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Endpoint Security Market Research Report: Information By Deployment (On-Premises and Cloud), By Enterprise Type (SMEs and Large Enterprises), By End User (BFSI, Telecom & IT, Retail, Healthcare, Government & Public Sector, and Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/20395-HCR | 128 Pages | Author: Aarti Dhapte| June 2024

Endpoint Security Market Overview


The Endpoint Security market size is projected to grow from USD 17.82 billion in 2024 to USD 30.54 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024 - 2032). Additionally, the market size for Endpoint Security was valued at USD 16.5 billion in 2023.


Increased number of connected devices and growing implementation of bring your own devices are the key market drivers enhancing the market growth.


Figure1: Endpoint Security Market, 2018 - 2032 (USD Billion)


Endpoint Security Market Overview1


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Endpoint Security Market Trends


Growing adoption of IoT devices is driving the market growth


Market CAGR for endpoint security is being driven by the rising adoption of IoT devices. As IoT devices become more prevalent across various industries and sectors, they introduce new vulnerabilities and security challenges that need to be addressed. The proliferation of IoT devices expands the attack surface for cybercriminals. Unlike traditional endpoints like desktops and laptops, IoT devices often lack robust built-in security features and are typically designed with an aim on functionality and connectivity rather than security.


Each IoT device represents a potential entry point for cyberattacks, making comprehensive endpoint security essential for protecting against unauthorized access, data breaches, and other cyber threats. The diversity of IoT devices complicates security management and enforcement. Organizations often deploy numerous types of IoT devices from various manufacturers, each with their own firmware, operating system, and security protocols. Managing security across this heterogeneous environment can be challenging, requiring specialized tools and strategies to ensure consistent protection and compliance. Endpoint security solutions that offer centralized management, device visibility, and policy enforcement capabilities are crucial for effectively securing IoT deployments and mitigating the risks associated with diverse endpoint environments.


Additionally, the interconnected nature of IoT ecosystems increases the potential impact of security breaches. Many IoT devices are interconnected and communicate with each other, as well as with backend systems and cloud services. A compromise of one IoT device within a networked environment can potentially lead to the infiltration of other devices or systems, creating cascading security risks and amplifying the scope and severity of cyberattacks. Endpoint security solutions that provide advanced threat detection, containment, and response capabilities are essential for detecting and mitigating security incidents in real time, thereby minimizing the potential impact on IoT ecosystems and connected infrastructure.


Furthermore, the convergence of IT and operational technology (OT) environments further underscores the importance of endpoint security in IoT deployments. As organizations integrate IoT devices into their industrial control systems, supply chain operations, and critical infrastructure, the need to protect both IT and OT endpoints becomes paramount. Endpoint security solutions tailored for industrial IoT (IIoT) environments must address unique requirements such as real-time monitoring, anomaly detection, and integration with the industrial control systems (ICS) & supervisory control and data acquisition (SCADA) systems. These specialized solutions play a crucial role in safeguarding critical infrastructure, preventing disruptions, and ensuring operational continuity in industrial IoT deployments. Thus, driving the Endpoint Security market revenue.


Endpoint Security Market Segment Insights


Endpoint Security Deployment Insights


The Endpoint Security market segmentation, based on deployment, includes On-Premises and Cloud. In 2023, the on-premises segment dominated the market due to regulatory compliance requirements and data sovereignty concerns, particularly in industries like finance and healthcare. Many organizations prefer on-premises solutions to maintain full control over their security infrastructure and sensitive data, mitigating the risk of third-party access or data breaches associated with cloud-based deployments. Additionally, on-premises solutions offer greater customization and integration capabilities, allowing organizations to tailor security measures to their specific needs and existing IT environments. Despite the growing popularity of cloud-based alternatives, on-premises deployment remains the preferred choice for many enterprises seeking maximum security and control over their endpoint protection strategies. Further, the cloud sector is the fastest growing as it offers an incorporated approach that integrates centralized control over cyber threats.


Endpoint Security Enterprise Type Insights


The Endpoint Security market segmentation, based on enterprise type, includes SMEs and Large Enterprises. In 2023, the large enterprises category dominated the market due to their extensive resources, including financial investments and dedicated cybersecurity teams. They often have complex IT infrastructures with a wide array of endpoints, making comprehensive security solutions essential. Moreover, large enterprises are frequent targets of cyberattacks, driving them to prioritize robust endpoint security measures to protect sensitive data and intellectual property. Their influence in the market also enables them to shape trends, standards, and innovations, further solidifying their dominance. Further, the SME enterprise type is the fastest growing due to increased awareness of advanced security solutions.


Figure 2: Endpoint Security Market, by Enterprise Type, 2023 & 2032 (USD Billion)


Endpoint Security Market, by Enterprise Type, 2023 & 2032


Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Endpoint Security End User Insights


The Endpoint Security market segmentation, based on end users, includes BFSI, Telecom & IT, Retail, Healthcare, Government & Public Sector, and Others. In 2023, the healthcare category dominated the market due to the sector's high-value data assets and stringent regulatory requirements, such as HIPAA, in the United States. Healthcare organizations handle sensitive patient information, making them prime targets for cyberattacks seeking to steal or exploit this data. Moreover, the proliferation of medical IoT devices and the integration of digital technologies into healthcare systems increase the attack surface, driving the need for robust endpoint security solutions tailored to the industry's unique needs. As a result, healthcare entities invest significantly in endpoint security to protect patient privacy, maintain regulatory compliance, and safeguard critical healthcare infrastructure. Further, the government and public sector is the fastest growing due to the rising digitization and automation of the industry.


