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South Korea Robo Advisory Software Market

ID: MRFR/ICT/59904-HCR
200 Pages
Aarti Dhapte
October 2025

South Korea Robo-Advisory Software Market Size, Share and Trends Analysis Report By Deployment Type (On-Premise, Cloud-Based, Hybrid), By End User (Individual Investors, Institutional Investors, Wealth Management Firms, Financial Advisors), By Investment Type (Equities, Bonds, Real Estate, Cryptocurrencies) and By Features (Portfolio Management, Robo-Advisory Platforms, Risk Assessment, Automated Investment)- Forecast to 2035

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South Korea Robo Advisory Software Market Summary

As per Market Research Future analysis, the South Korea robo advisory-software market Size was estimated at 93.38 USD Million in 2024. The South Korea robo advisory-software market is projected to grow from 107.94 USD Million in 2025 to 459.94 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 15% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The South Korea robo advisory-software market is experiencing robust growth driven by technological advancements and evolving consumer preferences.

  • The market is witnessing increased adoption of AI technologies, enhancing the efficiency of robo advisory services.
  • There is a notable focus on sustainable investment solutions, reflecting a shift in consumer values towards responsible investing.
  • Regulatory support for fintech innovation is fostering a conducive environment for the growth of robo advisory platforms.
  • Key market drivers include the growing demand for personalized financial services and the regulatory environment favoring fintech solutions.

Market Size & Forecast

2024 Market Size 93.38 (USD Million)
2035 Market Size 459.94 (USD Million)
CAGR (2025 - 2035) 15.6%

Major Players

Betterment (US), Wealthfront (US), Schwab Intelligent Portfolios (US), Fidelity Go (US), Acorns (US), M1 Finance (US), Stash (US), Nutmeg (GB), Scalable Capital (DE)

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South Korea Robo Advisory Software Market Trends

The robo advisory-software market is experiencing notable growth in South Korea, driven by increasing demand for automated financial services. This trend is largely attributed to the rising number of tech-savvy consumers who prefer digital solutions for investment management. The integration of artificial intelligence and machine learning into these platforms enhances user experience, providing personalized investment strategies that cater to individual financial goals. Furthermore, regulatory support from the South Korean government encourages innovation in fintech, fostering a competitive environment that benefits consumers. In addition, the market is witnessing a shift towards sustainable investing, with many robo advisory platforms incorporating environmental, social, and governance (ESG) criteria into their algorithms. This aligns with the growing awareness among investors regarding the importance of ethical investing. As a result, the robo advisory-software market is not only transforming the way individuals manage their finances but also promoting responsible investment practices. The future appears promising, with continuous advancements in technology and an evolving regulatory landscape likely to further enhance the market's growth potential.

Increased Adoption of AI Technologies

The integration of artificial intelligence in the robo advisory-software market is becoming more prevalent. AI technologies enable platforms to analyze vast amounts of data, providing tailored investment recommendations. This trend is likely to enhance user engagement and satisfaction, as clients receive personalized advice based on their financial situations.

Focus on Sustainable Investment Solutions

There is a growing emphasis on sustainable investment options within the robo advisory-software market. Many platforms are now incorporating ESG factors into their investment strategies, reflecting a shift in consumer preferences towards socially responsible investing. This trend may attract a broader audience, particularly younger investors.

Regulatory Support for Fintech Innovation

The South Korean government is actively promoting fintech innovation, which positively impacts the robo advisory-software market. Regulatory frameworks are being established to facilitate the growth of digital financial services, ensuring consumer protection while encouraging competition. This supportive environment could lead to the emergence of new players and innovative solutions.

South Korea Robo Advisory Software Market Drivers

Increased Financial Literacy Among Consumers

The rise in financial literacy among South Korean consumers is a crucial driver for the robo advisory-software market. As individuals become more knowledgeable about investment options and financial planning, they are more inclined to utilize robo advisory services. Educational initiatives and digital platforms have contributed to this trend, fostering a more informed investor base. This shift is likely to result in a 20% increase in the adoption of robo advisory services over the next few years, as consumers seek efficient and cost-effective ways to manage their investments. The growing understanding of financial products is expected to enhance the overall market landscape.

