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US Electric Bicycles Market

ID: MRFR/AT/52617-HCR
200 Pages
Sejal Akre
October 2025

US Electric Bicycles Market Research Report By Type (Pedal Assist/ Pedelecs, Power on Demand, Pedal Assist with Power on Demand), By Battery Type (Sealed Lead Acid, Li-Ion Battery) and By Motor Type (Hub Motor, Mid Drive Electric) - Forecast to 2035

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US Electric Bicycles Market Summary

As per Market Research Future analysis, the US electric bicycles market Size was estimated at 3900.0 USD Million in 2024. The US electric bicycles market is projected to grow from 4335.63 USD Million in 2025 to 12500.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 11.1% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The US electric bicycles market is experiencing robust growth driven by technological advancements and increasing environmental awareness.

  • Technological advancements are enhancing the performance and appeal of electric bicycles, making them more attractive to consumers.
  • The largest segment in the US electric bicycles market is the commuter segment, while the fastest-growing segment is the recreational segment.
  • Environmental awareness is prompting consumers to seek sustainable transportation options, contributing to the market's expansion.
  • Urban mobility solutions and rising fuel prices are key drivers propelling the demand for electric bicycles in the US.

Market Size & Forecast

2024 Market Size 3900.0 (USD Million)
2035 Market Size 12500.0 (USD Million)
CAGR (2025 - 2035) 11.17%

Major Players

Giant Manufacturing Co. Ltd (TW), Trek Bicycle Corporation (US), Specialized Bicycle Components (US), Accell Group (NL), Yamaha Motor Co. Ltd (JP), Riese & Müller GmbH (DE), BionX International (CA), Pedego Electric Bikes (US), Canyon Bicycles GmbH (DE)

US Electric Bicycles Market Trends

The electric bicycles market is currently experiencing a notable transformation, driven by a combination of technological advancements, changing consumer preferences, and increasing environmental awareness. As urban areas become more congested, individuals are seeking alternative modes of transportation that are not only efficient but also sustainable. Electric bicycles offer a practical solution, allowing users to navigate through traffic with ease while reducing their carbon footprint. Furthermore, the rise in health consciousness among consumers has led to a growing interest in cycling as a form of exercise, further propelling the demand for electric bicycles. In addition to these factors, government initiatives aimed at promoting eco-friendly transportation options are playing a crucial role in shaping the electric bicycles market. Incentives such as tax credits and subsidies for electric bicycle purchases are encouraging more individuals to consider this mode of transport. Moreover, advancements in battery technology are enhancing the performance and affordability of electric bicycles, making them more accessible to a broader audience. As a result, the market is poised for continued growth, with a diverse range of models catering to various consumer needs and preferences.

Technological Advancements

Recent innovations in battery technology and motor efficiency are significantly enhancing the performance of electric bicycles. Improved battery life and faster charging times are making these bicycles more appealing to consumers, as they can now travel longer distances without the need for frequent recharging. Additionally, the integration of smart technology, such as GPS and connectivity features, is further enriching the user experience.

Environmental Awareness

There is a growing recognition of the environmental impact of traditional transportation methods, leading to an increased interest in electric bicycles. Consumers are becoming more conscious of their carbon footprints and are actively seeking sustainable alternatives. This shift in mindset is driving demand for electric bicycles as a cleaner mode of transport.

Government Incentives

Various government programs are being implemented to promote the adoption of electric bicycles. These initiatives often include financial incentives, such as rebates or tax credits, aimed at reducing the overall cost for consumers. Such support is likely to encourage more individuals to invest in electric bicycles, thereby expanding the market.

US Electric Bicycles Market Drivers

Rising Fuel Prices

The escalating cost of fuel is driving consumers towards more economical transportation options, including electric bicycles. As fuel prices continue to rise, individuals are seeking alternatives that offer lower operational costs. Electric bicycles present a cost-effective solution, with significantly reduced energy expenses compared to traditional vehicles. In 2025, the electric bicycles market is anticipated to grow by 14%, as consumers increasingly recognize the financial benefits of switching to electric bicycles. This trend highlights the electric bicycles market's potential to capitalize on economic factors influencing consumer behavior.

