US B2B Cybersecurity Market Research Report By Offering (Solution, Services), By Security Type (Network Security, End Point Security, Email Security, Deception Technology, Application Technology, Wireless Security, Others), By Deployment Type (On-Cloud, On-Premises), By Organization Size (Freelancers or Micro-Organizations, SME's, Large Organizations) and By Industry Vertical (BFSI, Manufacturing, Healthcare, Retail, IT & Telecommunications, Aerospace & Defense, Government, Others) - Forecast to 2035

US B2B Cybersecurity Market Overview

As per MRFR analysis, the US B2B Cybersecurity Market Size was estimated at 1.79 (USD Billion) in 2023.The US B2B Cybersecurity Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 11.2 (USD Billion) by 2035. The US B2B Cybersecurity Market CAGR (growth rate) is expected to be around 14.606% during the forecast period (2025 - 2035).

Key US B2B Cybersecurity Market Trends Highlighted

The US B2B Cybersecurity Market is currently witnessing several critical market trends driven by the increasing frequency of cyberattacks and the growing complexity of cybersecurity threats. Businesses are investing heavily in advanced technologies such as artificial intelligence and machine learning to strengthen their defenses against these evolving threats. In addition, there is a noticeable shift towards the adoption of cloud-based security solutions, driven by the growing migration of businesses to remote work and digital platforms. This trend is prompting organizations to prioritize comprehensive cybersecurity strategies that protect sensitive data across multiple environments.

Furthermore, regulatory compliance is becoming a significant driver in the US cybersecurity landscape. Increased scrutiny from government bodies and industry regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR), compel businesses to invest in robust security measures to avoid penalties and protect consumer information. This has opened various opportunities for cybersecurity vendors to cater to these compliance requirements with innovative solutions. Recent developments indicate a rising trend towards collaboration and information sharing among organizations in the US.

The establishment of cyber threat intelligence networks enables businesses to exchange vital information about potential threats and breaches, enhancing overall security posture and fostering a community-focused approach to cybersecurity. The increasing importance of employee training and awareness programs also illustrates a trend toward recognizing that human elements are integral to security. By empowering employees with knowledge and best practices, companies can mitigate risks associated with human error, further reinforcing their defenses in the face of a rapidly changing threat landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US B2B Cybersecurity Market Drivers

Increasing Cybersecurity Threats and Data Breaches

In the US B2B Cybersecurity Market Industry, the rise in cybersecurity risks is a key growth driver. According to the Federal Bureau of Investigation (FBI), recorded cybercrime events increased by more than 300 percent during the COVID-19 pandemic, putting firms at risk of data breaches and ransomware attacks. As more businesses shift to digital operations, organizations such as Microsoft and Cisco advocate for stronger security measures, emphasizing the need for corporations to invest in comprehensive cybersecurity solutions.

This tendency increases the demand for advanced cybersecurity solutions, hence driving the growth of the US B2B Cybersecurity market.

Regulatory Compliance Requirements

The US government regularly updates regulations that govern data protection and cybersecurity, creating a demand for compliant solutions within the US B2B Cybersecurity Market Industry. Notable regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) impose strict requirements on organizations regarding data management. The National Institute of Standards and Technology (NIST) indicates that companies failing to meet these regulations can face penalties up to millions of dollars, prompting businesses to invest heavily in compliant cybersecurity solutions.

This has catalyzed growth opportunities in the cybersecurity sector.

Growing Adoption of Cloud Computing

The transition to cloud-based services is a critical factor propelling the US B2B Cybersecurity Market Industry forward. According to the Cloud Security Alliance, approximately 94 percent of organizations utilize cloud services in some capacity, resulting in an escalation of security vulnerabilities associated with cloud computing. Major tech companies like Amazon Web Services and Google Cloud are enhancing their cybersecurity offerings, leading to increased demand for comprehensive cloud security solutions.

As organizations opt for cloud deployment, they recognize the necessity for robust security frameworks, thus driving market growth in the cybersecurity sector.

Rise of the Internet of Things (IoT)

The proliferation of Internet of Things (IoT) devices in businesses is reshaping the dynamics of the US B2B Cybersecurity Market Industry. As estimated by the National Security Agency (NSA), IoT devices are projected to exceed 75 billion globally by 2025, which presents both new opportunities and security challenges. Established cybersecurity providers like Palo Alto Networks are innovating solutions tailored for IoT security, recognizing that each connected device can be a potential entry point for cyberattacks.