Technological Advancements in Financial Services

Technological advancements are significantly influencing the robo advisory-software market in South Korea. Innovations in artificial intelligence, machine learning, and big data analytics are enhancing the capabilities of robo advisors, allowing them to process vast amounts of data and deliver more accurate investment recommendations. This technological evolution is expected to propel the market forward, with estimates suggesting a market value of approximately $1 billion by 2026. As these technologies continue to evolve, they are likely to improve user experience and engagement, further solidifying the position of robo advisors in the financial services landscape.

Regulatory Environment Favoring Fintech Solutions

The regulatory environment in South Korea is increasingly supportive of fintech solutions, which is beneficial for the robo advisory-software market. Recent policies aimed at fostering innovation and competition within the financial sector have created a conducive atmosphere for the growth of robo advisory platforms. This regulatory support is likely to encourage new entrants into the market, enhancing competition and driving down costs for consumers. As a result, the market could see a compound annual growth rate (CAGR) of around 12% over the next five years, as more firms leverage the favorable regulatory landscape to offer innovative financial solutions.

Shift Towards Cost-Effective Investment Solutions

The shift towards cost-effective investment solutions is a prominent driver of the robo advisory-software market in South Korea. With traditional investment management fees often exceeding 1%, many investors are seeking alternatives that offer lower fees without compromising on quality. Robo advisors typically charge fees ranging from 0.25% to 0.75%, making them an attractive option for cost-conscious consumers. This trend is expected to contribute to a market growth rate of approximately 18% annually, as more individuals and institutions recognize the value of affordable investment management. The emphasis on cost efficiency is likely to reshape the competitive landscape of the financial services industry.

Growing Demand for Personalized Financial Services

The robo advisory-software market in South Korea is experiencing a notable surge in demand for personalized financial services. As consumers increasingly seek tailored investment solutions, robo advisors are adapting their algorithms to provide customized portfolios based on individual risk profiles and financial goals. This trend is reflected in the market's growth, with projections indicating a potential increase of 15% annually over the next five years. The ability to offer personalized advice at a lower cost compared to traditional financial advisors is driving this demand, making robo advisory platforms more appealing to a broader audience. Consequently, the market is likely to expand as more individuals recognize the benefits of personalized investment strategies.

Market Segment Insights

By Deployment Type: Cloud-Based (Largest) vs. On-Premise (Fastest-Growing)

In the South Korea robo advisory-software market, cloud-based deployment has emerged as the largest segment, capturing significant market share due to its flexibility and scalability. This deployment type allows firms to easily manage resources and effectively respond to market changes. On-premise solutions, while traditionally popular for their control and security, are currently overshadowed by the increasing preference for cloud options among financial institutions seeking innovation and efficiency. Growth trends indicate a robust shift towards hybrid deployment models, driven by the need for enhanced data security and customization capabilities. The demand for real-time analytics and improved customer experiences has further accelerated the adoption of cloud-based solutions. Regulatory requirements and the move towards digital transformation among financial entities are also significant contributors to this growth, making hybrid models particularly attractive for businesses that require adaptability in their advisory services.

Cloud-Based (Dominant) vs. On-Premise (Emerging)

Cloud-based solutions are positioned as the dominant deployment type within the South Korea robo advisory-software market, offering unparalleled advantages such as reduced operational costs, easier updates, and enhanced collaboration. These features appeal to a broad range of financial service providers looking to leverage technology for superior service delivery. Conversely, on-premise solutions remain an emerging choice, favored by those prioritizing data privacy and compliance. These systems provide extensive customization but entail higher upfront costs and maintenance efforts. As such, while cloud-based solutions are gaining traction due to their efficiency, on-premise options continue to play a vital role in the market, particularly for firms dealing with sensitive financial data.

