Thailand Stevia Market Size was estimated at 9.38 (USD Million) in 2024.The Thailand Stevia Market Industry is expected to grow from 10.31(USD Million) in 2025 to 40 (USD Million) by 2035. The Thailand Stevia Market CAGR (growth rate) is expected to be around 13.117% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Thailand Stevia Market is experiencing several crucial trends driven by a growing health-conscious consumer base. Thailand's increasing awareness about the benefits of natural sweeteners over traditional sugars plays a significant role in the expansion of the stevia market. Many residents are shifting towards healthier dietary choices due to rising obesity rates and other health-related issues, prompting even the government to encourage consumption of healthier food options. This desire for health and wellness is a key market driver, propelling demand for stevia as a natural, low-calorie sweetener in various food and beverage products. Additionally, as local food manufacturers seek to innovate, there is an opportunity to explore stevia's use in a broader range of products, such as dairy alternatives, snacks, and beverages.
With Thailand being a major player in the agricultural sector, the country boasts favorable climatic conditions for cultivating stevia, making it easier for producers to meet increasing demand and enhance local production capabilities. This agricultural strength presents unique prospects for the local economy, as the promotion of indigenous crops aligns with governmental initiatives to boost sustainable agriculture. In recent times, there has been an increase in the number of stevia-specific brands entering the market, catering to consumers interested in organic and natural food products. This trend signifies a shift towards premium, quality offerings, as consumers are willing to pay more for natural ingredients.
Furthermore, collaborations between local farmers and food companies are evident, reflecting a trend towards community-driven production. The emphasis is on establishing a robust supply chain, ultimately facilitating growth and enhancing market stability in the Thailand Stevia Market.
Thailand Stevia Market Drivers
Rising Health Consciousness Among Thai Consumers
The growing awareness regarding health and wellness in Thailand is significantly driving the Thailand Stevia Market Industry. As more individuals become informed about the benefits of natural sweeteners over artificial ones, the demand for stevia, which is low-calorie and plant-based, has surged. This trend is supported by the Thai Ministry of Health's initiative promoting healthier living, which has led to a report indicating that approximately 30% of the Thai population has shifted towards healthier food alternatives in the last five years.The rise in lifestyle-related illnesses like obesity and diabetes-observably climbing by roughly 15 % among Thai adults, as recent health surveys indicate reinforced this trend. Heightened awareness of these conditions now fuels greater curiosity about and growing demand for stevia-based products across the marketplace.
Government Support for Natural Sweetener Production
The Thai government has initiated several programs to support the agricultural sector, particularly focusing on natural sweeteners like stevia. Policies aimed at enhancing the agricultural output and providing incentives to farmers for cultivating stevia plants have resulted in a significant increase in local production capacity. According to the Ministry of Agriculture and Cooperatives in Thailand, the area dedicated to stevia cultivation has increased by 20% in just the past two years, thereby ensuring a stable supply chain for stevia products.This government backing is crucial for the Thailand Stevia Market Industry, as it fosters an environment conducive to growth and sustainability, encouraging more farmers to invest in stevia cultivation.
Expansion of Food and Beverage Companies Adopting Stevia
A notable trend in the Thailand Stevia Market Industry is the increasing number of food and beverage companies incorporating stevia into their products. Major players such as Thailand's leading beverage manufacturers have begun to reformulate their products to include natural sweeteners. A report from the Food and Drug Administration of Thailand indicates that the consumption of stevia-sweetened beverages has seen a year-on-year increase of around 25%, reflecting changing consumer preferences.This shift is indicative of the broader trend towards healthier eating habits and the demand for reduced sugar content in food products, further driving growth in the market.
The Thailand Stevia Market is experiencing notable growth, driven primarily by the increasing preference for natural sweeteners amid rising health consciousness among consumers. This shift has led to a diversification in the market, particularly in the Type segment, which consists of Liquid Extract, Powder Extract, and Stevia Leaves. Each of these forms offers unique advantages that cater to varying consumer needs. Liquid Extracts are favored for their convenience and versatility, often utilized in beverages and culinary applications, making them a significant choice for manufacturers.Meanwhile, Powder Extracts are equally popular, especially in food products, as they provide an easy way to achieve sweetness without the calories associated with traditional sugars. These extracts are also increasingly incorporated into health supplements, aligning with the growing trend toward wellness. Stevia Leaves, being the raw form of the herb, are gaining attention among consumers who prefer minimally processed products, reinforcing the market's appeal in the health-oriented segment. Furthermore, the Thai government supports the cultivation of Stevia as part of its agricultural development initiatives, promoting local farming and sustainability, which enhances the supply chain dynamics for these products.