Consequently, this burgeoning market of connected devices has propelled investment and innovation in cybersecurity, strengthening the overall market landscape.

US B2B Cybersecurity Market Segment Insights

B2B Cybersecurity Market Offering Insights  

The US B2B Cybersecurity Market is experiencing significant growth, particularly in the Offering segment, which encompasses Solutions and Services that are crucial for safeguarding businesses from various cyber threats. As organizations increasingly recognize the importance of cybersecurity, they are actively investing in solutions that can effectively address vulnerabilities and protect sensitive data. The growth of digital transformation initiatives has propelled demand for sophisticated solutions that can defend against advanced threats, including malware and ransomware attacks. Solutions such as firewall systems, intrusion detection systems, and encryption technologies represent a key focus area due to their essential role in ensuring data integrity and compliance with regulations.

On the Services front, the demand for Managed Security Services Providers (MSSPs) and incident response offerings is noteworthy, given their ability to deliver round-the-clock monitoring and swift incident response. As businesses are faced with the complexity of managing their own cybersecurity, outsourcing to specialized service providers is emerging as an effective strategy to enhance their security posture. The rise in cyber threats and the increasing number of high-profile attacks are motivating organizations to prioritize cybersecurity services as a critical investment. Meanwhile, compliance with regulatory standards such as the GDPR or CCPA is driving businesses to seek comprehensive cybersecurity offerings to mitigate risks associated with non-compliance.

Moreover, the ongoing advancements in Artificial Intelligence (AI) and Machine Learning (ML) are reshaping the cybersecurity landscape in the US. These technologies are being integrated into both solutions and services to improve threat detection and response times. The ability to analyze vast amounts of data and identify potential threats in real time is becoming a unique selling proposition for cybersecurity offerings. Additionally, the growing awareness of the need for cybersecurity has resulted in an expanding market for educational programs and training services, as companies aim to equip their employees with the knowledge necessary to recognize and respond to cyber threats.

Overall, the Offering segment within the US B2B Cybersecurity Market is marked by a dynamic interplay of emerging technologies, evolving threats, and strategic investments by businesses to enhance their cybersecurity measures. With the market poised for sustainable growth, continuous innovation in both Solutions and Services will remain critical in addressing the expanding range of cybersecurity challenges organizations face today. As this sector evolves, it becomes increasingly essential for businesses to adopt comprehensive cybersecurity strategies and invest in both cutting-edge solutions and expert services to safeguard their digital assets effectively.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

B2B Cybersecurity Market Security Type Insights  

The US B2B Cybersecurity Market has shown significant growth, particularly within the Security Type segment, indicating a strong focus on various protective measures adopted by businesses. Network Security has become increasingly vital, addressing threats posed to organizational networks, while End Point Security safeguards individual devices within these networks, ensuring comprehensive protection as remote work continues to rise. Email Security is also crucial, mitigating phishing attacks and protecting sensitive information from breaches. Deception Technology has emerged as a proactive strategy to mislead attackers, providing organizations with valuable insights into potential vulnerabilities.

Application Technology focuses on securing software applications, an essential element as businesses increasingly deploy cloud solutions. Wireless Security remains a key concern, safeguarding wireless networks against unauthorized access. Other technologies continue to evolve, contributing to the overall landscape of the US B2B Cybersecurity Market. Each of these domains plays an integral role in advancing the security posture of organizations in the US, making them essential components of an effective cybersecurity strategy. As cyber threats become more sophisticated, the demand for specialized security measures across these categories is expected to intensify, driving innovation and investment in the B2B Cybersecurity sector.

B2B Cybersecurity Market Deployment Type Insights  

The US B2B Cybersecurity Market is substantially segmented by Deployment Type, encompassing both On-Cloud and On-Premises solutions, reflecting the diverse needs of businesses across the nation. On-Cloud deployment is rapidly gaining traction due to its scalability and cost-effectiveness, making it an attractive option for small to medium-sized enterprises seeking robust cybersecurity without heavy upfront investments. This deployment model aligns with the growing trend of digital transformation and remote work, as organizations increasingly rely on cloud infrastructure for their operations.

