Bottled Water Market Size was valued at USD 342.55 million in 2023. The bottled water market industry is projected to grow from USD 362.85 million in 2024 to USD 553.16 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024 - 2032).Increasing awareness of medical issues worldwide and preferring nutrient-enriched water are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The market for bottled water is primarily driven by the lack of drinking water in some regions of the world. Drinking polluted water increases your chance of developing gastrointestinal, reproductive, and neurological abnormalities, among other health issues. Worldwide demand for bottled water market is being driven by the population's growing knowledge of the negative consequences of tainted water. The quick expansion of the bottled water industry worldwide has been largely attributed to the simple accessibility of bottled water in various retail settings, including grocery, supermarkets, and convenience stores.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The expanding urban population has spurred the demand for bottled water among health-conscious customers, rising disposable income, increased consumer health consciousness, and greater knowledge of waterborne illnesses. Additionally, producers are increasingly switching to PET and plant-based water bottles to achieve sustainability due to rising worries about the plastic waste produced by the bottled water business. In developed economies like Europe and North America, the demand for bottled water is anticipated to increase due to these eco-friendly bottles. The market expansion is anticipated to be significantly aided by creative packaging. The use of environmentally friendly materials in the manufacture of bottles greatly aids in fostering a favorable brand perception among consumers.
According to a water quality assessment from the Center for American Progress, over 2.5 million acres of ponds, reservoirs, and lakes in the US are dangerous owing to nutrient contamination, and over 80,000 miles of rivers and streams have been designated as impaired due to nutrient pollution. So during the future years, it is anticipated that the growing lack of clean water would increase demand for water purifiers.
The advantages of natural spring water, mineral water, and other bottled fluids are also extensively promoted by commercial groups like the European Federation of Bottled Water (EFBW). Sparkling water is anticipated to be the most popular product in Germany, followed by functional water, with a 5.2% CAGR in the Region. Therefore, the quick move toward healthy drinking habits has increased the market CAGR ly in recent years. In developed economies like Europe and North America, the demand for bottled water market is anticipated to increase due to these eco-friendly bottles. The income from the bottled water market revenue is anticipated to be greatly influenced by creative packaging. The use of environmentally friendly materials in the manufacture of bottles greatly aids in fostering a favorable brand perception among consumers.
The bottled water segmentation, based on product type, includes water, carbonated, flavored and functional. The flavoured segment held the majority share in 2021 in respect to the bottled water market revenue. The popularity of flavored bottled water market among customers has increased due to the rise in demand for it and the fact that it contains artificial sweeteners and fruit essence. Additionally, they are viewed as a healthier substitute for typical sugary drinks. This is expected to boost sales of flavored bottled water, opening up lucrative Bottled water market potential. Customers are emphasizing their health and fitness more and more, which is driving up demand for bottled purified and ultra-purified solutions.
Figure 2: Bottled Water Market, by product type, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on packaging type, the bottled water segmentation includes plastic bottles and others. The plastic bottle segment held the majority share in 2021 in the market growth. There are increasing concerns regarding various health problems, such as neurological disorders, gastrointestinal diseases and reproductive problems caused by the consumption of contaminated water, which is leading to an increase in demand for clean and hygienic bottled water market in the U.S. If the water is properly packaged, it is protected against any bacterial contamination, regardless of the storage time. Consumers have a marked shift in favor of safe, healthy and refreshing beverages that are free from calories, caffeine and preservatives.
Based on application, the bottled water data includes filter bottle washers, fillers & cappers, blow molders, and shrink wrappers. The filter bottle washers segment dominated the bottled water market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Filter bottle washers share the best for remaining economical and ecologically friendly because of their low bottle discharge unit automated.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific, bottled water market accounted for USD 138.7 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. The demand for bottled water market has increased as people become more aware of waterborne illnesses, including malaria, typhoid, diarrhea, food poisoning, etc. Additionally, the need for clean and sanitary bottled water is growing as awareness of different health-related difficulties, such as neurological illnesses, reproductive issues, and gastrointestinal ailments. This might fuel the market size over the anticipated timeframe of expansion. The rise in demand for bottled water in nations like China, India, Japan, Australia, and others is attributed for this.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
North America bottled water market accounts for the second-largest market share. Functional water is steadily becoming a significant commercial and popular beverage category in developed countries like the North America and Canada because it appeals to customers who are health-conscious. As a result, the demand for market is growing. According to the International Bottled Water Association, bottled water has continued to represent the most lucrative segment of the beverage consumption industry (IBWA). As a result, the demand for bottled water is growing. The nation's top producers and marketers have begun to promote functional water as an alternative to fruit juices and fizzy beverages. Further, the U.S bottled water market held the largest market share, and the Canada bottled water market was the fastest growing market in this region
Europe's bottled water market accounts for the second-largest market share. The large percentage of health-conscious consumers and growing use of packaged beverages are anticipated to be major driving forces behind the development of the provincial market throughout the anticipated period. The benefits of regular mineral water, spring water, and various packaged glasses of water are also being promoted via exchange associations like the European Federation of Bottled Water (EFBW). Moreover, Germany bottled water market held the largest market share, and the U.K. bottled water market was the fastest growing market in this region
Bottled Water Key Market Players & Competitive Insights
Major market players are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a climate where competition is fierce and the market development is growing, businesses in the bottled water industry sector must provide affordable products.