As consumers become more informed about sugar alternatives, the segment is poised for significant evolution and expansion, highlighting the adaptability and relevance of the Type segment within the overarching Thailand Stevia Market dynamics. Market trends show a continual shift towards more functional and health-conscious ingredients in food and beverages, making this segment crucial for catering to current dietary preferences and maintaining a competitive edge in the industry. The increasing availability of Stevia products in varied forms ensures that manufacturers can meet consumer demands for low-calorie, natural sweetness options, driving market opportunities further.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Thailand Stevia Market, focusing on the Nature segment, presents a promising landscape for consumers and producers alike. The market has shown significant growth trends driven by rising health awareness and the increasing demand for natural sweeteners. As more Thai consumers lean towards healthier food options, the Nature segment has become particularly relevant. Among the various types of stevia, the Organic segment holds a majority, appealing to health-conscious buyers who prefer products free from synthetic pesticides and fertilizers. This growing preference for organic products is fueled by government initiatives promoting organic farming in Thailand.
On the other hand, the Regular segment continues to dominate by providing a cost-effective alternative for consumers who are price-sensitive. Both segments are vital, as they cater to diverse consumer needs, thereby contributing significantly to the overall market dynamics. With a steady rise in the popularity of natural sweeteners, the insights into the segmentation of the Thailand Stevia Market reveal a landscape full of opportunities for growth, driven by changing consumer preferences and market demands.
The Thailand Stevia Market is experiencing significant growth across various applications. In residential and retail environments, consumers are increasingly seeking healthier, sugar-free alternatives, thereby driving the demand for stevia-based sweeteners. The commercial segment is also flourishing, with businesses focusing on health-conscious products, particularly in beverages and packaged food products. Dairy and frozen desserts, alongside bakery and confectionery items, are critical areas where stevia is gaining traction, as manufacturers aim to reduce sugar content while maintaining taste.
Sweet and savory snacks have also shown strong demand due to rising health awareness, making them prominent segments in the Thailand Stevia Market. Tabletop sweeteners have emerged as a staple for consumers looking to enhance their meals without adding calories, while dietary supplements utilizing stevia are on the rise given the growing trend toward wellness. As Thailand embraces healthy living and sustainable food sourcing, the stevia market is set to play a crucial role in meeting consumer demands for sugar alternatives across these diverse applications.The ongoing shift toward health-centric products creates ample opportunities for innovation and market growth, further solidifying the importance of stevia in the country’s food landscape.
The Thailand Stevia Market exhibits a diverse landscape in its Distribution Channel segment, primarily characterized by Offline and Online channels. The Offline distribution channel remains a significant part of the market, benefiting from traditional retail formats, local grocery stores, and supermarkets, which are preferred by consumers for easy access and direct interaction with products. In contrast, the Online channel has been gaining traction, particularly among younger demographics who are increasingly leaning towards e-commerce platforms for purchasing food and health products.The rise of health consciousness and the demand for natural sweeteners have further propelled the online shopping trend, offering convenience and a broader range of stevia products.
Notably, the Thai government has been promoting the agricultural production of stevia, inspiring a robust supply chain that enhances both distribution methods. As consumer behaviors evolve, the integration of both distribution channels will be crucial as manufacturers aim to cater to a wider audience while addressing preferences for purchasing, with the Online channel likely becoming a more dominant player in the future.Overall, the distribution channels for the Thailand Stevia Market showcase an evolving dynamic that reflects broader market trends, growth opportunities, and the shifting landscape of consumer demand.
The Thailand Stevia Market is experiencing significant growth, driven by the increasing demand for natural sweeteners amidst rising health consciousness among consumers. As the market evolves, competition intensifies with various key players looking to capitalize on the expanding sector. The competitive landscape is characterized by a blend of well-established companies and emerging local enterprises, all striving to enhance their market share and product offerings. Strategic partnerships, innovations in processing techniques, and comprehensive marketing strategies are essential for companies aiming to secure a competitive edge. As health trends lean towards natural products and reduced calorie intake, the stevia market is witnessing a shift in consumer preferences that companies must adapt to.
Tate & Lyle has established a notable presence in the Thailand Stevia Market, focusing on delivering high-quality sweetening solutions that cater to diverse customer needs. The company's strength lies in its robust research and development capabilities, allowing it to innovate continuously and launch tailored products specifically suited for the Thai consumer base. With a commitment to sustainability and the reduction of artificial sweeteners, Tate & Lyle's reputation for quality and reliability reinforces its strong positioning in the market. The company's strategic focus on partnerships with local businesses further enhances its reach and distribution capabilities across Thailand, solidifying its status as a preferred choice for many manufacturers looking for natural sweetening solutions.Jiangsu Wanka Biotech also plays a crucial role in the Thailand Stevia Market, recognized for its extensive range of stevia-based products.
