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Bottled Water Market Research Report Information By Product Type (Water, Carbonated Water, Flavored Water and Functional Water), By Packaging (Plastic Bottles), By Application (Filter Bottle Washers, Filler & Capper, Blow Molder and Shrink Wrapper), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2032


ID: MRFR/CR/1654-HCR | 110 Pages | Author: Snehal Singh| August 2025

Bottled Water Market Summary

As per Market Research Future Analysis, the Global Bottled Water Market was valued at USD 342.55 million in 2023 and is projected to grow to USD 553.16 million by 2032, with a CAGR of 6.80% from 2024 to 2032. Key drivers include increasing awareness of health issues related to water quality and a shift towards nutrient-enriched water. The market is also influenced by rising urban populations, disposable incomes, and health consciousness among consumers. The demand for eco-friendly packaging is growing, with a notable shift towards PET and plant-based bottles. The Asia-Pacific region is expected to exhibit significant growth due to rising awareness of waterborne illnesses and the need for clean drinking water.

Key Market Trends & Highlights

The bottled water market is experiencing notable trends driven by health awareness and environmental concerns.

  • Market Size in 2023: USD 342.55 million
  • Projected Market Size by 2032: USD 553.16 million
  • CAGR from 2024 to 2032: 6.80%
  • Flavored bottled water held the majority share in 2021

Market Size & Forecast

2023 Market Size: USD 342.55 million
2024 Market Size: USD 362.85 million
2032 Market Size: USD 553.16 million
CAGR (2024-2032): 6.80%

Major Players

CG Roxane LLC, Icelandic Glacial, Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED, Mountain Valley Spring Company, The Coca-Cola Company, PepsiCo, Danone, Nestle Waters

Bottled Water Market

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Bottled Water Market Trends

    • Increased water pollution will drive market growth

The market for bottled water is primarily driven by the lack of drinking water in some regions of the world. Drinking polluted water increases your chance of developing gastrointestinal, reproductive, and neurological abnormalities, among other health issues. Worldwide demand for bottled water market is being driven by the population's growing knowledge of the negative consequences of tainted water. The quick expansion of the bottled water industry worldwide has been largely attributed to the simple accessibility of bottled water in various retail settings, including grocery, supermarkets, and convenience stores.Bottled Water Market Trends

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

The expanding urban population has spurred the demand for bottled water among health-conscious customers, rising disposable income, increased consumer health consciousness, and greater knowledge of waterborne illnesses. Additionally, producers are increasingly switching to PET and plant-based water bottles to achieve sustainability due to rising worries about the plastic waste produced by the bottled water business. In developed economies like Europe and North America, the demand for bottled water is anticipated to increase due to these eco-friendly bottles. The market expansion is anticipated to be significantly aided by creative packaging. The use of environmentally friendly materials in the manufacture of bottles greatly aids in fostering a favorable brand perception among consumers.

According to a water quality assessment from the Center for American Progress, over 2.5 million acres of ponds, reservoirs, and lakes in the US are dangerous owing to nutrient contamination, and over 80,000 miles of rivers and streams have been designated as impaired due to nutrient pollution. So during the future years, it is anticipated that the growing lack of clean water would increase demand for water purifiers.

The advantages of natural spring water, mineral water, and other bottled fluids are also extensively promoted by commercial groups like the European Federation of Bottled Water (EFBW). Sparkling water is anticipated to be the most popular product in Germany, followed by functional water, with a 5.2% CAGR in the Region. Therefore, the quick move toward healthy drinking habits has increased the market CAGR ly in recent years. In developed economies like Europe and North America, the demand for bottled water market is anticipated to increase due to these eco-friendly bottles. The income from the bottled water market revenue is anticipated to be greatly influenced by creative packaging. The use of environmentally friendly materials in the manufacture of bottles greatly aids in fostering a favorable brand perception among consumers.

Bottled Water Market Segment Insights

Bottled Water Product Type Insights

The bottled water segmentation, based on product type, includes water, carbonated water, flavored water and functional. The flavoured segment held the majority share in 2021 in respect to the bottled water market revenue. The popularity of flavored bottled water market among customers has increased due to the rise in demand for it and the fact that it contains artificial sweeteners and fruit essence. Additionally, they are viewed as a healthier substitute for typical sugary drinks. This is expected to boost sales of flavored bottled water, opening up lucrative Bottled water market potential. Customers are emphasizing their health and fitness more and more, which is driving up demand for bottled purified and ultra-purified solutions.

Figure 2:  Bottled Water Market, by product type, 2021 & 2030 (USD Million)Bottled Water Market, by product type, 2021 & 2030

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Bottled Water Packaging Insights

Based on packaging type, the bottled water segmentation includes plastic bottles and others. The plastic bottle segment held the majority share in 2021 in the market growth. There are increasing concerns regarding various health problems, such as neurological disorders, gastrointestinal diseases and reproductive problems caused by the consumption of contaminated water, which is leading to an increase in demand for clean and hygienic bottled water market in the U.S. If the water is properly packaged, it is protected against any bacterial contamination, regardless of the storage time. Consumers have a marked shift in favor of safe, healthy and refreshing beverages that are free from calories, caffeine and preservatives.