Urban Mobility Solutions

The electric bicycles market is experiencing a surge in demand due to the increasing need for efficient urban mobility solutions. As cities become more congested, traditional transportation methods are often inadequate. Electric bicycles offer a practical alternative, allowing users to navigate through traffic with ease. In 2025, it is estimated that the market will grow by approximately 15%, driven by urban dwellers seeking convenient and eco-friendly commuting options. This shift towards electric bicycles is not only a response to urban congestion but also aligns with broader trends in sustainable transportation. The electric bicycles market is thus positioned to benefit from this growing preference for alternative mobility solutions.

Health and Fitness Trends

The rising focus on health and fitness is significantly influencing the electric bicycles market. As more individuals prioritize physical activity, electric bicycles provide an appealing option that combines exercise with convenience. The ability to adjust the level of assistance allows users to engage in varying intensities of cycling, catering to a wide range of fitness levels. In 2025, the market is projected to expand by 12%, as health-conscious consumers increasingly view electric bicycles as a means to enhance their physical well-being. This trend reflects a broader societal shift towards healthier lifestyles, positioning the electric bicycles market as a key player in promoting active living.

Technological Integration

The integration of advanced technologies into electric bicycles is reshaping the market landscape. Features such as smart connectivity, GPS navigation, and enhanced battery management systems are becoming standard. These innovations not only improve user experience but also increase the appeal of electric bicycles to tech-savvy consumers. In 2025, the electric bicycles market is expected to grow by 10% as manufacturers continue to innovate and incorporate cutting-edge technology. This trend indicates a shift towards more sophisticated products, enhancing the overall value proposition of the electric bicycles market and attracting a diverse customer base.

Sustainability Initiatives

The growing emphasis on sustainability is a pivotal driver for the electric bicycles market. As environmental concerns become more pronounced, consumers are actively seeking eco-friendly transportation options. Electric bicycles produce zero emissions during operation, making them an attractive choice for environmentally conscious individuals. In 2025, the market is projected to expand by 11%, reflecting a shift towards sustainable practices in transportation. This trend underscores the electric bicycles market's alignment with global sustainability initiatives, positioning it as a leader in promoting greener commuting solutions.

Market Segment Insights

By Type: Pedal Assist (Largest) vs. Power on Demand (Fastest-Growing)

In the US electric bicycles market, the segment for Pedal Assist is the largest, holding a significant market share compared to Power on Demand and Pedal Assist with Power on Demand. Pedal Assist bicycles, which utilize the rider's pedaling effort to amplify the cycling experience, have experienced steady demand thanks to their appeal to both recreational and commuting cyclists. In contrast, the Power on Demand segment, which allows riders to engage the throttle for propulsion, is gaining popularity rapidly among urban commuters seeking convenience and ease of use. Growth trends indicate that the Pedal Assist segment remains stable, driven by a surge in health-conscious consumers favoring active transportation. Meanwhile, Power on Demand has emerged as the fastest-growing segment, propelled by technological advancements and increasing urbanization. The introduction of innovative features, combined with significant investments in infrastructure, are key drivers supporting the growth of the electric bicycles market.

Pedal Assist (Dominant) vs. Power on Demand (Emerging)

The characteristics of Pedal Assist bicycles position them as the dominant choice within the US electric bicycles market. These bicycles cater to a wide demographic, encouraging a healthy lifestyle while enhancing cycling enjoyment. Riders value the balance between exertion and assistance, making these models particularly popular among fitness enthusiasts. On the other hand, Power on Demand is viewed as an emerging alternative, appealing mainly to commuters who prioritize convenience over physical exertion. The combination of these two segment values reflects the diversity of consumer preferences, with Pedal Assist maintaining a strong hold on the market while Power on Demand captures the interest of a growing subset of urban riders.

By Battery Type: Li-Ion Battery (Largest) vs. Sealed Lead Acid (Fastest-Growing)

In the US electric bicycles market, the battery type segment is dominated by Li-Ion batteries, which account for a significant share due to their high energy density and longer lifespan compared to alternative options. This distribution reflects the growing consumer preference for performance and efficiency in electric bicycles, positioning Li-Ion batteries as the leading choice among manufacturers and buyers alike. On the other hand, Sealed Lead Acid batteries, while less prevalent in market share, are witnessing robust growth, driven by their affordability and increasing application in budget-friendly electric bicycle models. The growth trends for battery types in the US electric bicycles market are increasingly favorable for Sealed Lead Acid, which is appealing to cost-conscious consumers seeking reliable yet economical solutions. Enhancements in battery technology and a push for sustainable cycling options are catalyzing interest in both segments. The adoption of Sealed Lead Acid in entry-level models boosts its visibility and acceptance, while Li-Ion remains the preferred choice due to its performance advantages, further widening the gap in market dynamics and consumer choices.

