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UK Robo-Advisory Software Market Research Report By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Individual Investors, Institutional Investors, Wealth Management Firms, Financial Advisors), By Investment Type (Equities, Bonds, Real Estate, Cryptocurrencies) and By Features (Portfolio Management, Robo-Advisory Platforms, Risk Assessment, Automated Investment)- Forecast to 2035


ID: MRFR/ICT/59903-HCR | 200 Pages | Author: Aarti Dhapte| August 2025

UK Robo-Advisory Software Market Overview

As per MRFR analysis, the UK Robo-Advisory Software Market Size was estimated at 100.88 (USD Million) in 2023.The UK Robo-Advisory Software Market Industry is expected to grow from 116.25(USD Million) in 2024 to 582.38 (USD Million) by 2035. The UK Robo-Advisory Software Market CAGR (growth rate) is expected to be around 15.776% during the forecast period (2025 - 2035)

Key UK Robo-Advisory Software Market Trends Highlighted

The UK Robo-Advisory Software Market is experiencing significant trends driven by the growing demand for accessible financial advice and investment management tools. One key market driver is the increasing adoption of digital finance among younger investors who prefer tech-based solutions for their financial planning. Furthermore, the UK's regulatory landscape is evolving, with initiatives aimed at promoting financial literacy and increasing the accessibility of investment services to a wider audience. This has encouraged both established financial institutions and new fintech entrants to create innovative robo-advisory platforms. There are numerous opportunities in the UK market that can be explored by existing players and new entrants.

For instance, addressing the specific needs of underserved demographics, such as younger savers and individuals from diverse backgrounds, can lead to tailored offerings. Additionally, enhancing user experience through personalized services and integration with other financial tools can attract a larger audience. In recent times, trends such as the rise of socially responsible investing (SRI) and environmental, social, and governance (ESG) criteria are becoming increasingly popular among UK investors. Robo-advisors are responding by incorporating these elements into their investment strategies, making it easier for users to align their portfolios with their values.

Moreover, the integration of artificial intelligence and machine learning technologies is enhancing the decision-making process and improving overall efficiency. As UK consumers continue to seek more efficient and effective investment solutions, the robo-advisory market is poised to expand further, adapting to these emerging preferences.

UK Robo Advisory Software Market size

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Increasing Adoption of Digital Financial Services

The market for robo-advising software in the UK is expanding significantly, mostly due to customers' growing use of digital financial services. According to a recent UK Finance poll, approximately 87% of UK adults use online banking services. The COVID-19 epidemic, which forced many traditional financial institutions to embrace digital technologies in order to satisfy changing customer demands, has further expedited this trend.

Major financial service providers like Barclays and Lloyds Banking Group have heavily invested in digital transformation initiatives, leading to heightened competitive dynamics in the market. The escalation in the use of mobile applications and web platforms for investment advisory services is fostering a more robust environment for robo-advisory services, which effectively cater to tech-savvy investors seeking cost-efficient and user-friendly platforms.

The shift towards digital engagement indicates a robust growth trajectory, with projections suggesting that user engagement in digital platforms will continue to rise in the coming years, positioning the UK Robo-Advisory Software Market for substantial growth.

Growth of Millennials and Gen Z Investors

The demographic shift towards younger investors, particularly millennials and Generation Z, is significantly influencing the UK Robo-Advisory Software Market Industry. According to recent statistics, around 40% of the UK's population is comprised of millennials, and a sizable portion of them has shown interest in using technology for investment purposes. As per the Financial Planning Association, 60% of millennials have expressed a preference for automated investment solutions.

This trend is driving established financial institutions, such as HSBC and Santander, to develop robo-advisory platforms that appeal to a younger demographic, offering tailored investment strategies and educational resources. The increased financial literacy and wealth accumulation among younger generations point towards a promising growth avenue for robo-advisors, as these individuals gravitate towards self-directed investment options through digital platforms, thereby expanding the market size.

