UK Stevia Market

ID: MRFR/F-B & N/46779-HCR

128 Pages

Snehal Singh

September 2025

UK Stevia Market Research Report By Type (Liquid Extract, Powder Extract, Stevia Leaves), By Nature (Organic, Regular), By Application (Residential/Retail, Commercial, Dairy and Frozen Desserts, Bakery and Confectionery, Sweet and Savory Snacks, Tabletop Sweeteners, Packaged Food Products, Beverages, Dietary Supplements, Others) and By Distribution Channel (Offline, Online) - Forecast to 2035

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Table of Contents

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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UK Stevia Market Summary

The United Kingdom Stevia market is poised for substantial growth, with a projected valuation increase from 35.8 USD Million in 2024 to 118.2 USD Million by 2035.

Key Market Trends & Highlights

UK Stevia Key Trends and Highlights

The market is expected to grow from 35.8 USD Million in 2024 to 118.2 USD Million by 2035.
A compound annual growth rate (CAGR) of 11.47 percent is anticipated for the period from 2025 to 2035.
The increasing demand for natural sweeteners is likely to drive market expansion in the UK.
Growing adoption of natural sweeteners due to health-conscious consumer preferences is a major market driver.

UK Stevia Market

CAGR

11.47%

Market Size & Forecast

2024 Market Size	35.8 (USD Million)
2035 Market Size	118.2 (USD Million)
CAGR (2025-2035)	11.47%
Largest Regional Market Share in 2024	latin_america)

Major Players

Holliday and Co, Stevia Corp, Herbs of Mexico, STEVIA Natural Sweetener, Natures Flavors, Tate and Lyle, Merisant, Pure Circle, Zytex, Sunnysweet, Cargill, Sukrin, Sweet Green Fields, Gmo Stevia, Royal FrieslandCampina

UK Stevia Market Trends

The UK Stevia Market is witnessing notable trends driven by a growing consumer preference for natural sweeteners over artificial options. Consumers in the UK are increasingly health-conscious, leaning towards low-calorie and low-sugar products, which is propelling the demand for stevia as a sugar substitute. The rising awareness regarding the health risks associated with excessive sugar consumption, combined with government initiatives aimed at reducing sugar intake among the population, is boosting the adoption of stevia in various food and beverage products.

Opportunities abound as food manufacturers are exploring innovative ways to incorporate stevia into their offerings, responding to consumer demand for clean-label products devoid of artificial additives.

In recent times, the UK government has focused on obesity awareness campaigns, nudging consumers towards healthier dietary choices, which has reinforced the acceptance and consumption of stevia-based products. Additionally, the push for vegan and plant-based diets has opened further avenues for stevia's application, as it aligns well with these lifestyle choices. The growth of online retail and e-commerce provides a significant opportunity for stevia products, making them easily accessible to a broader audience.

Moreover, collaboration between stevia producers and food manufacturers can lead to product innovations and improved formulations, enhancing flavor profiles and usability in various culinary contexts, thus catering to diverse consumer preferences across the UK.

Overall, the focus on health, sustainability, and innovation sets a positive outlook for the UK Stevia Market.

UK Stevia Market Drivers

Market Segment Insights

Stevia Market Type Insights

The UK Stevia Market is witnessing robust growth, driven by rising consumer awareness regarding health and wellness, alongside an increasing demand for natural sweeteners as alternatives to sugar. Within this market, the Type segment encompasses various forms of stevia, such as Liquid Extract, Powder Extract, and Stevia Leaves, each catering to distinct consumer preferences and applications in the food and beverage industry. Liquid Extracts are gaining popularity for their versatility in providing sweetening solutions for beverages, sauces, and dressings, making them a preferred choice among manufacturers seeking to enhance flavor profiles without added calories.

On the other hand, Powder Extracts are favored for baking and cooking due to their ease of use and longer shelf-life, enabling consumers to incorporate stevia seamlessly into their daily diets. Stevia Leaves, being the most natural form, hold significant importance among health-conscious consumers; they represent unprocessed stevia, ensuring the retention of its inherent health benefits, which contributes to the segment's appeal. The increasing inclination towards clean-label products further enhances the relevance of these types, as consumers seek transparent ingredient sourcing in their food products.