Manufacturing locally to cut operating costs is one of the main business tactics used by manufacturers in the worldwide bottled water industry to benefit customers and increase the market sector. Some of the most important advantages for medicine recently have come from the bottled water industry. The bottled water market major players such as CG Roxane LLC, Icelandic Glacial, Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED, Mountain Valley Spring Company, The Coca-Cola Company, and PepsiCo. Danone, Nestle Waters.
A French company manufactures food goods, Danone S.A. is headquartered in Paris. The main products are yogurt, dairy and plant-based goods, specialist nutritional preparations, branded bottled water, and leading multilocal food items. Danone and PepsiCo joined in September 2020 to distribute the "Evian" brand of Danone Water in Canada.
Also, Swiss multinational food and beverage processing business Nestle S.A. has its headquarters in Vevey, Vaud. By sales and other criteria, it is the world's largest publicly held food firm. As part of its continuing portfolio reorganization, Nestle SA chose to sell its North American bottled water business, now known as BlueTriton Brands, to private equity firm One Rock Capital Partners in April 2021 for US$ 4.3 billion.
Recent Develpoment
On June 19, 2023, Bisleri International, an Indian multinational company best known for its eponymous bottled water brand, announced its plans to expand its reach further. There are many places where Bisleri's bottled water still needs to be made available, and the task is to make it available everywhere, focusing on helping consumers shift from unbranded to branded products.
To meet the rising demand and expand its reach, the company is enhancing the manufacturing capacity of its existing plants and co-packer & franchisee networks. It is also forming new partnerships with international players, majorly in bottling and distribution areas. At the same time, the company is also revamping its product portfolio, launching three new flavored carbonated soft drinks.
On June 15, 2023, Grab and Go Refrigerators announced the availability of Chlorophyll Water, the first-ever bottled water in the USA to receive the Clean Label Project Certification in the Grab & Go coolers at Sprouts across the United States. Recognized by the Green Business Bureau, Chlorophyll Water is bottled in a preserved natural resource protected from all elements.
On Mar.01, 2023, The Minnesota Department of Natural Resources declared that a bottled water plant proposed for Scott County does not require an environmental review as it doesn't threaten the environment. California-based Niagara Bottling has proposed to build the facility in Elko New Market, explaining its plan further to bottle and sell up to 310 million gallons of water a year from the city's water supply.
Some residents, worried about the impacts on the sustainability of the region's groundwater, launched a petition to the DNR requesting an environmental assessment worksheet. However, the DNR rejected that request.
On Feb.21, 2023, Bottled water company Bisleri International announced its first overseas partnership with Dubai's Nasser Abdulla Lootah Group to distribute the company's brands in Dubai, Sharjah, and Abu Dhabi. The partnership will strengthen Bisleri's presence across Dubai, Sharjah, and Abu Dhabi. The association will see the company's Bisleri and Vedica bottled water brands retailed across general & modern trade outlets, e-commerce platforms, and hotels & restaurants.
Key Companies in the Bottled Water market include
Bottled Water Industry Developments
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 342.55 Million |
| Market Size 2024 | USD 362.85 Million |
| Market Size 2032 | USD 553.16 Million |
| Compound Annual Growth Rate (CAGR) | 6.80% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018 & 2022 |
| Market Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, Operating Platforms, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | CG Roxane LLC, Icelandic Glacial, Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED, Mountain Valley Spring Company, The Coca-Cola Company, PepsiCo. Danone, Nestle Waters |
| Key Market Opportunities | Doors in this item kind rise to the surface. |
| Key Market Dynamics | Preferring nutrient-enriched water |
Frequently Asked Questions (FAQ) :
The market size was valued at USD 342.55 million in 2023.
The market is projected to grow at a CAGR of 5.41% during the forecast period 2024-2032.
Asia Pacific had the largest share of the market
The key players in the market are CG Roxane LLC, Icelandic Glacial, Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED, Mountain Valley Spring Company, The Coca-Cola Company, and PepsiCo. Danone, Nestle Waters
The flavored category dominated the market in 2021.
Filter bottle washers had the largest share of the market.
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