The US Converted Flexible Packaging Market Size was estimated at 49.07 (USD Billion) in 2023. The US Converted Flexible Packaging Industry is expected to grow from 50(USD Billion) in 2024 to 75 (USD Billion) by 2035. The US Converted Flexible Packaging Market CAGR (growth rate) is expected to be around 3.755% during the forecast period (2025 - 2035).
The US Converted Flexible Packaging Market is experiencing significant growth driven by several important market trends. Increasing consumer preference for convenience and portability in packaging is fueling demand for flexible solutions. These products are lightweight and easier to handle, catering to the fast-paced lifestyle of American consumers. Additionally, there is a growing focus on sustainability, with manufacturers increasingly adopting eco-friendly materials and practices. Many companies in the US are looking to reduce their carbon footprint by utilizing biodegradable and recyclable materials in their flexible packaging. Opportunities are also emerging as businesses seek innovative packaging solutions that enhance product shelf life and maintain freshness.This has opened avenues for technological advancements in materials and techniques, further driving market expansion. Moreover, the trend towards e-commerce is creating a need for versatile packaging that can withstand shipping demands while also appealing to consumers at home. The rise of online shopping in the US has led to an increased interest in lightweight, compact packaging options that minimize logistics costs. In recent times, the shift towards health-conscious and organic products has also influenced consumer choices in packaging. Many brand owners are now exploring flexible packaging that conveys product integrity and quality without compromising visual appeal.Furthermore, the increased regulatory focus on food safety and compliance plays a pivotal role in shaping the market, pushing manufacturers to adopt higher standards in their packaging solutions. The versatility, sustainability, and consumer-driven innovations are defining features of the US Converted Flexible Packaging Market, indicating a vibrant future ahead.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Growing Demand for Eco-friendly Packaging Solutions
The United States is witnessing a consistent shift towards sustainable packaging solutions, with 73% of consumers indicating a preference for brands that use environmentally friendly packaging according to the Nielsen Report. The US Converted Flexible Packaging Market Industry is benefiting from this trend, as manufacturers are increasingly developing flexible packaging products made from recycled materials or biodegradable options. Major players, such as Amcor and Mondi Group, are investing heavily in Research and Development (R&D) to innovate sustainable packaging technologies.This aligns with the Environmental Protection Agency's initiative to reduce plastic waste, which reported that approximately 27 million tons of plastic waste were generated in 2018. Consequently, these efforts are expected to drive growth in the market, with sustainability becoming a critical factor in consumer purchasing decisions.
Increase in E-commerce and Online Shopping
The rapid growth of e-commerce in the United States is significantly contributing to the expansion of the US Converted Flexible Packaging Market Industry. According to the United States Census Bureau, e-commerce sales reached $871 billion in 2021, a 14.2% increase from the previous year. This surge in online shopping is leading to a higher demand for flexible packaging, which offers logistical advantages due to its lightweight and space-efficient nature.Companies like Amazon and Walmart are investing in packaging innovations that enhance the consumer experience while also maintaining cost-effectiveness. As this trend continues, the market is projected to grow with an increasing requirement for flexible packaging solutions tailored for e-commerce applications.
Rising Focus on Food Safety and Extended Shelf Life
Food safety has become a pivotal concern in the United States, particularly with the rise in foodborne illnesses. The Centers for Disease Control and Prevention (CDC) estimates that approximately 48 million people get sick from foodborne illnesses each year. This has led to a greater emphasis on packaging that prolongs shelf life and ensures safety from contamination. The US Converted Flexible Packaging Market Industry is responding by developing advanced flexible packaging that incorporates barrier technologies to enhance food preservation.Companies like Sealed Air Corporation are pioneering innovations that help maintain the freshness and safety of food products for longer periods, thereby driving demand in this segment.