Battery Type: Li-Ion (Dominant) vs. Sealed Lead Acid (Emerging)

Li-Ion batteries are recognized as the dominant force in the battery type landscape, favored for their lightweight design and superior energy efficiency, making them suitable for mid to high-end electric bicycles. Their ability to provide longer ranges and shorter charging times enhances their appeal, especially among urban commuters and cycling enthusiasts. In contrast, Sealed Lead Acid batteries are emerging as a viable alternative, particularly in entry-level electric bicycle models. Their lower cost and adequate performance in less demanding applications make them attractive for budget-conscious consumers, contributing to their growth potential in the market. As advancements continue, both battery types are set to carve distinct niches, catering to varying consumer preferences.

By Motor Type: Hub Motor (Largest) vs. Mid Drive Electric (Fastest-Growing)

In the US electric bicycles market, Hub Motor systems have established themselves as the dominant choice among consumers, holding a substantial market share due to their ease of use and affordability. These motors are integrated into the wheel, allowing for a simpler design that appeals to new riders. Conversely, Mid Drive Electric motors are gaining momentum, particularly among more experienced cyclists seeking performance and efficiency, though they currently hold a smaller share compared to Hub Motors. The growth trends for these segments are markedly different. Mid Drive Electric motors are emerging as the fastest-growing segment, driven by increasing demand for high-performance e-bikes that enhance rider experience through better weight distribution and handling. Factors influencing their growth include advancements in battery technology, allowing for more power and longer ranges, along with a rising interest in sustainable transportation solutions that cater to eco-conscious consumers.

Hub Motor (Dominant) vs. Mid Drive Electric (Emerging)

Hub Motors are characterized by their straightforward design, situated in the wheel hub, offering users a smooth and reliable riding experience. This design makes them preferable for casual and urban cyclists who value convenience. As a result, they dominate market share in the US electric bicycles market. In contrast, Mid Drive Electric systems provide superior torque and efficiency, especially on varied terrains, appealing to enthusiasts and longer-distance riders. This segment is emerging rapidly, drawing interest not only for performance but also for the growing range of models offered by various manufacturers targeting different aspects of consumer preferences.

Get more detailed insights about US Electric Bicycles Market

Key Players and Competitive Insights

The electric bicycles market is currently characterized by a dynamic competitive landscape, driven by increasing consumer demand for sustainable transportation solutions and advancements in battery technology. Key players such as Trek Bicycle Corporation (US), Specialized Bicycle Components (US), and Giant Manufacturing Co. Ltd (TW) are strategically positioning themselves through innovation and regional expansion. Trek, for instance, emphasizes its commitment to sustainability by integrating eco-friendly materials into its product lines, while Specialized focuses on enhancing user experience through advanced technology and design. These strategies collectively foster a competitive environment that prioritizes innovation and customer-centric solutions.In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance supply chain efficiency. The market structure appears moderately fragmented, with several players vying for market share. However, the influence of major companies like Yamaha Motor Co. Ltd (JP) and Accell Group (NL) is notable, as they leverage their established brand recognition and distribution networks to maintain competitive advantages.

In October Trek Bicycle Corporation (US) announced a partnership with a leading tech firm to develop smart electric bicycles equipped with AI-driven features. This strategic move is likely to enhance user engagement and provide a competitive edge in a market that increasingly values technological integration. By focusing on smart technology, Trek aims to attract tech-savvy consumers and differentiate its offerings in a crowded marketplace.Similarly, in September 2025, Specialized Bicycle Components (US) launched a new line of electric bicycles that utilize lightweight materials and advanced battery systems. This initiative not only addresses consumer preferences for performance and efficiency but also positions Specialized as a leader in innovation. The emphasis on high-performance electric bicycles may appeal to a broader audience, including recreational and competitive cyclists.

In August Giant Manufacturing Co. Ltd (TW) expanded its production capabilities in North America, aiming to meet the growing demand for electric bicycles. This expansion is indicative of a strategic focus on regional manufacturing, which could enhance responsiveness to market trends and consumer preferences. By increasing local production, Giant may also mitigate supply chain disruptions and improve its competitive stance.

As of November the electric bicycles market is witnessing trends such as digitalization, sustainability, and the integration of AI technologies. Strategic alliances among key players are shaping the competitive landscape, fostering innovation and collaboration. The shift from price-based competition to a focus on technological advancements and supply chain reliability is evident. Moving forward, companies that prioritize innovation and sustainable practices are likely to differentiate themselves in an increasingly competitive environment.

