US Endpoint Security Market Research Report By Solution Type (Antivirus Software, Firewall, Endpoint Detection and Response, Mobile Device Management, Data Loss Prevention), By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Small and Medium Enterprises, Large Enterprises, Government Organizations, Educational Institutions) and By Service Type (Managed Services, Professional Services, Training and Support) - Forecast to 2035

US Endpoint Security Market Overview

As per MRFR analysis, the US Endpoint Security Market Size was estimated at 5.47 (USD Billion) in 2023.The US Endpoint Security Market Industry is expected to grow from 6(USD Billion) in 2024 to 16 (USD Billion) by 2035. The US Endpoint Security Market CAGR (growth rate) is expected to be around 9.326% during the forecast period (2025 - 2035).

Key US Endpoint Security Market Trends Highlighted

There are a lot of important market drivers that are making big changes in the US Endpoint Security Market. One of the main reasons is that cyber-attacks are becoming more common and more advanced, and they are attacking businesses all throughout the country. As more businesses move their operations online, it has become especially important to have strong endpoint security solutions. Also, more people are working from home, which means that more endpoints are being accessed from outside of typical corporate networks. 

This makes them more vulnerable and makes companies spend more on security solutions that cover everything. Recent developments also show that there is a greater focus on laws that protect data and mandate careful treatment of sensitive data, such as the California Consumer Privacy Act (CCPA) and the Health Insurance Portability and Accountability Act (HIPAA).Companies are therefore looking into more complex endpoint security solutions that not only meet compliance standards but also make their entire security stronger. 

In addition, more and more endpoint security solutions in the US are using artificial intelligence (AI) and machine learning (ML) to increase threat detection, reaction times, and overall efficiency. There are many chances in the US Endpoint Security Market, especially in areas like healthcare, banking, and government, where data security is especially important. 

Businesses want to improve their endpoint protection by using integrated solutions that provide real-time monitoring and threat intelligence.There is also a growing need for managed security services on the market. This lets businesses use outside experts to help them manage their endpoint security. Businesses that want to protect their digital assets in the US's constantly shifting threat environment will need to keep up with and deal with these trends as they happen.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Endpoint Security Market Drivers

Rising Cybersecurity Incidents

The frequency of cybersecurity incidents in the United States has witnessed a significant increase over the past few years. According to the Cybersecurity & Infrastructure Security Agency, the total number of reported cybersecurity incidents rose by 20% from 2018 to 2021, emphasizing the urgent need for effective solutions in the US Endpoint Security Market Industry. 

High-profile breaches, such as those experienced by major corporations and government agencies, have highlighted vulnerabilities and initiated urgent demands for advanced endpoint security solutions.

Consequently, organizations across various sectors are compelled to invest in endpoint security technologies to protect sensitive information and maintain operational integrity. The trend indicates that with each reported breach, investments are likely to surge, indicating robust growth potential for the US Endpoint Security Market.

Increasing Regulation and Compliance Requirements

The United States is seeing an upsurge in regulatory frameworks mandating strict adherence to cybersecurity measures, which significantly drives the US Endpoint Security Market Industry. As of 2022, 31 states have enacted data breach notification laws, mandating organizations to notify customers in case of a breach. 

Additionally, frameworks such as the Health Insurance Portability and Accountability Act and the Federal Information Security Management Act require organizations to implement stringent endpoint security measures.These regulations create a compelling market driver, as non-compliance could result in significant fines and reputational damage, thus pushing organizations to adopt advanced endpoint security solutions.

Shift to Remote Work and Cloud Solutions

The shift to remote working environments, accelerated by the COVID-19 pandemic, has transformed operational paradigms across the United States. As per a survey by the U.S. Bureau of Labor Statistics, it was reported that 24% of employed individuals were working remotely as of late 2021, which continues to influence organizational policies. 

This shift has led to a greater dependence on cloud-based services and personal devices, creating a substantial need for robust endpoint security technologies to safeguard against potential threats.

Organizations are increasingly recognizing that traditional security measures are inadequate in a remote landscape, propelling investments in endpoint security solutions to protect sensitive data and maintain compliance, thereby providing a significant boost to the US Endpoint Security Market.

US Endpoint Security Market Segment Insights

Endpoint Security Market Solution Type Insights

The US Endpoint Security Market, focusing on the Solution Type, showcases a dynamic composition driven by various critical components that aim to safeguard digital environments. As the overall market continues to grow, the necessity for robust and effective solutions is becoming increasingly evident. Antivirus Software remains a cornerstone of endpoint protection, providing essential defenses against malware and other cyber threats, with its historical performance influencing both market growth and consumer trust. 