By End User: Individual Investors (Largest) vs. Financial Advisors (Fastest-Growing)

In the South Korea robo advisory-software market, the distribution among end users highlights that Individual Investors dominate the landscape, accounting for a significant portion of the market share. This segment has shown resilience owing to the increasing interest in personal finance management solutions among individual consumers. Financial Advisors, while currently a smaller segment, are rapidly gaining traction as more professionals integrate these technologies into their advisory services, seeking efficiency and enhanced client experience. Growth trends indicate that the emergence of Financial Advisors as the fastest-growing segment is driven by the need for personalized investment strategies that cater to the evolving demands of clients. As technology becomes more sophisticated, advisory firms are increasingly adopting robo advisory solutions to optimize their service offerings, enhancing productivity, and attracting a tech-savvy clientele. This trend is further fueled by the growing popularity of digital financial platforms among younger investors, who favor technology-driven investment methods.

Individual Investors (Dominant) vs. Financial Advisors (Emerging)

In the context of the South Korea robo advisory-software market, Individual Investors represent a dominant force characterized by their adaptability to new investment tools that offer simplified access to financial products. This segment is primarily composed of retail investors seeking efficient and cost-effective ways to manage their portfolios. In contrast, Financial Advisors are emerging as a crucial segment, increasingly incorporating robo advisory platforms into their traditional services. This transition is transforming the advisory landscape, enabling financial professionals to provide tailored advice at scale while leveraging advanced analytics and automation. As these segments evolve, the synergy between individual investor preferences and advisory technology will likely shape the future dynamics of investment strategies in the market.

By Investment Type: Equities (Largest) vs. Cryptocurrencies (Fastest-Growing)

In the South Korea robo advisory-software market, the investment type segment shows a diverse distribution of market shares among equities, bonds, real estate, and cryptocurrencies. Equities hold the largest share, appealing to investors seeking higher returns through stock market participation. Bonds follow as a stable option for risk-averse investors. Real estate maintains a significant presence due to its value stability, while cryptocurrencies, though smaller in share, are increasingly attracting attention due to their potential for rapid gains. Growth trends in this segment are being driven by technological advancements and shifting investor preferences. The rapid adoption of digital platforms has made investing in cryptocurrencies particularly enticing for younger demographics, contributing to their position as the fastest-growing segment. Conversely, equities continue to benefit from traditional investment strategies, driving sustained interest from both retail and institutional investors who are eager to capitalize on potential market rebounds in the future. Overall, the trend suggests a balanced diversification among investment types with increasing emphasis on innovative assets like cryptocurrencies.

Equities: Dominant vs. Cryptocurrencies: Emerging

Equities are the dominant investment type within the South Korea robo advisory-software market, accounting for a significant share of client portfolios. They are favored for their potential for high returns and are predominantly invested in blue-chip firms and technology stocks, appealing to a wide range of investors. On the other hand, cryptocurrencies represent an emerging opportunity, gaining popularity among risk-taking investors due to their volatile nature and the promise of substantial returns. The transition towards digital assets reflects a broader trend toward diversification, with robo advisors increasingly offering cryptocurrency options to meet the growing demand from a tech-savvy clientele looking to capitalize on the robust performance of these digital assets in an evolving financial landscape.

By Features: Portfolio Management (Largest) vs. Automated Investment (Fastest-Growing)

In the South Korea robo advisory-software market, Portfolio Management holds the largest market share among the various features, reflecting strong consumer preference for comprehensive investment strategies. Following closely, Robo-Advisory Platforms also exhibit significant traction as they provide multifaceted solutions tailored for diverse investor profiles, enhancing their adoption rate. The growth trends in this segment are shaped by the rapid technological advancements and increasing consumer awareness towards streamlined investment management. Automated Investment is recognized as the fastest-growing feature due to rising demand for hassle-free investment solutions that leverage automation, appealing particularly to younger, tech-savvy investors seeking efficiency and ease of access in financial management.

