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    US Bottled Water Packaging Market

    ID: MRFR/PNT/16045-HCR
    111 Pages
    Snehal Singh
    October 2025

    US Bottled Water Packaging Market Research Report: By Material (Plastics (Polyethylene Terephthalate (PET), Polycarbonate (PC), High-density polyethylene (HDPE) plastics, Glass, Other) and By Product (Still Bottled Water, Carbonated Bottled Water, Flavored Bottled Water, Functional Bottled Water) - Forecast to 2035

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    US Bottled Water Packaging Market Infographic
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    US Bottled Water Packaging Market Summary

    The US bottled water packaging market is projected to grow significantly from 17.4 USD billion in 2024 to 38.7 USD billion by 2035.

    Key Market Trends & Highlights

    US Bottled Water Packaging Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 7.57 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 38.7 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 17.4 USD billion, reflecting a strong foundation for future expansion.
    • Growing adoption of sustainable packaging solutions due to increasing environmental awareness is a major market driver.

    Market Size & Forecast

    2024 Market Size 17.4 (USD Billion)
    2035 Market Size 38.7 (USD Billion)
    CAGR (2025-2035) 7.57%

    Major Players

    Primo Water Corporation, CocaCola, The Kraft Heinz Company, Refresco Group, Pure Life, PepsiCo, Nestle Waters, Japan Tobacco International, Trace International Holdings, Crystal Geyser, DS Services of America, WaterNet, Danone, National Beverage Corp, BlueTriton Brands

    US Bottled Water Packaging Market Trends

    The US Bottled Water Packaging Market is currently experiencing a shift towards sustainability and eco-friendliness as consumers become increasingly aware of environmental issues. This growing concern drives demand for biodegradable and recyclable packaging materials. Manufacturers are responding by adopting innovative packaging solutions that reduce plastic waste while maintaining product integrity. Moreover, the trend of personalized and branded bottled water is gaining traction, as consumers look for products that reflect their lifestyle and values.

    The rise of e-commerce also presents opportunities as online retailers continue to grow, making it easier for consumers to access diverse bottled water options with just a click. Another significant trend within the US market is the shift towards transparency in product labeling.Consumers increasingly seek clear information regarding sourcing, ingredients, and sustainability practices. This push for transparency is reshaping how manufacturers communicate with consumers, proving that authenticity is crucial in building brand loyalty.

    Overall, the US Bottled Water Packaging Market is at a dynamic stage, influenced by consumer preferences for sustainability, health, and convenience, offering various avenues for growth and innovation in product offerings.

    Market Segment Insights

    Bottled Water Packaging Market Material Insights

    The US Bottled Water Packaging Market encompasses a diverse range of materials that play a crucial role in delivering bottled water products to consumers. The Material segment, primarily dominated by plastics, glass, and other substances, significantly influences consumer choices and sustainability trends. Plastics, particularly Polyethylene Terephthalate (PET), are widely utilized due to their lightweight nature and recyclability. PET's prevalence is attributed to its strength and barrier properties that maintain product integrity. Other plastic types, such as Polycarbonate (PC) and High-density polyethylene (HDPE), also contribute to the market, providing options that cater to different consumer preferences and requirements.

    Glass packaging, on the other hand, appeals to the premium end of the bottled water market, capitalizing on its eco-friendliness and ability to preserve the quality of the water. While it occupies a smaller share compared to plastic, its demand is rising as consumers become more environmentally conscious and seek sustainable options. This shift is further reinforced by the increasing trend of eco-friendly packaging initiatives within the industry, which also poses challenges for plastic alternatives. In addition, other materials used in bottled water packaging continue to emerge, focusing on innovative designs and functions that enhance user experience and convenience.

    The ongoing developments in Material technology reflect a significant potential for growth and evolution in the US Bottled Water Packaging Market, catering to consumer needs while addressing environmental concerns. As sustainability becomes paramount, all segments within Material are responding to the growing expectations for responsible sourcing and innovative packaging solutions, ultimately shaping the market landscape for years to come. As trends evolve, the US Bottled Water Packaging Market will continue to adapt, paving the way for novel materials and designs that resonate with environmentally conscious consumers.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Bottled Water Packaging Market Product Insights

    The US Bottled Water Packaging Market is experiencing notable growth, with increasing consumer demand for various types of bottled water. Among the diverse offerings, Still Bottled Water is recognized for its simplicity and appeal to health-conscious individuals seeking hydration without added carbonation. On the other hand, Carbonated Bottled Water has gained popularity, especially among younger demographics, who prefer fizzy alternatives to sugary sodas, thus contributing to the preference for healthier beverage choices.

    Flavored Bottled Water has emerged as a significant trend, attracting consumers looking for innovative and enticing flavors that enhance the drinking experience while providing an alternative to traditional soft drinks.Additionally, Functional Bottled Water has seen rising interest, as it often includes added nutrients or supplements, appealing to consumers wanting to combine hydration with functional benefits. The combination of these segments highlights the diverse preferences within the US market, driven by health trends, lifestyle changes, and the need for convenience, thereby shaping the overall landscape of the US Bottled Water Packaging Market.

    Get more detailed insights about US Bottled Water Packaging Market Research Report - Forecast Report 2035

    Key Players and Competitive Insights

    The US Bottled Water Packaging Market is characterized by a highly competitive landscape, where numerous brands vie for consumer attention in a rapidly growing segment. With increased consumer demand for convenient hydration options and a rising focus on health and wellness, the market has experienced significant growth in recent years. Key players in this market are continuously innovating their product offerings, improving packaging solutions, and enhancing logistics to meet the evolving needs of consumers.