On the other hand, On-Premises solutions maintain a strong presence, primarily driven by concerns related to data privacy and compliance, particularly amongst larger enterprises and those in regulated industries. Companies also prefer On-Premises deployments to maintain greater control over their sensitive information and custom security measures. The prominence of both deployment types illustrates the US B2B Cybersecurity Market's adaptability to evolving business requirements, where organizations strive to balance risk management, cost, and resource efficiency in their cybersecurity strategies.

B2B Cybersecurity Market Organization Size Insights  

The US B2B Cybersecurity Market is deeply influenced by Organization Size, which comprises Freelancers or Micro-Organizations, Small and Medium Enterprises (SMEs), and Large Organizations, each playing a vital role in shaping the landscape of cybersecurity demands. Freelancers or Micro-Organizations often recognize the need for basic cybersecurity solutions to safeguard their limited digital assets, favoring cost-effective options that ensure essential protection against rising cyber threats. SMEs, making up a significant portion of the economy, are increasingly targeted by cybercriminals, amplifying the need for comprehensive cybersecurity strategies that align with their growth objectives and budget constraints.

Large Organizations, with their substantial digital infrastructure and extensive client data, prioritize sophisticated cybersecurity measures, often investing heavily in advanced technologies to fortify their defenses against complex attacks. This segmentation reflects varying requirements and budget allocations, shaping the supply landscape where cybersecurity solutions must adapt to address diverse threat levels. The growing awareness of cybersecurity ramifications in the US, compounded by increasing regulatory pressures, accelerates demand across all organization sizes, leading to a dynamic evolution in practices and technologies within the US B2B Cybersecurity Market.

B2B Cybersecurity Market Industry Vertical Insights  

The US B2B Cybersecurity Market is witnessing significant evolution across various industry verticals, each contributing uniquely to the landscape of cybersecurity. The Banking, Financial Services, and Insurance (BFSI) sector, being a critical hub for sensitive financial data, demands robust cybersecurity solutions to combat increasingly sophisticated threats. The Manufacturing industry, with its integration of IoT technologies, encounters unique vulnerabilities, compelling a strong focus on securing operational technology. In Healthcare, protecting patient data is paramount, highlighting the necessity for stringent cybersecurity measures to meet regulatory compliance and ensure patient trust.

Retail, with its vast amounts of consumer transaction data, continues to be a prime target for cybercriminals, driving the need for enhanced security protocols. Sectors such as IT and Telecommunications grapple with the challenge of protecting networks and ensuring data integrity for their clients, while the Aerospace and Defense sectors emphasize the importance of safeguarding critical infrastructure from threats. Government agencies also play an essential role, shaping policies that dictate cybersecurity standards across industries. This diversity across the US B2B Cybersecurity Market segmentation reflects a growing recognition of the need for tailored cybersecurity strategies that address specific risks and compliance requirements unique to each sector.

Overall, these segments exhibit unique characteristics and necessities, creating opportunities for growth as demand for cybersecurity solutions rises in this evolving landscape.

US B2B Cybersecurity Market Key Players and Competitive Insights

The competitive landscape of the US B2B Cybersecurity Market is characterized by rapid technological advancements, increasing data breaches, and the surge in demand for comprehensive security solutions across various industries. As organizations are increasingly becoming reliant on digital technologies and online service models, the need for robust cybersecurity measures has escalated. The market consists of key players who offer a wide range of products, including antivirus solutions, firewall protections, intrusion detection systems, and endpoint protection. Companies in this sector are continually adapting to the dynamic threat landscape, innovating their offerings, and forming strategic partnerships. As a result, businesses are favored to invest in cybersecurity solutions that not only protect their sensitive data but also ensure compliance with evolving regulatory requirements, further intensifying the competitive dynamics in this space.

NortonLifeLock has carved a significant niche within the US B2B Cybersecurity Market by leveraging its strengths in consumer and enterprise security solutions. While primarily recognized for its identity protection services, the company has expanded its offerings to encompass a comprehensive suite specifically tailored to meet the cybersecurity needs of businesses. Its solutions are designed to protect against viruses, malware and provide robust identity theft protection, making it a popular choice among small to medium enterprises (SMEs). Furthermore, NortonLifeLock's established reputation and customer trust enable it to maintain a competitive edge, ensuring high customer retention rates. The company's focus on continuous improvement and innovation, particularly in threat detection and response capabilities, enhances its market presence and solidifies its position as a trusted partner for businesses seeking resilient cybersecurity frameworks.