Regulatory Support and Financial Inclusion Initiatives

In the UK, regulatory support for digital financial services and initiatives aimed at enhancing financial inclusion are pivotal factors propelling the UK Robo-Advisory Software Market Industry. The Financial Conduct Authority in the UK has been proactive in fostering an environment conducive to fintech innovations, including robo-advisory services. Reports indicate that the UK government has set a target to increase financial inclusion for underrepresented groups, which is particularly relevant given that approximately 1.5 million adults in the UK still lack basic access to financial services.

This regulatory support encourages both startups and established financial institutions to explore and deploy robo-advisory solutions, improving accessibility for all consumers regardless of their financial background. Notable organizations like Revolut and Monzo are expanding their offerings to include robo-advisory services, showcasing how regulatory initiatives can break down barriers and drive growth in the sector.

UK Robo-Advisory Software Market Segment Insights

Robo-Advisory Software Market Deployment Type Insights

The UK Robo-Advisory Software Market is experiencing a notable evolution across various Deployment Types, namely On-Premise, Cloud-Based, and Hybrid solutions. The On-Premise deployment type is often favored by traditional financial institutions that prioritize data security and control over their systems, providing a customized environment that aligns with specific business needs. However, this can lead to higher initial costs due to infrastructure investments and ongoing maintenance. In contrast, Cloud-Based solutions are gaining traction due to their flexibility, scalability, and cost-effectiveness.

These platforms allow for rapid deployment and easy updates, catering to the needs of smaller firms or tech-savvy wealth managers looking to enhance their service offerings without significant capital outlay. The demand for Cloud-Based solutions is driven by the increasing reliance on remote access and data analytics capabilities, enabling firms to deliver more personalized investment management to clients. Meanwhile, the Hybrid model, combining both On-Premise and Cloud technologies, offers a balanced approach that many companies are currently exploring.

This deployment allows organizations to maintain sensitive information on-site while leveraging cloud capabilities for scalable and agile operations. This combination is particularly important in the UK, where regulatory compliance and data protection laws are stringent, necessitating a dual approach to deployment. The growing preference for these distinct deployment types reflects broader market trends, such as the shift towards digital transformation, integration of artificial intelligence in financial services, and the importance of providing seamless user experiences to the end clients.

The UK Robo-Advisory Software Market is set to benefit from these dynamics, presenting opportunities for innovation, improved client engagement, and enhanced operational efficiency across all deployment types. In summary, the deployment landscape within the UK Robo-Advisory Software Market is diverse and illustrative of the evolving needs of financial professionals and their clients, underpinned by technological advancements and changing market conditions.

UK Robo Advisory Software Market Segment

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Robo-Advisory Software Market End User Insights

The UK Robo-Advisory Software Market has been increasingly segmented to serve different End Users effectively, comprising Individual Investors, Institutional Investors, Wealth Management Firms, and Financial Advisors. Individual Investors significantly leverage robo-advisors due to their need for cost-effective and accessible investment solutions, allowing them to grow their wealth efficiently in a challenging economic landscape. Institutional Investors represent a crucial segment seeking automation to enhance portfolio management, optimize investments, and minimize operational risks.

Wealth Management Firms continue to adopt robo-advisory software to streamline operations, improve client engagement, and tailor investment strategies to meet diverse client needs as they navigate regulatory compliance. Financial Advisors benefit from these tools as they seek to provide personalized advice while managing larger client portfolios efficiently, thus enhancing service delivery in a competitive environment. The integration of advanced algorithms and real-time data analytics within these segments opens new avenues for growth and innovation, contributing to the evolving dynamics within the UK Robo-Advisory Software Market.

Robo-Advisory Software Market Investment Type Insights

The UK Robo-Advisory Software Market is witnessing a dynamic transformation influenced by various Investment Types, including Equities, Bonds, Real Estate, and Cryptocurrencies. Among these, Equities are often seen as a dominant choice due to their potential for higher returns and liquidity, attracting a significant portion of investors looking for growth opportunities. Bonds provide stability and predictable income, appealing to risk-averse clients, which makes them a critical component of a well-balanced investment strategy. Real Estate has gained traction as a tangible asset, and many Robo-Advisors offer platforms that simplify real estate investments, tapping into a growing interest in property as part of personal portfolios.