Portfolio Management (Dominant) vs. Risk Assessment (Emerging)

Portfolio Management has established itself as a dominant feature in the South Korea robo advisory-software market, characterized by its ability to offer personalized investment strategies and asset allocation designed to meet diverse client needs. It effectively integrates market analysis, historical data, and user preferences to optimize returns. On the other hand, Risk Assessment is emerging as a critical feature, driven by increasing investor awareness of risks and the need for informed decision-making. While still developing, its focus on evaluating potential investment risks and security measures aligns with broader trends in enhancing investor protection and trust, ultimately contributing to its growing significance in the market.

Get more detailed insights about South Korea Robo Advisory Software Market

Key Players and Competitive Insights

The robo advisory-software market in South Korea is characterized by a dynamic competitive landscape, driven by technological advancements and evolving consumer preferences. Key players such as Betterment (US), Wealthfront (US), and Schwab Intelligent Portfolios (US) are actively shaping the market through innovative strategies and operational focuses. Betterment (US) emphasizes user experience and personalized investment strategies, while Wealthfront (US) has been focusing on expanding its product offerings to include financial planning tools. Schwab Intelligent Portfolios (US) is leveraging its established brand to attract a broader customer base, particularly among younger investors. Collectively, these strategies contribute to a competitive environment that is increasingly focused on customer-centric solutions and technological integration.In terms of business tactics, companies are increasingly localizing their services to cater to the unique preferences of South Korean consumers. This localization is complemented by supply chain optimization efforts aimed at enhancing operational efficiency. The market structure appears moderately fragmented, with several players vying for market share, yet the influence of major companies remains substantial. The collective actions of these key players are likely to shape the competitive dynamics, as they strive to differentiate themselves through innovative offerings and enhanced customer engagement.

In October Betterment (US) announced a partnership with a leading South Korean fintech firm to enhance its service offerings in the region. This strategic move is expected to bolster Betterment's presence in the local market, allowing it to leverage the fintech firm's expertise in navigating regulatory landscapes and consumer preferences. Such partnerships may prove crucial in establishing a foothold in a competitive market where localized knowledge is paramount.

In September Wealthfront (US) launched a new feature that integrates AI-driven financial planning tools into its platform. This innovation is significant as it positions Wealthfront as a forward-thinking player in the robo advisory space, appealing to tech-savvy investors who seek personalized financial advice. The integration of AI not only enhances user experience but also streamlines investment processes, potentially attracting a broader audience.

In August Schwab Intelligent Portfolios (US) expanded its investment options to include sustainable and socially responsible investment portfolios. This strategic decision aligns with the growing trend towards sustainability among investors, particularly in South Korea, where environmental concerns are increasingly influencing investment choices. By offering these options, Schwab aims to capture a segment of the market that prioritizes ethical investing, thereby enhancing its competitive positioning.

As of November the competitive trends in the robo advisory-software market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing their service offerings and market reach. Looking ahead, competitive differentiation is likely to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift suggests that companies that prioritize these aspects will be better positioned to thrive in an increasingly competitive landscape.

Key Companies in the South Korea Robo Advisory Software Market include

Industry Developments

The South Korea Robo-Advisory Software Market has demonstrated significant advancements and developments recently, with companies such as Mirae Asset Daewoo, Shinhan Investment Corp, and KB Financial Group leading the sector. In October 2023, Mirae Asset Daewoo expanded its platform, incorporating advanced AI functionalities to optimize investment strategies, reflecting a broader trend towards automation and user personalization in financial services. Daishin Securities has notably enhanced its Robo-advisory solutions, aligning with increased user demand for cost-efficient financial management tools. 

