95 USD Billion in 2024.

What will the market size be in 2035?

By 2035, the US Gestational Diabetes Market is projected to reach a value of around 5.07 USD Billion.

What is the expected CAGR for the US Gestational Diabetes Market from 2025 to 2035?

The market is anticipated to grow at a compound annual growth rate (CAGR) of 9.075% from 2025 to 2035.

Which diagnosis type is expected to dominate the US Gestational Diabetes Market by 2035?

The Oral Glucose Tolerance Test is expected to dominate, with a projected market value of 2.0 USD Billion by 2035.

What will be the market value of the Fasting Blood Sugar Test in 2035?

The Fasting Blood Sugar Test is projected to be valued at 1.4 USD Billion in 2035.

Who are the major players in the US Gestational Diabetes Market?

Key players in the market include Quidel Corporation, Roche Holding, Medtronic, Abbott Laboratories, and Eli Lilly and Company.

What is the expected market value of the Random Blood Sugar Test in 2035?

By 2035, the market for the Random Blood Sugar Test is expected to reach 1.1 USD Billion.

What is the growth rate for the Hemoglobin A1c Test segment by 2035?

The Hemoglobin A1c Test segment is projected to grow to a market value of 0.57 USD Billion by 2035.

What trends are driving growth in the US Gestational Diabetes Market?

Driving trends include increasing awareness of gestational diabetes and advancements in diagnostic technologies.

How is the competitive landscape expected to evolve in the US Gestational Diabetes Market?

The competitive landscape is expected to evolve with innovations from major players and new entrants focusing on advanced diagnostics.

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