    The market is also shaped by various factors such as sustainability trends, regulatory challenges, and advancements in packaging technologies, which influence competitive strategies among the various stakeholders involved in the bottled water ecosystem.Primo Water Corporation stands out in the US Bottled Water Packaging Market with its strong focus on delivering high-quality water solutions to customers. The company has made considerable investments in building a robust distribution network, ensuring widespread availability across various retail channels and online platforms. Moreover, Primo Water Corporation emphasizes sustainability, offering refillable water dispensers and emphasizing the use of eco-friendly packaging materials.

    This commitment not only enhances its brand reputation but also aligns with the growing consumer preference for environmentally responsible products. The company's strengths lie in its innovative product offerings, customer-centric approach, and operational efficiency, all of which contribute to its competitive edge in the market.CocaCola, a major player in the US Bottled Water Packaging Market, has leveraged its extensive brand recognition to capture a significant market share. The company's key products include bottled water offerings such as sparkling and still water brands that cater to diverse consumer preferences.

    CocaCola’s robust distribution network and strong presence in both retail and foodservice channels enhance its market penetration. The company’s strengths include its ability to implement effective marketing strategies, strong supply chain management, and a commitment to sustainability, evidenced by their focus on recyclable packaging. In recent years, CocaCola has engaged in strategic mergers and acquisitions to expand its portfolio, integrating new brands that complement its existing offerings in the bottled water segment. Through these initiatives, CocaCola continues to strengthen its position in the US Bottled Water Packaging Market while responding effectively to changing consumer trends and demands.

    Key Companies in the US Bottled Water Packaging Market market include

    Industry Developments

    The US Bottled Water Packaging Market has experienced significant developments in recent months, with an increasing focus on sustainability and eco-friendly packaging solutions. Major companies such as Coca-Cola and Nestle Waters are actively investing in alternative materials to reduce plastic waste, reflecting a growing consumer demand for environmentally responsible products. Additionally, in July 2023, Primo Water Corporation announced the acquisition of DS Services of America, bolstering its position in the market and expanding its distribution network. The acquisition was seen as a strategic move to enhance Primo's offerings in the bottled water segment.

    In October 2023, PepsiCo launched a new product line featuring recycled plastics in its packaging, further emphasizing the trend towards sustainability. Growth in consumer preferences for healthier hydration options continues to drive market expansion, with brands like Pure Life and Crystal Geyser gaining traction. Over the past two to three years, the market has witnessed an overall growth valuation, attributed to both increased consumer awareness and innovative packaging strategies, fostering a more competitive landscape among key players like The Kraft Heinz Company and BlueTriton Brands.

    Market Segmentation

    Outlook

    • Still Bottled Water
    • Carbonated Bottled Water
    • Flavored Bottled Water
    • Functional Bottled Water

    Bottled Water Packaging Market Product Outlook

    • Still Bottled Water
    • Carbonated Bottled Water
    • Flavored Bottled Water
    • Functional Bottled Water

    Bottled Water Packaging Market Material Outlook

    • Plastics (Polyethylene Terephthalate (PET)
    • Polycarbonate (PC)
    • High-density polyethylene (HDPE) plastics
    • Glass
    • Other

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 16.2(USD Billion)
    MARKET SIZE 2024 17.35(USD Billion)
    MARKET SIZE 2035 38.72(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 7.571% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Primo Water Corporation, CocaCola, The Kraft Heinz Company, Refresco Group, Pure Life, PepsiCo, Nestle Waters, Japan Tobacco International, Trace International Holdings, Crystal Geyser, DS Services of America, WaterNet, Danone, National Beverage Corp, BlueTriton Brands
    SEGMENTS COVERED Material, Product
    KEY MARKET OPPORTUNITIES Sustainable packaging solutions growth, Personalized bottled water options, Eco-friendly materials demand, Retort packaging innovations, Smart packaging technology integration
    KEY MARKET DYNAMICS sustainable packaging trends, increasing health awareness, convenience and portability demand, rising e-commerce sales, competition from alternatives
    COUNTRIES COVERED US

    FAQs

    What is the projected market size of the US Bottled Water Packaging Market in 2024?

    The US Bottled Water Packaging Market is projected to be valued at 17.35 billion USD in 2024.

    What will be the market size of the US Bottled Water Packaging Market in 2035?

    By 2035, the market size of the US Bottled Water Packaging Market is expected to reach 38.72 billion USD.

    What is the expected CAGR for the US Bottled Water Packaging Market from 2025 to 2035?

    The expected CAGR for the US Bottled Water Packaging Market from 2025 to 2035 is 7.571%.

    Who are the key players in the US Bottled Water Packaging Market?

    Key players in the US Bottled Water Packaging Market include Primo Water Corporation, CocaCola, PepsiCo, and Nestle Waters.

    What is the market value of Polyethylene Terephthalate (PET) bottles in 2024?

    The market value of Polyethylene Terephthalate (PET) bottles is estimated to be 8.5 billion USD in 2024.

    How much is the Polycarbonate (PC) segment valued at in 2035?

    The Polycarbonate (PC) segment is expected to be valued at 7.25 billion USD by 2035.

    What challenges does the US Bottled Water Packaging Market currently face?

    Challenges in the market include increasing regulatory scrutiny and shifts in consumer preferences towards sustainability.

    What factors are driving the growth of the US Bottled Water Packaging Market?

    The growth is driven by rising health consciousness and an increasing preference for bottled water over sugary beverages.

    What is the projected market value for High-density polyethylene (HDPE) plastics in 2035?

    The projected market value for High-density polyethylene (HDPE) plastics is 6.15 billion USD in 2035.

    What are the opportunities for market expansion in the US Bottled Water Packaging Market?

    Opportunities for expansion include innovation in packaging materials and growing demand for premium bottled water brands.

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