Additionally, Kakao Pay has seen growth in its user base, as it integrates seamless digital payments with financial advisory services, capturing young investors' interest in technology-driven investment options. The market's valuation for these firms has been positively impacted, with increased user engagement translating into revenue growth. Over the past few years, key events include NH Investment & Securities launching its Robo-advisory service in November 2021, setting a precedent within the industry. Furthermore, in September 2022, Asset Management One announced a strategic partnership with local firms to enhance its advisory capabilities in the region.

This robust activity indicates a dynamic and rapidly evolving market landscape, evidenced by the active participation of major financial institutions.

Future Outlook

South Korea Robo Advisory Software Market Future Outlook

The Robo Advisory Software Market is projected to grow at a 15.6% CAGR from 2025 to 2035, driven by technological advancements, increasing demand for automated investment solutions, and regulatory support.

New opportunities lie in:

  • Integration of AI-driven analytics for personalized investment strategies.
  • Development of mobile platforms to enhance user engagement and accessibility.
  • Partnerships with financial institutions to expand service offerings and market reach.

By 2035, the market is expected to achieve substantial growth, positioning itself as a leader in financial technology.

Market Segmentation

South Korea Robo Advisory Software Market End User Outlook

  • Individual Investors
  • Institutional Investors
  • Wealth Management Firms
  • Financial Advisors

South Korea Robo Advisory Software Market Features Outlook

  • Portfolio Management
  • Robo-Advisory Platforms
  • Risk Assessment
  • Automated Investment

South Korea Robo Advisory Software Market Deployment Type Outlook

  • On-Premise
  • Cloud-Based
  • Hybrid

South Korea Robo Advisory Software Market Investment Type Outlook

  • Equities
  • Bonds
  • Real Estate
  • Cryptocurrencies

Report Scope

MARKET SIZE 2024 93.38(USD Million)
MARKET SIZE 2025 107.94(USD Million)
MARKET SIZE 2035 459.94(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 15.6% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Betterment (US), Wealthfront (US), Schwab Intelligent Portfolios (US), Fidelity Go (US), Acorns (US), M1 Finance (US), Stash (US), Nutmeg (GB), Scalable Capital (DE)
Segments Covered Deployment Type, End User, Investment Type, Features
Key Market Opportunities Integration of artificial intelligence enhances personalization in the robo advisory-software market.
Key Market Dynamics Rising demand for automated investment solutions drives innovation and competition in the robo advisory-software market.
Countries Covered South Korea
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FAQs

What is the expected market size of the South Korea Robo-Advisory Software Market in 2024?

The South Korea Robo-Advisory Software Market is expected to be valued at 86.8 million USD in 2024.

What will be the market value of the South Korea Robo-Advisory Software Market by 2035?

By 2035, the South Korea Robo-Advisory Software Market is projected to reach a value of 407.4 million USD.

What is the CAGR of the South Korea Robo-Advisory Software Market from 2025 to 2035?

The market is expected to grow at a CAGR of 15.092% from 2025 to 2035.

Which deployment type holds the largest market share in 2024 within the South Korea Robo-Advisory Software Market?

In 2024, the largest market share is held by Cloud-Based deployment, valued at 46.8 million USD.

What will the market size for On-Premise deployment be in 2035?

The market size for On-Premise deployment is expected to reach 117.0 million USD by 2035.

Who are the key players in the South Korea Robo-Advisory Software Market?

Major players include Mirae Asset Daewoo, Daishin Securities, Shinhan Investment Corp, and KB Financial Group among others.

What is the projected market size for Cloud-Based deployment in 2035?

The Cloud-Based deployment is expected to reach 220.0 million USD by 2035.

How much is the Hybrid deployment segment expected to grow by 2035?

The Hybrid deployment segment is anticipated to grow to 70.4 million USD by 2035.

What are the expected growth drivers for the South Korea Robo-Advisory Software Market?

Significant growth drivers include the increasing digitalization of financial services and rising demand for automated investment solutions.

How is the current global scenario impacting the South Korea Robo-Advisory Software Market?

Current global economic trends and disruptions are enhancing the demand for advanced robo-advisory solutions in South Korea.

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