Firewall solutions play a vital role by establishing barriers against unauthorized access and are essential in monitoring and controlling incoming and outgoing traffic, thus providing an additional layer of security that many organizations rely on to maintain their network integrity.Endpoint Detection and Response (EDR) is gaining traction in the market for its advanced capabilities that allow for real-time monitoring and response to potential threats, differentiating it from conventional security measures. EDR is particularly significant due to its proactive approach, enabling organizations to identify and mitigate threats before they escalate. 

Meanwhile, Mobile Device Management solutions are increasingly crucial in the present landscape, given the rise of remote work and mobile device usage. This particular segment enhances security protocols for mobile devices, thereby ensuring that organizational data remains secure regardless of where it is accessed.Data Loss Prevention (DLP) strategies are becoming vital for companies aiming to safeguard sensitive information from internal and external breaches, underscoring the growing importance of data security in today’s regulatory environment. The emphasis on compliance and the protection of personal data continues to spur demand in this segment, particularly amidst stringent regulations such as GDPR and HIPAA. 

Collectively, these solution types represent a multifaceted and intricate landscape within the US Endpoint Security Market segmentation, where the interplay of these solutions supports a comprehensive defense strategy against the growing threat of cyber incidents. With cybersecurity increasingly recognized as a fundamental business priority, the solutions provided by Antivirus Software, Firewall, Endpoint Detection and Response, Mobile Device Management, and Data Loss Prevention are critical components of an organization’s overall security posture, ultimately contributing to the resilience of the US economy as it navigates the complexities of digital transformation and threat management.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Endpoint Security Market Deployment Type Insights

The Deployment Type segment of the US Endpoint Security Market plays a crucial role in shaping the overall landscape of cybersecurity solutions. With growing concerns over data breaches and security threats, organizations are increasingly looking at diverse deployment models such as On-Premise, Cloud-Based, and Hybrid. On-Premise solutions offer extensive control and customization, which is particularly favored by industries with stringent regulatory requirements, while Cloud-Based deployments are gaining traction due to their scalability, cost-effectiveness, and ease of integration.

Hybrid models, combining the benefits of both On-Premise and Cloud solutions, are emerging as a popular choice, providing flexibility to organizations aiming to optimize resource allocation and manage sensitive data better. The shift towards remote work and an increase in cyber threats are significant growth drivers for these deployment types. Furthermore, the rise in digital transformation initiatives across various sectors is pushing firms to adopt sophisticated endpoint security measures, ensuring their data and infrastructure remain protected against evolving threats.As such, the Deployment Type segment remains a focal point in the US Endpoint Security Market, reflecting the dynamic requirements of businesses in safeguarding their digital assets.

Endpoint Security Market End User Insights

The US Endpoint Security Market is extensively segmented by End User, reflecting the diverse protective needs across various industries. Small and Medium Enterprises (SMEs) are increasingly adopting endpoint security solutions as they often face unique challenges, including limited resources and heightened vulnerabilities to cyber threats. 

Large Enterprises, on the other hand, dominate the market due to their complex IT infrastructures and significant investment capabilities, making them essential players in driving market innovations and advancements.Government Organizations require robust endpoint security to safeguard sensitive data, underlining the importance of compliance with strict regulations and national security policies. 

Educational Institutions also play a vital role; as networks become more integrated and digitally dependent, the safeguarding of student and faculty data is critical. These different end users highlight various security priorities and demonstrate the tailored approaches required within the US Endpoint Security Market, providing ample opportunities for vendors to cater to specific needs while addressing growing concerns over cybersecurity threats and vulnerabilities.

Endpoint Security Market Service Type Insights

The Service Type segment of the US Endpoint Security Market plays a pivotal role in maintaining cybersecurity across various industries. Managed Services often dominate this space, as organizations increasingly seek to outsource their security needs to experts who can provide continuous monitoring and management, thereby minimizing risk and ensuring compliance with regulations. Professional Services also hold significance, offering essential consultancy and implementation support that assists businesses in effectively deploying security measures tailored to their specific requirements.

Furthermore, Training Services are crucial, as they equip employees with the skills and knowledge necessary to identify security threats and respond appropriately, thus fostering a culture of security awareness within organizations. Support Services complement these offerings by ensuring that any security incidents are quickly resolved, minimizing downtime and potential losses. As the landscape of threats evolves, the US Endpoint Security Market is displaying substantial growth driven by increased demand for comprehensive security solutions across all service types, highlighting the critical importance of robust endpoint protection in today’s digital environment.