Additionally, market growth is propelled by governmental initiatives encouraging the use of natural sweeteners to combat the rising rates of obesity and diabetes in the UK. As consumer preferences continue to shift, the UK Stevia Market segmentation will increasingly adapt, ensuring a broader distribution and a deeper penetration of these diverse types, thus underpinning their significance in promoting healthier food choices.

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Stevia Market Nature Insights

The UK Stevia Market, particularly focusing on the Nature segment, showcases a growing interest in plant-based sweeteners due to increasing health consciousness among consumers. The Nature segment is largely divided into Organic and Regular varieties, both of which are essential in addressing the rising demand for natural alternatives to sugar. Organic stevia is favored for its perceived health benefits, as it is often viewed as a more wholesome option amidst the growing concern over artificial additives in food products.

Regular stevia, on the other hand, holds a significant market presence due to its broader accessibility and affordability, appealing to cost-conscious consumers.

Trends indicate a shift towards healthier lifestyles, with the UK government promoting dietary guidelines that encourage the reduction of sugar intake, thus driving consumers towards these alternatives. The UK Stevia Market statistics highlight an increase in usage not only in beverages but also in food products, snack items, and even dietary supplements. This diversification in application contributes positively to market growth and offers significant opportunities for innovation within this segment.

Stevia Market Application Insights

The UK Stevia Market showcases a dynamic landscape within the Application segment, reflecting a growing preference for natural sweeteners across various consumer categories. The Residential/Retail segment demonstrates considerable potential, fueled by increasing health-conscious lifestyles leading to higher demand for low-calorie alternatives. Commercial applications are expanding as businesses recognize Stevia's suitability in food and beverage formulations, driving innovation in product development. Dairy and Frozen Desserts paired with Bakery and Confectionery segments benefit from Stevia's ability to replace sugar while maintaining taste, which is increasingly sought after in health-focused markets.

Additionally, Sweet and Savory Snacks, along with Tabletop Sweeteners, show significant adoption as consumers embrace convenient ways to reduce sugar intake without compromising flavor. The Packaged Food Products segment is seeing a shift towards incorporating Stevia, reflecting evolving consumer preferences toward healthier options. In beverages, there is a notable trend toward low-sugar drinks, propelling Stevia's demand in this space. Dietary Supplements also leverage Stevia owing to its natural origin, enhancing product profiles focused on wellness.

Overall, the Application segments flourish, supported by the growing consumer awareness regarding health benefits, regulatory backing for natural ingredients, and innovation in product formulations that leverage the unique properties of Stevia.

Stevia Market Distribution Channel Insights

The Distribution Channel segment of the UK Stevia Market plays a critical role in shaping the industry's landscape. As the market evolves, both offline and online channels have gained prominence, catering to different consumer preferences. Offline channels, including supermarkets and health food stores, have traditionally dominated this space, providing consumers with hands-on experiences and immediate access to products. However, the rise of e-commerce has dramatically transformed the sales dynamics, with online platforms becoming increasingly influential.

The convenience of online shopping, along with a growing trend towards healthier lifestyles, has led to significant opportunities for Stevia products in the digital marketplace. As consumers continue to seek healthier alternatives, particularly in the UK, where health and wellness trends are strong, the online channel is expected to capture a considerable share of the market. With a heightened focus on sustainability and organic options, both channels demonstrate unique strengths, offering brands various avenues to reach health-conscious consumers.

Overall, the importance of these distribution channels contributes significantly to the UK Stevia Market statistics, fueling growth and ensuring better accessibility for all demographic segments.

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Regional Insights

Key Players and Competitive Insights

The UK Stevia Market has witnessed significant growth in recent years, driven by increasing consumer demand for natural sweeteners as a healthier alternative to sugar. With a wide range of stakeholders, including farmers, producers, and distributors, the competitive landscape of this market is dynamic and diverse. Companies in this sector are focusing on innovation and sustainability to capture market share while addressing the shifting preferences of health-conscious consumers. The rising popularity of stevia as a zero-calorie sweetener and its applications in various food and beverage products presents numerous opportunities and challenges for market players.

Competitive strategies revolve around quality, price, and branding, necessitating continuous assessment of market trends and consumer behavior to maintain a competitive edge.

