In 2019, North America held a substantial share of 26.10% in the cleats market, and the region is anticipated to maintain robust growth with a projected Compound Annual Growth Rate (CAGR) of 4.17% during the forecast period. This growth surge is primarily attributed to the flourishing sports culture in North America, particularly in activities like American football and baseball. The introduction of prominent leagues such as the National Football League (NFL) for American football and Major League Baseball (MLB) for baseball has significantly fueled the popularity of these sports, consequently boosting participation rates.
The increasing interest and engagement in American football are evident in the overwhelming response recorded in recent years. According to data from the National Federation of State High School Association in the US, the participation in high school American football reached a remarkable record of 7.9 million players during the 2017-2018 academic year. This surge in participation is a testament to the widespread appeal and cultural significance of American football in the region.
Similarly, baseball has experienced a surge in participation, as reported by the Sports and Fitness Industry Association (SFIA). From 2014 to 2018, the number of baseball participants in the US increased by a notable 21%, encompassing a diverse demographic of 15.9 million individuals across various age groups. The popularity of baseball is evident not only in organized leagues but also in recreational settings, contributing to the overall growth of sports-related industries, including the demand for cleats.
The increasing popularity of American football and baseball in North America is a pivotal factor driving the demand for cleats. As more individuals actively engage in these sports, the need for specialized footwear like cleats becomes essential. Cleats, with their design optimized for traction and performance on the field, become a crucial accessory for athletes and enthusiasts alike. This rising demand for cleats in North America is reflected in the market analysis conducted by MRFR (Market Research Future), indicating that cleat sales in the region reached a substantial value of USD 5,744.1 million in 2019.
Delving into the country-level market dynamics, the United States emerges as a significant player in the North American cleats market. In 2019, the US accounted for a substantial share of 73.87%, leading the region with a market value of USD 4,243.2 million. This underscores the dominant position of the United States in driving the overall growth and demand for cleats in North America.
North America's cleats market is on a growth trajectory, fueled by the escalating popularity of American football and baseball. The introduction of leagues and the subsequent surge in participation rates underscore the cultural significance of these sports in the region. As a result, the demand for cleats is expected to remain high, with the United States playing a pivotal role in shaping the market landscape. The projected CAGR indicates a sustained growth trend, positioning North America as a key market for cleats in the coming years.