Meanwhile, Cryptocurrencies are becoming increasingly relevant, particularly among younger investors seeking innovative and high-risk investment opportunities. The integration of these various investment types allows Robo-Advisory platforms to cater to diverse client preferences, responding to the evolving financial landscape in the UK. The shifting dynamics present considerable growth opportunities while also posing challenges, as firms need to stay ahead of regulatory changes and investor education trends. Overall, the Investment Type component of the UK Robo-Advisory Software Market remains a crucial area that underscores investment diversification and accessibility for a broader range of clients.

Robo-Advisory Software Market Features Insights

The UK Robo-Advisory Software Market is experiencing significant growth driven by diverse features that enhance user experience and investment efficiency. Portfolio Management plays a crucial role, as it allows investors to customize their asset allocations based on risk tolerance and financial goals, making it a key component of the market. Meanwhile, Robo-Advisory Platforms are exceptionally popular as they provide automated financial services that democratize access to investment management, particularly among younger demographics seeking cost-effective solutions.

Risk Assessment features have also gained importance, enabling investors to gauge their risk exposure accurately and make informed decisions. Lastly, Automated Investment solutions streamline the investment process, further attracting users by minimizing manual intervention and making financial planning more straightforward. With the rise in digitally-savvy consumers in the UK, these features collectively shape the landscape of the market, enabling increased engagement and fostering notable advancements in financial technology. The UK Robo-Advisory Software Market continues to adapt to changing consumer preferences, ensuring that these features remain integral in attracting new investors.

UK Robo-Advisory Software Market Key Players and Competitive Insights

The UK Robo-Advisory Software Market is witnessing significant growth, driven by advancements in technology and a shift in consumer preferences towards automated and cost-effective investment solutions. As more individuals seek personalized financial advice without the traditional high fees associated with conventional advisory services, robo-advisors have emerged as a viable alternative. The competitive landscape in this market is characterized by a diverse range of players that offer unique solutions, tailored investment strategies, and exceptional user experiences. The regulatory framework of the UK, coupled with a digitally savvy population, has further fueled the demand for innovative robo-advisory platforms, making the market an attractive space for both established financial institutions and emerging fintech startups.

Wealthsimple stands out in the UK Robo-Advisory Software Market due to its user-friendly platform and focus on delivering accessible investment opportunities. The company appeals to a broad customer demographic, particularly millennial and first-time investors, by simplifying the investment process and providing transparent fee structures. Wealthsimple's strengths lie in its holistic approach to wealth management, incorporating features such as financial planning tools and socially responsible investment options. These attributes not only enhance customer engagement but also foster loyalty among users, allowing Wealthsimple to cultivate a strong brand presence within the competitive landscape of the UK market. Furthermore, the platform's ability to integrate modern technology with personalized investment strategies has led to notable growth in its user base, signifying its stronghold in this growing sector.Vanguard also plays a crucial role in the UK Robo-Advisory Software Market, leveraging its reputation and extensive range of investment products to attract a diverse clientele. 

With a strong focus on low-cost investment options, Vanguard's robo-advisory services are designed to cater to both novice investors and seasoned clients. The company is well-known for its index funds and exchange-traded funds, which have gained popularity due to their low management fees and simplicity. Vanguard's strengths include its robust portfolio management capabilities and solid track record, which foster trust among investors seeking reliable options in the UK. In recent years, Vanguard has engaged in strategic partnerships and enhancements to its service offerings, demonstrating its commitment to innovation and a customer-centric approach. This strategic direction, combined with its established brand and extensive market presence, underscores Vanguard's competitive position in the rapidly evolving UK robo-advisory landscape.