Cisco, a prominent player in the US B2B Cybersecurity Market, offers a diverse range of security products and services designed to meet the intricate demands of evolving cybersecurity threats. The company is well-regarded for its cutting-edge technologies, including secure firewalls, advanced threat protection, and identity services that cater to various organizational needs. Cisco's strategic presence in the market is further strengthened by its commitment to innovation through substantial investments in research and development. The company has engaged in several key mergers and acquisitions to bolster its cybersecurity portfolio, expanding its capabilities while also increasing visibility among potential customers. Cisco's strong brand equity, combined with its extensive distribution network and partnerships with various stakeholders, allows it to sustain a competitive advantage. By providing integrated solutions that align with organizations' overall IT infrastructure, Cisco ensures organizations remain agile and secure in a landscape fraught with cyber threats.

Key Companies in the US B2B Cybersecurity Market Include:

• NortonLifeLock


• Cisco


• CrowdStrike


• Palo Alto Networks


• Fortinet


• Splunk


• Zscaler


• Check Point Software


• McAfee


• Auth0


• IBM


• Tenable


• Trend Micro


• RSA Security


• FireEye

US B2B Cybersecurity Market Industry Developments

Recent developments in the US B2B Cybersecurity Market reveal significant activity and growth among key players. In July 2023, Fortinet announced the acquisition of solution provider CyberSponse to enhance its incident response capabilities. Meanwhile, in August 2023, Cisco revealed its completion of the acquisition of cybersecurity firm Splunk, aiming to bolster its data analytics and security offerings. 

Noteworthy is a trend among these companies to integrate Artificial Intelligence and machine learning into their security solutions, responding to the increasingly sophisticated cyber threats. In recent months, CrowdStrike has reported a robust increase in revenue, showcasing a growing need for advanced endpoint protection. Also, Zscaler's stock saw a surge in valuation driven by increased demand for zero-trust security solutions amid the remote work trend. 

McAfee and Trend Micro have also aligned their strategies to address evolving regulatory challenges and enhance their market position. Overall, strategic mergers and acquisitions underscore a rapidly expanding market landscape, demonstrating a sustained investment in cybersecurity solutions across various sectors amidst rising cyber threats and compliance demands.

B2B Cybersecurity Market Segmentation Insights

B2B Cybersecurity Market Offering Outlook

• Solution


• Services

B2B Cybersecurity Market Security Type Outlook

• Network Security


• End Point Security


• Email Security


• Deception Technology


• Application Technology


• Wireless Security


• Others

B2B Cybersecurity Market Deployment Type Outlook

• On-Cloud


• On-Premises

B2B Cybersecurity Market Organization Size Outlook

• Freelancers or Micro-Organizations


• SME's


• Large Organizations

B2B Cybersecurity Market Industry Vertical Outlook

• BFSI


• Manufacturing


• Healthcare


• Retail


• IT & Telecommunications


• Aerospace & Defense


• Government


• Others

Report Attribute/Metric	Details
Market Size 2023	1.79(USD Billion)
Market Size 2024	2.5(USD Billion)
Market Size 2035	11.2(USD Billion)
Compound Annual Growth Rate (CAGR)	14.606% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	NortonLifeLock, Cisco, CrowdStrike, Palo Alto Networks, Fortinet, Splunk, Zscaler, Check Point Software, McAfee, Auth0, IBM, Tenable, Trend Micro, RSA Security, FireEye
Segments Covered	Offering, Security Type, Deployment Type, Organization Size, Industry Vertical
Key Market Opportunities	Cloud security solutions expansion, Remote workforce security enhancements, Compliance and regulatory demands increase, AI-driven cybersecurity tools adoption, and Integration of IoT cybersecurity measures.
Key Market Dynamics	growing threat landscape, regulatory compliance requirements, increasing cloud adoption, advanced persistent threats, rising demand for managed services
Countries Covered	US