In the UK Stevia Market, Holliday and Co have positioned themselves as a strong contender, leveraging their expertise in natural sweeteners. The company has established a robust presence through strategic partnerships with local manufacturers and a commitment to quality sourcing. Holliday and Co's strengths lie in their extensive distribution network, which enables them to reach a diverse customer base quickly. Additionally, their focus on customer satisfaction and innovation in product development allows them to meet the evolving needs of health-aware consumers.

By investing in research and development, Holliday and Co. continually enhance their offerings, solidifying their position in the competitive landscape of the UK market.

Stevia Corp also plays a notable role in the UK Stevia Market, having developed an impressive portfolio of products tailored to meet varying consumer preferences. Their key offerings include liquid stevia extracts and powdered stevia blends, which are increasingly used in both household and commercial applications. Stevia Corp's market presence is bolstered by strategic mergers and acquisitions that have expanded its product range and distribution capabilities within the UK. The company's strengths include a strong brand reputation, agile supply chain management, and a focus on sustainability, which resonate well with the conscious consumer demographic.

Furthermore, ongoing collaboration with research institutions to enhance product functionality and taste has positioned Stevia Corp as an innovative leader in the UK market, allowing them to respond effectively to the changing demands of the industry.

Key Companies in the UK Stevia Market market include

Industry Developments

Market Segmentation

Stevia Market Nature Outlook

Organic
Regular

Stevia Market Application Outlook

Residential/Retail
Commercial
Bakery and Confectionery
Sweet and Savory Snacks
Tabletop Sweeteners
Packaged Food Products
Beverages
Dietary Supplements
Others

Stevia Market Distribution Channel Outlook

Offline
Online

Report Scope

Report Scope

Report Attribute/Metric	Details
Market Size 2023	32.58(USD Million)
Market Size 2024	35.8(USD Million)
Market Size 2035	118.2(USD Million)
Compound Annual Growth Rate (CAGR)	11.47% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Million
Key Companies Profiled	Holliday and Co, Stevia Corp, Herbs of Mexico, STEVIA Natural Sweetener, Natures Flavors, Tate and Lyle, Merisant, Pure Circle, Zytex, Sunnysweet, Cargill, Sukrin, Sweet Green Fields, Gmo Stevia, Royal FrieslandCampina
Segments Covered	Type, Nature, Application, Distribution Channel
Key Market Opportunities	Growing demand for natural sweeteners, Increasing health-conscious consumer base, Expansion in food and beverage industries, Rising popularity of keto and low-sugar diets, Innovations in stevia product formulations
Key Market Dynamics	increasing health consciousness, growing demand for natural sweeteners, rising awareness of sugar alternatives, regulatory support for low-calorie sugar substitutes, expansion of food and beverage applications
Countries Covered	UK

Market Highlights

Author

Snehal Singh

Assistant Manager - Research

High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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FAQs

What is the expected market size of the UK Stevia Market in 2024?

The UK Stevia Market is expected to be valued at 35.8 USD Million in 2024.

What will the market size of the UK Stevia Market be in 2035?

By 2035, the market size of the UK Stevia Market is projected to reach 118.2 USD Million.

What is the anticipated CAGR for the UK Stevia Market from 2025 to 2035?

The expected CAGR for the UK Stevia Market from 2025 to 2035 is 11.47 %.

Which companies are key players in the UK Stevia Market?

Major players in the UK Stevia Market include Holliday and Co, Stevia Corp, and Tate and Lyle, among others.

What is the market size for Liquid Extract in 2024?

In 2024, the market size for Liquid Extract in the UK Stevia Market is valued at 10.5 USD Million.

What will the market size for Powder Extract be in 2035?

The market size for Powder Extract is expected to reach 63.0 USD Million by 2035.

What is the projected market value for Stevia Leaves in 2024?

The projected market value for Stevia Leaves in 2024 is 5.3 USD Million.

What is the future outlook for the UK Stevia Market regarding growth opportunities?

The growth of the UK Stevia Market presents significant opportunities due to increasing health awareness and demand for natural sweeteners.

How does the market growth rate vary across different segments?

Each segment of the UK Stevia Market, including Liquid Extract and Powder Extract, is expected to contribute to the overall growth at varying rates during the forecast period.

How are current market trends influencing the UK Stevia Market?