Endpoint Security Regional Insights


By region, the study issues market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Endpoint Security market area will dominate this market, owing to increasing cyber-threats, stringent data protection regulations like GDPR and CCPA, widespread adoption of digital technologies, and high-profile data breaches drive the demand for advanced endpoint security solutions across various industries.


Further, the primary countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, India, Japan, Australia, and South Korea.


Figure 3: Endpoint Security Market Share By Region 2023 (USD Billion)


Endpoint Security Market Share By Region 2023


Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe's Endpoint Security market accounts for the second-largest market share due to the stringent data protection regulations and rising cyber threats propelling demand. Further, the German Endpoint Security market held the largest market share, and the UK Endpoint Security market was the fast-growing market in European region.


The Asia-Pacific Endpoint Security Market is foreseen to grow at the fastest CAGR from 2024 to 2032. This is due to rising cyber threats, increasing adoption of digital technologies, and regulatory compliance needs. Moreover, China’s Endpoint Security market held the largest market share, and the Indian Endpoint Security market was the fast-growing market in the Asia-Pacific region.


Endpoint Security Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Endpoint Security market grow even more. Market participants are also undertaking several strategic activities to spread their footprint, with important market developments including new product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with the other organizations. To expand and sustain in a more competitive and rising market climate, the Endpoint Security industry must offer cost-effective items.


Manufacturing locally to minimize the operational costs is one of the primary business tactics used by manufacturers in the Endpoint Security industry to benefit clients and increase the market sector. In recent years, the Endpoint Security industry has offered some of the most significant advantages to several industries. Major players in the Endpoint Security market, including Microsoft Corporation, McAfee LLC, Check Point Software Technologies Ltd., Broadcom, Crowdstrike, AO Kaspersky Lab, Trend Micro Incorporated, SentinelOne, Comodo Security Solutions, Inc., Cisco Systems Inc., and others, are trying to increase the market demand by investing in research and development operations.


Google is an international technology company headquartered in California. Founded in 1998, it has become one of the largest and most influential companies, known primarily for its search engine, online advertising technologies, and cloud computing services. Google's products and services span a wide range of sectors, including internet search, advertising, software, hardware, and cloud computing. With a mission to organize the information of world and make it universally accessible and useful, Google continues to innovate and shape the digital landscape. In March 2022, Google acquired cybersecurity firm Mandiant for USD 5.4 billion. The deal represents a broad effort by leading cloud providers to assist enterprises in protecting themselves from growing threats.


Exclusive Networks is a cybersecurity and cloud solutions distributor headquartered in France. The company specializes in distributing cutting-edge cybersecurity technologies and services to reseller partners worldwide. With a focus on providing value-added services, Exclusive Networks offers training, technical support, and market development assistance to help partners succeed. Known for its extensive network of vendor partners and expertise in emerging technologies, Exclusive Networks plays a pivotal role in assisting organizations navigate the complex cybersecurity landscape. In February 2022, RSA partnered with Exclusive Networks to provide leading threat detection response solutions for NetWitness in the Middle East. This partnership empowered organizations to enhance their cybersecurity strategies for an ever-evolving threat landscape.


Key Companies in the Endpoint Security market include






  • SentinelOne




  • Comodo Security Solutions, Inc.




  • Cisco Systems Inc.




Endpoint Security Industry Developments


March 2022: Cisco Systems Inc. released the Cisco cloud controls framework to the public. Cisco CCF is a complete framework that compiles national and international security compliance and certification standards.


April 2022: SentinelOne, an autonomous cybersecurity platform company, completed the acquisition of Attivo Networks.


February 2022: Check Point Software Technologies acquired Spectral, intended to help the firm in expanding its cloud solutions, Cloud Guard, by using developer-first security platforms and offering the most comprehensive variety of cloud application security use cases.


Endpoint Security Market Segmentation


Endpoint Security Deployment Outlook




  • On-Premises




  • Cloud




Endpoint Security Enterprise Type Outlook




  • SMEs




  • Large Enterprises




Endpoint Security End User Outlook




  • BFSI




  • Telecom & IT




  • Retail




  • Healthcare




  • Government & Public Sector




  • Others




Endpoint Security Regional Outlook




  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America





Report Attribute/Metric Details
Market Size 2023 USD 16.5 Billion
Market Size 2024 USD 17.82 Billion
Market Size 2032 USD 30.54 Billion
Compound Annual Growth Rate (CAGR) 8.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, the Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Deployment, Enterprise Type, End User, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, Australia, India, South Korea
Key Companies Profiled  Microsoft Corporation, McAfee LLC, Check Point Software Technologies Ltd., Broadcom, Crowdstrike, AO Kasoersky Lab, Trend Micro Incorporated, SentinelOne, Comodo Security Solutions, Inc., Cisco Systems Inc.
Key Market Opportunities Increasing demand for cloud-based endpoint security solutions.
Key Market Dynamics The evolving threat landscape necessitates continuous innovation and adaptation in endpoint security solutions.


Frequently Asked Questions (FAQ) :

The Endpoint Security market size will be valued at USD 16.5 Billion in 2023.

The market is foreseen to rise at a CAGR of 8.00% during the forecast period, 2024-2032.

North America had the largest share of the market.

The primary players in the market are Check Point Software Technologies Ltd., Microsoft Corporation, McAfee LLC, Broadcom, Crowdstrike, AO Kasoersky Lab, Trend Micro Incorporated, SentinelOne, Comodo Security Solutions, Inc., Cisco Systems Inc., and others.

The on-premises category dominated the market in 2023.

Large enterprises held the largest share of the market.

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