Key Companies in the UK Robo-Advisory Software Market Include

  • Wealthsimple
  • Vanguard
  • Nutmeg
  • Seedrs
  • ETX Capital
  • Moneyfarm
  • Freetrade
  • BlackRock
  • Abundance Investment
  • RateSetter
  • Wealthify
  • Landbay
  • Scalable Capital
  • PensionBee

UK Robo-Advisory Software Market Industry Developments

The UK Robo-Advisory Software Market has seen several significant developments recently. Wealthsimple and Nutmeg continue to grow their user base, leveraging technological advancements in personalized investment management. In September 2023, Moneyfarm announced a partnership with British fintech firms to enhance their robo-advisory offerings, increasing their competitive edge. Meanwhile, in October 2023, Seedrs expanded its operations, establishing collaborative initiatives with several tech startups focused on wealth management, slightly altering the landscape. Notably, December 2022 witnessed BlackRock acquiring a minority stake in Scalable Capital, underscoring increasing consolidation trends in the sector. 

The market valuation of key players has grown, with estimates suggesting a compounded annual growth rate of approximately 12% through 2025, driven by rising demand for low-cost investment solutions among younger investors. PensionBee's launch of a new product aimed at self-employed individuals in March 2022 reflects the growing importance of financial inclusivity. The increase in regulatory scrutiny, led by the Financial Conduct Authority, has also shaped operational practices, ensuring greater transparency and consumer protection. Moving forward, these trends and developments are set to significantly impact the dynamics of the UK's Robo-Advisory Software Market.

UK Robo-Advisory Software Market Segmentation Insights

Robo-Advisory Software Market Deployment Type Outlook

    • On-Premise
    • Cloud-Based
    • Hybrid

Robo-Advisory Software Market End User Outlook

    • Individual Investors
    • Institutional Investors
    • Wealth Management Firms
    • Financial Advisors

Robo-Advisory Software Market Investment Type Outlook

    • Equities
    • Bonds
    • Real Estate
    • Cryptocurrencies

Robo-Advisory Software Market Features Outlook

    • Portfolio Management
    • Robo-Advisory Platforms
    • Risk Assessment
    • Automated Investment
 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 100.88(USD Million)
MARKET SIZE 2024 116.25(USD Million)
MARKET SIZE 2035 582.38(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 15.776% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Wealthsimple, Vanguard, Nutmeg, Seedrs, ETX Capital, Moneyfarm, Freetrade, BlackRock, Abundance Investment, RateSetter, Wealthify, Landbay, Scalable Capital, PensionBee
SEGMENTS COVERED Deployment Type, End User, Investment Type, Features
KEY MARKET OPPORTUNITIES Increasing demand for personalized investments, Expansion of digital financial services, Rise of millennials and Gen Z investors, Growing interest in sustainable investing, Integration of AI and machine learning.
KEY MARKET DYNAMICS Regulatory compliance requirements, Growing demand for automation, Increasing investment awareness, Rising competition among providers, Enhanced user experience expectations
COUNTRIES COVERED UK


Frequently Asked Questions (FAQ) :

The UK Robo-Advisory Software Market is expected to be valued at 116.25 million USD in 2024.

By 2035, the UK Robo-Advisory Software Market is anticipated to reach a valuation of 582.38 million USD.

The market is projected to grow at a compound annual growth rate of 15.776% between 2025 and 2035.

The major deployment types in this market are On-Premise, Cloud-Based, and Hybrid.

The On-Premise segment is valued at 30 million USD in 2024, with a forecast of 150 million USD by 2035.

The Cloud-Based segment is projected to be valued at 70 million USD in 2024 and 350 million USD in 2035.

The Hybrid segment is expected to be valued at 16.25 million USD in 2024 and 82.38 million USD by 2035.

Major players in this market include Wealthsimple, Vanguard, Nutmeg, Seedrs, ETX Capital, Moneyfarm, Freetrade, BlackRock, and others.

There are significant opportunities driven by technological advancements and increasing consumer interest in automated investment solutions.

Challenges include regulatory hurdles and the need for greater consumer education regarding robo-advisory services.

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