Bottled Water Application Insights

Based on application, the bottled water data includes filter bottle washers, fillers & cappers, blow molders, and shrink wrappers. The filter bottle washers segment dominated the bottled water market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Filter bottle washers share the best for remaining economical and ecologically friendly because of their low bottle discharge unit automated.

Bottled Water Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific, bottled water market accounted for USD 138.7 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. The demand for bottled water market has increased as people become more aware of waterborne illnesses, including malaria, typhoid, diarrhea, food poisoning, etc. Additionally, the need for clean and sanitary bottled water is growing as awareness of different health-related difficulties, such as neurological illnesses, reproductive issues, and gastrointestinal ailments. This might fuel the market size over the anticipated timeframe of expansion. The rise in demand for bottled water in nations like China, India, Japan, Australia, and others is attributed for this.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

North America bottled water market accounts for the second-largest market share. Functional water is steadily becoming a significant commercial and popular beverage category in developed countries like the North America and Canada because it appeals to customers who are health-conscious. As a result, the demand for market is growing. According to the International Bottled Water Association, bottled water has continued to represent the most lucrative segment of the beverage consumption industry (IBWA). As a result, the demand for bottled water is growing. The nation's top producers and marketers have begun to promote functional water as an alternative to fruit juices and fizzy beverages. Further, the U.S bottled water market held the largest market share, and the Canada bottled water market was the fastest growing market in this region

Europe's bottled water market accounts for the second-largest market share. The large percentage of health-conscious consumers and growing use of packaged beverages are anticipated to be major driving forces behind the development of the provincial market throughout the anticipated period. The benefits of regular mineral water, spring water, and various packaged glasses of water are also being promoted via exchange associations like the European Federation of Bottled Water (EFBW). Moreover, Germany bottled water market held the largest market share, and the U.K. bottled water market was the fastest growing market in this region

Bottled Water Key Market Players & Competitive Insights

Major market players are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a climate where competition is fierce and the market development is growing, businesses in the bottled water industry sector must provide affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics used by manufacturers in the worldwide bottled water industry to benefit customers and increase the market sector. Some of the most important advantages for medicine recently have come from the bottled water industry. The bottled water market major players such as CG Roxane LLC,  Icelandic Glacial,  Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED,  Mountain Valley Spring Company, The Coca-Cola Company, and PepsiCo. Danone, Nestle Waters.

A French company manufactures food goods, Danone S.A. is headquartered in Paris. The main products are yogurt, dairy and plant-based goods, specialist nutritional preparations, branded bottled water, and leading multilocal food items. Danone and PepsiCo joined in September 2020 to distribute the "Evian" brand of Danone Water in Canada.

Also, Swiss multinational food and beverage processing business Nestle S.A. has its headquarters in Vevey, Vaud. By sales and other criteria, it is the world's largest publicly held food firm. As part of its continuing portfolio reorganization, Nestle SA chose to sell its North American bottled water business, now known as BlueTriton Brands, to private equity firm One Rock Capital Partners in April 2021 for US$ 4.3 billion.

Recent Develpoment

On June 19, 2023, Bisleri International, an Indian multinational company best known for its eponymous bottled water brand, announced its plans to expand its reach further. There are many places where Bisleri's bottled water still needs to be made available, and the task is to make it available everywhere, focusing on helping consumers shift from unbranded to branded products.

To meet the rising demand and expand its reach, the company is enhancing the manufacturing capacity of its existing plants and co-packer & franchisee networks. It is also forming new partnerships with international players, majorly in bottling and distribution areas. At the same time, the company is also revamping its product portfolio, launching three new flavored carbonated soft drinks.

On June 15, 2023, Grab and Go Refrigerators announced the availability of Chlorophyll Water, the first-ever bottled water in the USA to receive the Clean Label Project Certification in the Grab & Go coolers at Sprouts across the United States. Recognized by the Green Business Bureau, Chlorophyll Water is bottled in a preserved natural resource protected from all elements.

On Mar.01, 2023, The Minnesota Department of Natural Resources declared that a bottled water plant proposed for Scott County does not require an environmental review as it doesn't threaten the environment. California-based Niagara Bottling has proposed to build the facility in Elko New Market, explaining its plan further to bottle and sell up to 310 million gallons of water a year from the city's water supply.

Some residents, worried about the impacts on the sustainability of the region's groundwater, launched a petition to the DNR requesting an environmental assessment worksheet. However, the DNR rejected that request.