The US Converted Flexible Packaging Market is characterized by a diverse array of material types that are increasingly important in meeting consumer demands for versatility and sustainability. In this market, Plastic materials have gained considerable traction due to their lightweight nature and ability to provide excellent barrier properties, making them suitable for a variety of applications in food and non-food sectors. Paper materials, on the other hand, are becoming more prominent as environmentally conscious practices drive their usage, reflecting a growing trend toward sustainability and recycling initiatives across the packaging industry.Aluminum materials are also significant in the segment, primarily attributed to their excellent protective qualities, which help in preserving product freshness and extending shelf life, particularly in the beverage industry. Meanwhile, Biodegradable materials are carving out a niche as a response to the global challenge of plastic waste, offering an eco-friendly alternative and appealing to the rising consumer preference for sustainable products. This material type not only reflects a commitment to environmental stewardship but also aligns with regulatory frameworks that are increasingly favoring sustainable packaging solutions.Each of these materials contributes uniquely to the market dynamics, influenced by factors such as consumer trends, environmental regulations, and technological advancements. The emphasis on innovative packaging solutions further enhances the significance of these various material types within the market landscape, as manufacturers strive to meet the evolving requirements and preferences of consumers. Overall, the Material Type segmentation in the US Converted Flexible Packaging Market showcases a dynamic interplay of trends, with a strong focus on sustainability, functionality, and consumer-centric design, thus reflecting the ongoing transformation of the packaging industry toward more responsible and versatile solutions.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Converted Flexible Packaging Market is experiencing steady growth, driven primarily by increasing consumer demand for convenience and sustainability in packaging solutions. Among the various product types, pouches have gained significant traction, benefiting from their versatility and ability to preserve product freshness, making them essential for food and beverage industries. Films are also crucial, as they are widely used in applications ranging from food packaging to medical supplies. Bags hold a substantial share of the market, primarily due to their ease of use and reusability, catering to both retail and industrial applications.Labels contribute significantly by providing essential product information and enhancing branding, especially in a competitive marketplace. The diversity within the US Converted Flexible Packaging Market segmentation allows manufacturers to cater to various consumer preferences, supporting the overall market growth. Trends indicating a shift towards eco-friendly materials and innovative designs further bolster the importance of these product types in meeting consumer expectations and regulatory requirements.
The End Use Industry within the US Converted Flexible Packaging Market plays a vital role in driving innovation and efficiency across various sectors. The Food and Beverages segment is particularly significant, as consumer demand for convenient, sustainable packaging continues to rise, leading to advanced packaging solutions that enhance product shelf life and reduce waste. Pharmaceuticals also represent a crucial part of this market, where flexible packaging helps ensure the safety and integrity of medications, catering to stringent regulatory requirements.Personal Care products benefit from flexible packaging as it allows for effective branding while maintaining product freshness, appealing to a growing trend of aesthetic consumerism. The Home Care segment is essential as well, with flexible solutions being favored for their functionality and ease of use in household products. Trends such as increasing online shopping and heightened consumer awareness regarding sustainability are also shaping the requirements and preferences in the market. Overall, the segmentation within the US Converted Flexible Packaging Market highlights the diversity and specialization needed to meet the unique demands of various industries.
The Packaging Technology segment within the US Converted Flexible Packaging Market plays a crucial role in meeting the diverse needs of various industries, ranging from food and beverage to personal care. Printed Packaging is significant as it enhances brand visibility and consumer engagement, allowing companies to differentiate their products in a competitive marketplace. Non-Printed Packaging, on the other hand, is vital for its functionality, often emphasizing durability and protection of the contents while minimizing waste. Smart Packaging is emerging as an innovative trend that incorporates technology for monitoring and communication purposes, providing added value through features like freshness indicators and RFID tracking.Collectively, these aspects of the Packaging Technology segment contribute to the overall growth of the US Converted Flexible Packaging Market, driven by the increasing demand for convenience, sustainability, and enhanced user experiences in packaging solutions. Moreover, the industry faces challenges related to environmental concerns and regulatory compliance, creating opportunities for innovation within sustainable practices and materials, which further drives market advancements.