The company specializes in producing concentrated steviol glycosides, which are known for their exceptional sweetness with zero calories, making them highly appealing to health-conscious consumers. Jiangsu Wanka Biotech has strengthened its market presence by engaging in collaborations and distributors within Thailand, allowing it to tap into local expertise and logistics. The company's strength lies not only in its product offerings but also in its commitment to quality and sustainability. Through strategic mergers and acquisitions, Jiangsu Wanka Biotech continues to expand its capabilities, aiming to provide innovative solutions and maintain a competitive edge in the ever-evolving stevia landscape in Thailand.
Jiangsu Wanka Biotech
The Green Lab
GLG Life Tech
SweeGen
Mitsubishi Corporation
Zhejiang Jinhua Green Biological Technology
Herbion Naturals
Frutarom
Eden Foods
Green Leaf Foods
Steviol Biosciences
Merisant
Cargill
PureCircle
Thailand Stevia Market Industry Developments
The Thailand Stevia Market has experienced notable developments recently, with increased interest from several companies including Tate and Lyle, SweeGen, and Cargill as they expand their product offerings to include natural sweeteners. In June 2023, Tate and Lyle launched a new line of stevia-derived sweeteners aimed at reducing sugar content in food and beverages, reflecting the growing trend towards healthier alternatives. The market has seen significant valuation growth, attributed to rising consumer demand for natural ingredients amid health-consciousness trends in Thailand.
Additionally, in September 2023, Zhejiang Jinhua Green Biological Technology made headlines by establishing a production facility in Thailand, aligning with the country's vision to promote sustainable agriculture. Mergers and acquisitions have also defined the market landscape, with Jiangsu Wanka Biotech acquiring a smaller local player in July 2023, strengthening its distribution network within the region. Over the past few years, the Thai government has promoted the cultivation of stevia, with initiatives launched in 2021 to support local farmers in growing this high-value crop, thereby boosting the stevia supply chain and positioning Thailand as a competitive player in the global market.
Liquid Extract
Powder Extract
Stevia Leaves
Organic
Regular
Residential/Retail
Commercial
Dairy and Frozen Desserts
Bakery and Confectionery
Sweet and Savory Snacks
Tabletop Sweeteners
Packaged Food Products
Beverages
Dietary Supplements
Others
Offline
Online
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 9.38(USD Million) |
| MARKET SIZE 2024 | 10.31(USD Million) |
| MARKET SIZE 2035 | 40.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.117% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Tate & Lyle, Jiangsu Wanka Biotech, The Green Lab, GLG Life Tech, SweeGen, Mitsubishi Corporation, Zhejiang Jinhua Green Biological Technology, Herbion Naturals, Frutarom, Eden Foods, Green Leaf Foods, Steviol Biosciences, Merisant, Cargill, PureCircle |
| SEGMENTS COVERED | Type, Nature, Application, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Rising demand for natural sweeteners, Increasing health consciousness among consumers, Government support for sustainable agriculture, Expanding food and beverage industry, Growing popularity in alternative diets |
| KEY MARKET DYNAMICS | growing health consciousness, rising demand for natural sweeteners, government support for stevia cultivation, increasing applications in food industry, favorable regulatory environment |
| COUNTRIES COVERED | Thailand |
Frequently Asked Questions (FAQ) :
The Thailand Stevia Market is expected to be valued at 10.31 million USD in 2024.
By 2035, the Thailand Stevia Market is projected to reach a value of 40.0 million USD.
The expected CAGR for the Thailand Stevia Market between 2025 and 2035 is 13.117%.
The Liquid Extract segment is estimated to be valued at 3.09 million USD in 2024 and 12.4 million USD by 2035.
The Powder Extract segment is expected to reach a market value of 20.86 million USD by 2035.
In 2024, the Stevia Leaves segment is projected to be valued at 2.05 million USD.
Major players in the Thailand Stevia Market include Tate & Lyle, Jiangsu Wanka Biotech, and Cargill among others.
In 2035, Liquid Extract will be valued at 12.4 million USD, Powder Extract at 20.86 million USD, and Stevia Leaves at 8.74 million USD.
The growth of the Thailand Stevia Market is driven by the rising demand for natural sweeteners and health-conscious consumer trends.
One challenge facing the Thailand Stevia Market is the competition from other artificial sweeteners and sugar substitutes.
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