US Endpoint Security Market Key Players and Competitive Insights

The US Endpoint Security Market has gained significant traction in recent years due to the rising frequency and sophistication of cyber threats. As organizations increasingly adopt remote working practices and cloud computing, the demand for robust endpoint protection has escalated. Competitive insights in this sector reveal that a diverse range of companies are striving to capture market share by offering innovative, user-friendly, and comprehensive security solutions tailored to both enterprise and SMB needs. This landscape is characterized by rapid technological advancements, strategic partnerships, and robust investment in research and development. Companies are also focusing on integrating artificial intelligence and machine learning capabilities to enhance their offerings, thus driving growth and demonstrating their commitment to safeguarding crucial digital assets against evolving cyber threats.

Carbon Black has established itself as a formidable player within the US Endpoint Security Market, primarily noted for its advanced threat detection and response capabilities. Known for providing a cloud-native endpoint protection platform, Carbon Black leverages machine learning to continuously analyze endpoint activity. This proactive approach helps in identifying threats in real-time and minimizes response times significantly. The company stands out for its deep visibility into endpoints and its ability to correlate data, allowing users to make informed security decisions. Carbon Black’s strengths lie in its seamless integration capabilities with existing IT infrastructure and its focus on providing a scalable solution suitable for organizations of various sizes across the US market.

CrowdStrike is another major competitor in the US Endpoint Security Market, recognized for its innovative cloud-native platform that offers endpoint protection, threat intelligence, and incident response services. The company's key products include its Falcon platform, which consolidates different security functionalities into a single solution, enhancing the overall efficacy of endpoint protection. With a significant presence in the US, CrowdStrike has carved a niche for itself by emphasizing its ability to harness artificial intelligence for threat detection and response. 

The company’s strength lies in its extensive threat intelligence database, allowing proactive threat hunting and rapid responsiveness to incidents. Furthermore, CrowdStrike has seen strategic mergers and acquisitions that have bolstered its technological capabilities and market position, allowing it to maintain a competitive edge in the fast-evolving endpoint security landscape within the US.

Key Companies in the US Endpoint Security Market Include:

• Carbon Black
• CrowdStrike
• Bitdefender
• Cisco
• McAfee
• Palo Alto Networks
• Sophos
• Check Point Software
• Trend Micro
• Microsoft
• Symantec
• Fortinet

US Endpoint Security Market Industry Developments

The US Endpoint Security Market has seen significant developments recently, with increased investments from leading companies to enhance cybersecurity measures amid rising threats. Notably, in March 2023, CrowdStrike announced its acquisition of Humio to strengthen its security posture and expand its cloud-native platform capabilities. Additionally, in July 2023, Cisco completed the acquisition of Splunk, further integrating advanced analytics into its endpoint security solutions. 

Companies like Carbon Black and Palo Alto Networks have reported strong revenue growth, attributed to their ongoing innovations in threat detection and response technologies. The market is also witnessing heightened demand for solutions from Check Point Software and Trend Micro as organizations prioritize robust security frameworks against cyber threats. According to government assessments, the urgency of addressing ransomware and malware attacks has prompted companies to allocate larger budgets towards endpoint protection. 

Major firms, including McAfee is adapting their strategies to address evolving security challenges, enhancing their product offerings. Furthermore, Fortinet's recent partnerships with various agencies underline the collective effort to bolster national cybersecurity. This dynamic landscape illustrates the increasing importance of cutting-edge endpoint security solutions across various sectors in the US.

Endpoint Security Market Segmentation Insights

Endpoint Security Market Solution Type Outlook

• Antivirus Software
• Firewall
• Endpoint Detection and Response
• Mobile Device Management
• Data Loss Prevention

Endpoint Security Market Deployment Type Outlook

• On-Premise
• Cloud-Based
• Hybrid

Endpoint Security Market End User Outlook

• Small and Medium Enterprises
• Large Enterprises
• Government Organizations
• Educational Institutions

Endpoint Security Market Service Type Outlook

• Managed Services
• Professional Services
• Training and Support

Report Attribute/Metric	Details
Market Size 2023	5.47(USD Billion)
Market Size 2024	6.0(USD Billion)
Market Size 2035	16.0(USD Billion)
Compound Annual Growth Rate (CAGR)	9.326% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Carbon Black, CrowdStrike, Bitdefender, Cisco, McAfee, Palo Alto Networks, Sophos, Check Point Software, Trend Micro, Microsoft, Symantec, Fortinet
Segments Covered	Solution Type, Deployment Type, End User, Service Type
Key Market Opportunities	Cloud-based security solutions, Increasing remote workforce protection, Integration of AI and machine learning, Rise in cyberattack incidents, Compliance with evolving regulations
Key Market Dynamics	rising cyber threat incidences, increasing remote workforce, regulatory compliance pressures, advancements in AI technology, growing demand for unified solutions
Countries Covered	US