The US Converted Flexible Packaging Market is characterized by a dynamic landscape where innovation and adaptability play crucial roles in driving competition among key players. As consumer preferences shift towards sustainability and convenience, companies within this market are increasingly focusing on developing packaging solutions that meet these demands. The market comprises a variety of products including pouches, bags, sleeves, and films, making it essential for manufacturers to understand their competitive positioning. Factors such as technological advancements, raw material availability, and the regulatory environment also significantly impact market dynamics, leading to ongoing shifts in market share and competitive advantages among the leading firms.Novolex holds a prominent position in the US Converted Flexible Packaging Market, showcasing significant strengths that contribute to its competitive edge. Known for its commitment to sustainability, Novolex has implemented various initiatives designed to reduce the environmental impact of its packaging products. This dedication not only enhances brand loyalty among environmentally conscious consumers but also aligns with broader market trends favoring eco-friendly solutions. Furthermore, Novolex leverages a robust distribution network and diverse product offerings that range from custom packaging solutions to pre-made options. Its ability to provide tailored packaging solutions to a wide array of industries, including food service, retail, and healthcare, strengthens its presence in the market. The company continually invests in research and development to innovate and anticipate changing market needs.Berry Global has established itself as a major player in the US Converted Flexible Packaging Market by focusing on a broad array of products and strategic expansions. The company’s key offerings include flexible films, rigid containers, and a variety of specialty packaging that cater to consumer goods, healthcare, and industrial applications. Berry Global's strengths lie in its extensive manufacturing capabilities and its commitment to sustainability, which has led to advancements in biodegradable and recyclable packaging solutions. The company has been actively pursuing mergers and acquisitions to bolster its market presence, expanding its technological capabilities and product portfolio. Berry Global's strategic initiatives not only position it as a leader in the flexible packaging sector but also facilitate its adaptability to emerging consumer preferences and regulatory changes in the US market. The company’s partnerships and collaborations further enhance its ability to deliver innovative solutions that address the evolving needs of its diverse customer base.
The US Converted Flexible Packaging Market has seen notable developments, particularly with companies like Novolex and Berry Global, focusing on sustainability initiatives in response to consumer demand for eco-friendly packaging solutions. In October 2023, Sealed Air announced the expansion of its production capabilities to enhance its sustainable packaging range. Sonoco Products has also integrated more recycled materials into its offerings, reflecting a broader industry trend towards circular economy practices. Recent mergers include ProAmpac acquiring a leading flexible packaging company in September 2023, thereby strengthening its market position. Additionally, in June 2022, Amcor entered into a joint venture with Huhtamaki, focusing on biodegradable packaging innovations. The market is projected to grow significantly in valuation, as consumer preferences shift toward flexible packaging that offers convenience and sustainability. The push for innovation and adaptation to green packaging trends is reshaping the landscape, positioning companies like Mondi Group and Constantia Flexibles at the forefront of this evolution. As of recent reports, the overall US flexible packaging market is anticipated to expand, driven by increased demand from end-use sectors like food and beverage, personal care, and healthcare industries.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 49.07(USD Billion) |
| MARKET SIZE 2024 | 50.0(USD Billion) |
| MARKET SIZE 2035 | 75.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.755% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Novolex, Berry Global, Sealed Air, Sonoco Products, Mondi Group, Constantia Flexibles, Printpack, Wipak, Avery Dennison, American Packaging Corporation, Huhtamaki, Amcor, Clysar, ProAmpac |
| SEGMENTS COVERED | Material Type, Product Type, End Use Industry, Packaging Technology |
| KEY MARKET OPPORTUNITIES | Sustainable packaging solutions demand, E-commerce packaging innovations, Increased health-conscious products, Customizable packaging designs, Advancements in production technologies |
| KEY MARKET DYNAMICS | sustainability trends, technological advancements, consumer preferences, regulatory compliance, cost-effective solutions |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Converted Flexible Packaging Market is expected to be valued at 50.0 USD Billion in 2024.
By 2035, the US Converted Flexible Packaging Market is projected to reach 75.0 USD Billion.
The market is expected to grow at a CAGR of 3.755% from 2025 to 2035.
Plastic is expected to dominate with a market value of 20.0 USD Billion in 2024.
The market value of Paper is expected to reach 15.0 USD Billion by 2035.
Major players include Novolex, Berry Global, Sealed Air, and Sonoco Products among others.
Aluminum is expected to have a market size of 8.0 USD Billion in 2024.
Biodegradable Materials are projected to reach a market value of 18.0 USD Billion by 2035.
Trends include a focus on sustainable materials and increasing demand for convenience packaging.
All segments, including Plastic, Paper, and Biodegradable Materials, are expected to show growth, with Plastic leading the way.
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Research Analyst Level I In her 3 years of experience in the market research field, she has handled critical cross-domain projects. she has an in-depth knowledge of market estimation & analysis, problem-solving, primary as well as secondary research, and team management.she holds an engineering degree and is an mba professional from a well-known university, capable of evaluating the market and competitive conditions. an exceptional strategist with excellent communication skills and a passion for delivering cutting-edge & practical insights for the market. proficient in multi-tasking, and can successfully deal with competing demands, while maintaining complete confidentiality. generated business through active client and project development, networking, and high-quality responses. her knowledge and skills have helped in making solid business decisions, securing funding from investors, and avoiding business failures.
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