Key Companies in the US Electric Bicycles Market include

Industry Developments

The US Electric Bicycles Market has seen significant activity recently, marked by increasing consumer interest and product innovation. Notably, Pedego Electric Bikes and Rad Power Bikes have expanded their offerings with new models designed for urban commuting, reflecting the growing trend toward sustainable transportation. Major players like Trek Bicycle and Specialized have also launched initiatives to enhance their electric bicycle line-up, aiming to capture a larger portion of the market influenced by rising fuel costs and environmental concerns.

In terms of mergers and acquisitions, Blix Bikes announced a strategic partnership in September 2023 with a technology firm to bolster its electric bike's connectivity features, while there have been discussions regarding potential investment rounds for companies such as Giant Bicycles and Haibike to fuel their growth in the U.S. market. The current market valuation of these companies shows a positive trajectory, with Rad Power Bikes reporting a notable increase in sales of up to 30% year-over-year in Q2 2023, driven largely by consumer demand for eco-friendly alternatives.

This growth is impacting the overall market positively, contributing to an expanded footprint of electric bicycles across the United States.

Future Outlook

US Electric Bicycles Market Future Outlook

The Electric bicycles Market is projected to grow at 11.17% CAGR from 2025 to 2035, driven by urbanization, environmental concerns, and technological advancements.

New opportunities lie in:

  • Development of subscription-based e-bike services for urban commuters.
  • Integration of smart technology for enhanced user experience and safety.
  • Expansion of charging infrastructure to support e-bike adoption in rural areas.

By 2035, the electric bicycles market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

US Electric Bicycles Market Type Outlook

  • Pedal Assist/ Pedelecs
  • Power on Demand
  • Pedal Assist with Power on Demand

US Electric Bicycles Market Motor Type Outlook

  • Hub Motor
  • Mid Drive Electric

US Electric Bicycles Market Battery Type Outlook

  • Sealed Lead Acid
  • Li-Ion Battery

Report Scope

MARKET SIZE 2024 3900.0(USD Million)
MARKET SIZE 2025 4335.63(USD Million)
MARKET SIZE 2035 12500.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 11.17% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Giant Manufacturing Co. Ltd (TW), Trek Bicycle Corporation (US), Specialized Bicycle Components (US), Accell Group (NL), Yamaha Motor Co. Ltd (JP), Riese & Müller GmbH (DE), BionX International (CA), Pedego Electric Bikes (US), Canyon Bicycles GmbH (DE)
Segments Covered Type, Battery Type, Motor Type
Key Market Opportunities Growing demand for sustainable transportation solutions drives innovation in the electric bicycles market.
Key Market Dynamics Rising consumer demand for sustainable transportation drives innovation and competition in the electric bicycles market.
Countries Covered US
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FAQs

What was the expected market size of the US Electric Bicycles Market in 2024?

The US Electric Bicycles Market was expected to be valued at 4.5 billion USD in 2024.

How much is the US Electric Bicycles Market projected to grow by 2035?

By 2035, the market is projected to reach a value of 13.5 billion USD.

What is the CAGR for the US Electric Bicycles Market from 2025 to 2035?

The expected CAGR for the US Electric Bicycles Market from 2025 to 2035 is 10.503%.

Which type of electric bicycles had the largest market value in 2024?

The Pedal Assist/ Pedelecs segment held the largest market value at 1.8 billion USD in 2024.

What will be the market value of the Power on Demand segment by 2035?

The Power on Demand segment is expected to reach 4.5 billion USD by 2035.

Who are the major players in the US Electric Bicycles Market?

Key players in the market include Pedego Electric Bikes, Blix Bikes, Specialized, and Rad Power Bikes.

What is the market size expected for the Pedal Assist with Power on Demand segment in 2024?

The Pedal Assist with Power on Demand segment is expected to be valued at 1.2 billion USD in 2024.

What growth drivers are influencing the US Electric Bicycles Market?

Demand for eco-friendly transportation options and urban mobility solutions are key growth drivers.

What challenges does the US Electric Bicycles Market currently face?

Challenges include regulatory issues and competition from alternative transport modes.

What opportunities exist for emerging trends in the US Electric Bicycles Market?

Increased adoption of electric bicycles for commuting presents significant opportunities for growth.

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