Current trends favor the increase in the usage of stevia in food and beverages, which positively influences market growth trajectories.

|- TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 1.1. Market Overview 1.2. Key Findings 1.3. Market Segmentation 1.4. Competitive Landscape 1.5. Challenges and Opportunities 1.6. Future Outlook 2. MARKET INTRODUCTION 2.1. Definition 2.2. Scope of the study 2.2.1. Research Objective 2.2.2. Assumption 2.2.3. Limitations 3. RESEARCH METHODOLOGY 3.1. Overview 3.2. Data Mining 3.3. Secondary Research 3.4. Primary Research 3.4.1. Primary Interviews and Information Gathering Process 3.4.2. Breakdown of Primary Respondents 3.5. Forecasting Model 3.6. Market Size Estimation 3.6.1. Bottom-Up Approach 3.6.2. Top-Down Approach 3.7. Data Triangulation 3.8. Validation 4. MARKET DYNAMICS 4.1. Overview 4.2. Drivers 4.3. Restraints 4.4. Opportunities 5. MARKET FACTOR ANALYSIS 5.1. Value chain Analysis 5.2. Porter's Five Forces Analysis 5.2.1. Bargaining Power of Suppliers 5.2.2. Bargaining Power of Buyers 5.2.3. Threat of New Entrants 5.2.4. Threat of Substitutes 5.2.5. Intensity of Rivalry 5.3. COVID-19 Impact Analysis 5.3.1. Market Impact Analysis 5.3.2. Regional Impact 5.3.3. Opportunity and Threat Analysis 6. UK STEVIA MARKET, BY TYPE (USD MILLION) 6.1. Liquid Extract 6.2. Powder Extract 6.3. Stevia Leaves 7. UK STEVIA MARKET, BY NATURE (USD MILLION) 7.1. Organic 7.2. Regularaa 8. UK STEVIA MARKET, BY APPLICATION (USD MILLION) 8.1. Residential/Retail 8.2. Commercial 8.3. Dairy and Frozen Desserts 8.4. Bakery and Confectionery 8.5. Sweet and Savory Snacks 8.6. Tabletop Sweeteners 8.7. Packaged Food Products 8.8. Beverages 8.9. Dietary Supplements 8.10. Others 9. UK STEVIA MARKET, BY DISTRIBUTION CHANNEL (USD MILLION) 9.1. Offline 9.2. Online 10. COMPETITIVE LANDSCAPE 10.1. Overview 10.2. Competitive Analysis 10.3. Market share Analysis 10.4. Major Growth Strategy in the Stevia Market 10.5. Competitive Benchmarking 10.6. Leading Players in Terms of Number of Developments in the Stevia Market 10.7. Key developments and growth strategies 10.7.1. New Product Launch/Service Deployment 10.7.2. Merger & Acquisitions 10.7.3. Joint Ventures 10.8. Major Players Financial Matrix 10.8.1. Sales and Operating Income 10.8.2. Major Players R&D Expenditure. 2023 11. COMPANY PROFILES 11.1. Holliday and Co 11.1.1. Financial Overview 11.1.2. Products Offered 11.1.3. Key Developments 11.1.4. SWOT Analysis 11.1.5. Key Strategies 11.2. Stevia Corp 11.2.1. Financial Overview 11.2.2. Products Offered 11.2.3. Key Developments 11.2.4. SWOT Analysis 11.2.5. Key Strategies 11.3. Herbs of Mexico 11.3.1. Financial Overview 11.3.2. Products Offered 11.3.3. Key Developments 11.3.4. SWOT Analysis 11.3.5. Key Strategies 11.4. STEVIA Natural Sweetener 11.4.1. Financial Overview 11.4.2. Products Offered 11.4.3. Key Developments 11.4.4. SWOT Analysis 11.4.5. Key Strategies 11.5. Natures Flavors 11.5.1. Financial Overview 11.5.2. Products Offered 11.5.3. Key Developments 11.5.4. SWOT Analysis 11.5.5. Key Strategies 11.6. Tate and Lyle 11.6.1. Financial Overview 11.6.2. Products Offered 11.6.3. Key Developments 11.6.4. SWOT Analysis 11.6.5. Key Strategies 11.7. Merisant 11.7.1. Financial Overview 11.7.2. Products Offered 11.7.3. Key Developments 11.7.4. SWOT Analysis 11.7.5. Key Strategies 11.8. Pure Circle 11.8.1. Financial