On Feb.21, 2023, Bottled water company Bisleri International announced its first overseas partnership with Dubai's Nasser Abdulla Lootah Group to distribute the company's brands in Dubai, Sharjah, and Abu Dhabi. The partnership will strengthen Bisleri's presence across Dubai, Sharjah, and Abu Dhabi. The association will see the company's Bisleri and Vedica bottled water brands retailed across general & modern trade outlets, e-commerce platforms, and hotels & restaurants.

Key Companies in the Bottled Water Market Include

Bottled Water Market Industry Developments

  • Q2 2024: Nestlé Waters North America appoints new CEO to drive sustainability and growth Nestlé Waters North America announced the appointment of a new Chief Executive Officer in April 2024, aiming to accelerate its sustainability initiatives and expand its premium bottled water portfolio.
  • Q2 2024: Danone launches new Evian Sparkling Water line in the US market Danone introduced a sparkling variant of its Evian brand in the United States in May 2024, marking its entry into the premium sparkling water segment to capture growing consumer demand for healthier beverage options.
  • Q2 2024: Coca-Cola opens new Smartwater bottling facility in Texas Coca-Cola inaugurated a state-of-the-art Smartwater bottling plant in Texas in June 2024, increasing its production capacity to meet rising demand for premium bottled water in North America.
  • Q3 2024: PepsiCo acquires minority stake in premium water startup Liquid Death In July 2024, PepsiCo acquired a minority stake in Liquid Death, a fast-growing canned water brand, to strengthen its position in the premium and sustainable bottled water market.
  • Q3 2024: Danone partners with Loop Industries for recycled PET bottle initiative Danone announced a partnership with Loop Industries in August 2024 to use 100% recycled PET bottles for its Volvic and Evian brands in Europe, supporting its circular economy goals.
  • Q3 2024: FIJI Water announces expansion into India with new distribution agreement FIJI Water signed a distribution agreement in September 2024 to enter the Indian market, aiming to tap into the country's growing demand for premium bottled water.
  • Q4 2024: Nestlé sells regional bottled water brands in Latin America to local conglomerate Nestlé completed the sale of several regional bottled water brands in Latin America in October 2024, focusing its strategy on global premium brands and sustainability.
  • Q4 2024: Coca-Cola launches new flavored Smartwater line in Europe Coca-Cola introduced a new range of flavored Smartwater products in European markets in November 2024, targeting health-conscious consumers seeking alternatives to sugary drinks.
  • Q1 2025: Voss Water secures major contract with Emirates Airlines Voss Water announced in January 2025 that it secured a multi-year contract to supply premium bottled water to Emirates Airlines, expanding its presence in the travel and hospitality sector.
  • Q1 2025: BlueTriton Brands files for IPO on NYSE BlueTriton Brands, formerly Nestlé Waters North America, filed for an initial public offering on the New York Stock Exchange in February 2025, aiming to raise capital for expansion and innovation.
  • Q2 2025: Danone opens new bottling facility in Mexico to meet rising demand Danone inaugurated a new bottled water production facility in Mexico in April 2025, increasing its capacity to serve the rapidly growing Latin American market.
  • Q2 2025: PepsiCo launches LIFEWTR+ functional water line in Asia PepsiCo launched its LIFEWTR+ functional water range in select Asian markets in May 2025, featuring added vitamins and minerals to appeal to health-focused consumers.

Bottled Water Market Segmentation

Bottled Water Product Type Outlook

  • Water
  • Carbonated Water
  • Flavored Water
  • Functional Water

Bottled Water Packaging Outlook

  • Plastic Bottle

Bottled Water Application Outlook

  • Filter Bottle Washers
  • Filler & Capper
  • Blow Molder
  • Shrink Wrapper

Bottled Water Regional Outlook

North America

  • US
  • Canada

Europe

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe

Asia-Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Australia
  • Rest of Asia-Pacific

Rest of the World

  • Middle East
  • Africa
  • Latin America
Attribute/Metric Details
Market Size 2023 USD 342.55 Million
Market Size 2024 USD 362.85 Million
Market Size 2032 USD 553.16 Million
Compound Annual Growth Rate (CAGR) 6.80% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018 & 2022
Market Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Operating Platforms, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled CG Roxane LLC,  Icelandic Glacial,  Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED,  Mountain Valley Spring Company, The Coca-Cola Company, PepsiCo. Danone, Nestle Waters  
Key Market Opportunities Doors in this item kind rise to the surface.
Key Market Dynamics Preferring nutrient-enriched water


Frequently Asked Questions (FAQ):

The market size was valued at USD 342.55 million in 2023.

The market is projected to grow at a CAGR of 5.41% during the forecast period 2024-2032.

Asia Pacific had the largest share of the market

The key players in the market are CG Roxane LLC, Icelandic Glacial, Vichy Catalan Corporation, Bebidas SA, SUNTORY BEVERAGE & FOOD LIMITED, Mountain Valley Spring Company, The Coca-Cola Company, and PepsiCo. Danone, Nestle Waters

The flavored category dominated the market in 2021.

Filter bottle washers had the largest share of the market.

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