Overview 11.8.2. Products Offered 11.8.3. Key Developments 11.8.4. SWOT Analysis 11.8.5. Key Strategies 11.9. Zytex 11.9.1. Financial Overview 11.9.2. Products Offered 11.9.3. Key Developments 11.9.4. SWOT Analysis 11.9.5. Key Strategies 11.10. Sunnysweet 11.10.1. Financial Overview 11.10.2. Products Offered 11.10.3. Key Developments 11.10.4. SWOT Analysis 11.10.5. Key Strategies 11.11. Cargill 11.11.1. Financial Overview 11.11.2. Products Offered 11.11.3. Key Developments 11.11.4. SWOT Analysis 11.11.5. Key Strategies 11.12. Sukrin 11.12.1. Financial Overview 11.12.2. Products Offered 11.12.3. Key Developments 11.12.4. SWOT Analysis 11.12.5. Key Strategies 11.13. Sweet Green Fields 11.13.1. Financial Overview 11.13.2. Products Offered 11.13.3. Key Developments 11.13.4. SWOT Analysis 11.13.5. Key Strategies 11.14. Gmo Stevia 11.14.1. Financial Overview 11.14.2. Products Offered 11.14.3. Key Developments 11.14.4. SWOT Analysis 11.14.5. Key Strategies 11.15. Royal FrieslandCampina 11.15.1. Financial Overview 11.15.2. Products Offered 11.15.3. Key Developments 11.15.4. SWOT Analysis 11.15.5. Key Strategies 12. APPENDIX 12.1. References 12.2. Related Reports LIST OF TABLES TABLE 1. LIST OF ASSUMPTIONS TABLE 2. UK STEVIA MARKET SIZE ESTIMATES & FORECAST, BY TYPE, 2019-2035 (USD BILLIONS) TABLE 3. UK STEVIA MARKET SIZE ESTIMATES & FORECAST, BY NATURE, 2019-2035 (USD BILLIONS) TABLE 4. UK STEVIA MARKET SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD BILLIONS) TABLE 5. UK STEVIA MARKET SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2035 (USD BILLIONS) TABLE 6. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL TABLE 7. ACQUISITION/PARTNERSHIP LIST OF FIGURES FIGURE 1. MARKET SYNOPSIS FIGURE 2. UK STEVIA MARKET ANALYSIS BY TYPE FIGURE 3. UK STEVIA MARKET ANALYSIS BY NATURE FIGURE 4. UK STEVIA MARKET ANALYSIS BY APPLICATION FIGURE 5. UK STEVIA MARKET ANALYSIS BY DISTRIBUTION CHANNEL FIGURE 6. KEY BUYING CRITERIA OF STEVIA MARKET FIGURE 7. RESEARCH PROCESS OF MRFR FIGURE 8. DRO ANALYSIS OF STEVIA MARKET FIGURE 9. DRIVERS IMPACT ANALYSIS: STEVIA MARKET FIGURE 10. RESTRAINTS IMPACT ANALYSIS: STEVIA MARKET FIGURE 11. SUPPLY / VALUE CHAIN: STEVIA MARKET FIGURE 12. STEVIA MARKET, BY TYPE, 2025 (% SHARE) FIGURE 13. STEVIA MARKET, BY TYPE, 2019 TO 2035 (USD Billions) FIGURE 14. STEVIA MARKET, BY NATURE, 2025 (% SHARE) FIGURE 15. STEVIA MARKET, BY NATURE, 2019 TO 2035 (USD Billions) FIGURE 16. STEVIA MARKET, BY APPLICATION, 2025 (% SHARE) FIGURE 17. STEVIA MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions) FIGURE 18. STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2025 (% SHARE) FIGURE 19. STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions) FIGURE 20. BENCHMARKING OF MAJOR COMPETITORS

UK Stevia Market Segmentation

Stevia Market By Type (USD Million, 2019-2035)
- Liquid Extract
- Powder Extract
- Stevia Leaves

Stevia Market By Nature (USD Million, 2019-2035)
- Organic
- Regularaa

Stevia Market By Application (USD Million, 2019-2035)
- Residential/Retail
- Commercial
- Dairy and Frozen Desserts
- Bakery and Confectionery
- Sweet and Savory Snacks
- Tabletop Sweeteners
- Packaged Food Products
- Beverages
- Dietary Supplements
- Others

Stevia Market By Distribution Channel (USD Million, 2019-2035)
- Offline
- Online

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UK Stevia Market